How to Use Twitter - A Brief Overview
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- George Gordon
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1 @UQ_News Twitter tips for UQ users
2 WHAT IS TWITTER? And why should we use it? - Twitter is used to communicate short, sharp messages (140 characters or less) with a selected audience. - Not only can we promote the university and its experts/ news, it's a tool to seek information. - Twitter is now seen as a legitimate source of news and information both by journalists and consumers.
3 WHAT WERE WE DOING? How was OMC using Twitter, and how could we improve this? - The major problem: we used Twitter solely as a news distribution service, rather than engaging with our audience.
4 Follows 857, Followers 35.7K, 6879 tweets. Joined May Follows 239, Followers 27.6K, 10.9K tweets. Joined Feb Follows 111, Followers 7066, 4397 tweets. Joined April Follows 2,241, Followers 17.1K, 17.9K tweets. Joined March Follows 824, Followers 10.1K, 6304 tweets. Joined November Stats as at 4 August, 2014.
5 STRATEGIES - More engagement. - They used hashtags and handles to target their audience. - Limited auto-tweeting. - A specific voice and tone for Twitter.
6 APPLICATION: We didn t actively monitor Twitter, but we were following over 1200 people. This limited our opportunities for engagement. - We cut down on the people we followed. - We used Tweetdeck to create (private) lists of these people. - We set up Twitter notifications.
7 EXAMPLES:
8 APPLICATION: Twitter was set up to automatically auto-tweet anything uploaded to UQ News, and always autotagged our own handle. - We stopped auto-tweeting and instead started creating specific tweets for our news stories, being sure to add relevant user handles and hashtags. - As part of this, we also changed our handle
9 EXAMPLES:
10 APPLICATION: We were only publishing, not replying, re-tweeting or otherwise engaging. We started actively looking at opportunities for engagement. Using the notifications and search steams, we started responding and retweeting or MTing to users, growing our followers. We started using relevant hashtags and handles, as well as inventing our own.
11 EXAMPLES TWITTER TAGS:
12 EXAMPLES TWITTER TAGS:
13 EXAMPLES HANDLE USE/ RTS:
14 APPLICATION: We were only using Twitter/ the UQ News site to publish on Twitter. - We started using Tweetdeck again. This allowed us to monitor twitter better through lists, increasing our opportunities for engagement. - It also let us pre-schedule Tweets.
15 EXAMPLES PRE-SCHEDULED TWEETS:
16 VERDICT: Is it working? There are limitations to Twitter reporting. - However, we recently cracked the 10K followers are now gaining between followers a week. - We are seeing much more use of our handle, through news organisations pointing to us, and the general public. - We re seeing increased re-tweets, replies and favourites of our Tweets.
17 @UQ_NEWS STATS: June 2013 June 2014 July 2013 July 2014 August 2013 Tweets Re-Tweets August 2014 (1-18) RT reach 46.5K 265.5K 60.2K 180.3K 45K 134.8K Mentions Mention reach M M K Replies Favourites Followers n/a 9.8K n/a 10K n/a 10.3K
18 TWITTER TIPS: - Beware: people will target your handle to gain attention for their own issues. - You must be more than a publisher. - Consider if you have the capacity to be active on Twitter. - Don t feed the trolls.
19 TWITTER TIPS: - Keep your tone Twitter appropriate. - Try for 120 characters, not 140, so you can be easily retweeted. - Use handles and hashtags, and always check them. - Use links and always shorten them. - A picture costs about 22 characters. - Use RT or MT, and keep the original Tweeters handle. - Tweet regularly, but avoid spamming your followers.
20 EXAMPLES:
21 EXAMPLES:
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