APPOINTMENT OF DIRECTOR INCOME GENERATION INFORMATION PACK MAY 2015 JANET THOMAS DIRECTOR OF HUMAN RESOURCES

Transcription

1 APPOINTMENT OF DIRECTOR OF INCOME GENERATION INFORMATION PACK MAY 2015 JANET THOMAS DIRECTOR OF HUMAN RESOURCES T E janet.thomas@acorns.org.uk

2 CONTENTS Introduction from David Strudley, Chief Executive 2 Background Information 3 Acorns facts and figures 4 Management Organisational Structure 6 Directorate of Income Generation Organisation Structure 7 Income Generation Targets for 2015/16 8 Job description 9 Person Specification 12 Terms and Conditions of Employment 13 How to Apply 14 Equal Opportunities Monitoring Form 15 Page 1

3 INTRODUCTION FROM DAVID STRUDLEY, CHIEF EXECUTIVE Thank you for your interest in the post of Director of Income Generation at Acorns. Acorns is an exceptional place to work. We are an innovative and entrepreneurial organisation with a clear strategic focus on our mission, and have deeply committed people who are passionate about quality. We are determined to continue building on our successes, and, to realise our vision of reaching out to more children and families, we are developing an ambitious but realistic growth strategy. This includes developing new income streams in parallel with the growth of our established voluntary income as well as income from our trading activities. As part of a highly motivated and collegiate Executive Team, the Director of Income Generation will play an essential part in helping Acorns achieve its strategic objectives which will require tenacity and agility to succeed in an intensively competitive fundraising and retail arena. Acorns is recognised for our ground-breaking work in the care of life limited children, and we are a force to reckon with on the national stage where we continue to influence policy in all areas of palliative care. We are partnership-focused across all areas of our business care, voluntary income generation, support services and retail. We value the strength that collaborative working brings and strive to integrate commercial acuity into our activities. The key focus of this role is to forge new ground to secure substantial, sustainable, financial support for our current growth strategy whilst providing the leadership and motivation necessary to support the current teams. This is a key appointment for Acorns, and represents a rare opportunity to enjoy a stimulating and satisfying breadth of strategic challenges in a professional environment that is both stretching and supportive. If you believe that you bring the experience, skills and passion to work with us to achieve our aspirations, then I would warmly welcome hearing from you. Yours faithfully David Strudley Chief Executive Page 2

4 BACKGROUND INFORMATION ABOUT US Established in 1988, Acorns Children's Hospice Trust is a registered charity offering a network of care for life limited and life threatened children and young people, and their families, across the Heart of England. Most of these children and young people are not expected to reach adulthood and require specialist care 24 hours a day, 7 days a week. In the last year, Acorns has supported over 760 children and more than 980 families, including those who are bereaved. Acorns is the only organisation that provides this level of care to these vulnerable youngsters whilst offering a range of support services to the whole family to help them cope at every stage of their child's life and beyond into bereavement. We provide tailored nursing care for each child; short breaks, emergency and end of life care at each of our three hospices: Acorns in Birmingham based at Selly Oak Acorns in the Black Country based at Walsall Acorns for the Three Counties based at Worcester Acorns relies on income from voluntary fundraising and the contribution from its network of shops to fund the majority of its activities. VISION, MISSION & VALUES Our Vision: Every child and young person living in our region that is life limited or life threatened and their families should receive the specialist care and support they need. Our Mission: To provide holistic, specialist, palliative care services to children, young people and their families in our region. We will deliver these services in partnership with others wherever possible, while championing the cause of palliative care for children and young people. Our Values: Acorns, a responsive and innovative organisation that puts children and young people and their families first in all of its services, whilst embracing the diversity of its regional communities and demonstrating integrity and quality in everything it does. Strategy for Realising the Vision: We will reach out and care for around 1000 children and young people and support some 1300 families, including those that are bereaved, by the end of the decade. FURTHER INFORMATION Please visit to find out more about the wide range of care and support services we provide, the excellent facilities in our hospices, our shops and volunteers, our safeguarding and diversity focus, and our strategic plans and impact reports. Page 3

5 ACORNS FACTS AND FIGURES WHAT WE DO Acorns Children s Hospice provides children and young people who have life limiting or life threatening conditions and associated complex needs with a network of specialist palliative nursing care and support. Acorns provides short breaks, emergency and end-of-life care, therapeutic and psychosocial support to the family 24-hours a day, seven days a week. Acorns has helped over 2,390 children and their families since it was established in In the last year 1, Acorns has supported over 760 children and more than 980 families, including those who are bereaved. Acorns is currently supporting 2 : Nearly 250 children and around 340 families at Acorns in Birmingham; Over 190 children and nearly 270 families at Acorns in the Black Country; and Over 180 children and more than 230 families at Acorns for the Three Counties. An estimated 2,000+ children in our catchment area meet our criteria (including those we are currently supporting). On average, every week one of the children we care for will die. There is no charge to families for using the services provided by Acorns. OUR HOSPICES Acorns has three 10-bed children s hospices: Acorns in Birmingham (located in Selly Oak), Acorns in the Black Country (located in Walsall) and Acorns for the Three Counties (located in Worcester). Acorns in Birmingham was the third children s hospice in the world when it was opened in We opened our second hospice, Acorns in the Black Country, in 1999 followed by the opening of our third hospice, Acorns for the Three Counties, in The hospices are designed to be a home-from-home to help children enjoy their stay and make the most of every day. Games rooms, soft-play areas, gardens and lots of toys help to ensure a happy stay. The hospices have therapeutic facilities such as hydrotherapy pools and multi-sensory rooms. Special adolescent wings ensure privacy for older children. HOW WE OPERATE It currently costs 8.8 million a year to run our care services providing care for the child and support for families. Acorns relies on the community to fund the majority of its activities. Through contracting with Clinical Commissioning Groups (CCG s) and other statutory bodies, we aim to recover 30% of the cost of care. For every pound received, 85 pence is spent on providing the vital care and support that our children and their families rely on. Acorns raises 5.23 for every 1 it spends on fundraising. Acorns has a retail chain of nearly 60 shops. In the last financial year, the retail network generated 1.4m net profit for the charity Acorns employs around 440 staff in its three hospices, network of shops and head office. Acorns has over 2,000 volunteers who work in all areas: 3 1 From 1 January 2014 to 31 December As of 31 December Volunteers may cross over different areas of the organisation Page 4

6 Over 420 in our hospices (125+ in the Black Country, 145+ in the Three Counties and 150+ in Birmingham). Over 330 in fundraising and events. Nearly 1,300 in our retail shops. Acorns participates in two lotteries: TLC in Birmingham and the Hospices Lottery in Worcestershire. Acorns is part of Childlife, a fundraising partnership between four charities working with children, young people and their families throughout the UK Acorns is a member of Together for Short Lives. Figures correct as at January Page 5

7 EXECUTIVE ORGANISATIONAL STRUCTURE Board of Trustees Chief Executive Executive Assistant Comms Executive Director of Care Executive Director of Finance Director of Income Generation Director of Human Resources Care Three Counties Care Birmingham Care Black Country Medical Director IT Facilities Finance Statutory Business Development F/Raising Digital Marketing Retail L&D HR Page 6

8 DIRECTOR OF INCOME GENERATION - ORGANISATIONAL STRUCTURE Director of Income Gen Retail Marketing Fundraising Operations Manager Regional Manager Digi Marketing Hd Regional Fundraising Events Manager Major Donor Manager Corp Ptnships Corp Ptnships Assistant Individual Giving Manager Admin Staff Area Managers Marketing 3Co Comm Fundraising Mgr Major Events Stewardship Assistant Legacy & Trust Drivers Shop Managers Digi Marcomms Fundraising Events Coordinator In Memorium Assistant Database Analyst Admin Admin FM& C Coordinator Bham & Warks Comm F/R Mgr Volunteers Fundraising Admin BC Comm F/R Mgr Fundraising Admin Page 7

9 INCOME GENERATION TARGETS FOR 2015/16 The following are the Fundraising & Retail targets for : Voluntary Income: Individual giving 669,000 Legacies 1,420,000 Major Donors 529,000 Corporate Partnerships 945,000 Community 1,287,000 Events 365,000 Trusts 440,000 General 195,000 Voluntary Income subtotal 5,850,000 We work to an ROI of 5:1 Capital 50,000 Voluntary Income total 5,900,000 Retail: Income 5,340,000 Expenditure 3,840,000 Net Retail Income 1,500,000 Page 8

10 JOB DESCRIPTION JOB TITLE: RESPONSIBLE TO: Director of Income Generation Chief Executive Reporting to the Chief Executive and, as a member of the Executive Directors Group, provide consistent, robust and expert fundraising and marketing advice to the Board of Trustees, the Chief Executive and Director colleagues during a critical period of growth and development for the Charity. Take responsibility as Managing Director for Acorns Children s Hospice Trading Limited, the Trading arm of the Trust, to maximise funds for the Trust to spend on its charitable purposes. OBJECTIVES: Maximise voluntary income in line with corporate strategy; Maintain and enhance the reputation of Acorns and maximise the use, image and development of the Acorns Brand in relation to fundraising; Maximise the income contribution from the Trading arm of the Trust; and Alongside the Chief Executive and other Directors, take responsibility for executing the strategic, professional and managerial operations of Acorns Children s Hospice Trust. Contribute to the overall development of strategy and policy of the organisation. PRINCIPAL TASKS: FUNDRAISING AND MARKETING The Director of Income Generation has overall responsibility for: The development and implementation of effective, coordinated, fundraising strategies, policies, plans and initiatives for agreed income streams in line with Acorns strategic growth plans Achieving agreed targets and objectives for raising income in line with operational plans, applying the full range of fundraising methods and techniques Taking decisive action to ensure operational plans are kept in line with targets based on accurate, appropriate and structured analysis of information The development and implementation of effective marketing and digital marketing, strategies, that effectively supports the overall business strategy for both internal and external audiences Implementing effective marketing plans across the organisation to ensure the consistency, compliance and quality of all marketing activities internal, external, verbal, written, digital that are aligned with Acorns brand and its values Ensure appropriate liaison with families, maintaining their full involvement with and approval of any marketing or fundraising activity involving them Initiating new developments and proactively planning to take advantage of opportunities, while dealing with challenges in the external environment Providing inspirational leadership to motivate staff in Fundraising and Marketing to excel as individuals and as a team Page 9

11 Providing positive management and development of the Fundraising and Marketing staff, including their welfare, agreeing personal objectives and learning and development plans, reviewing performance and dealing with any issues in line with Acorns policies Building effective cross-organisational working relationships to achieve agreed fundraising and marketing objectives Leading by example to embed Acorns core values and leadership standards in the way the fundraising and marketing teams conducts their business with employees, volunteers, partners, supporters, colleagues from other Acorns departments, suppliers and local communities Fully engaging with the organisational strategic planning process Producing clear and effective reports for Trustees, the Chief Executive and Executive Director colleagues Representing Acorns at a range of events and meetings both internally and externally Remaining up to date with developments in fundraising and marketing and how they relate to trading activities, so the work of the teams reflects current thinking and can anticipate changing needs Maintaining effective contacts with the charity world through various institutions, organisations and agencies and networking with the aim of keeping Acorns in the public eye and increasing the income of funds Liaising with other fundraising charities across the West Midlands and Three Counties, particularly hospices, and specifically where joint ventures agreements are in place PRINCIPAL TASKS: RETAIL THE DIRECTOR OF INCOME GENERATION IS ALSO MANAGING DIRECTOR FOR THE TRADING ARM OF THE TRUST PREAMBLE Acorns Children s Hospice Trading Limited (the Company ) is the Trading arm of Acorns Children s Hospice Trust (the Trust ), a not for profit charitable organisation structured as a corporation by guarantee. The Company is a wholly owned subsidiary of the Trust. The Company s role is to maximise funds for the Trust to spend on its charitable purposes. The Trading Board comprises the legal directors of the Company and they carry the obligation for performing the legal duties of the directors. The Managing Director is a director of the Company. The Trading Board has delegated managerial responsibility for the operation of the Company s activities to the Managing Director to support the Trust in continuing to meet its obligations as a charity. The Trading Board retains for itself responsibility for setting vision, policies and strategy within its constitutional framework in consultation with the Managing Director and monitoring performance through its meeting and reporting structure. The Managing Director is responsible to the Trading Board for: Ensuring that there is clarity of vision and purpose throughout the Company and that all involved have opportunities to inform future developments Page 10

12 Developing for the approval of the Trading Board, corporate strategies and policies to achieve the Company s objectives and that these are aligned to those of the Trust in continuing to meet its obligations as a charity and its strategic plans The effective planning, performance, direction and leadership of the Company to meet overall business objectives Ensuring the retail management team is effective in developing and implementing co-ordinated strategies and plans, and that all parts of the Company work together and all retail activities are aligned to Acorns brand and its values Maintaining and developing an effective business planning system, which ensures that appropriate financial, staffing and other resources are deployed and that services meet the strategic objectives Providing sound advice on the commercial objectives necessary to achieve operational and budget plans for growth in net profit Supporting and encouraging all staff and volunteers (delegating where appropriate) to achieve their highest potential and to seek opportunities for personal and professional development Ensuring that all statutory, regulatory and legal obligations are met on behalf of the Company Working with the Communications to develop effective external networks with local companies and other relevant organisations for stock donations and for promoting the Company s activities at Acorns events and fundraising activities Undertaking partnership working with other relevant bodies and organisations where appropriate Ensuring effective communication and joint working within Acorns GENERAL RESPONSIBILITIES Promote a coaching culture within Acorns, and provide coaching expertise as a resource across the organisation Act as an Ambassador for Acorns raising awareness of its charitable aims and objectives and enhancing its reputation through exemplary behaviour, conduct and corporate working Ensure the needs and interests of Acorns children and young people and their families are fully recognised in all aspects of the Directorate s work Ensure compliance with Acorns policies for employment, equal opportunities, information security and health and safety Carry out any other duties commensurate with the role as may be required from time to time by the Chief Executive Page 11

13 PERSON SPECIFICATION QUALIFICATIONS EXPERIENCE ESSENTIAL Educated at degree level or equivalent IoF qualification Proven ability to work collaboratively and contribute at Executive level to operational and strategic development of the organisation A track record of success in delivering across the range of charity fundraising methods and techniques A track record for leading and managing a multi-disciplinary team focused on delivering organisational goals A track record for accurate, appropriate and structured analysis of information in order to make effective decisions Experience of effectively setting and managing budgets Successful track record of developing and implementing a marketing strategy internal and external Experience of clear and effective reporting at Board level DESIRABLE Post-graduate qualification in management Post-graduate qualification in marketing, retail management or a relevant business related subject Experience of the voluntary sector Experience of managing retail shop operations and retail business development Understanding of the principle of relationship marketing and donor care Understanding of social media technologies relating to fundraising Understanding of risk assessment and regulatory requirements for public events Experience of organising events and campaigns CRITICAL CAPABILITIES COLLABORATIVE LEADERSHIP RELATIONSHIP BUILDING Inspirational leader with the ability to motivate staff to excel as individuals and as a team A role model, able to demonstrate the achievement of results through and with others, creating buy-in by actively encouraging others to get involved and listening to their advice Significant staff management experience of both individuals and teams Effective delegation and supportive performance management Flexible, at ease with being accountable Actively building strong working relationships, both cross functionally and externally Ability to use effective listening and questioning techniques to fully and accurately understand others Able to engage others on both a hearts and a minds level Creates open, honest and supportive partnerships Coaching and mentoring colleagues Ability to train others Motivational leadership to volunteers Has an already established, relevant professional network Page 12

14 STRATEGIC THINKING OPERATIONAL DELIVERY EXECUTIVE PRESENCE OTHER A track record of success in developing and delivering effective strategic plans Ability to spot developments in the external environment and proactively plan to take advantage of opportunities or deal with challenges A track record for success in supporting the development of effective operational plans Proven track record of working successfully in a targeted environment Excellent organisational and administrative skills Thorough understanding of finance, budgeting and forecasting systems and techniques Ability to prioritise own workload and work to deadlines Digitally competent A track record for being professionally confident yet able to communicate complex details in presentations, in writing or on a one to one basis Ability to understand, exhibit and implement excellent customer care attitude and behaviour, therefore committed to building good internal and external relationships, both with staff and supporters Ability to reflect on own performance and to take a proactive responsibility to self- development Willingness to work outside normal working hours on a regular basis Willingness and ability to travel independently across the region. Valid driving licence. A knowledge of and commitment to equality of opportunity, particularly as it applies to Acorns environment, users, volunteers and staff Ability to identify and deliver opportunities for growth in Trading activities Knowledge of one or more of Acorns areas of work Working knowledge of project management methodology Knowledge of Charity law A track record of success in driving retail sales income and net profit Ability to review end-to-end processes to seek opportunities to improve efficiency and deliver identified benefits to plan Knowledge of propriety electronic point of sales systems Confidence and ability to represent the organisation at regional and national level Accomplished public speaker Sound presentation skills Passion and commitment to the aims, objectives and ethos of the charity Page 13

15 TERMS AND CONDITIONS OF EMPLOYMENT POSITION: Director of Income Generation REPORTING TO: Chief Executive LOCATION: Drakes Court, Wythall, South Birmingham SALARY: c 70,000 per annum CAR: Car allowance of 4,600 per annum NOTICE: HOURS: 4 weeks during probationary period (12 weeks) increasing to 12 weeks thereafter 37 hours per week with work outside normal hours as required. HOLIDAYS: PENSION: LIFE ASSURANCE: 23 days + public holidays, rising to 27 after 3 years service Group Personal Pension Plan Employer contribution 7.5% 2 x salary life assurance scheme PRIVTAE MEDICAL INSURANCE: Private medical insurance for employee only Page 13

16 HOW TO APPLY Should you have any queries or wish an informal discussion about this role then please contact Janet Thomas on To apply for this role, please submit a detailed CV and supporting statement that addresses the criteria set out in the person specification. The selection process is a competency-based approach. Please ensure that your supporting statement provides concise and specific examples to demonstrate your competencies, achievements and skills addressing the specific criteria set out. Please give the names, positions, organisations, telephone numbers and contact of at least two referees, one of whom should ideally be your current or most recent employer. If you specifically do not wish referees to be approached without your prior permission, then you should clearly indicate this. You are invited to complete and return the Equal Opportunities monitoring form. The information on this form will be treated as confidential and used for statistical purposes only. Finally, please ensure that you have included work, mobile and home telephone contact numbers and an address if applicable. The closing date for applications is FRIDAY 5 JUNE 2015 Please applications to janet.thomas@acorns.org.uk Or you can send your application to: Janet Thomas Director of Human Resources Acorns Children s Hospice Trust Drakes Court Alcester Road Withal Birmingham B47 6JR INTERVIEWS Initial interviews will take place Friday 19 June and candidates will be asked to complete some psychometric questionnaires prior to this date. Final selection interviews will be held on a date to be confirmed and candidates will be required to do a presentation. Page 14

17 EQUAL OPPORTUNITIES MONITORING FORM CONFIDENTIAL Acorns Children s Hospice Trust aims to offer equal opportunity in employment. To assist us with monitoring for this policy and for that purpose only, please provide the details below. This information WILL NOT be taken into account in selection. It will be separated on receipt and treated as confidential. Date of birth: Age: Over60 Do you consider yourself to have, or have had a disability? Yes No Gender: Nationality Male Female How would you describe your ethnic origin? (as defined in 2001 census) White: British Irish Scottish Welsh Any other white backgrounds Mixed: White & Asian White & Black Caribbean White & Black African Any other mixed background Asian, Asian British, Asian English, Asian Scottish, Asian Welsh Indian Pakistani Bangladeshi Any other Asian Background Black, Black British, Black English, Black Scottish, Black Welsh Caribbean African Any other Black background Chinese, Chinese British, Chinese English, Chinese Scottish, Chinese Welsh, or other ethnic group: Chinese Any other Ethnic Background Where did you see this post advertised? Thank you for completing this form. Page 15