SEAT 2016 LONDON APRIL 20-21, 2016 DIGITAL DISRUPTION IN SPORTS & VENUES

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1 SEAT 2016 LONDON APRIL 20-21, 2016 DIGITAL DISRUPTION IN SPORTS & VENUES SEAT IS THE ONLY PEER-DRIVEN CONFERENCE IN THE SPORTS & ENTERTAINMENT INDUSTRY

2 SEAT EUROPE STEERING COMMITTEE MEMBERS SEAT Steering Committee Members are sports & entertainment industry leaders dedicated to create an incredible conference program for you with the hottest topics, relevant case studies and engaging discussions to provide actionable takeaways for you to implement in your sport & venue organizations! Tom Halls Head of Digital Lawn Tennis Association, British Tennis United Kingdom Victoria Wing Senior Marketing Manager The Football Association, United Kingdom David Jones Vice President, IT AEG / O2 Arena, United Kingdom Joe Morgan Digital Marketing Manager British Olympic Organization / Team GB, United Kingdom Pearse Connolly Director Business Development Norwegian Football, Norway Roger Baugh Founder & Director Set the Pace Sports, United Kingdom Fiona Green Managing Director/ Co-Founder Winners CRM, United Kingdom Steven Ziff Vice President, Marketing & Digital Media Jacksonville Jaquars, United States Damian Smith Head of ITThe England & Wales Cricket Board, United Kingdom Jesper Nyholm Chief of Online & ehealth Gamification Sport One Danmark, Denmark James Tyler Head of Marketing Premiership Rugby, United Kingdom Robert D. Jordan Sr Vice President, Sports & Entertainment Van Wagner Sports Group, Unites States Ben Wells Director Wells Said, United Kingdom Richard Ayers CEO Seven League, United Kingdom Sean Callanan Founder Sports Geek, Australia Christine Stoffel Founder & CEO SEAT Dennis Yu Chief Technology Officer, BlitzMetrics Katee Panter Senior Vice President of Enterprise Technology Madison Square Garden, United States Daniel Brusilovsky Digital Initiatives Lead, Golden State Warriors, 6

3 FAST FACTS - A QUICK BREAKDOWN OF THE EVENT Attending SEAT will enable you to network with industry leaders and discover valuable new ways to implement innovative technology solutions that empower executives and decision-making professionals working in marketing, CRM/data analyst, digital and social, analytics, BI, fan engagement, sales, ticketing, game operations, business operations, IT departments and sponsorship to create new revenue streams and learn how to market your business with more influence and engaging experiential content for your customers, clients and fans. Where: London, United Kingdom When: April 20-21,2016 Host Venue: Chelsea FC ONE 1/2 DAYS WITH 30+ SESSIONS. 3 TECHNOLOGY FOCUSED AREAS : 1. Venue Technology & Security 2. CRM/ Database Marketing, Loyalty & Analytics 3. Digital Marketing, Social Media, Analytics & Mobile SESSION INCLUDES TOPICS COVERING : Core Venue Technologies Social Tactics Cyber Security Social Strategy Venue Physical Security Content Marketing Business Intelligence Measurement Digital Marketing Analytics Mobile Solutions CRM Database Marketing Game Operations Fan Engagement and discussions on the future of technology as it influences decision-making and revenues. JOIN OVER 300 OF YOUR INDUSTRY PEERS AND TOP-TIER TECHNOLOGY PROVIDERS FOR AN INTIMATE & INTERACTIVE CONFERENCE: Industry Experts & Peer Led Case Study Presentations & Best Practices Tips for Successful Projects Industry Experts & Peer Led Round Table Discussions Sharing Best Practices/Tips & Tricks with the Latest Technologies Improve Success with Fans, Sponsor Activations and Customers Workshops on Data Warehouses, Analytics, Prioritization of Data and Integration Techniques How to Create New Revenue & Improve Current Revenue Streams Hear & See the Latest in Data Visualization, Business Intelligence & Best Practices Leveraging Big Data Best Practices in Database Marketing, Data Management, Loyalty Solutions & CRM Tools Share Expertise in Strategic Technology Road-mapping & ROI Hear Next Gen Technology Strategies & How to Stay www. seatconsortium.com/ conference@seatconsortium.com The SEAT 2015 London Event was a great opportunity to meet and network with people from different areas of the sporting fraternity. The ideas shared and insights given will provide valuable business insight for us moving forward and we hope to attend another SEAT conference again in the future. Tom Gorringe, Brighton and Hove Albion Football Club 4

4 WHAT YOU WILL EXPERIENCE? NETWORKING The Best Peer to Peer Networking in the Industry. Make priceless professional connections with over 300 industry peers across 15+ countries before, during and after sessions, breakfasts, lunches and receptions. Build life-long friendships and relationships. COLLABORATION Collaborate on strategies, best practices and see case-studies of the latest implementations in your peers stadiums, arenas and venues across the World." Select from over 30 sessions across 3 tracks focused on tactics, strategy, workshops, leadership coaching, analytics, BI, revenues & ROI, best practices and more. ACTION-PACKED AGENDA LED BY INDUSTRY PEER EXPERTS Peer selected content makes the sessions and topics relevant and applicable to every day life." Peer Industry experts create the agenda and with carefully selected vendors make this the most unique conference in the industry. WHO ATTENDS SEAT LONDON EVENTS? INTERACT WITH A DIVERSE GROUP OF WORLD-WIDE SENIOR INDUSTRY LEADERS: Presidents/EVP CIO's/ CTO's Technology Leaders Head of Marketing Head of Digital Marketing Head of Revenue & Venue Operations Chief Operating Officers & Head of Revenue Head of Revenue & Venue Operations CRM Professionals Database Marketing Professionals Head of Fan Engagement Mobile Marketing Professionals Social Media Professionals Organizing Committees Head of Community Relations Just wanted to say thank you for putting on not only the best sports marketing conference I ve ever been to, but perhaps the best conference, period. The way the conference was organised to ensure the caliber of speakers and attendees was as high as it is was incredible it was worth attending for the networking alone, let along the superb schedule coordinated along with after event activities. Thanks again to everyone at SEAT an absolutely brilliant event! Thomas Halls, LTA British Tennis 3

5 CONFERENCE ATTENDANCE & DEMOGRAPHICS SEAT AMERICA SEAT EUROPE SAN FRANCISCO 1098 LAS VEGAS 1200 ESTIMATED KANSAS CITY 414 MIAMI 887 BOSTON 323 SEAT 2016 LONDON 425 ESTIMATED SEAT 2015 LONDON 163 ATTENDANCE BY TITLE ATTENDANCE BY FUNCTION MANAGERS [10%] SPECIALIST [5%] REVENUE/OPERATION & SALES [15%] IT/TECHNOLOGY [25%] DIRECTORS [34%] CRM/DATABASE MARKETING DIGITAL/SOCIAL & FAN ROYALTY MEDIA MARKETING CXO/SENIOR EXECUTIVE [25%] [35%] [51%] 2

6 SEAT EUROPE AGENDA WEDNESDAY APRIL 20, :00 am am 8:45 am - 9:10 am 9:15 am - 10:00 am 10:00 am - 10:15 am 10:00 am - 10:15 am 10:20 am - 12:30 pm 12:30 pm - 1:30 pm Registration, Breakfast & Networking Welcome & Opening Remarks Keynote Panel Digital Disruption in Sports Network with your peers and innovative technology sponsors while enjoying mid morning refreshments. Mid-Morning Networking Break & Refreshments Breakout Sessions Debate: Is there a business case for Wi-Fi? Best Practices in Creating A Strategic Technology Road-map NextGen Technology: How to Prepare Your Venue and Your Organization for Smart Stadium Technology Defining the Engagement Strategy: Best Practices & Tips to Developing a Content Strategy for Fan Engagement & Revenue Creating the Personalized Experience Workshop Pricing Digital Sponsorship Inventory Finding & Connecting with the Ghost Fans in Your Stadium Networking Lunch 1:30 pm - 3:40 pm 3:40 pm - 4:00 pm 4:00 pm - 4:45 pm 5:00 pm - 5:45 pm 7:00 pm - 10:00 pm Breakout Sessions Business Case to Build a Digital Analytics Team Workshop 5 Simply Steps to Drive Revenue Leveraging Social Media Defining the Engagement Strategy The 24/7 Fan The Business Opportunity Creating the Personalized Experience Security: Best Practices & Lessons Learned Being Prepared for Cyber Security, Network & Physical Security The NextGen of Loyalty Schemes Technology Disruption is Creating D2C Sponsorship Models Mid-Afternoon Networking Break & Refreshments Keynote Panel The Single Point of Truth Increase Participation through Community Awareness Atlanta Hawks: The Transformation Networking Special Event - Dinner & Cocktails - Details TBA THURSDAY APRIL 21, :30 am - 9:00 am 9:00 am - 9:50 am 10:00 am - 10:45 am 11:00 am - 12:00 pm Breakfast & Networking Keynote Panel Forget How, Let s Talk About WHY Keynote Super Session Panel Innovation on a Shoe-string Budget Super Session Keynote Panel Embracing the NextGen Evolution of Digital Disruption in Sport & Venue SEAT reserves the right to change session topics at any time as deemed appropriate and approved by the Steering Committee Members SEAT London was a great opportunity to network with colleagues in the industry, meet current and potential vendors, and learn from speakers covering a wide range of digital and technology opportunities for venues and teams. I am looking forward to more of the same in San Francisco. David Jones, Vice President of IT Europe, AEG Europe / O2 Arena 7

7 SEAT EXCLUSIVE MEMBERSHIP INCLUDED IN CONFERENCE PASS Included in your SEAT 2016 Conference Registration is a one year membership to the SEAT LOCKERROOM ROUNDTABLE PORTAL. Value of $375USD BECOME A SEAT MEMBER & COLLABORATE WITH YOUR PEERS ALL YEAR LONG! Exclusive access to the SEAT LockerRoom RoundTable Portal. SEAT Locker Room portal is a forum for sports & entertainment professionals to share, collaborate and discuss industry challenges & solutions with your peers. Access to Webinars Access to Executive Coaching, Leadership & Career Tips Network with Peers across the World. Job Board Access to an industry knowledge based of projects, documents and shared information submitted by your Peers. Access to white papers, best practices and documents. Access to industry profiles, statistics, research and studies. Access to your Industry Peers to ask questions, post surveys to help you gather important information to make decisions on future projects. Access database contact information of your peers to enhance peer to peer networking. SEAT CONFERENCE PASSES & PRICING All pricing in this packet are ONLY available to individuals directly employed with a team, league, organizing committee, entertainment venue, casino or entertainment organization. CONFERENCE PASS 3 TEAM MEMBERS EARLY-BIRD OFFER Single All-Access Pass ONE PRICE Single Pass 3 individuals from the same sport or venue organization, qualify for this special discount offer. Group Pass Offer Expires January 28, 2016 [Not Valid for Vendors or Consultants] SEAT is the best gathering of Sports and Entertainment technology professionals in the marketplace. Truely enjoyed the marketing, educational topics and new technologies. Michelle Mckenna, CIO, National Football League (USA) 5

8 CONNECT WITH seatconsortium www. seateurope.com www. seatconsortium.com