Out of Control Clouds.How to take back control and successfully ride your cloud into the sunset Matthew Finnie CTO, Interoute

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1 Out of Control Clouds.How to take back control and successfully ride your cloud into the sunset Matthew Finnie CTO, Interoute

2 Interoute s Platform as a Service (PaaS) is accessible globally With a dense European fibre footprint, cable stations and OLO interconnects, we support customers in 90+ countries

3 Diverse Customers across Compute, Connectivity and Communications Government & Government Channels Financial Services Service Industry Retailers Industrials Network Operators

4 From the Ground to the Cloud The key principle Interoute s Ground to Cloud principle allows customers to start at any point on a service continuum and either move to an asset ownership or managed infrastructure model without sacrificing control CLOUD CloudStore & VDC Channel VPN & Virtual Colo (VDC) Channel VPN & Colocation Optical Private Network & Colocation Duct Fibre and Colocation GROUND

5

6 We love the cloud. We hate the cloud. Smartphones and tablets are driving growth Fixed networks are expected to grow 50% per annum over the next 3 years Mobile networks will double year on year over the same period There is a direct corresponding growth in data transfer from 9660 PB per month now to an estimated 116,000 PB per month by 2015 In Western Europe, cloud data center traffic 64% of total datacenter traffic by 2016, compared to 39% in Exabytes per year in 2016, up from 156 Exabytes per year (13 Exabytes per month) in consumer will be 85% of cloud data center The channel is a tale of those who embrace and those who don t Hang onto familiar discounts, working practices and die Change and revenues grow at 2.5 times or those who don t 60% of the current channel will not be in 5 years. Enterprise IT spending will be flat 54% will spend on some form of public cloud 2014 only 53% of server shipments will be to in house data centres

7 Much of the wisdom being passed on is based on a very narrow assessment of the way services can be built Security and predictability takes a lot of engineering to bring private cloud security and reliability to the public cloud Too easy to get locked-in The future of cloud computing should be much more focused on separating the data from the service Control "You can't go to the public cloud and say I want another 64GB of memory here. They look at you and say buy another instance of this type, " Reliability The cloud is going to fail The best way to avoid failure is to fail constantly Speed It was too slow, so we abandoned it [compared to my on-premise solution]

8 Flight to the cloud is based on a need to gain flexibility fast IAAS Many users have already made the switch Only the very bravest of start-ups would entertain something other than the cloud for infrastructure The simplicity of access, immediacy of experience means for many they are leaving rigid and constraining nature of their on-premise data centre and embracing the cloud on a discrete basis Run the risk that an tactical adoption of applications leads to a fragmentation of business process, infrastructure ownership and operational stability CRM Security Office Apps ERP On Demand

9 Its easy to move from one SILO to another Freedom to choose gives you mobility avoids lock-in and lets you dodge the bad day Most scalable service providers are paranoid about freedom and choice and therefore religiously guard independence It is the approach the major providers use all with an aversion to vendor lock in and a love of open standards The convenience of some clouds can lead to the creation of your own cloud silo Simple to get in hard to out The cloud should be a liberation giving you new focus, better cost, performance and flexibility Application OS CLOUD SILO Compute and Storage Network

10 So I should hang on until the dust settles and I have clarity? No. however optimised your platform is today the cost of maintaining it will be severely challenged by the next generation of the cloud Previous evolutions tell us it will change faster than we anticipate BUT there will be a long and niche tail. Best start now Waiting simply WIDEN s The GAP Cloud Computing in isolation isn t the solution alone but it should be a catalyst to rethink your architecture and infrastructure It s a liberation remember

11 Choose your cloud, mix up your cloud? The challenge becomes one of trying to understand the best path that suits your business Often the confusion leads to we re not ready statements You are however not everybody is ready to serve you Vendor CLOUDS Consumer CLOUDS Open CLOUDS

12 The open approach how real can we make it? The open approach simply assumes you want to leave your options open and retain as much of your best practice and architectures that you had in the physical world BUT with the benefits of cloud ondemand, elasticity, utility billing etc It is the solution that provides the lowest barrier to entry Invariably offers the same benefits as the traditional approaches but with some substantially helpful perks Web tier Application Database Computing & Storage Network Web Presence Active Directory Application Infrastructure protection Computing & Storage Network Enterprise

13 Thinking it through the open approach

14 Primary concern for many is data confidentiality and availability of the platform Confidentiality and integrity preserves the value of the data you are running Challenges to data integrity and confidentiality may include: Subverted through the infiltration of shared systems, shared LAN subnets, shared management challenges or inadequate separation of environments Inadequate or poorly enforced access controls High Availability defines the utility value of the system Challenges to continuous operation may include: Operator error, or software error: a lack of diligence or quality control; E.g. Database upgrade Deliberate subversion: the malicious and motivated exploit of vulnerable systems, Natural physical events: component age, weather, acts of God, or other uncontrollable inputs, Unintended coincident activities: switch failure, patch failure Confidentiality & Integrity High Availability

15 Pick a platform you can work with The internet has driven technology development for the past 20 years The network is always assumed the same and dumb Gradual migration and integration of services to where the network is the computer MPLS is the gold standard for corporate WAN connectivity defining private infrastructure MPLS is now the lynchpin of enterprise WAN connectivity (IDC) MPLS Enterprise services are delivered over my own private internet Same speeds, same simplicity. But secure MPLS is fundamentally a virtualised approach that ensures logical separation sounds familiar It is virtual and multi-tenanted which makes it efficient to. use (your own private internet) and exceptionally efficient to manage (better use of asset)

16 The open approach how real can the computer be? The open approach simply assumes you want to leave your options open and retain as much of your best practice and architectures that you had in the physical world BUT with the benefits of cloud ondemand, elasticity, utility billing etc Whether that is building the next Facebook or consolidating your enterprise infrastructure Web tier Application Database Computing & Storage Network Web Presence Active Directory Application Infrastructure protection Computing & Storage Network Enterprise

17 Networks naturally support hybrids inexpensively, more flexible and NOT APPLICATION dependent The underlying network relationships is the most economic way to establish commonality across disparate elements Networking is the simplest, most economic and proven way to securely scale enterprises Most designs are made that much easier with network infrastructure CloudStore VDC Dedicated Common Compute & Storage Common Virtualised Network MPLS/VPLS COLO Notes: VDC = Interoute Virtual Data Centre CloudStore is Interoute s application marketplace, for use with Interoute Virtual Data Centre

18 Insert the Computing and Storage capability into the network Virtualise the normally complex network - SDN etc.. The Interoute Virtual Data Centre is directly attached to the MPLS core providing public or private networking natively Allow the computing to request networking resources either private or public or both The hypervisor VLAN is mapped directly to the MPLS VRF ensuring separation as in REAL DATA CENTRES Real private and public cloud computing on demand

19 Multiple locations under strict audited certification provides a confidentiality and integrity framework Interoute Virtual Data Centre spread across multiple geographies You choose where you put the data You choose where you put your applications LONDO N AMS BERLIN PARIS Network is free between all locations GENEVA Only charge you for what you use in ANY location For example, you could have 5 locations and only will be billed for consumption if you use them Amsterdam ISO PCI DSS ISAE 3402 Berlin BSI PCI DSS ISAE 3402 Geneva ISO PCI DSS ISAE 3402 London ISO PCI DSS ISAE 3402 Paris ISO 7001 PCI DSS Ghent (colo) ISO Stockholm ISO Zurich ISO PCI DSS

20 Confidentiality and Integrity + High Availability High Availability is achieved through Multiple locations with integrated network Global load balancing across symmetrical latencies Network availability achieved through IS-IS and LDP interior routing protocols, LACP Ethernet control protocol, BGP exterior routing protocol. Confidentiality and Integrity is preserved through Logical Separation through VLAN to MPLS VRF encapsulation** Confidentiality and integrity is preserved by only allowing to exist within the scope of the customer organisation Data is at the sole control of the customer organisation Separation makes it impossible for traffic from one customer domain to enter another customer domain. Prevents data leakage, and it also prevents interference by entities outside of the organisation. High Availability Confidentiality & Integrity **IETF RFC 3031, BGPbased MPLS VPNs, IETF RFC 4364 and Virtual Routing/Forwarding Tables

21 You have a resilient, open, secure platform what about?

22 Build Solutions using the technologies YOU CHOOSE without compromise Interoute s CloudStore has the essential components to build your solution natively You get to choose the technologies that you prefer and configure them independent of constraint You have complete portability of solution to move, consolidate or migrate from physical to virtual or back again

23 Not only secure, resilient, private and open but much much faster* and more resilient by design reduces requirement to learn to fail Tight integration and strict allocation of core backbone to RAM ensures consistency of performance and maximum throughput Direct access to the core network eliminates latency variability (fix fibre latencies) Close proximity of zones allows for high availability low latency applications Virtual Data Centre VDC CPU: 3CPU RAM: 16GB RAM Cost: EUR 269 (approx.) Peak GFLOPS: *Testing was carried out to using Intel s LINPACK. The Intel Optimized LINPACK benchmark is based on the LINPACK 1000 benchmark, and solves a dense (real*8) system of linear equations (Ax=b), it converts the time it takes to factor and solve the system into a performance rate. EC2 Instance: m1.xlarge RAM: 16 GB CPU: 8 EC2 Compute Units (4 virtual cores, 2 EC2 Compute units each). Cost: EUR 280 (approx.) Peak GFLOPS:

24 Interoute Virtual Data Centre. Redefining the cloud and the network From football to space exploration Interoute s VDC is not only a flexible platform but powerful enough, secure enough and scalable to handle the world s most demanding applications Interoute s platform is based on real open standards. Gartner Magic Quadrant for European Managed Hosting. Published: 19 June 2013

25 Taking back control Don t just survive, thrive! Avoid Lock in Don t wait for the seas to part and consensus to reign go with what you know gives you independence, retain the freedom and choice you fought hard to establish its still early Stick with Security You Know Secure your data and resources implicitly. Trust what you know - it works Reliable Simple enough. an SLA should reflect what happens not some form of nano value service credit Extend your options for availability by building luxuriating in multiple zones with the same legacy Faster Your chosen option should be quicker, they (we) are building at scale on infrastructure many times bigger than what you are used to or can practically justify Predictable Compromising and re-writing everything just to get onto the cloud is ok if you need to but consistency of performance is a function of resource management go with the most consistent Keep control and take back control Until you know better always retain the option to have complete oversight and control, trust is best judged with experience

26 Find out more Visit to find out more about Interoute s Cloud services and sign up for a free 14 day trial of Interoute virtual Data centre. Interoute, Walbrook Building, 195 Marsh Wall, London E14 9SG UK Telephone: info@interoute.com Interoute Communications Limited

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