New Mexico Broadband Program. Internet Tools for Small Business Success. Module 1 Terminology and Planning

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1 New Mexico Broadband Program Internet Tools for Small Business Success Module 1 Terminology and Planning

2 Primary Business Components Planning Operations Finance & Accounting Sales & Marketing Hiring Accounting & Finance Planning Operations Marketing & Sales Management & Hiring 2

3 Internet Tools for Small Business Success Class Series 1. Terminology & Planning 2. Finance & Operations 3. Accounting & Finance 4. Intro to Online Marketing 5. E-Newsletters 6. Websites & Blogs 7. SEO 8. E-Commerce 9. Intro to Social Media Marketing 10. Facebook & Twitter 11. Social Media Administration 12. Linked In 3

4 How This Class Works Terminology Discussion & Demonstrations Hands-on Exercises

5 Class Framework Divided into Core Business Elements Internet Tools for each Element Terminology Realm of tools Choosing the right tool for your business Getting Started 5

6 Today s Class Goals Define Internet and business terminology Learn about profitability Understand the importance of planning Learn the components of a Business Plan Be able to find local & online resources Begin or update your Business Plan 6

7 Terminology Broadband Internet or Online World Wide Web Web 2.0 Cloud Computing Business Roadmap 7

8 Broadband A way to access information via the Internet using one of several high-speed transmission technologies. 8

9 Internet or Online Is the Internet just a big collection of computers and cables? 9

10 World Wide Web A system of interlinked documents accessed via the Internet. With a web browser, one can view web pages that display content such as text, images, and videos, and navigate between them. 10

11 Web 2.0 Improvements in technology introduced in 2004 that led to the second generation of the World Wide Web. These improvements allowed interactive conversations to take place on the World Wide Web. 11

12 Cloud Computing Users do not download and install applications on their own device or computer; all processing and storage is maintained over the Internet. Run application Save data 12

13 Cloud Computing 13

14 Cloud Computing 14

15 Terminology Business Plan A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. Business Plan = Business Roadmap 15

16 Terminology Profitability The capability of your business to generate more sales dollars than the cost of the operating expenses. 16

17 The Fundamental Goal of Business What are the three ways to increase the profitability of your business? Decrease Costs Increase Sales Increase Prices 17

18 Profit Margin The amount by which revenue from sales exceeds costs in a business. PROFIT MARGIN PROFIT MARGIN (Increase in sales) PROFIT MARGIN (Decrease in costs) 18

19 What is a Business Plan? Business Planning A roadmap that defines your business, helps identify goals, and sets the direction of your business in order to reach those goals. 19

20 Why do I need a Business Plan? Saves time & money by helping to avoid going down the wrong road. Investors and lenders require one. 20

21 Business Plan Elements Executive Summary General Company Description Products and Services Marketing Plan Operational Plan Management and Organization Startup Expenses and Capitalization Financial Plan 21

22 Business Plan Elements Executive Summary Two or fewer pages Write it last Concise, professional summary of the fundamentals of the proposed business 22

23 Business Plan Elements General Company Description Explanation of business and what you do Mission Statement, Goals, and Objectives Business Philosophy To whom will you market your products? Description of your industry Description of company strengths and core competencies Legal form of ownership 23

24 Business Plan Elements Products and Services In depth description of products and services Explanation of competitive advantages or disadvantages Pricing, fee, or leasing structures of your products or services Describe target market 24

25 Business Plan Elements Marketing & Sales Strategy Market Research Economic Factors Product features and benefits Identify customer demographics Identify competition and do a competitive analysis Promotion strategy and budget Identify your pricing and location 25

26 Business Plan Elements Organization & Management Explain the daily operation of the business, including location, equipment, people, and processes Detail management and experience Image courtesy of Beta Daily 26

27 Business Plan Elements Financial Plan 12 month profit and loss projection four year profit and loss projection a cash flow projection projected balance sheet a break even calculation 27

28 Business Plan Updates If you already have a business plan, consider updating it because: You can use it like a map to gauge if you are still going in the right direction. Your goals may have changed. You may want to add online sales and marketing. 28

29 Planning need not be academic 29

30 New Mexico Resources New Mexico Resources ACCION WESST Small Business Development Centers 30

31 Beginning your Roadmap Let s look at the resources for business plans available on Follow instructor and your handout to begin your roadmap If you started the plan on your computer, attach it to an and send it to yourself via your Gmail account for future work 31

32 Review Define Internet and business terminology Learn about profitability Understand the importance of planning Learn the components of a Business Plan Be able to find local and online resources Begin or update your Business Plan

33 We appreciate the time you spent with us. We hope to see you at the next training! These materials were created collaboratively by the New Mexico Department of Information Technology, Fast Forward New Mexico, and the New Mexico State Library, under grants provided by the National Telecommunications and Information Administration. These materials are not to be used for profit. Connecting you to a world of opportunities

New Mexico Broadband Program. Internet Tools for Small Business Success. Module 5 E-Newsletters

New Mexico Broadband Program. Internet Tools for Small Business Success. Module 5 E-Newsletters New Mexico Broadband Program Internet Tools for Small Business Success Module 5 E-Newsletters Internet Tools for Small Business Success 1. Terminology & Planning 2. Communication & Collaboration 3. Accounting