ECE 3rd Year SEMAC in London

Transcription

1 ECE 3rd Year SEMAC in London Proposed Program Semester Calendar Course Distribution 03/02/2014 UK Culture Seminar 10/02/2014 Classes 17/02/2014 Classes 24/02/2014 Classes 03/03/2014 Classes 10/03/2014 Classes 17/03/2014 Classes 24/03/2014 Vacation 31/03/2014 Classes 07/04/2014 Entrepreneurship Seminar 14/04/2014 Classes 21/04/2014 Classes Business Methods & Know-How Only in London Projects 28/04/2014 Classes 05/05/2014 Exams

2 Finance Marketing Management & Entrepreneurship How the City Works Advertising & Communication in the UK Management Theories Global Cash Flows Digital Communication Tools for Marketing The Entrepreneur s Toolbox Financial Analysis Brand Management Post Crisis Management Language Skills Advanced Integrated English Cultural Literacy Understanding Britain Talk the Talk & Walk the Walk - Learning & Discovery in and out of the classroom. Olympic Legacy & Regeneration Public Speaking, British Style English Theatre Applied Arts & Design

3 Finance How the City Works 18 hours This module provides an overview of the world financial crisis through an examination of the City of London as the world s leading international financial centre, focusing in particular on the workings of the Stock Exchange, the Bank Of England and the derivative markets. It considers the historical evolution of the City and the formation of the Bank of England through to the present day, tracing both to the centrality of Empire and Britain s long period of financial (and political) hegemony. We will examine the significance of the close relation that then developed between the City and Wall St. In the post-war years. The challenges posed by the ongoing world financial crisis in today s globalised financial markets will be specifically highlighted. The course will touch on some questions of theory related to banking, the role of financial institutions and the formulation of monetary policy. Finance Global Cash Flows 18 hours This course is designed to give students a working knowledge of the roles and influence that money plays in the 21st Century. It will examine its development and how it has shaped our modern world. It is split into 6 modules, titled respectively : 1.) Global wealth who owns it, where is it and how did it get there? 2.) How do Countries finance themselves? 3.) Global Monetary Economics (currencies, inflation, PPP, commodities, supply & demand etc.) 4.) The BRIC bloc global financial superpowers in the making 5.) The great global wealth accumulators & how they did it 6.) Financial Crime & Money Laundering the black economy Delivery will be through on-site lectures, power-point presentations, class simulations & team exercises and use of internet and other media.

4 Finance Financial Analysis 18 hours This course provides an introduction to financial analysis and capital budgeting with an emphasis on giving students a working knowledge of the valuation of real investment projects. It is split into 6 modules, titled respectively : 1.) Overview & Rationale Cash and liquidity, profit, balance sheet, ratios 2.) Cash is King cash flow cycle, product life cycle, manipulations, exercises 3.) Profit: the real driver? turnover, gross profit, operating profit, EBITDA, Net profit, retained profit, manipulations, exercises 4.) Balance Sheet liquidity, activity, core strengths, security, sector norms, manipulations, exercises 5.) Valuation private/public investment, short/med/long-term lending & gearing, internal/external risk & bubbles, test of strategy, Pestle exercises 6.) Summary & Assessment Science v. emotion, alternative analyses, presentations, discussions, final analysis Advertising Advertising & Communication in the UK 18 hours The goal of this course is to introduce students to advertising and to the design and execution of advertising campaigns. Students will receive both the necessary theoretical knowledge as well as practical insights into the production of campaigns. Special focus will be put on the UK advertising industry and how it relates to, and influences, European advertising. Students will thus take away sound knowledge of the conception and delivery processes that go into creating an advertising campaign and will learn how to work creatively in a team and to pitch clients through a comprehensive scenario. Advertising Digital Communication Tools for Advertising 18 hours In this cutting edge course students will establish a foundation in the marketing mix as well as market segmentation, analysis, and research. Numerous digital tools will be addressed, including search engine optimization, rich media, viral marketing, blogging, online vide and podcasting, social media, mobile devices, apps, augmented reality, and SoLoMo. Case studies in digital campaigns will be used extensively to illustrate and reinforce teaching points. By the end of this course the student will have a sound foundation of the basics in digital campaigns and will have acquired a solid exposure and critical appreciation for a wide range of digital tools for marketing.

5 Advertising Brand Management 18 hours Brand Management is establishing itself as the latest major management area and probably the most complex because of its intangible dimension. This course aims to provide the tools needed for mastering this complexity, based on real brand thinking, with an emphasis upstream of brand capital and brand management approaches, which constitute the second stage. Before becoming capital and a portfolio, the brand must find its strategic foundations. The course will expose essential theoretical concepts heavily illustrated by numerous case studies in order to reinforce deep understanding. Management & Entrepreneurship Management Theories 18 hours This is an introductory course that focuses on the concepts and methods of managing an organization. The overall course objective is to identify, apply, and evaluate techniques for structuring and resolving managerial problems in public and private organizations. The main educational tool used in the course is the analysis and class discussion of case studies. Readings and lectures are used to supplement the case analyses. Management & Entrepreneurship The Entrepreneur s Toolbox 18 hours This course is designed to give students the basic know-how and knowledge necessary when starting up a company. It is split into 6 modules, titled respectively : 1.) An entrepreneur - profiling 2.) An entrepreneur motivation, communication and marketing 3.) Case study submissions research and presentation with lessons to learn 4.) Know about entrepreneurial failures and successes the Phoenix syndrome 5.) Know about skills, tact and tantrums the entrepreneur s nemesis 6.) Class-contained, graded, triad-group-workshop based on information to date

6 Management & Entrepreneurship Post Crisis Management 18 hours Whilst turnaround management has been widely discussed in the literature relating to strategic management it has, of yet, been largely restricted to the marketing and financial elements of the company's activities and has focused on the development of contingency plans rather than organizational change. The purpose of this class is to examine the process of crisis management and turnaround strategies within the planning process, and explore the wider ramifications of the process of crisis management, with reference to the lessons that exist therein for crisis management. The specific aim here is to detail a model of the turnaround process and suggest areas for attention within the context of an emergency planning framework. Language Skills Advanced Integrated English 18 hours This is an advanced, intensive, course intended to improve reading comprehension, oral comprehension, written expression and grammar. Students will be exposed to a variety of media: newspapers, magazines, televised news and the internet. Emphasis will be placed on sophistication, and grammatical correctness, of expression with an aim to increasing student awareness of the need to go beyond Globish English and reach an advanced, and more credible, level of writing and speaking. There will also be a significant part of the course dedicated to the development of oral skills. Cultural Literacy Understanding Britain 15 hours This course is designed to help students gain optimum benefit from their study abroad experience by providing an introduction to various aspects of British life, culture, politics and history. In addition to the classes and excursions each student undertakes an independent study on some aspect of British Life. The course also aims to help students find their bearings and adjust to life in London, which may be very different from what they know. Among the topics included are issues of identity, sovereignty issues, empire, immigration and ethnicity, sport and fashion.

7 Talk the Talk & Walk the Walk Olympic Legacy & Regeneration 6 hours What were the aspirations associated with the London Olympics and its regeneration program? Who are the economic, political, and social actors playing in this fascinating urban planning project to reshape London? Learn in class from an imminent development planner and then discover firsthand what has worked, what hasn't, and why during a Canary Wharf regeneration walk. Talk the Talk & Walk the Walk Public Speaking, British Style 6 hours What are the particularities of British-style public speaking and what are the tips and techniques to succeed in this ambitious endeavor? Learn in class from an expert on public speaking and experience it firsthand in a visit to Speakers' Corner in nearby Hyde Park. Will you take the floor and make your own public speech? Talk the Talk & Walk the Walk English Theatre 6 hours This course will offer a unique opportunity to study some of the major genres of English theatre in history to show how theatre conveys the language and culture of the time. The course will enhance the students self-development in terms of articulacy, cultural appreciation, imaginative engagement and creative thinking. It will explore plays from Shakespeare to modern plays and will include both class based discussions and a visit to the theatre. Talk the Talk & Walk the Walk A Tale of Two Tates 6 hours In this course an expert guest lecturer will give you the history behind two of Britain s great galleries, Tate Modern and Tate Britain. You will see how pivotal these institutions are for British culture. A behind-the-scenes look at how exhibitions are chosen and designed will be given before the class goes on a tour to see an exhibition with a fresh and enhanced perspective.