Introduction to Optimisation as a Service (OaaS) March 2012

Transcription

1 Introduction to Optimisation as a Service (OaaS) March 2012

2 Agenda Introduction Why Optimisation as a Service? OaaS Unique Solution The Technology AIM The Solution Scope Commercial Proposition OaaS References Customer Base and Case Studies Service and Support

3 Introduction

4 EcoLogic and Optimisation as a Service Introduction EcoLogic founded in 2009 Headquartered in Yorkshire Cloud-based managed services company with customers throughout the UK Management with decades of networking experience Drove early adoption of WAN optimisation technologies in the UK, including Expand and Riverbed First to market in the UK with zero capex annual license based Optimisation as a Service (OaaS) managed service proposition OaaS distributed in the UK through global distributor Arrow ECS ($22bn in sales in 2011) and its partner base Service based largely on technologies of Silver Peak a global technology company named a Leader in WAN Optimisation technology in the latest Gartner Magic Quadrant

5 Silver Peak A Global Technology Company Founded in 2004; 100% focused on WAN Optimisation Local sales and engineering presence in North America, South America, Europe, and Asia 24 x 7 x 365 global support Customer deployments on 6 continents

6 Established Technology

7 Global Deployments For Global Organisations Global Citrix VDI optimization across dual-carrier MPLS UDP traffic and VDI over International links #1 user of videoconferencing in the world I cannot accurately predict what applications will be deployed in 6 months, let alone 6 years. Silver Peak s network approach future proofs my WAN

8 Independently Verified as Technology and Value Leader Best Value in WAN Optimisation Gartner Magic Quadrant Challengers Leaders 90 Riverbed Average Ability to Execute Cisco Circadence F5 Citrix Blue Coat Ipanema 10 0 EcoLogic Blue Coat Riverbed Ipanema Cisco Citrix Juniper Niche Players Visionaries Source: InfoTech Research Group, Vendors were indexed against technology underlying OaaS in Info-Tech s Value Index to provide a comparative view of value in terms of dollars per feature. Source: Gartner Group, Completeness of Vision

9 Why Optimisation as a Service?

10 The Issues Due to cloud and virtualisation trends, business critical apps are moving ever more distant from the end user and are more dependent on the Wide Area Network Therefore increasingly negative impact from: Bandwidth bottlenecks Latency Packet Loss (shared network - MPLS) Increasing Bandwidth is NOT the answer The need is: Guaranteed Application Performance irrespective of infrastructure issues OaaS solves these issues OaaS has a completely different delivery and pricing model and has key technology differentiators compared to competing WAN optimisation vendors

11 The Consequences of B-L-L! Bandwidth, Latency and Loss all have an impact on effective throughput 40.0 Typical WAN Latencies: Maximum Throughput (Mbps) ms 50ms 10ms - Europe: ms - International: ms - Satellite: 550 ms 10.0 Typical WAN Loss Rates: % 0.020% 0.050% 0.100% 0.200% 0.500% 1.000% 2.000% 5.000% % MPLS: 0.1% to 0.5% Public Internet: 0.5% to 1% Packet Loss Probability

12 What Makes OaaS Different? All Applications and Protocols Optimised: Competing solutions need specific application plugins and bypass many types of traffic Virtual Offering: Can be flexibly deployed onto any standard hardware Capacity: Fully optimises 1GB and supports multiples more flows, 50MB next best virtual offering, 20 competing appliances = 1 OaaS appliance Scaleable and Granular: Offered in bandwidths from 512kb to 1GB, perfect for both remote branch and data centre environments Flexible: Works with all hypervisors Unique Technologies: Real-time packet loss and order correction technologies - essential for high latency links and VOIP/Video Zero or Little Capex: As a Service Annual License Model. 2 to 5 year contracts with substantial discounts for 4 to 5 year deals Managed Service: Standard regular FOC reporting on application and network performance through management portal. Dynamic management and policy adjustment for additional annual fee

13 Unique OaaS Technology Differentiators REAL TIME Packet by Packet De-Duplication for: ALL IP-BASED APPLICATIONS including TCP, UDP, Real Time (inc Video) and Bulk Data Transfer, including all VDI offerings. REAL TIME Network Integrity features for all IP Packet Order Correction Packet Loss Correction REAL TIME Data encryption and IPSec GB full optimisation via a Virtual Platform Licenses options from 512k to 1GB Highest TCP session support across the capacity options Not dependent on application plugins to perform optimisation

14 OaaS Unique Solution: Technology and Scope

15 The Technology Virtual Acceleration Open Architecture No hardware dependencies, easy integration with 3rd party products Deployment on blades, servers, switches, routers, storage arrays, Provisioned as a Virtual Instance and Hypervisor Agnostic Optimisation layer with inbuilt Quality of Service Harnessing unique technologies is the AIM of OaaS Network Acceleration Latency Mitigation - TCP /CIFS Acceleration - Window Sizing Network Integrity Real Time Packet Loss Recovery Packet Order Correction Network Memory ALL traffic Deduplication - Cross Flow - Header = DATA ONCE With integrated Management and Control

16 OaaS AIM OaaS Management Portal OaaS Virtual Layer Latency Loss Bandwidth WAN (Domestic) Internet WAN (International) OaaS Virtual or Hardware (if needed) Appliance Network Acceleration Overcome Latency and protocol chattiness Network Integrity Traffic shaping / QoS Forward Error Correction (FEC) Packet Order correction (POC) Network Memory Real-time deduplication of ALL IP WAN traffic

17 ALL Applications Optimised File (CIFS, FTP) (Exchange, Notes) Replication (SRDF, HUR, SnapMirror) Bulk TCP Web Desktop Virtualization (XenDesktop) Application Virtualisation (Citrix, Microsoft) Remote Desktop SQL Replication (Mirrorview, VVR) Interactive TCP Bulk UDP Real Time UDP TCP Applications (Layer 4) UDP Applications (Layer 4) CLARiiON Aspera/Isilon Remote Desktop VoIP Video Streaming Data Fibre Channel over IP (FCIP) and Encapsulated Traffic IP Applications (Layer 3) OaaS technology operates at the IP layer providing optimisation for all applications. Competing solutions rely on application specific plugins And bypass large portions of traffic

18 OaaS Scope of the Service DATA CENTRE 1GB Virtual Optimisation Capacity DC2DC CLOUD VDI VOIP VIDEO Scope of OaaS 512k 1Mbps 2Mbps 4Mbps 10Mbps Capacity Options 20Mbps 50Mbps 1GB Virtual Capacity

19 OaaS All Solution Support OaaS DC2DC CLOUD & HOSTED VIRTUAL DESKTOP IP TELEPHONY VIDEO EMC- Celerra Replicator Data Domain Recovery Point SRDF DELL- Compellent/Equalogic NetApp SnapMirror/Vault Hitachi (HUR) FCoIP Multi Tenancy - SaaS - SaaS - IaaS EXCHANGE/LOTUS NOTES CIFS/NFS/FTP SQL AutoCAD PACS / ERP / CRM VMware View Citrix XenApp/ XenDesktop Microsoft RDP Oracle Sun Ray plus many other connection brokers ALL VOIP SYSTEMS Alcatel Lucent Cisco Siemens Avaya CONFERENCING STREAMING HTTP/HTTPS

20 Data Centre Competitive Differentiation CAPACITY Virtual Instances Maximum Capacity (all features enabled) Maximum TCP connections optimised (virtual) Maximum UDP connections optimised (virtual) 50Mbps (3) 45Mbps 18Mbps 45Mbps 1Gbps 12,000 0 (1) 300 6, , (2) 256,000 Hypervisors supported VMware Citrix/V Mware Notes: (1)Only optimises Citrix (2)Recently released OS with limited UDP capability (3) Stated as 300Mbps but does not permit full functionality VMware VMware VMware, Microsoft, Citrix, KVM 20x the capacity of the competition!

21 Only Virtual WANop Solution Suitable for Data Centres Industry leading capacity 20x more throughput than competition (1 Gbps LAN/WAN) Up to 256,000 simultaneous flows Seamless integration with leading hypervisors and SAN/NAS

22 Commercial Proposition

23 Commercial Proposition Zero Capex Annual License Based Payment Model 2 to 5 year contracts with significant discounts for 4 and 5 year commitments Complete departure from typical WAN optimisation deployment onto closed hardware with significant upfront capital outlay Fully inclusive of maintenance, support and ongoing OaaS managed service License based on bandwidth capacity at data centre and remote branches Typically 1 license at data centre and 1 license for each of the remote branches where optimisation is required

24 Amortise Cost over More Applications # applications optimized Value of WAN Optimisation

25 Financially Compelling Proposition Immediate Savings on Bandwidth Costs Versus Network Bandwidth Upgrade

26 Customer References

27 OaaS Customer Case Study VMware Business Overview Software builds and machines reside in Palo Alto, CA. Poor WAN performance impacting collaboration with remote engineering facilities. Centralized internet access and application servers improve IT control, but application performance is poor across the WAN Technology Challenges Mix of MPLS and private circuits (US, Europe, India) Dual DS3 or greater bandwidth to all engineering locations. (200 Mbps to India) Data Centres have Gigabit WAN connectivity; Redundant 10 Gbps links to Disaster recovery site Bandwidth saturated on most WAN links; High latency and packet loss on international WAN Mix of TCP and UDP traffic 17,000 engineering nodes OaaS Results 70%-80% average improvement in file transfers (SCP, NFS, FTP, CIFS) 60% improvement in HTTP (used for Perforce software configuration management) 40% improvement in ESX build transfers Noticeable improvement in VoIP, VDI and virtual server performance

28 OaaS Customer Case Study Cloud Leading SAAS and Search Engine Company Business Overview Developers appetite for bandwidth resulted in runaway telco expenditures Real-time collaboration world s largest user of videoconferencing Network quality adversely impacting development schedules Network Background 170 locations; two 100 Mbps WAN connections to each location Network quality and security concerns (IP VPN and MPLS) Heavy packet loss and latency (10 to 400 ms) on international locations OaaS Results WAN utilization reduced by 65% on average Optimising hundreds of thousands of simultaneous flows Reduced packet loss; Eliminated out-of-order packet delivery Secure transport using IPsec

29 OaaS Customer Case Study Linklaters Business Overview One of the largest law firms in the world, operating in more than 30 locations in 23 countries, advising companies, financial institutions and governments IT Department need to ensure that information can be accessed by employees anywhere in the world with consistent performance and reliability Network Background Implemented Citrix to 6,000 users in all locations; increased use of real-time traffic such as Video and VoIP Severe scalablity and performance issues arose due to network quality rather than lack of bandwidth OaaS Results Average reduction of Citrix traffic of 56% 65% reduction in WAN utilisation Only solution evaluated that could optimise ALL of EMC SRDF, Citrix and VoIP Toll-quality voice calls using VoIP infrastructure. Linklaters was able to standardize on a single IP-based telephony platform for significant cost and management savings Negated need for bandwidth upgrades at a number of remote offices

30 OaaS Highlights in 2012 Leading M/Way Service Station Organisation: Citrix and HTTP traffic across an MPLS network with the majority of ADSL circuits An average of 60% traffic reduction across the WAN Peak acceleration of 400% enabling a 256kbps to perform like a 1Mbps circuit " has delivered [a] LAN experience", "The link is much snappier and scrolling through spreadsheets is seamless". Senior IT team member / Financial Director A large construction company: ADSL link with users on site (up to 28). VDI and VoIP are the primary applications Average VDI reduction - 55% Peaks of over 1% packet loss were reduced below 0.25% Latency figures peaked over 125ms but Network Integrity technology mitigated latency issues to provide a robust and reliable VoIP calls in a busy office A financial organisation: Citrix across their MPLS WAN Average Citrix reduction - 55% Average CIFS reduction - 80% Peak of over 3% packet loss was reduced below 1%

31 Service and Support

32 OaaS Service USPs Zero Capex Annual License Model Fully Inclusive Service Integrated Management Platform Application and Network Performance Portal Baseline Analysis New Application Impact Analysis

33 OaaS Management Portal Accurate Network Metrics: bandwidth, latency, loss, Application performance and usage trends Interactive interface dashboards, detailed reports, 3rd party export Deployment automation Threshold Crossing Alerts (TCA) Centralised policy based management

34 Global Support Remote access allows EcoLogic to diagnose and resolve 99% of fault calls remotely 24x7 access to TAC Experienced in providing global support for deployments Local field engineers on ground in all major geographies DESCRIPTION WEB-BASED SUPPORT PORTAL SOFTWARE UPDATES TECHNICAL SUPPORT RESPONSE TIMES TECHNICAL ESCALATION ADVANCED REPLACEMENT VIA PRIORITY SHIPMENT SUPPORT LEVEL Unlimited Access 24 x 7 365, includes software downloads, technical documentation and online knowledge base Major and minor feature releases; maintenance releases 24 x 7 x 365 Phone / / web 2 or 4 Hrs - depending on individual customer agreement Yes Ships same business day if case is submitted and verified by Midday GMT

35 OaaS Product Portfolio Features / Model 512k / 1MB / 2MB 4MB 10MB 20MB 50MB 1GB WAN Capacity (NA, NI and NM + encryption enabled) As stated 4Mbps 10Mbps 20Mbps 50Mbps 1GB Certified Connections 8,000 8,000 64,000 64,000 64, ,000 AES Disk Encryption Real Time Real Time Real Time Real Time Real Time Real Time IP Sec Traffic Encryption Real Time Real Time Real Time Real Time Real Time Real Time Redundant Deployment VRRP or WCCP 1:1, N+1 VRRP or WCCP 1:1, N+1 VRRP or WCCP 1:1, N+1 VRRP or WCCP 1:1, N+1 VRRP or WCCP 1:1, N+1 VRRP or WCCP 1:1, N+1 CPU Two 64-bit x86 logical processors min speed 2.3GHz Two 64-bit x86 logical processors min speed 2.3GHz Four 64-bit x86 logical processors min speed 2.3GHz Four 64-bit x86 logical processors min speed 2.3GHz Four 64-bit x86 logical processors min speed 2.3GHz Eight 64-bit x86 logical processors min speed 2.3GHz RAM 2GB 4GB 4GB 4GB 7GB 14GB Disk 100GB of free contiguous disk space 100GB of free contiguous disk space 100GB of free contiguous disk space 100GB of free contiguous disk space 100GB of free contiguous disk space 250GB of free contiguous disk space Network Interfaces 2 x 1GBps 2 x 1GBps 2 x 1GBps 2 x 1GBps 2 x 1GBps 2 x 1GBps Hypervisors VMware ESXi or ESX (4.0 or later) + Citrix, MS, KVM VMware ESXi or ESX (4.0 or later) + Citrix, MS, KVM VMware ESXi or ESX (4.0 or later) + Citrix VMware ESXi or ESX (4.0 or later) + Citrix VMware ESXi or ESX (4.0 or later) + Citrix VMware ESXi or ESX (4.0 or later)

36 Don t let your WAN be the Don t let your WAN be the weak weak link link