Online Learning at Private Colleges and Universities

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1 Online Learning at Private Colleges and Universities November 5, 2013 LearningHouse.com (502)

2 Advisory Council Gregg Cox, Vice President for Academic Affairs, Lynn University Michael Fischer, Provost and Vice President for Academic Affairs, St. Bonaventure University Harold V. Hartley III, Senior Vice President, Council of Independent Colleges Christopher L. Holoman, Provost and Vice President for Academic Affairs, Hilbert College Donald B. Taylor, Provost and Vice President for Academic Affairs, Benedictine University (IL)

3 Online Enrollment Not Online 55% Enrolled Fully Online 14% At Least One Online Class 45% 21,000,000 (100%) Total Students Enrolled in Undergraduate/Graduate Education 9,000,000 (45%) Enrolled in at Least One Online Course* 3,000,000 (14%) Enrolled Fully Online *Source: re:fuel College Explorer

4 Type of Institution Breakdown OCS 2013 EW44

5 Slide 4 EW44 {Design: Please insert chart from page 3 of CIC report. Also, please put Source: Online College Students, 2013} Emily Wheeler,

6 The Great Online Student Market Rush

7 The Great Online Student Market Rush

8 Experience How many online programs are offered?

9 Public Universities Lead in Offering Online Programs No online programs 18% 48% 1 to 4 fully online programs 34% 37% 5 or more fully online programs 15% 48% 0% 10% 20% 30% 40% 50% 60% CIC AASCU

10 Slide 8 EW4 Center numbers in cell Emily Wheeler,

11 Online Programs Increase With Size Size of Institution No Fully Online Programs 1 to 4 Fully Online Programs 5 or More Fully Online Programs Small (Fewer than 750 students) 56% 41% 3% Medium (750 to 1,499) Large (1,500 to 2,250) Very Large (Greater than 2,250) Total

12 Infrastructure How are institutions organized to deliver online programs?

13 Online Program Growth Linked to Administrative Structure No Online Programs 1 to 4 Fully Online Programs 5 or More Fully Online Programs Have a central administrative unit for online Have a senior administrator in charge of online 39% 84% 46% 39% 81% 55%

14 EW45 Progression of Online Programming Isolationist Beginner Start Up Developer Builde r Integrator Blended Sum Gen Most Ed Faculty Faculty Chair/ Pres/ Pres+ Exec Team Dean VPAA VPAA LMS LMS/ Helpdesk Designers 24/7 Hiring Train. Norm None None Guidelines Standards Master Crse Master Crse

15 Slide 12 EW45 Design: Can you please insert the chart from page 31 of CIC? Emily Wheeler,

16 Finances How is online delivery affecting finances?

17 Traditional Budgets for Innovative Offerings

18 Online Charges the Same or Lower Online Tuition Charge Technology Fee

19 Tuition for Online Courses by Online Experience 90% 80% 70% 60% 50% 40% 30% 20% No OL Programs 1 to 4 OL Programs 5+ OL Programs Total 10% 0% Higher than the residential rate The same as the residential rate Lower than the residential rate

20 Online Revenue

21 Impact How is online shaping institutions?

22 Barriers Experienced Barriers with Online Courses Experienced at Any Point Still Experienc e Overcame Did Not Experience Greater faculty time and effort is required to teach online A lack of acceptance of online instruction by faculty Students need more discipline to succeed 86% 59% 27% 14%

23 Faculty Acceptance by Online Experience 80% 70% 60% 50% 40% 30% 20% No OL Programs 1 to 4 OL Programs 5+ OL Programs Total 10% 0% Did Not Experience Are Still Experiencing Overcame

24 Outcomes Strategic Outcome Percent Increased student access 74% Increased enrollment 60 Increased revenue 59 Attracted students from outside the traditional service area 57 Growth continuing and/or professional education 49 Provided pedagogic improvements 46 Enhanced value of university brand 40

25 Outcomes by Level of Online Experience No OL Programs 1 to 4 OL Programs 5+ OL Programs Total Increased student access 60% 82% 88% 75% Attracted students from outside the traditional service area Increased enrollment Increased revenue Growth continuing and/or professional education Enhanced value of university brand

26 Impact to On-ground Introduced new pedagogy or technology in on-ground courses Percent 74% Increased revenue 60 Attracted traditional students from onground to online courses Increased ability to conduct more course sections Faculty are becoming entrepreneurial 49 Introduced new pedagogy or technology in on-ground courses 46

27 Programs What programs are offered?

28 Field of Study Field of Study Undergraduate Graduate Not Online at Either Level Business 63% 61% 34% Health professions Social sciences Psychology/counseling STEM Computer science Education Liberal arts/humanities Criminal justice/paralegal studies

29 Top 15 Undergraduate Degree Programs: OCS 2013 Degree Program Business Administration/Management 17.1% 17.9% Accounting Information Technology Criminal Justice/Law Enforcement Business: Finance Psychology: General Graphic Design Healthcare: Administration Nursing Computer Science Education: Early Childhood Education Medical Coding/Billing/Administration Computer and Information Systems Security Law/Paralegal Studies Human Resources

30 Term Length 10% 11% 8% 44% 28%

31 EW39 Restrictions on Residential Enrollment in Online Courses

32 Slide 28 EW39 Please add the pie chart from page 23 of the AASCU report. Put them side by side and label one "CIC" and one "AASCU" Emily Wheeler,

33 Restrictions on Residential Enrollment in Online Courses by Experience 80% 70% 60% 50% 40% 30% 20% No OL Programs 1 to 4 OL Programs 5+ OL Programs Total 10% 0% No Yes, with Restrictions Yes, without Restrictions

34 Marketing How are online students attracted?

35 Using Online to Stretch the Footprint Strategically Market Degrees Nationally Internationally

36 Location OCS 2013 *Source: Online College Students 2013

37 On the Horizon What are future plans for online learning?

38 The Future of Online: What Insitutions Currently Do Currently Do Percent Credit for examination 61% Credit for prior learning 55 Support services for online students 52 Hybrid graduate programs 49

39 The Future of Online: What Institutions Plan to Do Programmatic Additions in Next Two Years Percent Increase international student enrollment 52% Hybrid graduate programs 33 Cohort-based programs online 32 Fully online certificates 31

40 EW41 The Future of Online: What Institutions Are Not Planning to Do No Plans to Do Percent MOOCs 85% Granting credit for MOOCs 81 Using MOOC content in regular classes 66 Accept American Council on Education (ACE) credit recommendations for non-college education 57

41 Slide 36 EW41 This should be the chart from page 28 of CIC Emily Wheeler,

42 The Role CIC Can Play Knowledge of comparable institutions strategic use of online learning Monitoring of state and federal licensing and regulatory requirements for online education Opportunities for executive-level sharing of models and experiences Training in how to grow and develop online programs Availability of leaders in the field to advise in strategic planning for online education Information resources applicable to strategic use of online education by my institution Percent Reported Leadership training

43 Recommendations Hire an online leader and appropriate staff Educate and incentivize faculty to teach online Revise policies and procedures to accommodate online faculty Use good accounting and budgeting practices Expand offerings Save national and international marketing dollars for niche programs Accept all legitimate credit Invest in outcomes Synthesize online and on-ground processes for a consistent student experience

44 References The data referenced in this presentation can be EW43 accessed from two reports. Online College Students 2013: Comprehensive Data on Demand and Preferences Online Learning at Private Colleges and Universities: A Survey of Chief Academic Officers

45 Slide 39 EW43 {Design: Please put thumbnails of the cover of OCS 2013 and the CIC report side by side. Underneath each, put the title and the following information: Online College Students 2013: Comprehensive Data on Demands and Preferences Online Learning at Private Colleges and Universities: A Survey of Chief Academic Officers Emily Wheeler,

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