Crowdbooster. 395 Page Mill Rd, Palo Alto, CA (888) Twitter & Facebook scheduler. At-a-glance analytics. Deep audience insights

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1 Crowdbooster At-a-glance analytics Recommendations Deep audience insights Twitter & Facebook scheduler 395 Page Mill Rd, Palo Alto, CA (888)

2 Overview At Crowdbooster, our mission is simple. We re helping businesses understand and achieve online influence through social media, so that they can better connect with their customers and create meaningful relationships that we couldn t have imagined just a few years ago. The future of marketing lies in a business ability to engage its online followers using social media, really making it a 2-way street, rooted in a mutually beneficial relationship. This kind of marketing is less obtrusive to the consumer, and more effective for the brand. It s the embodiment of Permission Marketing that Seth Godin introduced back in 1999, and more. Crowdbooster is creating the first social media optimization (SMO) solution that uses analytics and actionable recommendations to guide marketers on how they can most effectively manage and grow their social media presence. The web application is an action plan to help marketers understand how they are performing, and what steps they have to take to increase their online influence and more connected to their customers. Why Crowdbooster? Social networks account for 18 percent of where searches begin. This number will only increase as social media expands, displaying a need for brands to adopt social media marketing strategies. Studies demonstrate social networks have created banner blindness, a phenomenon in which users focus on their social newsfeeds and ignore any surrounding advertisements on a webpage. Crowdbooster helps companies move beyond traditional forms of advertisement and engage with online fans and followers. 66 percent of corporate social strategists find engagement data successful. In fact, studies have demonstrated increased engagement leads to improved sales, increased traffic, elevated brand exposure, and new business partnerships. 86 percent of marketers who have adopted social media strategies identify demonstrating ROI as an obstacle. Crowdbooster s clear color-coded UI tracks key metrics for marketers to identify a brand s best social media efforts.

3 the product Crowdbooster is a social media marketing solution that fuses targeted recommendations and data-driven insights to guide brands to achieving online influence. Crowdbooster currently offers service for Twitter accounts and Facebook Pages. Actionable recommendations allow you to: - Schedule tweets or posts at the best time. We determine the best time to tweet or post based on user past performance and typical audience activity. - Engage with influential followers. Crowdbooster alerts you when a people with high Klout scores follow you. - Curate relevant content. Based on the past performance of links you have sent, Crowdbooster suggests sources from which you should find content to connect with your audience. - Cross-post between social networks. We uncover the content that resonates best with your followers on Twitter so that you can share the best with your fans on Facebook. - Respond to missed tweets. If we don't detect a response from you within 3 hours of someone directly mentioning you, we ensure you never miss a thing and increase your engagement efforts. - Thank your most engaged followers. Every Friday, we generate a tweet that mentions your top followers for the week. Intuitive analytics help you understand: - The metrics that matter most. Scan our sleek graphs and tables to quickly determine how well your content resonates on Twitter (based on impressions, retweets, clicks, mentions, and replies) and Facebook (based on impressions, likes, and comments). - Follower and fan growth over time. Track the benefits of long-term engagement or the effectiveness of a one-time social media campaign. - Influential audience segments. We uncover followers with high online influence so that you can foster and maintain relationships with them. - Loyal followers and fans. Engage the fans that interact with you the most in order to cultivate and maintain a brand community. Personal Plan Access to targeted recommendations and analytics for up to 3 social media profiles at no cost to the user. Business Plan Access to targeted recommendations, analytics, and on-demand reporting services for up to 10 social media profiles at $20/month. Enterprise / Agency Plan Prices vary on a case-by-case basis. For more information call or sales@crowdbooster.com.

4 publicity Crowdbooster brings analytics with a twist to understand the exact performance metrics of individual tweets all within a user-friendly, color-coded UI that quickly and simply highlights your best tweets and areas for improvement. Mashable A fantastic social media product that will help you time your tweets. Very promising and helpful. oneforty A dashboard-style interface that mashes up data and tells you when to tweet, top influencers and recommendations based on a range of variables -- and that's just scratching the surface. This alone is about 10,000 steps ahead most other tools I have currently seen. PR Week The tracking service lets a user see their full reach. Your tweets are presented on a scatter plot graph, making it easy to view which tweets and topics garnered the most engagement. Inc. Magazine testimonials With Crowdbooster, we ve been tracking follower growth, retweets, and especially the timing aspect for large brands like Coca Cola and Nike Better World. Wieden+Kennedy Crowdbooster does a really good job of helping us listen to and talk to followers at once. Business managers like to see large facts and figures, which Crowdbooster allows us to select. Crowd Surf (manages Britney Spears, OneRepublic, The Black Eyed Peas, Kate Voegele) Whereas before we had impressions through people we met, we never have something so statistical. Crowdbooster allows us to look deeper into the feedback of how what we said resonates with our audience. I try to get Crowdbooster into everybody s hands to see their online behavior change to have a better response. Stussy, clothing brand

5 founding team Ricky Yean, as CEO of Crowdbooster, wants everyone to understand how to get more out of social media. He first began experimenting with Twitter in 2008 and quickly became fascinated by the potential for new relationships between us and the people, things and organizations that we love. Ricky holds a BA in Science, Technology & Society from Stanford University where he served as Co-President of BASES, the most respected student entrepreneurial organization in the world. He struggles with balancing his goofiness with professionalism on Twitter for public consumption. ricky@crowdbooster.com (817) David Tran had a head start on learning HTML in the fourth grade, designing websites for his elementary school. By 2009, David had created his first prototype of a Twitter customer support tool after interviewing dozens of social media managers with Ricky. In 2010, he left the Computer Science Master s Program at Stanford University to launch Crowdbooster. During his spare time, he follows basketball and baseball, proudly cheering for the Warriors and A s. david@crowdbooster.com (510) Mark Linsey founded his first venture-backed startup, a social music-sharing service, in He has also worked at Microsoft as part of the MSN search team and drove cross-company initiatives at Amazon.com as a Technical Project Manager. In 2010, he graduated from Stanford University with a BS in Computer Science (Concentration: Artificial Intelligence). As much as he loves Facebook and Twitter, you can find some of his best posts and advice on Quora and Hacker News. mark@crowdbooster.com (626)

6 Twitter dashboard: helps you easily understand your performance, schedule

7 Facebook dashboard: helps you easily understand your performance, schedule posts, and receive actionable recommendations, tailored specifically for you.

8 Targeted recommendations for Twitter (left) Tweet scheduler (right)

9 Targeted recommendations for Facebook (top) Highly customizable Facebook post scheduler (bottom)

10 Content curation: suggests the best performing content based on click data for you to curate to followers Cross-posting: recommends you to take the best performing content from Twitter and post that on Facebook, where post quality matters even more.

11 Discover your top fans. Track the growth of your community.