ENGAGING CUSTOMERS WITH PERSONALIZATION.
|
|
- Domenic Baker
- 8 years ago
- Views:
Transcription
1 ENGAGING CUSTOMERS WITH PERSONALIZATION
2 Ron Person Sr. Consultant, Business Optimization Services E:
3 One of the Crowd? Personal Service?
4 Customer Engagement Platform Integrated Platform Content Management Rule-Based and Predictive Personalization Engagement Automation Online and Offline Engagement Analytics with Business Intelligence Delivers Across Multiple Channels , Web, Social Media, and Print Universal Connectors Capture Data Capture Individual User Data
5 Sitecore Overview Company Background Customers and Community Over 3,000 customers Over 8,000 certified Sitecore developers 17,000 active community members in Sitecore Developer Network Partners Founded in 2001 Strategic investment by Technology Crossover Ventures in employees worldwide Over 1,000 partners worldwide Microsoft Gold Certified, Global ISV Alliance Partner Financials 40% YOY Growth for past 3 years Sustained profitability Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers.
6 Sitecore Customers
7
8
9 During the easyjet January Sale, easyjet s biggest to date, our personalised homepage was helping fill two planes every minute easyjet, Head of CRM
10 Marketing Objectives Website Goals Strategic Theme Total Solution Strategic Objectives Marketing Objectives Online Goals Increase Retention Increase Revenue Focus on Decision Maker Persona Increase Conversions Goal Goal Goal Nurture and Retain Existing Customers Goal Goal Strategic Objectives Driven by Strategic Themes Strategic Objectives Driven by Marketing Objectives Marketing Objectives Driven by Online Goals
11 Persona
12 Why You? Are You the One? Where s the Value?
13 Personalization Spots on Pages Spot 1 Spot 2 Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Which content are most relevant according to visitor intent?
14 Personalization Spots on Pages
15 Two Primary Types of Personalization Rules-Based Personalization If Condition then Personal Content Examples - Keywords - Location Predictive Personalization Behavior on Site is Evaluated Content Displayed Based on Behavior
16 Rules-Based Personalization
17 The Digital Fingerprint Device OS Campaign Keywords Language Region IP Address IP Owner City Country Visitor identification Day Time Referral
18 Select the Customizable Component
19 Configure in Page Editor
20 Set the Rule
21 Select the Personalized Content
22 Add Multiple Rules and Content
23 Example - Static Website
24 Example - Static Website
25 Example - Rules-Based Personalization
26 Example - Rules-Based Personalization Save up to 70% on top brand Mountain bikes On stock in these locations In Cambridge
27 Rules-Based Personalization Pro Easy to Implement Low-Hanging Fruit Con Needs - Analysis Persona Personalized Content Website Locations Difficult to Grow and Maintain
28 Predictive Personalization
29 Digital Body Language is Behavior Relevance Purchases Buying Stage Intentions Selections Product/Service
30 Profile Cards Define Persona Lynette, 42, Restaurant Owner Title Details Age Description Education Image Family Interests Day of my life Organization Environment Goal Responsibility Psychographics
31 Profile Cards for Visitor and Content Persona (Profile) Practical (Profile Key) Precautious (Profile Key) Environmental Cautious (Profile Key) Boaster (Profile Key) Car Type (Profile) Urban (Profile Key) Two seats (Profile Key) Rural (Profile Key) Economical (Profile Key) Family (Profile Key)
32 Predictive Personalization Pro Very Adaptive Expands Automatically with Growth Easy to Grow and Maintain Con Needs - Analysis Persona Personalized Content Content Profiling Website Locations
33 Sitecore. Compelling Web Experiences Predictive Personalization Example Page 33
34 Sitecore. Compelling Web Experiences Page 34
35 Sitecore. Compelling Web Experiences Page 35
36 Sitecore. Compelling Web Experiences Page 36
37 Sitecore. Compelling Web Experiences Page 37
38 Sitecore. Compelling Web Experiences Page 38
39 Sitecore. Compelling Web Experiences Page 39
40 Sitecore. Compelling Web Experiences Page 40
41 Sitecore. Compelling Web Experiences Page 41
42 Sitecore. Compelling Web Experiences Page 42
43 Sitecore. Compelling Web Experiences Page 43
44 Sitecore. Compelling Web Experiences Page 44
45 Sitecore. Compelling Web Experiences Page 45
46 Sitecore. Compelling Web Experiences Page 46
47 Sitecore. Compelling Web Experiences Page 47
48 Sitecore. Compelling Web Experiences Page 48
49 Sitecore. Compelling Web Experiences Page 49
50 Sitecore. Compelling Web Experiences Page 50
51 Sitecore. Compelling Web Experiences Page 51
52 Sitecore. Compelling Web Experiences Page 52
53 Sitecore. Compelling Web Experiences Page 53
54 Sitecore. Compelling Web Experiences Page 54
55 Sitecore. Compelling Web Experiences Page 55
56 Sitecore. Compelling Web Experiences Page 56
57 Sitecore. Compelling Web Experiences Page 57
58 Sitecore. Compelling Web Experiences Get Started Now! Step by Step Process Start Now with Baby Steps or Get Left Behind 1. Define Marketing Objectives 2. Identify Website Goals 3. Define 3 5 Persona 4. Identify Personalization Spots on Website 5. Start with Rules-Based Personalization Page 58
59 How Are You Going to Grow Your Digital Marketing?
60 I will personally send you a copy of the Digital Maturity Model Ron Person rop@sitecore.net Write on your business card DMM2 Bring it up!
BIG DATA: THE PROMISE AND REALITY FOR MARKETERS. www.sitecore.net
BIG DATA: THE PROMISE AND REALITY FOR MARKETERS Customer Engagement Platform Integrated Platform Content Management Rule-Based and Predictive Personalization Engagement Automation Online and Offline Engagement
More informationCUSTOMER EXPERIENCE MATURITY MODEL
Lars Birkholm Petersen E: Lpe@sitecore.net T: @LarsBirkholm CUSTOMER EXPERIENCE MATURITY MODEL It used to be so easy... Remember when... It was all about Technology Launch and forget websites Success was
More informationProfiling and Predictive Personalization with the Sitecore Customer Engagement Platform Subtitle
Profiling and Predictive Personalization with the Sitecore Customer Engagement Platform Subtitle Lars Birkholm Petersen, Sitecore Business Optimization Services Table of Contents Executive Summary... 3
More informationHow to Choose the Best Web Content Management System for Customer Experience Management:
white paper How to Choose the Best Web Content Management System for Customer Experience Management: A Guide for Both Marketers and Developers Table of Contents Choosing a Web CMS is about more than Content
More informationPersonalization? It s Easy!
white paper Personalization? It s Easy! How Sitecore Allows Digital Marketers to Create Personalized Web Experiences, Painlessly Table of Contents The Promise of Personalization 1 Sitecore Breaks Down
More informationCustomer Engagement Platform. Engage your audience in cross-channel conversations
Customer Engagement Platform Engage your audience in cross-channel conversations Customer Engagement Platform Engage Audiences Across Web, Email, Mobile and Social Today audiences are crossing digital
More informationThe Path to Building Lifetime Customers. Lars Birkholm Petersen Global Director, Business Optimization Services Lpe@sitecore.net / @LarsBirkholm
The Path to Building Lifetime Customers Lars Birkholm Petersen Global Director, Business Optimization Services Lpe@sitecore.net / @LarsBirkholm Reality? 2 Common Marketing Today How We Digitally See Our
More informationMAKE MULTILINGUAL WEB CONTENT MANAGEMENT A COMPETITIVE ADVANTAGE
24 October 2012 MAKE MULTILINGUAL WEB CONTENT MANAGEMENT A COMPETITIVE ADVANTAGE Follow the discussion: #sitecorelive www.sitecore.net Reminders for Today s Webinar Webinar recording & slides: will be
More informationSitecore Experience PlatformTM. Know every customer. Shape every experience.
Sitecore Experience PlatformTM Know every customer. Shape every experience. Because you need to own every experience The Sitecore Experience Platform TM Know every customer How do you treat millions of
More informationFive Strategies to Build a Successful Email Marketing Campaign
Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for
More informationWebsite Translation for Today s Digital World
Website Translation for Today s Digital World Introduction 3 Top Challenges of Global Websites 4 Website Translation is Evolving 5 Getting to the Top of the Search Results 6 SEO Translation Global Content
More informationMicrosoft Dynamics CRM for Financial Services. Making customers the heart of your business.
Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the
More informationLIVEPERSON SOLUTIONS BRIEF. Identify Your Highest Value Visitors for Real-Time Engagement and Increased Sales
LIVEPERSON SOLUTIONS BRIEF Identify Your Highest Value Visitors for Real-Time Engagement and Increased Sales 2014 LIVEPERSON SOLUTIONS BRIEF Targeting Targeting technology in LivePerson s LiveEngage digital
More informationhow to use data and experience Marketing to create lifetime customers ron person christopher nash
connect how to use data and experience Marketing to create lifetime customers lars birkholm petersen ron person christopher nash WlLEY CONTENTS Foreword Brian Solls Introduction ix xiii Chapter 1 The Customer
More informationUi Using Customer Engagement as a key differentiator
Ui Using Customer Engagement as a key differentiator Stefania Filippone Sr. Director, Digital Marketing,Avanade Thomas Aebeløe International Sales Manager, Sitecore Int. Copyright 2012 Avanade Inc. All
More informationPICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.
euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH
More informationCategory number: 15. Category name: Best lead nurturing. Campaign name: O2 Reduced Cost and Complexity. Agency: The Marketing Practice.
Category number: 15 Category name: Best lead nurturing Campaign name: O2 Reduced Cost and Complexity Agency: The Marketing Practice Client: O2 Word count: 1,181 Summary The Reduced Cost and Complexity
More informationDigital Marketing Trends in the Benelux 2015: the year of customer experience
Digital Marketing Trends in the Benelux 2015: the year of customer experience Introduction The ever widening range of available digital marketing technologies, coupled with a staggering change in the way
More informationConversations, Commerce and the New Rules of Engagement
white paper Conversations, Commerce and the New Rules of Engagement How Sitecore Helps Companies Drive Conversions and Build Lifetime Relationships in Today s Multichannel Environment Table of Contents
More informationFIRSTBASE ABACUS E-MEDIA: CONTENT MARKETING PLATFORM FOR LEAD GENERATION
FIRSTBASE ABACUS E-MEDIA: Category number: 8 Category name: Best use of content marketing Programme/initiative name: Abacus e-media: Content marketing platform for lead generation Agency: First Base Brand
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationI D C V E N D O R S P O T L I G H T
I D C V E N D O R S P O T L I G H T B r i n g i n g D i gital Experience Management to S h a r e P oint October 2012 Adapted from Worldwide Content Management Software 2012 2016 Forecast by Melissa Webster,
More informationPOWER YOUR ECOMMERCE BUSINESS
ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing
More informationUsing Kentico EMS to optimize the B2B sales process
Using Kentico EMS to optimize the B2B sales process A link to this deck follows What we ll cover The current view of B2B sales: What the customer demands today The general state of readiness: Varies by
More informationThe integrated solutions available to you
FINDING CREATE A AN PERFORMING INTEGRATED SOLUTION MARKETING THAT AUTOMATION WORKS FOR YOUR PLATFORM WEBSITE The integrated solutions available to you There are dozens of website analytic tools available
More informationThe B2B Marketers Perfect Pairing
The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics
More informationInbound Marketing. Why Microsoft Dynamics Solution Providers Need Thought Leadership Content. Cloudworker Writing Services
Inbound Marketing Why Microsoft Dynamics Solution Providers Need Thought Leadership Content Cloudworker Writing Services Today s customer is looking to be educated, not just sold to. Building a successful
More informationTo manage and develop Charity Finance Group s marketing activities across all channels
Marketing Manager Draft: 3 Last Updated: 23 rd February 2015 Author: Department: Reports to: Managing: Tania Cohen Services & Enterprise Director of Services & Enterprise initially Marketing Officer Salary:
More informationMore Enquiries, Same Budget: Solving the B2B Marketer s Challenge
More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers
More informationWhy consider Marketing Automation?
What is inbox25? Why consider Marketing Automation? Marketing Automation software takes email marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates
More informationEVERYTHING YOU NEED FOR BRANDING ON MULTIPLE CHANNELS
EVERYTHING YOU NEED FOR BRANDING ON MULTIPLE CHANNELS Manage all your rich media content and customer experience simultaneously with DAM for Sitecore EXECUTE YOUR MULTI-CHANNEL STRATEGY Apps Adobe Adaptive
More informationProduct Marketing Manager
Product Marketing Manager JOB TITLE: Product Marketing Manager Either Part Time or Full Time COMPANY DESCRIPTION: SmartUQ (SmartUQ.com) provides breakthrough analytics software for engineering applications.
More informationHow A Pest Control Company Cut Its Lead Acquisition Costs From $600 Per Lead to $31 Using Inbound Marketing
How A Pest Control Company Cut Its Lead Acquisition Costs From $6 Per Lead to $31 Using Inbound Marketing Company & Background A Pest Control Company operating in the New York Metro area that specializes
More informationWinning with BIG DATA Drive Marketing ROI across all Channels & Campaigns
Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns @tkahlow @BOLoptimized Why Big Data? Why now? /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
More informationEmail Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?
Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing
More informationOptimize Omnichannel Engagement With Actionable Consumer Insights
Industry Study & Analysis by Exclusive Sponsor Table of Contents Introduction...3 Executive Summary...4 I.) Data, Predictive Analytics & Omnichannel Strategies...9 II.) Touch Points & Customer Identifiers...16
More informationOmnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans
Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential
More informationWHAT IS EMAIL MARKETING
Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML
More information8 Ways Marketing Automation Can Expand Your Search Marketing Practice. 8 Ways Marketing Automation Can Expand Your Search Marketing Practice 1
8 Ways Marketing Automation Can Expand Your Search Marketing Practice 8 Ways Marketing Automation Can Expand Your Search Marketing Practice 1 If you re already good at search marketing M arketing automation
More informationFUTURE OF DIGITAL MEDIA CONTENT
WHITE PAPER FUTURE OF DIGITAL MEDIA CONTENT Authors: Sudhakar Kamalakar Practice Head, Enterprise Collaboration Aspire Systems Rupak Jana Enterprise Collaboration Consultant Aspire Systems 1 The digital
More informationYou should be getting more from your investment
You should be getting more from your investment So wouldn t it be great if you could combine these two solutions into a single integrated platform that increases return on investment by unlocking new and
More information- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING
- THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING - THE EXECUTIVE GUIDE TO ENTERPRISE INBOUND MARKETING Digital Marketing Strategies, Trends and Best Practices for Today s Enterprise Executive Content
More informationebook The Essential Guide to Content Personalization: the Science That Drives It and How to Start Using It Written by Asaf Rothem @asaf_rothem
ebook The Essential Guide to Content Personalization: the Science That Drives It and How to Start Using It Written by Asaf Rothem @asaf_rothem Page 2 Table of Contents Executive Summary 3 The Challenge:
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationPostgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension
Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of
More informationSitecore E-Commerce DMS Cookbook
Sitecore E-Commerce Services 1.2.0 Sitecore E-Commerce DMS Cookbook Rev: 2011-11-28 Sitecore E-Commerce Services 1.2.0 Sitecore E-Commerce DMS Cookbook A marketer's guide to Sitecore E-Commerce Services
More informationAlex Corzo Manager of Digital Communications & CRM Marriott Vacations Worldwide. Pamela Markey Director of Marketing & Brand Strategy MECLABS
Optimizing the Evolving Landscape of Mobile Email Marketing How The Ritz-Carlton Destination Club enhanced the effectiveness of mobile email marketing campaigns Alex Corzo Manager of Digital Communications
More informationEVERYTHING YOU NEED FOR BRANDING ON MULTIPLE CHANNELS
EVERYTHING YOU NEED FOR BRANDING ON MULTIPLE CHANNELS Manage all you rich media content and customer experience simultaneously with DAM for Sitecore EXECUTE YOUR MULTICHANNEL STRATEGY Apps Adobe Adaptive
More informationMicrosoft Dynamics CRM Campaign Integration - New features
Sitecore CMS Modules Microsoft Dynamics CRM Campaign Integration Rev: 2011-03-29 Sitecore CMS Modules Microsoft Dynamics CRM Campaign Integration - New features Table of Contents Chapter 1 Microsoft Dynamics
More informationdbp delivering business performance business optimization services
delivering business performance business optimization services Expert level consulting services + Business management + Sales and marketing + Customer retention + Technology Complete business planning
More informationHow To Create A Customer Experience For Retail
Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your
More informationCall Tracking. Simplified. Intelligent call tracking ties it all together
Call Tracking Simplified Intelligent call tracking ties it all together 2 Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore
More informationLead Generation - what it takes to make a sale. B2B marketing, PR & digital content
Lead Generation - what it takes to make a sale What it takes to make a sale Successful business development and sales require skill, focus, commitment and unbounded enthusiasm and persistence Selling anything
More informationTEAM. Automation FOR. HOW TO STRUCTURE YOUR Marketing
HOW TO STRUCTURE YOUR Marketing Automation TEAM FOR ebook Football season can remind us how the right team, and team structure, can drive success. In fact, football teams are a lot like marketing automation
More information290T: The Business of Software Homework 4 Collabrys, Inc. Case
290T: The Business of Software Homework 4 Collabrys, Inc. Case 1. Who are Collabrys, Inc. s customers and what do they want? Brian Park Collabrys, Inc's customers have all been brand managers. Brand managers
More informationLooking for a fast, easy and effective way to create your company website? Look no further. Kentico CMS
Looking for a fast, easy and effective way to create your company website? Look no further. Kentico CMS for ASP.NET Complete Website Creation and Management Solution Helping create successful websites
More informationPaid Search: What Marketers Should Focus on in 2014
[Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in
More informationContent creation remains important as ever. Lead generation is still important, but lead nurturing is growing
Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing
More informationEloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.
Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly
More informationContent Marketing Platform (CMP) & 9.1 release
Content Marketing Platform (CMP) & 9.1 release AGENDA What is the Ektron CMP Ektron v.9.1 Pricing and packaging for the CMP We are focused on Providing the best tools for the inbound marketing recipe Empowering
More informationORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE
ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE KEY FEATURES Global social media, web, and news feed data Market-leading listening quality Automatic categorization Configurable dashboards, drill-down
More informationHow To Choose The Right Affiliate Tracking Software
How To Choose The Right Affiliate Tracking Software Affiliate Software Ebook Table of Contents About this guide Affiliate Marketing Main criteria Tracking reliability Integration methods Feature set Mobile
More informationEMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015
EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.
More informationenterp Oracle CRM On Demand Administration Essentials rise world's best-selling brand of
Oracle CRM On Demand Administration Essentials A onestop implementation reference guide to Oracle CRM On Demand, the CRM technology world's bestselling brand of Padmanabha Rao Venkatesan Sundaram enterp
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationWHITE PAPER: DATA DRIVEN MARKETING DECISIONS IN THE RETAIL INDUSTRY
WHITE PAPER: DATA DRIVEN MARKETING DECISIONS IN THE RETAIL INDUSTRY By: Dan Theirl Rubikloud Technologies Inc. www.rubikloud.com Prepared by: Laura Leslie Neil Laing Tiffany Hsiao SUMMARY: Data-driven
More informationTHE CUSTOMER DECISION HUB IMPORTANCE OF CUSTOMER FEEDBACK OCTOBER 2014
THE CUSTOMER DECISION HUB IMPORTANCE OF CUSTOMER FEEDBACK OCTOBER 2014 C op yr i g h t 2 0 1 2, S A S I n s t i t u t e I n c. A l l r i g h t s r es er v e d. ABOUT MYSELF Customer Intelligence Director
More informationInbound Marketing Methodology
White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been
More informationLead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300%
Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Brought to you by www.dwsassociates.com 651-315-7588 Lead Scoring, Prioritization, Routing & Nurturing Brought to
More informationIntelligent call tracking ties it all together. Call Tracking Simplified
Intelligent call tracking ties it all together Call Tracking Simplified Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore
More informationPatrick E. Kitchell. patrick@kitchell.dk +45 31184898 www.kitchell.dk/cv
Patrick E. Kitchell patrick@kitchell.dk +45 31184898 www.kitchell.dk/cv Profile: I am an American living and working in Denmark since 1998 and in Copenhagen the last 10 yrs. I have worked with Dynamics
More informationMARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.
Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit
More informationCASE STUDY Selligent Launch for Audi A3 Sportback - A CRM Love Story
CASE STUDY Selligent Launch for Audi A3 Sportback - A CRM Love Story COMPANY Audi INDUSTRY Automotive The Customer Audi AG is a German automobile manufacturer that designs, engineers, produces, markets
More informationBridging the Gap Between Content and Commerce
Bridging the Gap Between Content and Commerce Content Commerce Be Competitive with Technology 2014 Competitive Computing, Inc. All Rights Reserved. 1 The Other ecommerce Web ecommerce Marketing & Sales
More informationStarVest Thesis Marketing Technologies Impact on the Growing ROI
Marketing Technologies August 2015 StarVest Thesis Marketing Technologies Critical business services within the marketing stack directly impact the Chief Marketing Officer s ( CMO ) ability to plan, distribute,
More informationUsing Social Media Data to Drive Business Decisions Online Conversation Research. March 14, 2013
Using Social Media Data to Drive Business Decisions Online Conversation Research March 14, 2013 Welcome! Agenda Benefits and Methodology of Social Media Research What kind of data is available and how
More informationMODULE 1: Introduction to Online Marketing Management
The Online Marketing Manager Certification curriculum is supported by a variety of handouts that put the knowledge gained into immediate action, empowering you to build a winning OMM business. MODULE 1:
More informationHarnessing Data for Value Creation Call-for-Collaboration (CFC)
Avanade Inc. Harnessing Data for Value Creation Call-for-Collaboration (CFC) 13 th June 2012 Kevin Wo Vice President & Country Manager, Singapore Pascal Brenner Head of Business Intelligence The Avanade
More informationGoogle Universal Analytics + Sitecore DMS
D-002 Google Universal Analytics + Sitecore DMS nonlinear digital is the full-service digital agency division of nonlinear creations, with extensive knowledge and technical expertise in various CMS and
More informationManaging the Lead Lifecycle. Getting the Most from Your Leads
Managing the Lead Lifecycle Getting the Most from Your Leads Leads are the lifeblood of marketing and sales, the raw material every marketer hopes to turn into gold. Just as marketing technologies have
More informationYour fully managed marketing cloud to deliver digital customer experiences at speed
Digital Marketing Managed Services Your fully managed marketing cloud to deliver digital customer experiences at speed Executive Summary Your customers want more personalized experiences with more relevant
More informationMany. one focus. viewpoints, Pepper Integrated Marketing
Many viewpoints, one focus. Pepper Integrated Marketing Who is Pepper? Pepper is a leading integrated marketing and communications agency, serving its clients through global reach and local focus. Through
More informationDigital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)
Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content
More informationOFFERINGS & PRICING. Effective 8/2015 Prices are subject to change. v 1.5 2015 Act-On Software
OFFERINGS & PRICING Effective 8/2015 Prices are subject to change. 2015 Act-On Software Quick start services 2 Marketing automation strategy, consulting & managed services 4 Marketing automation design
More informationThe Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating
Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,
More informationCRM or AMS? By Altai Systems
CRM or AMS? What Associations should know about how a Microsoft Dynamics CRM solution for membership management compares to traditional Association Management Software systems By Altai Systems September
More informationA Guide to Business Intelligence For Sales and Marketing Decision Makers
A Guide to Business Intelligence For Sales and Marketing Decision Makers Business Intelligence for Sales and Marketing The more relevant, useful intelligence you have at your fingertips about your business,
More informationCUSTOM ATTRIBUTION MODEL
WHITE PAPER THE STEP-BY-STEP GUIDE TO BUILDING YOUR CUSTOM ATTRIBUTION MODEL Five keys to attribution success INTRODUCTION If you re searching for information about attribution, you ve come to the right
More informationWhy Modern B2B Marketers Need Predictive Marketing
Why Modern B2B Marketers Need Predictive Marketing Sponsored by www.raabassociatesinc.com info@raabassociatesinc.com www.mintigo.com info@mintigo.com Introduction Marketers have used predictive modeling
More informationChapter 6. E-commerce Marketing Concepts. Copyright 2009 Pearson Education, Inc. Slide 6-1
Chapter 6 E-commerce Marketing Concepts Copyright 2009 Pearson Education, Inc. Slide 6-1 The Revolution in Internet Marketing Technologies Three broad impacts: Scope of marketing communications broadened
More informationEXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME
EXPERIENCE TECHNOLOGY EXPERTS MARKETING AUTOMATION CREATING AN EFFICIENT NURTURE PROGRAMME Introduction Marketing Automation is the practice of using technology to automatically manage the targeting, timing,
More informationCustomer Experience Management
Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction
More informationRight Time Revenue Optimization
More Revenue, Faster Right Time Revenue Optimization More Revenue, Faster Summary: The Short List Here s our suggested short list from this paper: What is right time revenue optimization? It s marketing
More informationLive Chat WordPress Plugin Reviewer's Guide
Live Chat WordPress Plugin Reviewer's Guide Table of Contents This document is your reviewer's guide for Comm100 Live Chat WordPress Plugin. It is designed to provide you with information you need to quickly
More informationMarketing Automation Checklist for Inbound Marketing & Lead Generation
Marketing Automation Checklist for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056 Ephor Groups provides services (Revenue
More informationHow To Grow Your Business
Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056
More informationAnalytical CRM solution for Banking industry
Analytical CRM solution for Banking industry Harbinger TechAxes PVT. LTD. 2005 Insights about What are the reasons and freq. for a customer contact? What are my product holding patterns? Which of my are
More informationTrusted Client Intelligence with CRM & Dun & Bradstreet
Trusted Client Intelligence with CRM & Dun & Bradstreet Bret Rhodus, MBA, MCP, PMP BKD, LLP CRM Practice Leader Karlos Palmer Dun & Bradstreet DAAS Integrations Client Relationship Management More Personalized
More informationToday s Presentation
Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson
More informationGINeVRA. GINeVRA. Digital Research Hub. Research Report- CRM. 1 2014. All Rights Reserved.
GINeVRA Digital Research Hub Research Report- CRM 1 2014. All Rights Reserved. It is estimated that nearly one and a half billion people visited a social media site in 2013. They all had something to say;
More information