Media Pack Daffodil Day 2014 Friday 29 August. This media pack is available on line at

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1 Media Pack Daffodil Day 2014 Friday 29 August This media pack is available on line at

2 Contents Questions and answers about Daffodil Day... 3 Interesting Daffodil Day data.. 7 Why do they do it?... 8 What makes Daffodil Day tick?... 9 Choose your challenge. 10 The impact of cancer in New Zealand How a donation makes a difference Ways the media can support Daffodil Day Regional media contacts Consolidated report for the Cancer Society

3 With your help there is hope! Questions and Answers Q. What is Daffodil Day? What is the purpose? How much money is raised? Daffodil Day, the Cancer Society s annual flagship event, is one of the most important fundraising and awareness campaigns in the country. The campaign lasts a month, always in August, and culminates in the street collection on the last Friday. Since 1990, the iconic event has inspired people from across the country to come together and support the Society s work. As well as providing an opportunity to raise awareness of the impact of cancer in New Zealand, Daffodil Day is the main funding source for the Cancer Society, raising between $4.5 and $5 million each year. Q. What does the daffodil represent? Firstly, the daffodil is a symbol of hope. The Cancer Society uses the daffodil as its symbol because it is one of the first flowers of spring, whose bright yellow blooms remind us of the joys the new season will bring. It also represents the hope there is for the one in three New Zealanders affected by cancer. Q. Who is the Principal Sponsor of Daffodil Day? ANZ is the principal national sponsor of Daffodil Day and a major sponsor of the Cancer Society. Since 1990 the Bank has helped to raise nearly $15 million for Daffodil Day through selling merchandise, collecting donations and a huge variety of staff fundraising activities. The funds collected by ANZ staff are allocated directly to their local Cancer Society to help those in that community affected by cancer. Q. Other than sponsors, who else contributes to the success of Daffodil Day? The Society acknowledges the tremendous support received from communities right across New Zealand - thousands of individuals and many hundreds of organisations that support our work with gifts of time and money. 3

4 The street appeal in particular requires thousands of volunteers and we appreciate the support of the special people who help the Society deliver what is New Zealand s largest face-to-face fundraising event. We are also most grateful to the many media organisations that support Daffodil Day. Q. How much does the Cancer Society spend on fundraising? The cost of fundraising by the Cancer Society is around 16.3% (.20 cents in the dollar). This includes all costs associated with fundraising such as staff wages, promotional material and resources, advertising and event costs. The Cancer Society is proud to be regarded as one of New Zealand's most trusted charities and this is reflected in our fundraising practices. We keep our fundraising expenses well within industry guidelines. We carry out our own fundraising and use volunteers wherever possible to minimise costs. Our annual reports and full financial statements are freely available by request or on our website. Q. How are the funds raised on Daffodil Day used? The donations made on Daffodil Day are crucial to reducing the incidence and impact of cancer in the community and ensuring the best cancer care for New Zealanders. The money is spent in the region where it was raised and allocated to numerous important initiatives. Supporting people affected by cancer: the Cancer Society provides a range of support services for people with cancer and their families, whānau, friends and carers including its Cancer Information Helpline 0800 CANCER ( ). The cancer nurses who answer the calls provide information on different diagnoses, treatments and living with cancer. Support services can include driving people to appointments, providing meals, assisting with accommodation, peer support and counselling. 4

5 Scientific research: the Cancer Society is the largest funder of cancer research after the government. For many years the Society has been funding world class New Zealand cancer research projects into the causes and treatments of cancer. The Cancer Society also demonstrates its commitment to investing in quality social and behavioural cancer research through its support of the Cancer Society Social and Behavioural Research Unit in the Department of Preventive and Social Medicine at the University of Otago. The research unit works across all health promotion areas to build up and maintain the evidence base, evaluate health promotion programmes and support postgraduate students into the field. It also works with cancer survivors to develop a body of evidence on psycho-social-spiritual support needs. Information resources: the Cancer Society has developed one of the country s largest information resources on all types of cancers and treatments. Raising awareness: delivering health promotion and educational programmes designed to promote healthier lifestyles and reduce the incidence of cancer, such as the SunSmart Schools Accreditation Programme and Smokefree campaigns. The Cancer Society works to reduce people s risk of certain cancers by making the places where people work, live and play healthier. These sorts of changes are achieved by lobbying policy makers, local councils and community leaders to create healthier public policy and environments. Advocacy: the Cancer Society is a strong advocate for people affected by cancer. It is the only organisation to represent people with all types of cancer. For more information about what we do, please visit the Society s website at 5

6 Q. Can you tell me about the Cancer Society? The Cancer Society is an independent charity. It was originally formed in 1929 and today it is the leading non-government organisation dedicated to reducing the incidence and impact of cancer, and ensuring cancer care for everyone in New Zealand. The society has a national office in Wellington, six autonomous regional divisions, and 15 centres within the divisions. The focus is on locally funded provision of support services, health promotion and information appropriate to the people in each area. The society is a pro-active advocate for cancer patients in New Zealand, providing a voice on all kinds of issues including prevention, screening, early detection and treatment. Q. How many people are affected by Cancer in New Zealand each year? Sadly, the latest cancer statistics tell us that around 21,000 people are diagnosed and around 9000 people die from cancer each year. However, it is heartening to see that survival rates are improving. The most commonly diagnosed cancer is prostate cancer. Colorectal and breast cancer are the next most commonly diagnosed cancers. The leading cause of cancer-related death is lung cancer followed by colorectal cancer. Q. What is the easiest way for people affected by cancer to get support from the Cancer Society? Anyone, including family/whānau and friends, affected as the result of a cancer diagnosis can contact the Cancer Society s free Cancer Information Helpline 0800 CANCER ( ). The cancer nurses are the gateway to the services the Society provides including counselling, transportation, accommodation during treatment and access to other services. The Society also operates CancerChatNZ which is an on-line forum connecting people through their experience with cancer and Living Well, a free cancer information and support programme offering practical ways of supporting people affected by cancer to build knowledge, self-confidence and self-help skills All calls to the Helpline remain confidential. 6

7 Some interesting facts about Daffodil Day Daffodil Day is the result of months of comprehensive planning, meticulous preparation and an almost army-like precision in getting the right people to the right place at the right time together with all the resources! The planning is all worth it when the day comes together in a jumble of yellow as individuals, families, clubs, schools, towns, farming communities and cities come together to spread happiness and provide a message of hope to those affected by cancer. Because cancer touches so many of course so many want to help. A typical Daffodil Day in volunteer area coordinators spent many hours each arranging the logistics of the collection recruiting people and organising people, buckets and resources, down to the very spot, on the street 139 members of staff were involved in planning the campaign, arranging artwork, advertising, ordering resources, overseeing the recruitment of volunteers, liaising with media and so the list goes on 9,546 bunches of fresh flowers were sold New Zealanders could donate at 1,563 street sites 9,226 volunteer collectors were on the ground 600,000 fabric daffodils changed hands 8,525 bears (all called Lucy) found new homes 31,167 pens were sold 7,211 windmills were sold 3,607 collection boxes were in a variety of outlets 7,938 organisations supported through team fundraising and donations 7

8 Why do they do it? Why do people go out of their way to support the Cancer Society? What makes them so passionate about raising money for our work? It s because they know the services we provide for our clients really make a difference to them and their families. So it s for all the reasons below and more. Take a look at what we provided in 2013! over 9,300 people were referred to our support services the cancer information nurses received nearly 11,000 calls requesting information/advice, support, general assistance and practical help on the 0800 cancer information helpline Almost 10,000 people attended support and education programmes Kia Ora e Te Iwi our kaupapa Maori cancer education programme Kia Ora e Te Iwi was well received by Whānau in Waikato and Wellington Divisions more than 6,000 patients were driven to treatment appointments our accommodation services provided the equivalent of 105 beds every night of the year over 47,000 information booklets, brochures, pamphlets, information sheets, and videos were provided over 1,300 people received counselling services In addition: we provided self-help support networks with resources library services, in all centres provided a wide range of books available on loan any people took advantage of short-term assistance to pay essential bills, and thousands of frozen meals were delivered to people at home we provided advocacy support at a community level and national level 8

9 What makes Daffodil Day tick? In a word volunteers! Every year the last Friday in August must be the largest assembly of volunteers in New Zealand as 8,000 people are on the streets to collect donations, connect with their community and have some fun, all in the name of the Cancer Society. Prior to the big day thousands of volunteers have already spent thousands of hours selling fresh daffodils into local businesses and corporate organisations, packing boxes of fabric daffodils, organising rosters, delivering donation boxes and working with schools on their fundraising efforts. Daffodil Day would not work without our volunteers and they support us all year round too. Our volunteers dedicate thousands of hours to support the work of the Cancer Society. They: support families in our accommodation facilities organise and support Relay For Life support patients in treatment centres and wards hand-sew silk pillows to support women to sleep more comfortably following breast surgery create colourful bandanas and turbans for patients having chemotherapy share their cancer experiences to support people with similar cancers drive thousands of kilometres every year to ensure patients get to and from their cancer treatment safely advocate for healthier places to live and work put together information packs for specific cancers share their expertise with staff to support operational roles spend hours reviewing applications for funding to ensure we aim for the best research outcomes ensure good governance of the Divisions by working on our Boards and Advisory Committees 9

10 Choose your challenge This year the Cancer Society is introducing an exciting new event which involves peer to peer fundraising in a highly interesting and enjoyable way. Entitled Choose your challenge individuals are provided with a list of fundraising ideas to raise funds with Create an event, Go without and Donate Gifts being amongst the challenge ideas. Online access to the challenge page is at and Campaign name: Activity name: Key message: Supporting challenge messaging: Daffodil Day Choose your challenge Choose your challenge to raise funds to fight cancer - with your help there is hope. Cancer is the biggest challenge many of us will face in our lifetimes. Today 60 New Zealanders will receive a diagnosis of cancer. This August you can give hope to people with cancer by choosing your challenge to raise money for the Cancer Society and its support services. Cancer Society: Three ways you can give hope this August: 1. Volunteer as a Daffodil Day street collector 2. Donate to Cancer Society on the street, online at via text or at any ANZ branch 3. Choose your challenge and raise money - visit for ideas. Are you up for a challenge this August? 10

11 The impact of cancer in New Zealand Each year around 21,000 people are diagnosed with cancer, and around 9,000 people die. The most commonly diagnosed cancer is prostate cancer with around 3,300 men diagnosed. Colorectal, breast and melanoma cancer are the next most commonly diagnosed cancers. The leading cause of cancer related deaths is due to lung cancer with around 1,600 deaths. Second is colorectal cancer causing over 1,200 deaths. People who are diagnosed with cancer: By the age of 80 around 40 people, out of every 100 New Zealanders, will be diagnosed with cancer. Of these 14 will be prostate cancer, 10 will be breast cancer, five will be colorectal cancer, four will be melanoma and four lung cancer. The remaining three will be spread across other types. Most of these people will survive their cancer diagnosis and die of something else. The majority of people diagnosed with cancer are older than 50 years. Increasing age and tobacco use are still the main risk factors for most cancer diagnoses. What will people die from? Before the age of 80 years, of every 100 men in New Zealand, around: EIGHT will die of heart disease FOUR will die of lung cancer THREE will die of bowel cancer TWO will die of a stroke TWO will die of prostate cancer And for women Before the age of 80 years, of every 100 women in New Zealand, around: FOUR will die from heart disease THREE will die from lung cancer THREE will die from a stroke TWO will die from breast cancer TWO will die from bowel cancer (based on Ministry of Health information) 11

12 How a donation makes a difference $10 will enable us to provide people affected by cancer with important support and information resources $15 will help fund our volunteer driving service: transporting people to their cancer treatments and hospital appointments $20 will contribute to our free Cancer Information Helpline 0800 CANCER ( ) $50 will help us offer counselling and support to people with cancer and their caregivers $100 will help us make schools SunSmart and work towards a Smokefree New Zealand $150 will assist us in supporting people with their accommodation and travel while undergoing treatment away from home $500 will help fund vital research into the causes and treatment of cancer But any donation, no matter how large or small, will make a difference in the life of someone living with cancer Making a donation We want to make it as easy as possible for people to make a donation on Daffodil Day. Call Make an instant $20 donation by dialling , which will automatically be charged to your telephone account. Online at Tell us the amount you d like to donate and enter your credit card details on our secure and easy online donation form. Text It's quick and easy to donate from your cell phone - simply text daffodil to 305 to make an instant $3 donation. Please note texts can be sent from Telecom and Vodafone cell phones. ph Cash Donations Make a cash donation to our street collectors in exchange for a daffodil, on Friday 30 August. 12

13 Ways the media can support Daffodil Day The media plays an important role in Daffodil Day so we very much appreciate whatever assistance you can offer to the cancer cause. Over the years many reporters have got into the swing of things and brought a unique slant to various events. Local Daffodil Day co-ordinators will be aware of all the events in the area and will be more than happy to provide you with details. Please contact your local Cancer Society office. Additionally here are a few simple ideas: Before (from 1 29 August) write a news story about Daffodil Day approaching. There will be plenty to write about as activities start at the beginning of August. It could be a colourful piece reminding people what all the fuss is about and letting people know what s coming to a street near them! Link to our TV Commercial and or ration appeal on the front page of your website: (and even better, leave it up until after Daffodil Day) write a human interest story. One of our volunteers will be happy to talk to you please contact your regional media person if you d like to pursue this in advance of Daffodil Day On the day (Friday 29 August) publish local information about the activities in your area and the various ways to donate. See our website write a news story about Daffodil Day. There are lots of events taking place nationwide that you can highlight 13

14 send a photographer to one of our events write a news story about our volunteers: there are thousands of people who help our cause driving, making meals, counselling and helping with Daffodil Day Afterwards write a summary of events run our thank-you notice which we will send to you nearer the time contact your local Cancer Society office for highlights from the day 14

15 Media Contacts Auckland/Northland Penny White - Tel Mobile pwhite@akcansoc.org.nz Waikato/Bay of Plenty Rachael Mounsey Tel (07) Mobile: rachaelmounsey@cancersociety.org.nz Central Districts (Poverty Bay, Hawke s Bay, Taranaki, Manawatu and Wanganui) Faye James - Tel (06) Mob faye.james@cancerpn.org.nz Wellington/Nelson/Tasman/Marlborough/Wairarapa Helen Montgomery Tel (04) Mob helenm@cancersoc.org.nz Canterbury-West Coast Jane Sherriff Tel (03) Mob jane.sherriff@cancercwc.org.nz Otago and Southland Mark Hamer TeI (03) Mob mark@cansoc.org.nz National Lynne St.Clair-Chapman - Tel (04) Mob lynne@cancer.org.nz Philip Hope Mob Philip@cancer.org.nz 15

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