Advances in Advertising Research (Vol. IV)
|
|
|
- Muriel Lewis
- 10 years ago
- Views:
Transcription
1 Sara Rosengren Micael Dahlen Shintaro Okazaki (Eds.) Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising 4u Springer G a bier
2 Table of Contents Preface Part I. The Roles of Advertising Sofie Bitter and Sonja Grabner-Krauter Customer Engagement Behavior: Interacting with Companies and Brands on Facebook 3 Tobias Langner, Alexander Fischer, and Philipp Brune Choose Your Ad Paper Type Carefully: How Haptic Ad Paper Characteristics affect Product Judgments 19 Edward C Malthouse, Mark Vandenbosch, and Su Jung Kim Social Media Engagement that Drives Purchase Behavior 29 Philipp Rauschnabel, Gunnar Mau, and Bjorn Sven Ivens Who "Likes" Brands? Exploring the Characteristics of Brand Fans on Facebook 43 Lotte M. Willemsen, Peter C. Neijens, and Fred A. Bronner Webcare as Customer Relationship and Reputation Management? Motives for Negative Electronic Word of Mouth and Their Effect on Webcare Receptiveness 55 Part II. The Faces of Advertising Shinyi Chin, Bradley Wilson, and Angelina Russo Product Placement: A New Definition, Classificatory Framework and Agenda for Future Research 73 Esmeralda Crespo-Almendros and Salvador Del Barrio-Garcia Building Brand Image Through Online Sales Promotion: A Comparative Study Between the Web User's Experience and Their Promotion-proneness 87 Jasmina Ilicic and Cynthia M. Webster Celebrities as Indirect Spokespeople in Advertising 103
3 Valeria Noguti and Cristel Antonia Russell The Importance of the Social Context on the Impact of Product Placements 115 Polyxeni (Jenny) Palla, Rodoula H. Tsiotsou, and Yorgos C. Zotos Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approach 131 Sandra Praxmarer-Carus and Marina I. Czerwinka Message Framing: How Source Credibility Moderates the Effects of Outcome Type and Outcome Valence 147 Jana Suklan and Vesna Zabkar Modeling Synergies in Cross-Media Strategies: On-line and Off-line Media 159 Martin K. J. Waiguny Investigating the Entertainment-Persuasion Link: Can Educational Games Influence Attitudes Toward Products? 173 Hilde A.M. Voorveld and Sanne Valkenburg Cross-Media Synergy: Exploring the Role of the Integration of Ads in Cross-Media Campaigns 187 Part III. Perceptions of Advertising Erlinde Cornells, Veroline Cauberghe, and Patrick De Pelsmacker Health versus Appearance Focus in One- versus Two-sided Messages Discouraging Sun Tanning 203 Lynn De Vlieger, Liselot Hudders. and Gino Verleye The Effectiveness of Green Advertisements: Combining Ad-based and Consumer-based Research 213 Alexandra Longer "I" Lose, "Others" Gain - Message Framing and Beneficial Appeals in Ads Promoting Green Consumption 223 Ingrid Moons and Patrick De Pelsmacker Developing Different Types of Anticipated Experience Positioning for Electric Cars 233
4 Table of Contents. XI Liyong Wang and Carolus L. C. Praet Value Appeals in Chinese Television Advertising for Automobiles: A Content Analysis 245 Part IV. Reception of Advertising Hanna Berg and Magnus Soderlund Face Value: Images of Headless Decorative Models Increase Consumer Identification and Product Attitudes 263 Sophie C. Boerman, Eva A. van Reijmersdal, and Peter C. Neijens Appreciation and Effects of Sponsorship Disclosure 273 Sandra Bom be and Heribert Gierl When Self-Referencing Cues are Harmful: The Effects of "For You" Statements in Advertisements on Product Attitudes 285 Ivana Busljeta Banks and Patrick De Pelsmacker An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis 299 Sandra Diehl, Barbara Mueller, and Ralf Terlutter The Influence of Demographic Factors on the Perception of Humane- Oriented (CSR) Appeals in Advertisements: A Multi-Country Analysis 313 Ezgi Merdin and Mina Seraj Are You Involved? Are You Focused?: The Regulatory Fit and Involvement Effects on Advertisement Effectiveness 329 Magnus Soderlund and Claes-Robert Julander An Examination of the Effects of Message Content that Categorizes the Customer 341 Andreu van Hooft, Margot van Mulken, and Ulrike Nederstigt Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European Countries 351 Guda van Noort, Edith G. Smit, and Hilde A.M. Voorveld The Online Behavioural Advertising Icon: Two User Studies 365
5 XII Yann Verhellen, Caroline Oates, Patrick De Pelsmacker, and Nathalie Dens Children's Responses to Traditional Versus Hybrid Advertising: The Moderating Role of Persuasion Knowledge 379 Andy Wong The Effects of Consumers' Subjective Knowledge on Evaluative Extremity and Product Differentiation 391
Cross-Media Synergy: Exploring the Role of the Integration of Ads in Cross-Media Campaigns
Cross-Media Synergy: Exploring the Role of the Integration of Ads in Cross-Media Campaigns Hilde A.M. Voorveld, Amsterdam School of Communication Research, University of Amsterdam, The Netherlands Sanne
Strategic Planning for Public Relations
Strategic Planning for Public Relations Third Edition Ronald D. Smith, APR Buffalo State College Routledge Taylor &. Francis Croup NEW YORK AND LONDON Preface Note to Students xi Note to Public Relations
INTEGRATED MARKETING COMMUNICATION AND ITS ROLE IN INCREASING THE EFFICIENCY OF THE APPROACHES IN COMMUNICATION
INTEGRATED MARKETING COMMUNICATION AND ITS ROLE IN INCREASING THE EFFICIENCY OF THE APPROACHES IN COMMUNICATION OLIMPIA OANCEA, AMALIA PANDELICĂ UNIVERSITY OF PITESTI, FACULTY OF ECONOMICS, REPUBLICII
Vaciado de artículos. Journal of marketing research. -- 2013, v. 50, n. 4, august, p. 489-504
1 Advertising in a competitive market [Texto impreso] : the role of product standards, customer learning and switching costs / Eric T. Anderson and Duncan Simester References: p. 502-503 : 27 refs. Abstract:
A Brand Narrative Approach. Fredrik Lang< Terry Smith
n n A Brand Narrative Approach Fredrik Lang< Terry Smith A John Wiley and Sons, Ltd, Publication Brief Contents List of Cases Preface xvii xiii PART 1 INTRODUCTION TO MARKETING COMMUNICATIONS Chapter 1
NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION
NEW APPROACHES TO THE BUSINESS-TO-BUSINESS MARKETING COMMUNICATION Eva Chlebišová 1, Jana Kyzeková 2, Markéta Zajarošová 3 1 Technical University Ostrava, Czech Republic, [email protected] 2 Technical
The State of Word of Mouth Marketing
The State of Word of Mouth Marketing A Survey of Marketers January 2014 The State of Word of Mouth Marketing 2 Background Word of mouth (WOM) & social media marketing are hot topics in the marketing community,
Social Networks and their Economics. Influencing Consumer Choice. Daniel Birke
Social Networks and their Economics Influencing Consumer Choice Daniel Birke Visiting Researcher, Aston Business School, Birmingham, and works in a leading international management consultancy in Germany.
ASCoR Annual report 2011
11 ASCoR Annual report 2011 Amsterdam School of Communication Research ASCoR Editors Maaike Prangsma & Peter Neijens Assistant editor Margriet Smit Design Philip Stroomberg Printed by Drukkerij Mart.Spruijt
Professional Diploma in Marketing Syllabus
Professional Diploma in Marketing Syllabus 05/06 www.cim.co.uk/learningzone 1: Marketing Research & Information Aim The Marketing Research and Information subject covers the management of customer information
Extending Synergy Model in the IMC Environment to n-communication Channels
Jana Suklan 1, Vesna Žabkar 2, Nadja Damij 3 (1) School of Advanced Social Studies in Nova Gorica Gregorčičeva 19, 5000 Nova Gorica, Slovenia [email protected] (2) Faculty of Economics, University of
Thumbs Down... to Thumbs Up
Cornell University School of Hotel Administration Thumbs Down... to Thumbs Up Burnish hospitality brands by responding to social media By Mike Lynn and Umar Riaz When almost everyone even those who mask
Integrated Communication
Integrated Communication Integrated Communication is a 15-credit mandatory module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional Marketing a pass in
How To Make The Most Of All Media In Multi Media Campaigns
Digital Media Planning : some based s When planning your media campaign it is important to understand the strengths of each format, how audiences respond to them and how they can work together. the role
ESSENTIALS OF MARKETING COMMUNICATIONS
ESSENTIALS OF MARKETING COMMUNICATIONS Financial Times Prentice Hall is an imprint of PEARSON Contents Guided tour Guided tour of the companion website Preface Acknowledgements XIV xvi xix xxv t Part One
Targeted Advertising and Consumer Privacy Concerns Experimental Studies in an Internet Context
TECHNISCHE UNIVERSITAT MUNCHEN Lehrstuhl fur Betriebswirtschaftslehre - Dienstleistungsund Technologiemarketing Targeted Advertising and Consumer Privacy Concerns Experimental Studies in an Internet Context
Advertising Effectiveness:
Advertising Effectiveness: Understanding the Value of a Social Media Impression APRIL 2010 INSIDE: How social networking and consumer engagement have changed how brand marketing works An approach for understanding
Engagement with Social Media and Outcomes for Brands: A Conceptual Framework. Camilla Bond, Monash University, [email protected].
Page 1 of 9 ANZMAC 2010 Engagement with Social Media and Outcomes for Brands: A Conceptual Framework Camilla Bond, Monash University, [email protected] Abstract Since its inception earlier this decade,
Amsterdam School of Communication Research ASCoR. Editors Maaike Prangsma & Claes de Vreese. Assistant editor Margriet Smit. Design Philip Stroomberg
10 Amsterdam School of Communication Research ASCoR Editors Maaike Prangsma & Claes de Vreese Assistant editor Margriet Smit Design Philip Stroomberg Printed by Drukkerij Mart.Spruijt BV ASCoR Annual report
What this topic is about. The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing
Effective Marketing What this topic is about The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing What is Marketing? The process of identifying,
Social networking allows you to reach out to potential customers without spending exorbitant amounts of money.
Legal Marketing It came into existence not to confront the Code of Ethics, but to cooperate with it in building an enduring legal brand. Punishment would befall only those without in-depth knowledge of
Assessment Vocabulary Strategies. Advertiser. Describe three types of positions typically found in an advertising agency.
What is Advertising (1-2 days) (1) The student knows business concepts and explains how business satisfies economic needs. The student is expected to: (A) Categorize business activities as production,
SNS Information Credibility, Medical Tourism Website Credibility and Destination Image
, pp.141-145 http://dx.doi.org/10.14257/astl.2015.114.27 SNS Information Credibility, Medical Tourism Website Credibility and Destination Image Min-sook Kim Dept. of Economic and Commerce, Keimyung University
Social media importance in Businesses
Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media
Should understand the advantages and disadvantages of the various nontraditional
Course: BMK 354 Nontraditional Marketing / FALL 2013 Professor: Dr. Caitlin McLaughlin Office: J-104B Email: [email protected] Office hours: TUESDAY / THURSDAY: 2:30 3:45 pm COURSE OBJECTIVES: This
Published August 2010. Media Comparisons Study
Published August 2010 Media Comparisons Study Introduction The Television Bureau of Advertising s 2010 Media Comparisons Study reaffirms the key strengths that television continues to enjoy over other
BUSINESS AND PROFESSIONAL COMMUNICATION
Fifth Edition BUSINESS AND PROFESSIONAL COMMUNICATION PLANS, PROCESSES, AND PERFORMANCE James R. DiSanza Idaho State University Nancy J. Legge Idaho State University Allyn & Bacon Boston Columbus Indianapolis
Mobile Marketing and Quantitative Models
Mobile Marketing and Quantitative Models Author: JEAN-PIERRE DUBE - Email: [email protected] University: UNIVERSITY OF CHICAGO Track: SPECIAL INTEREST GROUP Access to this paper is restricted to registered
How TV, Online and Magazines Contribute Throughout the Purchase Funnel
Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel OVERVIEW Dynamic Logic, a company specializing in advertising accountability research, recently updated their
Integration of Social Media in Businesses
International Journal of Business and Social Science Vol. 5, No. 8; July 2014 Integration of Social Media in Businesses Mohammad Yousef Abuhashesh Doctoral student Argosy University Chicago, USA. Abstract
Popularity of Brand Posts on Brand Fan Pages: Effects of Social Media Marketing
Popularity of Brand Posts on Brand Fan Pages: Effects of Social Media Marketing On social media, firms create brand fan pages, where they can place brand posts (containing videos, messages, quizzes, etc.).
The 10 Week Business Success Challenge
The 10 Week Business Success Challenge Week Two: Branding Just who are You? Branding is so much more than your logo or colours. This week you will discover how to identify and weave your unique and authentic
E-commerce: It s Impact on consumer Behavior
Global Journal of Management and Business Studies. ISSN 2248-9878 Volume 3, Number 2 (2013), pp. 131-138 Research India Publications http://www.ripublication.com/gjmbs.htm E-commerce: It s Impact on consumer
MF-300 1 International emarketing
MF-300 1 International emarketing Questions Type Grading 1 MF-300, general information Document Automatic score 2 1 Multiple choice Automatic score 3 2 Simple choice Automatic score 4 3 Simple choice Automatic
Measuring success on Facebook
Measuring success on Facebook Businesses will be better in a connected world and Facebook believes in demonstrating the value that your business creates by measuring the results that matter. Measurement
Digital Marketing VS Internet Marketing: A Detailed Study
Digital Marketing VS Internet Marketing: A Detailed Study 1 ATSHAYA S, 2 SRISTY RUNGTA 1,2 Student- Management Studies Christ University, Bengaluru, Karnataka, India Abstract: The article talk about digital
Financial Times Prentice Hall is an imprint of
mnr\ Financial Times Prentice Hall is an imprint of Harlow, England London New York Boston San Francisco Toronto Sydney Singapore Hong Kong Tokyo Seoul Taipei New Delhi Cape Town Madrid Mexico City Amsterdam
Strategic Planning. Chapter Outline. Key Points. Chapter 7
Strategic Planning Chapter 7 Chapter Outline I. Chapter Key Points II. Strategic Planning III. Basic Strategic Planning Decisions IV. Account Planning: What Is It? V. Planning for IMC Key Points Differentiate
CURRICULUM VITAE PETER NEIJENS
CURRICULUM VITAE PETER NEIJENS Address (office) Department of Communication, The Amsterdam School of Communication Research, ASCoR, University of Amsterdam. PO Box 15791 NL-1001 NG Amsterdam Visiting address:
ANALYZING THE CONSUMER PROFILING FOR IMPROVING EFFORTS OF INTEGRATED MARKETING COMMUNICATION
Olimpia OANCEA Mihaela DIACONU Amalia DUŢU University of Pitesti ANALYZING THE CONSUMER PROFILING FOR IMPROVING EFFORTS OF INTEGRATED MARKETING COMMUNICATION Empirical studies Keywords Market segmentation
The Many Types Of Marketing
The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used
Sfide e opportunità nel touchpoint management
Sfide e opportunità nel touchpoint management Walter Caccia Head of Brand & Comm TNS Italia TNS Engaging with brands online is even more important in Italy since Italian internet users are considerably
Attitudes Towards Digital Audio Advertising
Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes
Table of Contents. Preface. Chapter 1: The Netherlands 1
Preface v Chapter 1: The Netherlands 1 1.1. The country 1 1.2. Religion 2 1.3. Multiculturalism 3 1.4. The Dutch language 3 1.5. History from prehistory to the Republic 4 1.6. Golden Age 4 1.7. The Kingdom
INTRODUCTION TO MARKETING COMMUNICATIONS
INTRODUCTION TO MARKETING COMMUNICATIONS LEARNING OUTCOMES Describing the communications process Understanding how marketing communications work Appreciating how information is processed Explaining the
A Summer Symposium. 8th July 2014. London College of Fashion
The Creative Management, Branding and Enterprise Research Hub presents.. A Summer Symposium 8th July 2014 London College of Fashion University of the Arts, London 272 High Holborn, Room HH203 Hub Leader:
The Concept of City Marketing and Place Brand Management
The Concept of City Marketing and Place Brand Management City Marketing Seminar 16 th of April, 2012 Sønderborg, Denmark Sebastian Zenker, PhD, Senior Researcher Erasmus School of Economics, Erasmus University
Unit Information Form (UIF)
Unit Information Form (UIF) UIF0708 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information
shopper marketing model
shopper marketing model kompas voor de trade marketeer Den Haag 20 oktober 2009 Prof. Gino Van Ossel Eva Pelgrims Retail & Trade Marketing Research Centre Reep 1-9000 Gent - Belgium tel ++32/9/210.98.67
HOW TO USE NEEDS BASED CUSTOMER SEGMENTATION IMPROVE YOUR MARKETING AND SOCIAL MEDIA STRATEGY
HOW TO USE NEEDS BASED CUSTOMER SEGMENTATION IMPROVE YOUR MARKETING AND SOCIAL MEDIA STRATEGY A publication of London, September 2012 HOW TO USE NEEDS BASED CUSTOMER SEGMENTATION by Michalis A. Michael
Social Advertising Best Practice Guidelines
2013 Social Advertising Best Practice Guidelines April 2013 2013 interactive advertising bureau australia www.iabaustralia.com.au Table of Contents Introduction 3 Purpose 4 POE Media Framework 5 Examples
WSTiE. Marketing in Tourism
WSTiE Marketing in Tourism dr Anna Sobczyk-Kolbuch AGENDA 1. Marketing the essence and features. Clasical and modern concepts of marketing 2. Evolution of enterprises` activities on the market the origin
The Impact of Social Networking to Influence Marketing through Product Reviews
Volume 2 No. 8, August 212 212 ICT Journal. All rights reserved The Impact of Social Networking to Influence Marketing through Product Reviews Faraz Farooq, Zohaib Jan SZABIST, Karachi ABSTRACT Online
Amsterdam School of Communication Research / ASCoR Annual report 2012. Annual report
Amsterdam School of Communication Research / ASCoR Annual report 2012 Annual report 12 12 ASCoR Annual report 2012 Amsterdam School of Communication Research ASCoR Editors Maaike Prangsma & Claes de Vreese
Leading Practices in Behavioral Advertising & Consumer Privacy Study of Internet Marketers and Advertisers
Leading Practices in Behavioral Advertising & Consumer Privacy Study of Internet Marketers and Advertisers Independently Conducted by Ponemon Institute LLC February 2012 Leading Practices in Behavioral
SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.
Foundations of Marketing: B1072: 2012/13 Exam Paper This examination is in TWO sections. SECTION A Consists of a separate multiple choice paper. Each question is worth one mark. Attempt all 25 questions.
Hispanic Americans Foreshadow the Future of Media
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
CSR REPORT 2016 Corporate Social Responsibility Report
CSR REPORT 2016 Corporate Social Responsibility Report 01 02 03 07 13 14 15 17 Business 19 20 21 22 Support and Contribution 23 Management System 27 31 with Employee 02 Business 03 1 2 04 18 1 3 4 2 6
Coca-Cola Great Britain. Responsible Marketing Charter - A Refreshed Approach
Coca-Cola Great Britain Responsible Marketing Charter - A Refreshed Approach The Coca-Cola Company is committed to responsible marketing. We respect the role of parents and therefore do not target the
Course No. : PPS 109 : Strategic Communication for Public Policy No. of Credits : 2 Time allotted for Lectures/activities : 28 hours
Course No. : PPS 109 Course Title : Strategic Communication for Public Policy No. of Credits : 2 Time allotted for Lectures/activities : 28 hours Course outline Strategic communication is integral to the
Management of Electronic and Digital Media
Management of Electronic and Digital Media Fifth Edition Alan B. Albarran University of North Texas * WADSWORTH t% CENGAGE Learning- Australia Brazil Japan Korea Mexico Singapore Spain United Kingdom United
Bingo glossary marketing mix
Bingo glossary marketing mix The management process which identifies customer wants, anticipates their future wants and then goes about satisfying them profitably. Where the market has been divided up
MS thesis Marketing and International Business. Brand image of EVE Online
MS thesis Marketing and International Business Brand image of EVE Online Users, non-users and fans Alexandra Diljá Bjargardóttir Supervisor: Auður Hermannsdóttir, adjunct professor School of Business January
The Creative Side and Message Strategy. Part Four: Effective Advertising Messages. Chapter Outline. Chapter 12
The Creative Side and Message Strategy Chapter 12 Part Four: Effective Advertising Messages Part 4 examines breakthrough advertising, and how creatives are developing messages people want to watch and
MAXIMIZING ADVERTISING EFFECTIVENESS
MAXIMIZING ADVERTISING EFFECTIVENESS Yi Hsu 1 Jen Chieh Cheng 2 Graduate Institute of Business and Management National Formosa University [email protected] 1 [email protected] 2 ABSTRACT T his
How does TV advertising perform in comparison with other media in driving sales?
How does TV advertising perform in comparison with other media in driving sales? Advertising in general affects sales; however its elasticity is small and difficult to estimate and is one of the most difficult,
Multi-Stage Marketing: How to Approach the Customers Customers in B2B Markets
Institute for Market-Oriented Management Competence in Research & Management Prof. Dr. Dr. h.c. mult. Christian Homburg, Prof. Dr. Sabine Kuester IMU Research Insights # 014 Multi-Stage Marketing: How
CONSUMER RESPONSES TO BRANDS PLACED IN YOUTUBE MOVIES: THE EFFECT OF PROMINENCE AND ENDORSER EXPERTISE
CONSUMER RESPONSES TO BRANDS PLACED IN YOUTUBE MOVIES: THE EFFECT OF PROMINENCE AND ENDORSER EXPERTISE Yann Verhellen University of Antwerp Faculty of Applied Economics, Marketing department Prinsstraat
IAA Diploma in Marketing Communications
IAA Diploma in Marketing Communications Background The International Advertising Association's (IAA) professional development mission is to develop state of the art education programs for individuals for
Consumer Purchase Intention Research Based on Social Media Marketing
International Journal of Business and Social Science Vol. 5, No. 10(1); September 2014 Consumer Purchase Intention Research Based on Social Media Marketing Maoyan College of Management Shanghai University
EXECUTIVE MASTER IN. Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders.
EXECUTIVE MASTER IN CORPORATE COMMUNICATION Increasing corporate value in today s complex digital world through reputation management and communication with stakeholders. COURSE DESCRIPTION At a Glance
How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity?
How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity? Prepared by: Edmond Saadah Marketing & Training Consultant Contents 1. IMC 2. Brand Equity 3. How IMC Build Brand Equity? 4.
B203A Q. Week 9 Marketing Chapter 4 Chapter 6
B203A Q. Week 9 Marketing Chapter 4 Chapter 6 Q1) Describe a major purchase that you have made on a proper example, and discuss the different stages of your consumer decisionmaking-process. A major part
Print. Recall, notice and impact The art of engagement
Print Recall, notice and impact The art of engagement Media Engagement Summary The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads EFFECTS OF KEY
Why Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 [email protected]
Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 [email protected] Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand
Guidelines for University Communications and Marketing Professionals
Guidelines for University Communications and Marketing Professionals These guidelines were created by Penn State's Division of University Relations. For more information, contact Lisa M. Powers, director,
CURRICULUM VITAE. Dr. GUDA VAN NOORT
CURRICULUM VITAE Dr. GUDA VAN NOORT Personal Information Address Department of Communication Amsterdam School of Communication Research ASCoR University of Amsterdam PO Box 15791, NL-1001 NG Amsterdam
Our International Marketing Standard
Contents Our International Marketing Standard 3 Foreword 4 Our Commitment 5 7 Definitions Adults Only 10 Respecting Consumer Choice 11 Responsible Consumer Marketing 2 Foreword Imperial Tobacco Group International
Alcohol Marketing, the Alcohol Industry and Their Impact on Binge Drinking by Adolescents
Alcohol Marketing, the Alcohol Industry and Their Impact on Binge Drinking by Adolescents Thomas F. Babor, PhD, MPH The University of Connecticut School of Medicine Department of Community Medicine and
The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong
The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media
Learning Objectives. Interactive Media. Learning Objectives (cont.) Interactive Media. Traditional Advertising Versus Interactive Communications
CHAPTER 12 Interactive Media Learning Objectives Describe the various elements of internet communications Identify the key organization members that constitute the online advertising industry Evaluate
NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction. BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan
NORTHERN VALLEY REGIONAL HIGH SCHOOL Office of Curriculum and Instruction BUSINESS EDUCATION DEPARTMENT Demarest and Old Tappan Sports and Entertainment Marketing Pre-requisite: Marketing and Advertising
Unit 4: Marketing Principles
Unit 4: Marketing Principles Unit code: F/601/0556 QCF level: 4 Credit value: 15 credits Aim This unit aims to provide learners with understanding and skills relating to the fundamental concepts and principles
ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups