1 An effective, low-cost advertising solution for private sellers
2 need to sell? the problem Foreign buyers dominate the real estate market in many areas around the world. This is especially the case in tourist resorts where the majority of the properties are used as holiday homes, or whenever a property is more likely to be sold as a rental investment. Because estate agents traditionally focus on working within a local area, they don t necessarily always do a good job of reaching buyers from further afield. Relying solely on a local agent to sell your property can mean waiting a long time to find the right buyer, particularly if your property is likely to be of most interest to someone that doesn t live in the area and isn t likely to stumble across it at just the right time. the solution Our service lets you advertise your property on the world s only network of specialist websites dedicated to helping you sell. Every month, more than 600,000 international buyers visit our sites from all around the world looking for holiday homes, investments, unusual properties, lifestyle businesses and plots of land to build on. With 6 or 7 million potential buyers using our network annually, surely there must be someone out there that wants your property? It s simple and cheap to put your property in front of this huge audience and if we help you find a buyer, it could save you as much as five or six percent of the selling price in estate agents fees, as there is absolutely zero commission to pay when you sell your property. To add your property to our network, first read this guide, choose between the two packages, pay for your advertising and then add your property using our simple online system - it should take no more than ten or fifteen minutes if you already have pictures and a description ready.
3 our website network Provided your property meets any site-specific criteria, advertising with Sell Your Property ensures your listing will be added to all these great sites: Launched in the year 2000, TheMoveChannel.com is the most visited specialist overseas property portal with around a quarter of a million visitors every month. A brand new site specifically for luxury property, limited exclusively to prestige houses and apartments offered for sale at $500,000 USD or more (approx 325,000) Serious about selling property, Homes Go Fast has been helping private sellers find buyers online since 2004 and has a friendly website focused on selling. The flagship brand of a successful overseas property lead generation business, Property Select makes use of campaings to keep buyers coming back for more. Producers of fantastic free guides to buying property around the world, the Overseas Guides Company is a friendly organisation focused on helping consumers. A truly multilingual site, Eurobrix has a stripped-down approach, with a reduced amount of text allowing it to be auto translated into 18 different European languages.
4 our website network Provided your property meets any site-specific criteria, advertising with Sell Your Property ensures your listing will be added to all these great sites: Not just one website, but a huge network of more than 800 sites each of which is designed to rank in the search engines for a selection of relevant phrases. If you have a video of your property for sale, first of all add it to YouTube and then you can automatically add it to TheMoveChannel.TV when you advertise with us. Fresh, modern and different to the other sites in the network, Nubricks uses blog marketing techniques to ensure listings draw attention from the Web2.0 crowd! Global Property Guide focuses heavily on information content and the news, statistics, research and PDF guides ensure that has very knowledgeable users. Focusing solely on the countries of the Mediterranean, Medhead is available in 7 different languages and has an easy to use interface, popular with older web users. PropertyO.com Search for overseas property, catch up with the latest news, read helpful buying guides and advertise your real estate for sale on this clean and easy to use site.
5 advertising options basic subscription From 29 per month Paypay and save: 79 for 3 months, 139 for 6 months, 239 for 12 months No commission to pay when you sell This is a budget listings solution that lets you put your property in front of well over half a million potential buyers per month. list any property make it stand out keep costs low get started from just 29 This is a simple, low cost FSBO listings solution that lets you quickly add your property for sale to our website network. It s a self-service account, but our intuitive online listings tool makes it quick and easy to add your property listing to our network of websites. The basic account works best for cost-conscious owners who want to choose the cheapest advertising option to get started. It costs just 29 to advertise for 1 month with payment online via PayPal or RBS Worldpay use a PayPal account or any credit card. There are no restrictions to the type of property you can list - we can advertise any property for sale anywhere in the world, at any price. Attract buyers with your description, key features, up to 30 large images, a location map and an amazing video that you can create easily online. Add your property and wait for buyers to find it online, or contact us for upgrade options to give your property more exposure. You can cancel your advertising at any time, but your ad will renew automatically until you cancel it with PayPal or RBS Worldpay.
6 advertising options premium upgrade 199 additional one-off cost Pay an upgrade fee on top of your basic subscription Upgrade to premium at any time during your advertising period Dramatically increase the exposure for your property to get more enquiries from potential buyers, more quickly! the proactive solution campaigns featured positions advertorial feature If you re in a hurry to sell or are happy to pay for a more effective service, then the premium listing is the right option for you. There is nothing else quite like an campaign for driving potential buyers to specific properties for sale on our network of websites. Some popular destinations are awash with properties for sale, as owners and agents compete hard for the interest of potential buyers. Telling a story about your property can be a great way to attract attention, particularly if it has an interesting history or unique feature. A higher fee contributes to the cost of our increased efforts and we use tried and tested methods of attracting attention to your listing. Your listing will be included along with other properties in 3 different targeted s sent to more than 175,000 potential buyers. Having your property in a featured position ensures that your property is at the top of the results for that country, region or location. Including this story in our news feeds means that it reaches a different type of audience to our property search and databases. You ll also have a dedicated account executive to help with your listing so it does the best possible job of attracting interest from buyers. Each database is updated daily with new subscribers and this active base of buyers contribute a large share of the enquiries on our network. Owners who take out a premium listing are guaranteed to have their property featured in multiple key positions across our network. You ll have a whole piece dedicated solely to your property or location, so hopefully you ve got something interesting to say about it!
7 advertising options premium upgrade 199 additional one-off cost Pay an upgrade fee on top of your basic subscription Upgrade to service at any time during your advertising period Dramatically increase the exposure for your property to get more enquiries from potential buyers, more quickly! Google Adwords Facebook Twitter YouTube The portals we list your property on generate hundreds of thousands of visitors each and every month direct from Google search. Facebook is now one of the most popular websites in the world and an increasingly important part of any sensible online marketing strategy. Twitter isn t just used by footballers and celebrities too much to say - it has an important part to play in social media marketing strategies. It s now the second biggest search engine behind Google, with over 800 million unique monthly visitors using YouTube to watch video. Sell My Property also works directly with TheMoveChannel.com to fund pay per click campaigns for all property owners that sign up. We will share your property on our Facebook page and market it with a social buzz campaign to increase the number of likes it receives. Tweeting and retweeting the details of your property out to the followers of the different portals in our network helps reach an even wider audience. The make a video service is available for all Sell My Property customers, but only premium service properties get added to YouTube. This means that we ll be immediately competing for fresh visitors interested in your country, region, location and property types. Please remember to share your property with friends and family, as well as asking them to do share or like the property on your behalf! It also generates links to your property that Google follows, helping it rank higher, more quickly in the natural search engine results. This gives you a chance of sharing in the 4 billion videos being viewed each day - that s well over 1 trillion video views each year!
8 easy video! Unleash the power of online video - free for all Sell My Property customers Thanks to our amazing technology, you can add a video of your property without having to film a thing. Sound to good to be true? We can t quite believe it either! Videos are compiled by a supercomputer, using up to 30 high quality pictures, image tags and descriptions, location data, map coordinates, key features that you add, music and a dynamic voiceover library that matches your property. Tell the Story of Your Property Our structured video template tells the story of your property in a way that makes sense to buyers. It introduces the property, locates it on a map, shows local images, external views, internal pictures and summarises the key features. Better Visibility, Wider Distribution Property listings with videos are shown above all other results on TheMoveChannel.com. Premium Upgrade customers also benefit from having their video posted to YouTube for even more visibility and greater shareability. Best of all, they re free!!! This amazing solution costs you nothing at all - it is completely free for all Sell My Property customers. No extra work is required, though it can be helpful to spend a little time on images and listing quality.
9 how to create a good quality listing property name Use something that you think will be similar to how people will search in Google, such as 2 bed cottage with a private orchard or sea view penthouse apartment the location information will be automatically used with the title you write. location information Make sure you use the map function to accurately pinpoint the position of your property. Some of the sites in our network will be introducing a map-based search in 2012, so it s important that users searching this way can find your property. images Add up to 30 images at a maximum width of 800 pixels. These are so important! Pictures create the most lasting impression of what a property looks like. You should include pictures of the local beaches, or other attractions such as golf courses, ski slopes or countryside, as well as external and internal shots. make a video Your video will be created automatically and updated daily, based on the information in your listing. You need at least 4 images (but the more, the merrier) as well as correct location information. Ideally, you should tag each picture and add an image description, as this leads to much better quality videos. short description Here you have just 256 characters to quickly grab attention. This information should be concise, punchy and brief. key selling points Half a dozen or so of the most important things a potential buyer should know about this property. long desciption Write this in simple, positive language. We really like using a 4-section approach that tells a nice story of the property: 1. local area: provide details of the tourist attractions and why someone not familiar with the region or area should consider buying there. 2. amenities: outline the services and facilities on the resort development or nearby if the property is not on a complex. 3. the property: describe the grounds and exterior, then move into the property and explain how it s laid out, finished and furnished. 4. reasons to purchase: explain why someone should consider buying this property and what makes it such a good deal.
10 frequently asked questions background information about our business Who are you? SellMyProperty.org is a brand name given to a network of overseas property websites that have all agreed to work together to help private owners sell property privately to an international audience. Which company will I be dealing with? The service is operated by On The Move Ltd who own SellMyProperty.org and represent the different websites in the network. On The Move provides all of the information technology, payment systems and other such services to many of the websites, as well as funding the staff that will deliver the service to you. How long have you been in business? Although SellMyProperty.org is a relatively new business, On The Move Ltd formed in 1999 and have been powering and staffing websites in the international real estate industry ever since, making us one of the longestestablished businesses in the entire sector. Are you reliable? Over the years, we have built up a reputation for honesty, hard work, professionalism and innovation. This has allowed our business to grow in a really difficult time for our industry. We have many business partners and take a great deal of pride in what we achieve for our customers. Are you a real company or a virtual one? Although some of our technical staff are so proficient we wonder if they have bionic implants, we are a real company, staffed by real people, with a real office in London where you can come and check us out if you want to. Can I have your company information so I can check you out? On The Move is a limited company, registered in England no Our office address is 24 Jack s Place, Spitalfields, London, E1 6NN. We are registered for VAT with number GB and are registered for Data Protection with registration number Z Have you sold many properties in the last 2 years? Yes. We are a market leading business and advertisers continue to use us because we are successful. Can you offer any guarantees that my property will sell? That would be impossible. You control the pictures, the description, your availability for viewings, all negotiations and importantly, the price you re ultimately prepared to accept. Since so many factors are outside our sphere of influence, it would be impractical for us to guarantee anything other than that we will work hard in trying to help!
11 frequently asked questions what Sell My Property can and can t do Are you an estate agent? No. We can t help you value your property, won t show potential buyers around the place and don t get involved in the sales transaction. What do you do then? Our business is an international marketing business that specialises in using the internet to help people with property for sale to find potential buyers. Will you offer us advice on how to sell? We can provide you with guidelines on how to market your property effectively online where to advertise, what information to highlight and how to present your property in the best possible light. We can t provide expert guidance on pricing or market conditions and we don t deal with buyer enquiries or negotiate on your behalf. Can you recommend an agent for us to work with? We don t offer agent referrals or recommendations at this time, no. Will I need a lawyer if I sell my property without an agent? Yes, absolutely we strongly recommend that you instruct a lawyer. What other services will I need? If you re going to move the sale proceeds across an international border, then it s a good idea to speak to our currency partners to save money. What parts of the world do you cover? As we are internet-based, we can cover anywhere and everywhere! I can t see my town / region / country on your site is this an error? Probably not It may mean we don t currently have any properties in that area. But if it is an error, our technical team can easily add this for you. What type of property can you help sell? Anything normal places for people to live, holiday homes, investment properties, even commercial property, land, hotels, or businesses. I can t find any properties like mine, should I still advertise? Yes we have more than half a million people on our sites every month and they re all looking for something different. If someone is out there who wants your property, you need to do everything you can to find them! Can I list my property to rent? Not at the moment, but this will be available later in I am not the owner of the property, can I still advertise? If you pay the advertising fees, you are able to take out the advertising regardless of whether you own the property.
12 frequently asked questions how we will market your property for sale Which websites will my property appear on? We try to ensure that your listing will appear on all sites listed near the front of this guide. However, our network distribution relationships do change periodically, so we don t guarantee you will always be on all sites. Will I appear anywhere else? We do have partnerships with other websites, but prefer not to list them, as we can t guarantee inclusion of your listing. How many people will see my property? Around 600,000 visitors come to our network of sites each month, which makes it the largest online audience of overseas property buyers. Where are the visitors to your websites from? Around half comes from the UK and Ireland, with the rest scattered to the four corners of the globe - we have visitors from nearly 100 countries. How do people get in touch with me if they are interested? All enquiries will be sent to you via . You can also access them by logging into your account (log in, hover over Clients then click My Leads ). Who will show the property to a buyer when they are interested? It s down to you to show the buyer around the property, or arrange for a local agent or representative to conduct the viewing. What do you do to advertise your websites? Each website is operated independently and has its own marketing plan, involving search engine optimisation, pay per click, PR, newsletters, affiliate marketing, social media and other forms of online advertising. How do I get my property to the top of the search results? Featured positions on some of our sites are reserved for users of our premium service and we will allocate these on a rotation basis during the period your property is advertised with us. Will you send out my property by ? All owners who take up the premium upgrade will have their property included in at least 3 promotional s during the first 3 months. What else do I get with the premium upgrade? Help with your listing, featured positions, campaigns, plus an editorial article about your property included in our news feeds, as well as promotional activity on Google Adwords, Facebook, twitter and YouTube. Can you tell me how many leads I will get? No - the lead volume can vary depending on a great many different factors. What are the options if my property doesn t sell? Consider cutting the price, improving the listing or just keep plugging away!
13 frequently asked questions costs, payment methods, security and cancellation How much does it cost to add my property for sale? 1 month costs just 29 for the basic listing. You can save each month by prepaying for three, six or twelve months in advance. The premium upgrade costs a one-off fee of 199. Do I have to pay VAT? As we are UK VAT registered, all UK customers must pay VAT. Customers in the EU must pay VAT unless they have an VAT number from an EU company. Customers outside the EU are exempt from UK VAT. Which online payment system do you use? PayPal and RBS Worldpay. Both are reliable, popular all around the world, safe and secure for these reasons they are our preferred options. Are my card details safe with Sell Your Property? We don t ever store your card details so there is no security risk at all. Is there a contract to sign? No, since the fee is payable up-front, there is no contract required. Can I add more than one property? The fee covers the advertising of one property. To add more properties, you will need to pay again. Do I have to pay commission? No - we have found that property sellers like working without commission, as it saves them thousands, so we don t ask for a sales fee. When can I upgrade to Premium? Advertisers can upgrade to premium at the start or at any time when your basic listing is active. How do I renew my basic subscription? When you sign up, a PayPal or RBS Worldpay recurring agreement is set up, which means you are automatically charged again at regular intervals until you cancel. If you sign up for 1 month, the intervals will be 1 month, while 3, 6, or 12 month subscriptions will renew at those longer intervals. How long will my property stay on the site? As long as you want, if you carry on paying the basic subscription fee. How and when can I cancel? You can cancel at any time prior to your renewal date. Cancellation of your subscription payment must be done directly via PayPal or RBS Worldpay. Will my property be removed immediately when I cancel? No. Unless you suspend it, it will stay live up until the renewal date.