Video On Demand (VOD)

Transcription

1 User Guide Video On Demand (VOD) March 2015 Delivering the Moment

2 Publication Information 2015 Imagine Communications Corp. Proprietary and Confidential. Imagine Communications considers this document and its contents to be proprietary and confidential. Except for making a reasonable number of copies for your own internal use, you may not reproduce this publication, or any part thereof, in any form, by any method, for any purpose, or in any language other than English without the written consent of Imagine Communications. All others uses are illegal. This publication is designed to assist in the use of the product as it exists on the date of publication of this manual, and may not reflect the product at the current time or an unknown time in the future. This publication does not in any way warrant description accuracy or guarantee the use for the product to which it refers. Imagine Communications reserves the right, without notice to make such changes in equipment, design, specifications, components, or documentation as progress may warrant to improve the performance of the product. Trademarks Product names and other brands are trademarks or trade names of Imagine Communications or its subsidiaries. Microsoft and Windows are registered trademarks of Microsoft Corporation. All other trademarks and trade names are the property of their respective companies. Contact Information Imagine Communications has office locations around the world. For locations and contact information see: Support Contact Information For support contact information see: Support Contacts: ecustomer Portal: Imagine Communications Corp. Proprietary and Confidential

3 Table of Contents Contents... 4 Novar Tables for VOD Contacting Support Imagine Communications Corp. Proprietary and Confidential Page i of 12

4 The Video On Demand (VOD) is an Imagine Communications hosted service that allows a television viewer to subscribe, select, and watch or listen to a program or movie on their television when desired through the Video on Demand (VOD) service (on demand) provided by their cable or satellite provider. The Novar user creates a contract with a VOD line through Novar and enters information for advertising in the VOD content. The Ad Decision Engine (ADE) uses the lines of type VOD to get advertisements to place in VOD content. The Ad Decision Engine is an Imagine Communications product that makes the decision for which ads to place in the avails of a request received for ad placement in VOD content. The following diagram depicts the general flow of events for processing the placement of advertisements in the avails of Video On Demand content, which is all done in real-time. Report As-run Status for ad placement Update As-run Status for ad placement Start Viewer requests Program through VOD service Sends Ad Placement Request Dynamic Ad Placement Decision Service/Vendor Sales Buy VOD Service/Vendor End Loads VOD content for viewing with ads placed Return Ad Placement Respose Make Ad Placement Decision Locate VOD ads to place from sales buys Read Placement Rules 2015 Imagine Communications Corp. Proprietary and Confidential Page 4 of 12

5 The following features are enhanced for the Novar VOD Integration. Contract Ad Copy Library When the integration to VOD is in place, the following attributes apply: In the System Configuration, when VOD is set to True, the Linear Lines (contract lines) and VOD Lines tabs and the Line Types field in the Contract tab will be displayed and available in the Contract window When VOD is set to False, the VOD tab and Linear Lines and VOD Lines tabs and Line Types will not be displayed in the Contract window 2015 Imagine Communications Corp. Proprietary and Confidential Page 5 of 12

6 Creating a Contract with VOD line 1. From the Novar menu, select Contracts Contract to display the Contract window. 2. Click the New button to create a contract with a VOD line Imagine Communications Corp. Proprietary and Confidential Page 6 of 12

7 2015 Imagine Communications Corp. Proprietary and Confidential Page 7 of 12

8 3. Enter the required parameters and in the Line Types field, select VOD Imagine Communications Corp. Proprietary and Confidential Page 8 of 12

9 4. Select the VOD Lines tab and enter the parameters in the following fields: Priority Allows the user to define scheduling priority of the line Dates Allows the user to enter the start and stop dates for the line. Advertisements can only be placed from the line within this date range Rate Type Allows the user to define the type of rate that will be charged for the impressions (advertisements) delivered on the line. It is selected from a list containing the options CPM (Cost Per Thousand) or Flat Maximum Impressions Allows the user to define the maximum number of impressions that can be delivered for the line. This represents the maximum number of advertisements that can be placed and delivered from the line in VOD content. The value entered must be a whole number from 1 to (million). Unit Rate Allows the user to enter a monetary amount charged based on the rate type for the delivered impressions Est. Total Cost Estimated cost for the line that is calculated using the rate type, maximum impressions, and unit rate. The Est. Total Cost field is non-editable. Line Status Allows the user to select a status for the line. It is selected from the same list of statuses used on linear lines. The default Line Status is Active. Only VOD lines with a status of Active are used for advertisement placement in VOD content Impression Delivery Pattern a. Line - The only option for VOD lines and will distribute the impressions across the line date range on the active days of week selected. It will be selected by default and cannot be changed. b. Active Days of Week Allows the user to define the days of week on which advertisements can be placed in VOD content for the line. The user has to select at least one day of week that is valid within the line s date range. Ad Copy Allows the user to define the ad content that will be used for broadcasting the advertisement in the VOD content. The user can select a single ad copy for the line from a list of ad copy entered in the Ad Copy Library for the contract client Avail Tag Allows the user to define the avail type in which the advertisements from the line must be placed in. It is selected from a list of all avail types entered in Network - Avail Typing. The default Avail Tag field value is None Selected and advertisements from the line will be placed into any avail type Imagine Communications Corp. Proprietary and Confidential Page 9 of 12

10 Opportunity Type Allows the user to define the type of placement opportunities (avails) within the VOD content in which the advertisements from the line must be placed in. This is selected from a pre-defined list that includes Interstitial, Midroll, Preroll, and Postroll and is optional. If the field is left with the default value None Selected, which is the default, advertisements from the line will be able to go in any type of placement opportunity (avail). Remarks allows user to enter a remark for the line 2015 Imagine Communications Corp. Proprietary and Confidential Page 10 of 12

11 5. Click Save to save the new VOD line Imagine Communications Corp. Proprietary and Confidential Page 11 of 12

12 Contacting Support Novar Tables for VOD Following are the table values when VOD feature is enabled: 1. Dbo.Contract 2. Dbo.NLC_LineItem Contacting Support Please contact Imagine Communications Technical Support for assistance to validate the settings and services required for the integration with the Ad Decision and enable the Video On Demand service. Phone Number: Fax Number: Address: 2015 Imagine Communications Corp. Proprietary and Confidential Page 12 of 12