How To Market Your Product Online
|
|
- Mervyn Fleming
- 3 years ago
- Views:
Transcription
1 The Value of Online Video Winning Strategies for B2B Marketers July 22, 2010 Sponsored by: #BTOBWC
2 Welcome Bob Felsenthal Publisher BtoB magazine, BtoBOnline.com
3 Our Sponsor
4 Kate Maddox Executive Editor BtoB magazine, BtoBOnline.com
5 Housekeeping Submit Questions
6 Housekeeping Download Slides
7 Housekeeping Tweet the Webcast: #BtoBWC
8 Online Video for B2B Marketers CHALLENGE: Online video can be used to acquire, engage and convert visitors on your website, but what are the most effective ways marketers can easily incorporate video?
9 Today s Panel Gary Lombardo Director of Product Marketing Brightcove Linda Crowe Former Group Manager, Media & Production Sun Microsystems
10 Live Polling Question What is your main interest in using video as a marketer? [select one] 1. To raise awareness or drive interest in your company or product 2. To drive prospects to trial your product 3. To get customers to purchase your product 4. To retain customers 5. All of the above
11 Gary Lombardo Director of Product Marketing Brightcove
12 Video Marketing Across the Customer Lifecycle Gary Lombardo Director of Product Marketing
13 Video will become as pervasive as text on the web.
14 Marketers across all industries are utilizing video Consumer Products Technology Hardware & Software Financial Services Travel, Tourism, & Recreation Non-profit Higher Education Healthcare / Life Sciences Government Professional Services
15 Video is essential throughout the customer lifecycle 2010 Brightcove, Inc. All Rights Reserved. 15
16 Awareness Search Optimization ViralVideo Blended Distribution UGC Participation Live Events 2010 Brightcove, Inc. All Rights Reserved. 16
17 Video dramatically improves SEO Videos are 53 times more likely than text pages to appear on the first page of search results 2010 Brightcove, Inc. All Rights Reserved. 17
18 The Blended Distribution Strategy On YouTube.com On my mybrand.com Goal is awareness building Content and environment tuned for viral sharing Mixed brand voice Limited customization options Basic analytics Goal is interest and conversion Content and environment tuned for engagement and action Single brand voice Complete creative control Deep analytics 2010 Brightcove, Inc. All Rights Reserved. 18
19 User Generated Content INTUIT SMALL BUSINESS GRANT COMPETITION Inspirational stories Moderation User voting Social media promotion 2010 Brightcove, Inc. All Rights Reserved. 19
20 Live Video Events U.S. DEPARTMENT OF STATE Pre-event media blitz Simple camera setup High quality live streaming Post-event ondemand viewing 2010 Brightcove, Inc. All Rights Reserved. 20
21 Interest Product Demos Product Tours Video White Papers Customer Case Studies 2010 Brightcove, Inc. All Rights Reserved. 21
22 Bring products to life by placing them in context KOHLER DESIGNER ROOMS PROJECT Branded video portal Leading designers create rooms around Kohler products Places the product in a solution context 2010 Brightcove, Inc. All Rights Reserved. 22
23 Bring the product to life with video story-telling RHODE ISLAND SCHOOL OF DESIGN Letting the personalities shine through 33% increase in page views 20% increase in marketing efficiency 2010 Brightcove, Inc. All Rights Reserved. 23
24 Trial & Engagement Landing pages In-player calls to action 2010 Brightcove, Inc. All Rights Reserved. 24
25 Channel Sun Demo 2010 Brightcove, Inc. All Rights Reserved. 25
26 Video drives action on landing pages and 10 to 15% of shoppers who look at videos click. Without the videos we get about a 1.5% conversion rate - Fireplace supply e-store Video is a great way to increase interaction, adding video to marketing boosts customers interaction by as much as 200% to 300% 2010 Brightcove, Inc. All Rights Reserved. 26
27 Purchase Conversion In-player BUY links Hotspot overlays Product details Demos of complex products 2010 Brightcove, Inc. All Rights Reserved. 27
28 Purchase Conversion THOMAS PINK Model and stylist explore new line Close-up details In-player BUY links 2010 Brightcove, Inc. All Rights Reserved. 28
29 Purchase Conversion REEBOK Facebook fan page Edgy viral video In-player BUY links 2010 Brightcove, Inc. All Rights Reserved. 29
30 Purchase Conversion KMART DESIGN Trend merchandising Stylist narration HotspotBUY links Return to video 2010 Brightcove, Inc. All Rights Reserved. 30
31 40% increase In web sales - Online Computer Store 24% reduction in product returns - Consumer Goods eretailer 36% annual sales increase with video - Online Camera Store 45% sales increase for products with video - Online Bridal Store 40% revenue increase with video - Online Jewelry Store 2010 Brightcove, Inc. 31All
32 Loyalty Communities Customer Care Corporate Image
33 Loyalty ORACLE MEDIA NETWORK Event catch up footage Webcast recordings Community videos 2010 Brightcove, Inc. All Rights Reserved. 33
34 Video is essential throughout the customer lifecycle 2010 Brightcove, Inc. All Rights Reserved. 34
35 Thank you Brightcove, Inc. All Rights Reserved.
36 Polling Question 1. Are you currently using online video for any of the following [check all that apply]: a. Product demos b. Customer testimonials c. Interviews with experts d. Event promotion e. Other
37 Linda Crowe Former Group Manager, Media & Production Sun Microsystems
38 MULTIMEDIA SUN MICROSYSTEMS Linda Crowe Former Group Manager Multimedia Strategy & Production Group 38 1
39 Comprehensive Multimedia Focus Marketing Strategies Audiences Messages KPIs CTA Project Management Metrics Scalable business model Contract crews Standardized Rates In-house studios Live event and field production Strategy Production Infrastructure Presentation Architecture (Channel Sun) Multiple sites Consistent players Simplified syndication SEO of individual assets Digital Asset Management System streamline production and post manage asset location expiration policy meta data policy 39
40 Audiences and Content Architecture Flexible Infrastructure > modular hosting, presentation, and asset management Multiple Audience types Internal and external content > LDAP and CWP authentication > Personalization Corporate-created, User Generated and Employee Generated Flexible presentation layer > Multimedia portal > program/product pages > third party sites > syndication 40
41 Media Hosting, Presentation, and Management Strategy Integrating best-of-breed technology, not built from scratch Flexible and fast, with low cost of ownership 41
42 Channel Sun Consistent presentation on all Sun web properties Content syndication to other sites, including social media Easily monetized (revenue opportunity) LDAP integration Video translations (subtitles) iphone support > Channel customized Sun interface > progressive download for on-line viewing > single source for metrics tracking Channel You for Employee Created Content > $0 cost for content > Simple, self-service upload > Multiple file formats Results: >28% reduction in cost >Reduced hosting time ~12 hours to >10 minutes >Improved metrics # of hits Call-To-Action (CTA) conversion Time viewed Geographic distribution of viewers Referring pages etc. Browser interface iphone/ipodtouch interface 42
43 Channel You: Employee Created Content Leveraging Sun's most knowledgeable experts -- employees Shouting in the Datacenter 33,400 views* = viral success *Jan '09 through Jun '09 $0 cost for content Simple, self-service upload > multiple file formats Consistent with Channel Sun > Presentation > Syndication blogs social media partners third party sites > Metrics > Management 43
44 User Generated Content User-submitted videos for campaigns/programs > 'DWMP?' deployed within 30 minutes of request Submission and approval tools > content management > editorial decisions Consistent presentation with Channel Sun and other Sun properties > could be part of, or separate from, Channel Sun 'Dude, Where's My Pass?' JavaOne Contest 54 videos submitted for JavaOne Contest, resulting in nearly 17,000 views 44
45 Multimedia Metrics: Video Segments Viewed Helps measure which content works with which audiences Allows for continual improvement to messages, content, and CTAs This video shows good retention, as viewers do not drop dramatically until the 4:50 mark. 45
46 Multimedia Metric: CTAs and Sales Leads Measures ROI of multimedia assets # of viewers who clicked on the related pop-up CTA for this video # of TACOs requested and downloaded in the same session as a video view. Estimated dollar value of the sales leads. * December 1 22, * BANT = Budget, Authority, Need, and Timeline 46
47 Channel Sun Impact Sun Audiences were more inclined to watch multimedia than many media company audiences Sun consistently ranked in top 50 of 650 Brightcove customers (which includes most top media companies Fox Entertainment, HBO, Showtime, Discovery Channel, A&E, etc.) Number of video plays on Channel Sun and sun.com consistently exceeded: > The Washington Post > Wired Magazine > BBC World Wide > The Hollywood Reporter > The Houston Chronicle Compared to Washington Post, Sun.com averaged half the number of unique visitors per month (8M vs. 4M). Yet, Channel Sun exceeded Washington Post in video views Source: Brightcove (Channel Sun presentation tool vendor) 47
48 more info: Linda Crowe
49 Q&A Sponsored by:
50 Contact the Panel Gary Lombardo Director of Product Marketing Brightcove Linda Crowe Former Group Manager, Media & Production Sun Microsystems
The audio portion of today s presentation is available via broadcast audio.
The audio portion of today s presentation is available via broadcast audio. You can also dial in to hear audio: Participants (US & Canada, Toll Free): 800.909.4891 Participants (international): +1 212.231.2901
More informationContent, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More information8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
More informationABOUT IMAGEWËRKS WHAT WE LL COVER. Improving Your Online Marketing Strategies to Boost Occupancy in Your Independent Living Building Session #201
Improving Your Online Marketing Strategies to Boost Occupancy in Your Independent Living Building Session #201 Amy Borrell and Katie Bromback SENIOR LIVING NOW! ABOUT IMAGEWËRKS Full service marketing
More informationWEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online
WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites
More informationSurvey Says: Consumers Want Live Help
Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy
More informationSmall Business Growth
5 Lead Generation Tips For Small Business Growth 1 2 3 Uncover your content calling Get your social gloves ready The power of paid ads Business expansion presents a whole range of challenges for any small
More informationACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research
ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS By Debra Chin Senior Vice President Palmer Research EXECUTIVE SUMMARY There is some good news for marketers today: budgets and staffing are on the rise
More informationOnline Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationHiP COMPANY PRESENTATION
HiP COMPANY PRESENTATION Table of Contents About HiP 3 About Bret Smith, CEO & Founder. 4 The HiP Difference 5 Industry/Vertical Expertise 6 Products and Services.. 7 Clients.. 21 Client Testimonials.
More informationThe Power of Social Media
The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,
More informationWhite Paper Using Webinars for Online Marketing
White Paper Using Webinars for Online Marketing Using Webinars for Online Marketing Introduction Webinars are an effective part of a marketing and lead generation strategy. Prospects are invited to a scheduled
More informationTourismTechnology.com Website Best Practices Checklist
TourismTechnology.com Website Best Practices Checklist Prepared by Tracey Beattie Technology Resource Coordinator Tourism Industry Association of Nova Scotia (Revised) February 2011 Website Best Practices
More informationPaul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationOnline Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
More informationGet the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
More informationCONTENT MARKETING SPOTLIGHT REPORT. Sponsored by
CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,
More informationHow To be Found Online for your top Keyword Phrases.
Buyers Provider Referrals Co- Marketing & Co-Selling Industry Expertise Alliances Strategies for Growth in 2012 ebook: Community Leaders Partners Influence Advocate How To be Found Online for your top
More informationLeveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media
Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction
More informationTHE B2B FULL-FUNNEL MARKETER S HANDBOOK
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
More informationHow you can meet your top marketing priorities
How you can meet your top marketing priorities with digital asset management Scan for PDF Copyright 2012 Widen Enterprises, Inc. How digital asset management can help achieve marketing executives top priorities
More informationSearch Engine Optimization
Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed
More informationMarketing Communications Essentials: B2B Marketing for Small Businesses. June 18, 2014
Marketing Communications Essentials: B2B Marketing for Small Businesses June 18, 2014 Agenda B2B Marketing Consumer vs. B2B Decision-Makers Messaging: Rational or Emotional? Key Steps: Developing a B2B
More informationQ1 Podcast: IBM Exceptional Web Experience
Q1 Podcast: IBM Exceptional Web Experience Moderator: Beth McElroy, Worldwide Marketing Manager for IBM Collaboration Solutions Speaker: Gary Dolsen, Director of Exceptional Web Experience Software Hello
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More informationOverview. www.hostcity.net. Digital Media Pack. Rates with effect from January 2014. 2014 media Information
www.hostcity.net Digital Media Pack Rates with effect from January 2014 Overview 2014 media Information Digital Advertising HOST CITY offers integrated marketing solutions reaching sports federations,
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationCrafting an Integrated Content Marketing Strategy
Crafting an Integrated Content Marketing Strategy Pace Perspectives By: Kevin Briody Senior Vice President, Content Marketing Objectives Content Optimization Platform Engagement Pace 2013 paceco.com Greensboro,
More information5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals
5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey
More information32 Tips for. Social Media Domination
32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers
More information1. Layout and Navigation
Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create
More informationoneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
More informationGet Social: Engage Everyone with Exceptional Experiences. Copyright 2012, Oracle and/or its affiliates. All rights reserved.
Get Social: Engage Everyone with Exceptional Experiences 1 Key Trends Impacting Your World Social Multi-Channel Mobile Self-Service Personalization Consumerization 2 Every 60 Seconds 695,000 new searches
More informationMARINE ENGINEERING & OFFSHORE TECHNOLOGY
MARINE ENGINEERING & OFFSHORE TECHNOLOGY Digital Media Pack Rates with effect from February 2015 2015 media Information Digital Advertising MARINE ENGINEERING & OFFSHORE TECHNOLOGY offers integrated marketing
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationWith updated information on Closed Captions and Auto Transcriptions and using video for Inbound Marketing. Provided courtesy of:
Search Engine Optimization for UPDATED Closed Captions & Inbound Marketing With updated information on Closed Captions and Auto Transcriptions and using video for Inbound Marketing Provided courtesy of:
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More information10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
More informationGet on the Fast Track with RSS-Driven Automation.
Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately
More informationSocial Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits
Social Business Presented at FSCI By Paul Barron Telling the digital story to create in-real-life profits Presentation by Paul Barron 2 Founder Digital Branding & Social Consumer Analytics Author The changing
More informationSocial Marketing & Reputation Management
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
More information5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS
TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost
More informationSearch Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
More information8 New Year s Resolutions for B2B Marketers. Take your content marketing to the next level in the new year!
8 New Year s Resolutions for B2B Marketers Take your content marketing to the next level in the new year! With the new year quickly approaching, there s no better time to start thinking about your marketing
More informationBandra (W) : +91 9819006132 Kemps Corner : +91 9820134058
Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile
More informationRevenue Generating Conversion Rate Optimization (CRO) Strategies
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
More informationMaximizing Your Marketing Dollars in a Recession
Maximizing Your Marketing Dollars in a Recession The economic downturn is the reason why nearly 70% of B2B marketers reduced or froze their marketing budgets for 2009. Reacting to the global economic climate,
More informationThe List Building Checklist
The List Building Checklist An addon checklist to: 68+ List Building Tactics & Ideas for ecommerce & Beyond ( Link) A Publication of KommerZen.com 1. Gather Preliminary Data [9] Determine month over month
More informationInternet Marketing Implementation Course MKTG13; 3 Days, Instructor-led
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
More informationIs there an ROI from Social Media Marketing?
TOM PISELLO, CHAIRMAN & FOUNDER Blog: http://blog.alinean.com/ Twitter: @tpisello http://www.alinean.com http://www.fightfrugalnomics.com Is there an ROI from Social Media Marketing? Agenda 1. Need for
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationInbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA
Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationSOCIAL MEDIA FOR MSMEs A turning point. By DR. PRALAY DEY National Small Industries Corporation (NSIC)
SOCIAL MEDIA FOR MSMEs A turning point By DR. PRALAY DEY National Small Industries Corporation (NSIC) IMPORTANCE OF MSMEs in India 44+ MILLIONS UNITS 45% manufacturing output MSMEs in India 40% EXPORT
More information5 Killer Strategies for Engaging. 11-11:45 a.m. Online Marketing
5 Killer Strategies for Engaging New Prospects for 2012 Tuesday, April 17, 2012 11-11:45 a.m. Online Marketing PLEASE SILENCE YOUR CELL PHONES THANK YOU! Online Marketing Moderator: Jeff James Speakers:
More informationAmplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationWSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI
Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one
More informationMark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
More informationDigital Asset Management
Digital Asset Management 1 Multimedia content is king but how to conveniently valorize it? Discovery Reply Vision & Mission DISCOVERING, CREATING AND MANAGING SERVICES THAT ENABLE FINAL USERS TO INTERACT
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More informationright brain left brain harmony
right brain left brain harmony The end - to - end content process How organisations can become better publishers Everyone is a publisher now The cost of entry is effectively zero Free tools Free platforms
More information10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine
x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.
More informationWHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
More informationMARKETING METHODS TO ATTRACT CUSTOMERS
THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17
More informationINTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF
INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet in North America 1 in 7 people around
More informationHow to Measure the ROI of a Press Release
How to Measure the ROI of a Press Release The Secret Formula for Success Great content + Great content distribution = Higher ROI What a News Release Does Awareness! Aids potential discovery by customers
More informationBuilding an Effective Approach
White paper Getting Started with Content Marketing Building an Effective Approach Executive Summary For the marketer who has long been responsible for the website, the shift to a content marketing mindset
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More informationDeveloping a social media strategy. The Road Ahead
Developing a social media strategy The Road Ahead The world has changed New Economy Thinking GREEN Global Citizenship Dependency on Technology Proliferation of media choices 2 Your company has changed
More informationServices & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8
(888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS
More informationON24 Platform 10 Webcasting Industry Standard for Demand Generation and Customer Engagement
ON24 Platform 10 Webcasting Industry Standard for Demand Generation and Customer Engagement ON24 PLATFORM 10 BENEFITS Efficiently and cost-effectively generate sales-qualified leads Influence, nurture,
More informationWorld Television. + 44 (0)20 7243 7350 askus@world-television.com @worldtvgroup
World Television world-television.com @worldtvofficial + 44 (0)20 7243 7350 askus@world-television.com @worldtvgroup 1 Who are we? We are global video experts. We provide webcasting, creative & corporate
More informationSocial Media Management
Social Media Management Successful social media marketing is about authentic interaction that inspires advocacy for your products and services, yielding trusted recommendations that are more effective
More informationEffective Email Marketing: How to Increase Existing Customer Sales
Effective Email Marketing: How to Increase Existing Customer Sales Jenny Klimisch Marketing Coordinator VerticalResponse Page 1 VerticalResponse, Inc. Agenda Why email marketing works Building your list
More informationHow-To Guide: Facebook Marketing. Content Provided By
How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos
More informationLevel 3 Diploma in Social Media for Business - 7513
Objectives By the end of this - City and Guilds flagship professional social media qualification - you will have a professional level, practical and theoretical knowledge of the use of social media for
More informationVacation Rental Marketing Tool Kit
the vacation rental marketing tool kit for Launching & Measuring a Remarkable Campaign @ A Publication of the VACATION RENTAL MARKETING tool kit for launching & Measuring a remarkable campaign 2 an introduction
More informationElevate Customer Experience and Engagement in the New Digital World
Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,
More informationIncrease Revenue Through Interactive Marketing Develop a Strategy for Marketing ROI
Increase Revenue Through Interactive Marketing Develop a Strategy for Marketing ROI NANCY BOHMAN, PRINCIPAL NANCY@BOHMANMARKETING.COM 614-264- 0620 STRATEGIC INSIGHTFUL CREATIVE RESULTS bohmanmarketing.com
More informationSuper Charge your Sales through Inbound Marketing: A Complete Guide. Gabe Wahhab President - Savvy Panda
Super Charge your Sales through Inbound Marketing: A Complete Guide Gabe Wahhab President - Savvy Panda Nice to Meet You! I m Gabe In My Free Time. Combat Sports In My Free Time. Spoil These Guys In My
More informationOnline Video: Brands and Agencies Catch the Wave
Online Video: Brands and Agencies Catch the Wave A survey of decision-makers from brands and agencies about their current use and future plans for online video. About TurnHere TurnHere, Inc. is a leading
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationTitle/Description/Keywords & Various Other Meta Tags Development
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
More informationSOCIAL MEDIA: The Tailwind for SEO & Lead Generation
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
More informationSalony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
More informationWEBSITES PACKAGE FEATURES WILDFIRE $1779 CAMPFIRE $699
TM WEBSITES Welcome to DealerFire. It only makes sense that we found each other. After all, we ve been on a similar path over the past several years. You, the innovative dealer, and us, the progressive
More informationwhat is Interactive Content & why it works
what is Interactive Content & why it works About SnapApp SnapApp s content marketing platform gives companies the power to drive engagement, generate leads and increase revenue by easily creating, publishing,
More informationKontiki Enterprise Video Platform
Kontiki Enterprise Video Platform A Better Way Successful companies engage their organizations using communication that reaches every employee globally and inspires them to work toward a shared vision.
More informationCorporate websites, the cornerstone of your digital marketing strategy.
Corporate websites, the cornerstone of your digital marketing strategy. Never before have companies had so many different ways of reaching their target audience. Social networks, new technologies and the
More information3 Keys to a Successful Lead Generation Campaign
3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture
More informationweb analytics ...and beyond Not just for beginners, We are interested in your thoughts:
web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationFive Strategies to Build a Successful Email Marketing Campaign
Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for
More information