the healthy business opportunity

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1 the healthy business opportunity

2 our history I m Norah Elizabeth Lane, founder of the company. I would like to explain the history of dietcare, in order for you to feel assured, confident and happy that you are considering joining a highly credible and caring organisation. Our company has a proven track record of over 30 years experience as a leading UK weight management organisation. From early childhood I d been overweight. At school I d make excuses to avoid swimming lessons or physical activities because I was constantly humiliated about my size. My empathy with all overweight people is genuine because I understand the stigma attached to obesity. After studying nutrition, psychology and human metabolism, I resolved my own weight problem. However, further research into weight related and obesity problems highlighted an important fact - overweight people do not necessarily over-eat. They could be overweight because they suffer with a slow metabolism caused by not eating enough, having a hormone imbalance, certain medication, trauma, stress, anaesthetics, lifestyle changes or lack of exercise. Obesity is a complex disease and cannot be resolved by diet alone. In order to achieve successful and consistent weight losses, it is essential to establish the individual needs and metabolism of every slimmer; then prepare specialised diets to suit these needs. One diet does not fit all. My dream, as a young woman, was to develop a unique metabolic rate healthy eating weight loss plan, which could be personalised to suit the individual eating habits and lifestyle of each slimmer. I achieved my dream! Now I need the help of additional dedicated and caring franchisees to spread the dietcare philosophy and personal diet plans throughout the UK, to all struggling slimmers. All dietcare plans provide the essential vitamins and minerals for a healthy body, without any hunger pangs. Based on natural, healthy foods, available from any supermarket, the diet plans were soon endorsed by the medical profession as they produce healthy weight losses for their patients. In order for dietcare to remain the leading authority in the field of successful weight management that it is today, we understand how important it is to listen to what our slimmers want and help them to achieve their goals. Our slimmers felt that confidential counselling, individual motivation, support, with personal diets and their own individual exercise programme, would definitely help them to improve their weight losses. They also wanted a personal diet adviser to help encourage good eating habits. Adhering to their wishes, the dietcare one-to-one course was developed. This proved a resounding success and is our formula to this day. If you are passionate about helping struggling slimmers to lead healthier and slimmer lives and want to spread the dietcare philosophy, we can train you in all the necessary skills required to become a successful dietcare business owner. We will support and help you to build an exciting, fulfilling and financially rewarding future, under the banner of a credible and caring organisation. For more information about joining the dietcare team, contact us today, without obligation, and your dream could become a reality, mine did! My dream, as a young woman, was to develop this unique metabolic rate healthy eating weight loss plan. I achieved my dream! Norah Elizabeth Lane Founder & CEO - dietcare

3 our concept To establish dietcare one-to-one consultation clinics and help overweight people to resolve their weight problems and lead healthier lives. dietcare clinics can be held in private rooms in medical practices, high street beauty salons, hairdressers, and physiotherapy or health centres. These premises are usually initially rented on a daily or weekly basis, to suit the flexible working hours of the diet adviser, thus cutting out the need for long leasing agreements. Whilst it is perfectly possible to commence your dietcare clinic on a part-time basis, for the more ambitious business owner, it is also possible to develop your business into a five-day week, high street clinic, or several one day clinics within your territory. Advice and assistance in finding suitable venues is provided by the dietcare training team. dietcare weight loss clinics offer slimmers a unique dietetic and professional service, which enables the diet adviser to build a highly successful business. dietcare diet advisers support slimmers with individual appointments on a one-to-one consultative basis, every week. The head office dietetic team constructs all healthy eating plans, based on information gathered by the diet adviser. These individual plans are then forwarded, via our intranet site, to the diet adviser, who explains the diet, weighs, measures, motivates, supports and counsels the slimmer with one-to-one private consultations. Initially the slimmer enrols for a six-week weight loss course, but depending on the amount of weight loss desired by the slimmer, several courses could be ongoing. On reaching ideal weight a maintenance diet is provided to ensure that the slimmer keeps control of their weight, with ongoing visits once a month, thus retaining the slimmer as a customer. our dietcare diet advisers Build up a client base following training and guidance from a marketing plan unique to your territory Arrange a one hour initial appointment and explain an initial starter healthy eating plan to the slimmer Pass information gathered in a questionnaire to the Head Office dietetic team, who plan a series of individual metabolic rate rotation healthy eating weight loss plans for each slimmer. Take the slimmer through the personalised plans Weigh and measure the slimmer in complete privacy Motivate, counsel and support the slimmer with one-to-one consultations Explain the eating form to ensure that the slimmer understands the healthy eating plan Make follow on appointments on a weekly basis Ensure the slimmer can contact the diet adviser for on-going support in between appointments.

4 our market According to Government figures over 25% of the adult population and 10% of children are unfit, overweight or obese. The figures are increasing year on year and this is due mainly to poor eating habits. Our Government is so concerned about the huge increase in the nation s obesity that strategies and massive funding are being targeted to try and resolve this problem. The increasing obesity problems in the UK and overseas opens up a niche market for dietcare franchise owners. Polycystic Ovarian Syndrome (PCOS) is a medical condition that affects one in four women of childbearing age. It is a hormonal imbalance, linked to insulin resistance. There are many symptoms associated with PCOS, but one of the most devastating and distressing symptoms is obesity. dietcare has pioneered research into this condition and is the only weight management organisation to have developed a set of PCOS Metabolic Rate diets to help PCOS sufferers to lose weight and reduce their unpleasant symptoms. The medical profession recommends patients with PCOS to start the dietcare plan, which opens up another niche market for dietcare business owners. Norah Elizabeth Lane s PCOS book The road to recovery has been recommended by various senior PCOS Consultants for their patients to read and is available for franchise owners to offer to their slimmers. To remain a market leader, all dietcare franchise owners will be trained in the Royal Institute of Public Health (RIPH) practices and will take RIPH specific examinations, in order to be able to approach the medical profession for patient referrals. our support dietcare takes great pride in the very high levels of support given to franchise owners. Owning a dietcare franchise means that you are not on your own. Our philosophy is the more successful you become, the more successful we become. We care and want you to succeed and understand that there are times when you will require hand holding. The dietcare marketing and training team will always be there to help you. Head Office support - dietcare has over 30 years experience in weight management techniques, and will offer full support to all franchisee owners. We have a comprehensive training programme with continual development supporting your growth. Marketing support - Experience and backing from a company as established as dietcare is invaluable in helping you to develop your business. Full marketing material, stationery and literature is available with advice on how and where to market your clinic. Demographic information showing full marketing potential is provided by our marketing team Intranet site, with personalised website and personal also included Telephone answering service 24 hour telephone answering service is available so you never miss a call Once trained, the help and support of our experienced marketing, development and training team is just a telephone call away, offering you all the continual support you need to promote your business.

5 our package dietcare will provide you with an initial package that includes everything that you need to start a highly successful business:- Our franchise package includes: The backing of a secure and respected organisation with over 30 years experience Protected territories Comprehensive training and continuing development Continual personal support and guidance High medical credibility and an international profile High earning potential without cash flow problems Revenue from postal and on-line slimmers in your territory Personalised website, and intranet sites Flexible hours to suit the individual needs of the franchise owner Huge job satisfaction, helping people to lose weight and improve their confidence RIPH (Royal Institute of Public Health) examination 24 hour telephone answering service, so you never miss a call Complete set of equipment Initial stationery and marketing materials The cost The total franchise package is 14,750 plus VAT. Funding assistance is available from national high street banks, subject to status What our franchisees say about us: If you would like to have a successful, developing, supportive, caring business opportunity, in which you can earn great money and experience job satisfaction, do not hesitate, join dietcare today. Mouna Al-Rawi - dietcare franchise owner

6 our future Our objective is to make dietcare a household name in the UK. What we offer to our slimmers gives us the competitive edge. With our vast experience we know what our slimmers want from a diet clinic and our franchise training package and business opportunity, has been developed to provide this. It is our intention to expand our network of dietcare clinics across the country. In order to achieve our goal, we have franchise opportunities available in a number of areas within the United Kingdom, says Norah Elizabeth Lane, dietcare. the next step We will make arrangements for you to visit our Head Office in Cheshire and meet the dietcare team. At this meeting we can outline the franchise opportunity in much more detail, as well as discuss the background of the company and the principles of franchising. We will be delighted to answer any questions that you may have at this meeting. A very important aspect of any business is the geographical area in which it operates. In order to establish an area offering maximum potential for a dietcare business owner, we conduct a very precise demographic evaluation to determine the best possible area for your business. All dietcare territories are carefully planned to include the optimum number of people whilst also taking account of several other important demographic factors consistent in our clients. Prior to an initial meeting if you wish we can prepare a report based on your preferred territory. This will illustrate the precise opportunity for your dietcare business. We offer this service without obligation or cost to you. We will ensure that you have the best opportunity to succeed in establishing your business as quickly as possible. We would encourage you talk to our existing franchise owners and visit a dietcare clinic to get a feel for this type of business opportunity. We look forward to meeting you soon to discuss your future with dietcare. dietcare weight loss clinics offer slimmers a unique dietetic and professional service, which enables the diet adviser to build a highly successful business.

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