Communication Studies Finance and Control International Business and Management Studies Logistics Management (Economics)

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1 Increase your impact Export International Strategy Research Market research Finance Organization new insights Professional Faculty of Business Management and Law International Management Does your company operate internationally? Or would you like to explore your company s international ambitions and possibilities? Increase your company s impact in the global arena by setting up a project assignment in collaboration with HAN University of Applied Sciences. International student population Communication Studies Finance and Control International Business and Management Studies Logistics Management (Economics) Mainly Dutch student population International Business and Languages Students from various courses within the Faculty of Business, Management and Law investigate problems and issues in the professional field of international management. Your company can directly benefit from their research. The project assignments described in the brochure are real assignments that aim to solve real problems in the professional field. Employment contract / (or) tuiton fees paid by company Master of International Business The above degree courses at the Faculty of Business Management and Law can be distinguished by their international orientation, academic level, student population and subject content. They also share the same conditions for acquiring project assignments. If you are interested in a project assignment, please get in touch with the relevant contact person. You may also be asked to register your request on the Praktijkweb site. Introduce yourself and describe the company you represent. Explain the issue or question you would like the project to investigate. Finally, include your Chamber of Commerce number when submitting your request. The contact person will then discuss the assignment with you to determine its feasibility. Specific conditions or availability can play a role in this. For example, the student having access to relevant information and sufficient time for supervision and assessment. If you have any questions after reading this brochure, please contact the Smart Business Center. The contact details are: Smart Business Center Ruitenberglaan CC Arnhem T: E: SBC@han.nl I: Legend Number of students Start of project Study load Duration of project contact Register at Praktijkweb

2 COMMUNICATION Communication is a full-time Bachelors course which prepares students to become a competent specialist in the areas of business, marketing and corporate communication. Graduates are suited to find positions in mid- to large sized globally operating organizations, and have the potential to develop to a management position within three to five years. Examples of positions are international marketing communication manager, public relations manager, brand manager, or advertising account manager. DIGITAL MAGAZINE Digital Magazine including final presentation. 4/6 Feb/Sep 210 hrs 4 months antoine.vandenberg@han.nl YEAR 2 MARKET RESEARCH Qualitative research. Compact qualitative communication research. For example: brand awareness, corporate reputation, customer satisfaction, reader survey. 30 Feb/Sep 70 hrs 5 months Marjon.Elshof@han.nl Internal and external analysis of a communication issue. Systematic solution to a communication issue. 1 Feb/Sep 840 hrs - 1 Feb/Sep 800 hrs 5 months Yvette.oswald@han.nl Yvette.oswald@han.nl Antoine van den Berg Marjon Elshof Yvette Oswald

3 FINANCE AND CONTROL Finance and Control is a full-time Bachelors course that prepares students for management positions in the field of finance. The course focuses on international and corporate finance, accounting, business process management, risk management, external reporting, business communication and taxes. Examples of positions are international financial manager, business controller, business consultant, or bank manager. INTERNAL ANALYSIS Do a SWOT analysis, describe the organization s strategy, propose a strategy map and Balanced Scorecard and describe motivational and communication tools used to support the strategy. 3/4 Apr/Nov 60 hrs 2 months Marco.vanderwoude@han.nl Practical experience in a finance department including methodical solution to a tactical/ operational financial-economic or fiscal issue. PERFORMANCE MANAGEMENT Following a methodical tool the root cause for a problem in the business operations will be identified and analyzed. Possible solutions will be suggested. Methodical solution to strategic/tactical issues such as accounting control, business process improvements, risk management or financial planning. 2/3 Feb/Sep 80 hrs 4 months Marco.vanderwoude@han.nl Marco van der Woude Chantal Hoogveld Company contact person: Eveline Coppes Company name: TNT Nederland Position: Financial Process Manager Benelux Assignment: Performance Management Advanced The students have analysed the Purchase to Pay process for TNT. They have gone through all our vendor data to generate a specific to-do list so that we could take action. They looked at the assignment in many different ways with a completely fresh look. They also provided TNT with a full set of recommendations to optimize the process. Having a student interpret data gave us the freedom to invest our time in more directions at the same time and increased the effectiveness of the total analysis of our vendor data.

4 INTERNATIONAL BUSINESS AND MANAGEMENT STUDIES International Business and Management Studies (IBMS) is a 4-year full-time Bachelors course belonging to the domain Business Administration (BBA). Activities in this domain are, among others, managing & organizing, purchasing, marketing & sales, negotiating and business communication. The study programme is designed to prepare students for positions in internationally oriented companies at middle and higher management level. Examples of positions are international marketing manager, sales manager, product manager, account manager, export manager, purchasing manager. INTERNATIONAL MARKET RESEARCH International Market Research such as a market scan, customer analysis, competitor analysis, and country selection. 6/8 Feb/Sep 400 hrs 5 months MINOR ASIAN STUDIES Advisory report about marketing and/or logistics to and from China. Practical experience in the field of e.g. marketing, sales, purchasing. In addition to the daily work a separate research assignment to solve an operational issue is required. Beryl.Wijnberg@han.nl The assignment consists of in depth research which leads via analysis, objective interpretation and critical thinking towards a solid advice concerning a strategic issue. The practical, organizational and financial consequences of the advice need to be given so that the client can make well founded decisions based on the graduation report. 1 Feb/Sep 220 hrs 5 months Arno.Teunissen@han.nl Beryl.Wijnberg@han.nl Chantal Hoogveld Arno Teunissen Beryl Wijnberg Company contact person: Carlo de Nijs Company name: Bolsius Position: Regional marketing manager Assignment: International market research We asked a group of IBMS students to do research in the food industry in Germany, because we want to strengthen our position in that specific market. It was great to see how this multicultural group of students teamed up. In the end they provided us with very interesting insights and business opportunities. It was exactly the snapshot we needed of this market to further outline our plans.

5 LOGISTICS MANAGEMENT (ECONOMICS) Logistics Management (Economics) is a full-time Bachelors course which prepares students for a starting position as an international supplychain professional. Graduates are suited to positions in mid to large sized globally operating organizations and have the potential to develop to a management position within three to five years. Examples of positions are international supply chain manager, logistics manager, purchasing manager, or distribution manager. Practical experience in a supply-chain department, e.g. purchasing, warehousing, planning, including a methodical solution to a tactical/operational supply-chain issue. Methodical solution to strategic/tactical issues such as inventory management, supply-chain finance, distribution, and purchasing. Chantal Hoogveld Company contact person: Byloth Company name: Benima Position: CEO Student assignment: Graduation Assignment; Selecting fitness suppliers in China. Xuanyi Ren has helped us find new suppliers for products we buy in China. She has helped build new business relationships and search for quality products at competitive prices. Xuanyi Ren s friendly approach, excellent business skills and Chinese background have been an asset in negotiations with our new Chinese suppliers. She even represented us and met with our suppliers at the world-famous fitness show Fibo in Cologne, Germany. During her internship she also assisted in other areas such as stock control.

6 INTERNATIONAL BUSINESS AND LANGUAGES International Business and Languages is a Dutch-taught international Bachelors course that prepares students to work strategically on foreign markets and with foreign business contacts. Graduates find positions in the broad area of export management, international purchasing, sales, account management and international communication management. After five years of working in the field, most graduates have positions at a strategic level. CUSTOMER OR MARKET RESEARCH International market research for an external client. Collecting information for new market opportunities, competition, distribution channels, regulations and market potential. Supervised by research professionals and qualified tutors. 5/6 Feb/Sep 175 hrs 5 months Edwin.Vermeulen@han.nl Practical experience in the field by working in the company. In addition to the daily work a research assignment to solve an operational issue is required. 1 Feb/Sep - 5 months Karin.Steenbrink@han.nl LATIN AMERICA Research into export possibilities from and into Latin America. EXPORT POLICY PLAN International marketing plan by a 10-step approach. The main focus is on exporting to a region outside of the EU. Supervised by professional project tutors and supported by the modules Planning and Consultancy, Supply Chain Management, Finance and Marketingcommunication. The assignment consists of a research project concerning a strategic and international issue in the commercial field. The assignment also includes a practical, organizational and financial implementation plan so that the client can make well founded decisions based on the Graduation report. 4/5 Feb/Sep 200 hrs 5 months 1 Feb/Sep 800 hrs 5 months 1 Feb/Sep - 5 months Fransisco.Martinez@han.nl Edwin.Vermeulen@han.nl Karin.Steenbrink@han.nl Edwin Vermeulen Fransisco Martinez Karin Steenbrink Company contact person: Rianne Schut Company name: European Business Development Group Position: HR Manager Student assignment: Internship I enjoy having trainees from IBL says MS Schut. They speak different languages and are used to working with other cultures. Sometimes you have to deal with unexpected situations. Or surprising reactions from people. IBL students don t get alarmed by this. They are also trained in marketing, communication and commerce. Personally, I really enjoy working with IBL students. It s a course that demands serious study because you really have to be proficient in different languages. So the Internships sometimes also lead to employment. Our marketing coordinator, for example, is a former IBL student.

7 MASTER OF INTERNATIONAL BUSINESS This HAN Masters programme puts knowledge into action, providing state-of-the-art knowledge and techniques for addressing a company s specific internationalization challenge. The Master of International Business is a part-time professional programme. It can help your company develop the human capital it needs to act in the international business arena. Your employee or trainee (in a working and learning track) will investigate one of your company s international business-related problems. Your company will receive a tangible return on investment in the form of an international business plan and an approach for its implementation. Your company can take advantage of this Masters programme by having one of its staff enrol in the programme or by financing a student in a learning and working track. Each module can also be taken separately. YEAR1 International Business plan IB STRATEGY International business strategic advice (initial choice of a target market). IB CULTURE Business culture analysis of the chosen market. IB MARKETING AND SALES International marketing and sales plan for the chosen market. IB ORGANISATION MANAGEMENT 1 Analysis of the organisation s potential to act on the chosen market. IB FINANCE Profitability evaluation of the International Business Plan. YEAR 2 Focus on implementation IB ORGANIZATION MANAGEMENT 2 Analysis of the structural changes (in the organisation and the business network). IB CHANGE MANAGEMENT Advice on change processes needed in order for the organisation to act on a chosen market. MASTER THESIS Masters Thesis on a international business problem relevant to the organization or the professional community. 1 Sep 20 hrs/w 1 year 1 Sep 20 hrs/w 1 year Boriana.Rukanova@han.nl Boriana.Rukanova@han.nl Boriana Rukanova Company contact person: Wiebrand Kout Company name: Elestor Job title: CTO Student Assignment: Working and learning track Elestor is a small company specialized in electricity storage says Mr Koud. Master of International Business student George van Altena has been doing a learning and working track with us since He has been helping us by performing a market analysis and by giving strategic advice about our target markets, so we can offer our best product market combinations in several countries such as India and Indonesia. After a brief training, he was soon able to work quite independently due to his commercial background. We are very pleased with his work and embrace these learning and working tracks for Masters students. We intend to hire more students in the near future.