1. Cíl a metodika výzkumu / Objectives and methodology of the survey $QDOê]DSRE\WXQiYãWYQtNDAnalysis of visitor s stay 3

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1 OBSAH / SUMMARY: str. / page 1. Cíl a metodika výzkumu / Objectives and methodology of the survey 2 2. $QDOê]DSRE\WXQiYãWYQtNDAnalysis of visitor s stay 3,QIRUPDþQt]GURMSURQiYãWYXý5Information source for visit =S$VRERUJDQL]DFHFHVW\Organization of trip U$PUQiGpONDSRE\WXAverage length of stay \SXE\WRYDFtKR]Dt]HQtType of accommodation Spokojenost s pobytem / Satisfaction with stay ODYQtG$YRG\QiYãWY\ý5Main purposes for visit Místo pobytu vý5place of stay in the Czech Republic êGDMH]DKUDQLþQtFKQiYãWYQtN$Yý5Expenditure of foreign visitors 6 1

2 1. Cíl a metodika výzkumu / Objectives and methodology of the survey 9ê]NXP StMH]GRYpKR FHVWRYQtKR UXFKX SURYiGQpKR VSROHþQRVWt,%56 QD ]inodg ]DGiQt ýhvnpfhqwuio\fhvwryqtkruxfkxmh]dphqqd]dkudqlþqtqiyãwyqtn\ý5 &tohp Yê]NXPX E\OR ]MLãWQt VSRWHEQtKR FKRYiQt ]DKUDQLþQtFK QiYãWYQtN$ ý5 -HGQRWOLYp YOQ\SU$]NXPXVHXVNXWHþQLO\YPVtFtFKþHUYHQVUSHQDtMHQQDY\EUDQêFKKUDQLþQtFK SHFKRGHFKYþHWQOHWLãW3UDKD±5X]\Q The survey of foreign visitors to the Czech Republic was commissioned and financed by the Czech Tourist Authority and carried out by the International Business & Research Services. This survey aimed at the foreign visitors to the Czech Republic. The main objective was to find out consumer behaviour of the foreign visitors in the Czech Republic. The data collection stage took part during 3 month: June, August and October &tohpsu$]nxpxe\or]mlvwlw LQIRUPDþQt]GURMNWHUêSRGQtWLO]DKUDQLþQtQiYãWYQtN\NQiYãWYý5 ]S$VRERUJDQL]DFH]DKUDQLþQtFHVW\ SU$PUQRXGpONXSRE\WX W\SXE\WRYDFtKR]Dt]HQt VSRNRMHQRVW ]DKUDQLþQtFK QiYãWYQtN$ V pobytem vý5 FHONRY GiOH V jednotlivými VOXåEDPL KODYQtG$YRG\QiYãWY\ý5 YêãLDVWUXNWXUXYêGDM$]DKUDQLþQtFKQiYãWYQtN$ý5 þhwqrvwqiyãwy místo pobytu vý5 ]imhprrsdnryiqtqiyãwy\yý5 sociodemografické údaje The main objective of the survey was to find out: Information source for visit Organisation of trip Average length of stay Type of accommodation Satisfaction with stay Main purposes for visit Expenditure Frequency of visits Place of stay Repeated visits Social-demographic data Ve všech vlnách SU$]NXPX E\OD SRXåLWD PHWRGD RVREQtKR GRWD]RYiQt UHVSRQGHQW$ ± ]DKUDQLþQtFKQiYãWYQtN$9êEUUHVSRQGHQW$E\OSURYHGHQQiKRGQE\OYãDNRPH]HQNYyWQt RSRURX NWHUi SHGHSLVRYDOD SRþHW UHVSRQGHQW$ SRGOH ]HP S$YRGX,QWHUYLHZ ãnrohqêfk WD]DWHO$,%56 VUHVSRQGHQW\ SUREtKDOR NDåGRX YOQX QD KUDQLþQtFK SHFKRGHFK D OHWLãWL 3UDKD±5X]\Q 2

3 In each of the surveyed periods the method of individual interviewing of foreign visitors was chosen. Method of random sampling was used combined with quota sampling in cases of neighboring countries on departing visitors by standardized questionnaires. &HONHPE\ORGRWi]iQRUHVSRQGHQW$]]HPtVYWD a) VRXVHGQtFKVWiW$1PHFNR5DNRXVNR3ROVNR6ORYHQVNR b) evropských zemí: Nizozemí, Švýcarsko, Itálie, Francie, Skandinávie, Rusko, Velká %ULWiQLHâSDQOVNR%HOJLH'iQVNR c) mimoevropských zemí: Kanada, USA, Japonsko, Izrael During the survey foreign visitors were questioned from 18 source countries: a) Neighbour countries: Germany, Austria, Slovakia and Poland b) European countries: The Netherlands, Switzerland, Italy, France, Scandinavia, Russia, Great Britain, Spain, Belgium, Denmark c) Overseas countries: USA, Canada, Japan d) Middle East countries: Israel 'RWD]RYiQt E\OR SURYiGQR QD OHWLãWL 3UDKD ± 5X]\Q D QD Y\EUDQêFK KUDQLþQtFK SHFKRGHFK VLOQLþQtSHFKRG\ s Polskem: ýhvnê7ãtq&krwex]1ifkrgmikulovice-klucholazy se Slovenskem:%HFODY0RVW\X-DEO$QNRYD s Rakouskem:'ROQt'YRLãW+DW s1phfnhp )ROPDYD6WUiåQê5R]YDGRY$ã&tQRYHFVojtanov åhoh]qlþqtshfkrgs1phfnhp Cheb The survey was carried out at 14 selected border crossings and at WKH5X]\Qairport in Prague: road crossings: with Poland: ýhvnê7ãtq&krwex]1ifkrgmikulovice-klucholazy with Slovakia: %HFODY0RVW\X-DEO$QNRYD with Austria: 'ROQt'YRLãW+DW with *HUPDQ\)ROPDYD6WUiåQê5R]YDGRY$ã&tQRYHFVojtanov train crossing: with Germany: Cheb $QDOê]DSRE\WXQiYãWYQtND Analysis of visitor s stay 2.1.,QIRUPDþQt]GURMSURQiYãWYXý5Information source for visit +ODYQtPLQIRUPDþQtP]GURMHPSURQiYãWYXý5E\ORGRSRUXþHQt]QiPêFKMDNXYHGONDåGê WHWtUHVSRQGHQW1D]iNODGGRSRUXþHQt]QiPêFKSLMHORGRý5GRWD]RYDQêFK GRWD]RYDQêFK VH UR]KRGOR SUR QiYãWYX QD ]inodg PLQXOp QiYãWY\ 1D ]inodg GRSRUXþHQtURGLQ\SLFHVWRYDORGRý5UHVSRQGHQW$ The main source of information for visit of the Czech Republic was recommendation of friends and relatives or work colleagues (33 %). Repeated stays were represented by 26 % of respondents and 16 % of visitors came after recommendation of the family. 3

4 *UDIþChart 1 +ODYQtLQIRUPDþQt]GURMSURQiYãWYXý50DLQVRXUFHRI QD]iNODGYODVWQt PLQXOpQiYãWY\ UHSHDWHGVWD\V MLQpRWKHUV GRSRUXþHQtURGLQ StVOXãQtN$ UHFRPPHQGDWLRQRIWKH IDPLO\ LQIRUP]LQWHUQHW VWUiQN\LQIRUPIURP ZHEVLWHRI&7$ LQIRUPRG]DKU ]DVWRXSHQtý&&5 LQIRUPIURPRIILFHRI &7$DEURDG LQIRUPYPpGLtFKRý5 LQIRUPIURPWKH PHGLDUDGLR79RU QHZVSDSHU LQIRUP]&.LQIRUP IURPDWUDYHODJHQF\ GRSRUXþHQt]QiPêFK NDPDUiG$NROHJ$ UHFRPPHQGDWLRQRI IULHQGVDQGUHODWLYHVRU ZRUNFROOHDJXHV 2.2. =S$VRERUJDQL]DFHFHVW\Organisation of trip 7pPUHVSRQGHQW$SLMHORGRý5LQGLYLGXiOQ6HVNXSLQRXQDYãWtYLORý5WpP dotazovaných a sfhvwryqtndqfhoitslfhvwrydorytfhqhåuhvsrqghqw$ywãlqdv domácí CK). More than half (53 %) of the visitors surveyed arrived in the Czech Republic individually. Almost 23 % arrived with a group. More than 24 % of respondents came with a travel agency (in most cases with the domestic travel agency). 3U$PUQiGpONDSRE\WXAverage length of stay 1HMþDVWMLSREêYDOLUHVSRQGHQWLYý5QRFLYtFHQHåQRFtDGpOHWpP 3HYiåHQiS$UPUQiGREDSRE\WXMH4 dny. Every 6 th visitor stayed in the Czech Republic 3 nights. Almost 26 % of respondents stayed in the Czech Republic 7 nights and more than a week. Average length of stay is 4 days. 3U$PUQiGREDSRE\WXYý5Average length of stay in the Czech Republic (ve dnech / in days) Rok/Year U$PU doba pobytu /Aver. length of stay 1,6 2,94 3,09 2,75 2,83 3,3 4,0 4

5 *UDIþChart 2 3U$PUQiGREDSRE\WXYURFH$YHUDJHOHQJWKRIVWD\ 'iqvnr'hqpdun -DSRQVNR-DSDQ %HOJLH%HOJLXP âsdqovnr6sdlq 9HONi%ULWiQLH8. 86$,]UDHO,VUDHO 5XVNR5XVVLD 6NDQGLQiYLH6FDQGLQDYLD )UDQFLH)UDQFH 6ORYHQVNR6ORYDNLD,WiOLH,WDO\.DQDGD&DQDGD âyêfduvnr6zlw]huodqg 3ROVNR3RODQG 1L]R]HPVNR1HWKHUODQGV 5DNRXVNR$XVWULD 1PHFNR*HUPDQ\ \SXE\WRYDFtKR]Dt]HQtType of accommodation =DKUDQLþQtQiYãWYQtFLý5VHQHMþDVWMLXE\WRYiYDOLY hotelech, v penzionech a u známých a StEX]QêFK 9KRWHOHFK VH FHONHP XE\WRYDOR YtFH QHå GRWD]RYDQêFK D v hotelech ***/**/* 34 %. VSHQ]LRQHFK VH XE\WRYDOR UHVSRQGHQW$DX]QiPêFKD StEX]QêFKGRWD]RYDQêFK The foreign visitors most often stayed in hotels, pensions and with friends and relatives (VFR). More than 24 % of visitors stayed in *****/**** hotels. 34 % of respondents choose ***/**/* hotels,. 10 % of respondents stayed in pensions and 7 % of visitors with firends and relatives Spokojenost s pobytem / Satisfaction with stay QiYãWYQtN$ ý5 E\OR VSRE\WHP VSRNRMHQR 1HVSRNRMHQRVW Y\MDGRYDOL UHVSRQGHQWL SHGHYãtPVNYDOLWRXVOXåHELQIRUPDFHPLDþLVWRWRXGRWD]RYDQêFKE\ORQHVSRNRMHQR s ubytováním, 4,2 % s kvalitou stravování, 5,5 % snydolwrx VOXåHE VþLVWRWRu a hygienou, 5,5 % s cenami jídel a sfhqdpl ]ERåt VLQIRUPDþQtPL VOXåEDPL D sklvwrulfnêplsdpiwndpluhvsrqghqw$e\orqhvsrnrmhqrvfkryiqtpýhfk$ 86 % of respondents showed their satisfaction with stay in the Czech Republic. Dissatisfaction was generally with services, information level and hygiene. 4,5 % of respondents were dissatisfied with accommodation, 4,2 % with food, 5,5 % with level of services, 7,7 % with hygiene, 5,5 % with price of food and shop ware, 6,3 % with information level, 2,6 % with historical monuments. 5,8 % of respondents disliked the behaviour of Czechs. 5

6 2.6. +ODYQtG$YRG\QiYãWY\ý5 / Main purposes for visit 1HMþDVWMãtP G$YRGHP QiYãWY\ ý5 E\O SR]QiYDFt QHER SRE\WRYê ]imh]g 1D SR]QiYDFt ]imh]gslmhorsoqêfkgrwd]rydqêfkdqdsre\wryê]imh]gytfhqhåuhvsrqghqw$ 1D VOXåHEQt FHVWX SLFHVWRYDOR UHVSRQGHQW$ ]D WXULVWLNRX 1iNXS\ D QiYãWYD ]QiPêFKE\ODKODYQtPG$YRGHPNQiYãWYý5SURGRWD]RYDQêFK Main reason for visiting the Czech Republic was sightseing tours (23 %) and holidays (more than 17 % of visitors). For business trips came 11 % of respondents, for outdoor activities (walking and cycling) 10 %. Shopping and visiting friend was the main motive for 9 % of respondents.. Graf 3 / Chart 3 '$YRG\QiYãWY\3XUSRVHVIRUYLVLW FHVWDQDNRQJUHV FRQJUHVVWRXU FHVWDQDVHPLQi ZRUNVKRSV YêVWDYDYHOHWUK H[KLELWLRQVIDLUV«Oi]QVSDV SR]QiYDFt]iMH]G VLJKWVHLQJWRXUV MLQpRWKHUV QiYãWYD]QiPêFK YLVLWLQJIULHQGV SRE\WRYê]iMH]G KROLGD\V QiNXS\VKRSSLQJ WXULVWLNDRXWGRRU DFWLYLWLHV VOXåHEQtFHVWDEXVLQHVV WULSV 2.7. Místo pobytu vý5place of stay 1HMQDYãWYRYDQMãtP PtVWHP SRE\WX E\OD SR FHORX WXULVWLFNRX VH]yQX 3UDKD NGH VWUiYLOR QHMYtFHþDVXWpPUHVSRQGHQW$.DåGêGHViWêUHVSRQGHQWQDYãWtYLOVHYHUQt0RUDYXDYtFHQHåGRWD]RYDQêFKE\ORQDMLåQt 0RUDY 0H]L GDOãt Y\KOHGiYDQi PtVWD Yý5 SDWt WDNp =isdgrþhvnp Oi]Q NWHUp QDYãWtYLOR YtFHQHåUHVSRQGHQW$ Most visitors of the Czech Republic stayed in Prague (63 %). Every 10 th respondent visited North Moravia and more than 7 % of visitors stayed in South Moravia. More than 6 % of respondents stayed in West Bohemian Spas. 9êGDMH]DKUDQLþQtFKQiYãWYQtN$ý5Expenditure of foreign visitors 9êGDMH]DKUDQLþQtFKQiYãWYQtN$E\O\XYiGQ\Y]DKUDQLþQtFKPQiFK9ãHFKQ\þiVWN\E\O\ SHSRþWHQ\QDDPHULFNpGRODU\86'NXUVHPNWHUêE\OSODWQêYGRENRQiQtSU$]NXPX 1HMYtFHXWUDWLOLQiYãWYQtFL]DXE\WRYiQtQiNXS\GRSUDYXDVWUDYRYiQt 6

7 - QiNODG\QiYãWYQtNDEKHPSRE\WXþLQt44 USD na osobu a den - FHONRYpQiNODG\QiYãWYQtNDþLQt68 USD na osobu a den Visitors spent most of their money on accommodation, shopping, transport and food. - expenditure of foreign visitor during his/her stay in the Czech Republic 44 USD p.d. - total expenditure of foreign visitor 68 USD p.d. 9êGDMH]DKUDQLþQtFKQiYãWYQtN$ Rok / Year EKHPSRE\WXYý5QDRVREXDGHQ (v USD) / Expenditure of foreign visitors during their stay in the Czech Republic (in USD) p.d U$PUQpYêGDMHQiYãWYQtN$QDRVREXDGHQMHGQRWOLYêFKQiURGQRVWtXYiGtQiVOHGXMtFtJUDI Average expenditure of foreign visitors (per person and day) by country: Graf 4 / Chart 4 9êGDMH]DKUDQLþQtFKQiYãWYQtN$YURFH([SHQGLWXUHRI IRUHLJQYLVLWRUV86'.DQDGD&DQDGD 6NDQGLQiYLH6FDQGLQDYLD 5XVNR5XVVLD,]UDHO,VUDHO -DSRQVNR-DSDQ 9HONi%ULWiQLH8. âyêfduvnr6zlw]huodqg 86$ âsdqovnr6sdlq )UDQFLH)UDQFH %HOJLH%HOJLXP 'iqvnr'hqpdun,wiolh,wdo\ 1L]R]HPt1HWKHUODQGV 1PHFNR*HUPDQ\ 5DNRXVNR$XVWULD 6ORYHQVNR6ORYDNLD 3ROVNR3RODQG 1iNODG\EKHPSRE\WX([SHQGLWXUHLQWKH&]HFK5HSXEOLF &HONRYpQiNODG\7RWDO([SHQGLWXUH 7

8 6KUQXWtDVURYQiQtVWXGLtStMH]GRYpKRFHVWRYQtKRUXFKXGRý5 6WXGLH StMH]GRYê FHVWRYQt UXFK ]DKUDQLþQtFK QiYãWYQtN$ GR ý5 MH SUDYLGHOQ UHDOL]RYiQD MLå SR OHW 'tn\ WpWR NRQWLQXLW H[LVWXMH MHGLQHþQê VURYQiYDFt PDWHULiO MHå VKUQXMHYêVOHGN\VWXGLt]DSRVOHGQtFKUHVSXQNWHUêFK~GDM$]DURN\1D ]inodg WFKWR VWXGLt O]H Y\SR]RURYDW QiVOHGXMtFt WUHQG\ YStMH]GRYpP FHVWRYQtP UXFKX ]DKUDQLþQtFKQiYãWYQtN$GRý5 9WãLQD]DKUDQLþQtFKQiYãWYQtN$SLMtåGtGRý5LQGLYLGXiOQ«3HVWRåH FHONRY NOHVi SRþHW LQGLYLGXiOQtFK QiYãWYQtN$ ý5 SRNOHV ] Y roce 1997 na 53% vurfhdqdrsdnurvwhsurfhqwrwfknwhtslmtågmtgrý5rujdql]rydq SURVWHGQLFWYtP FHVWRYQt NDQFHOiH QiU$VW ] QD VWiOH VL YWãLQD ]DKUDQLþQtFK QiYãWYQtN$RUJDQL]XMHFHVWXGRý5LQGLYLGXiOQ5RVWHLSURFHQWRWFKNWHtSLFHVWRYDOLGR ý5 MLQDN WM QDS VH VNXSLQRX ]GRPRYVNp ]HPQDSVSRUWRYQt NOXE\ SURIHVQt ]imh]g apod.). &RSRGQFXMH]DKUDQLþQtQiYãWYQtN\NQiYãWYý5" 9ê]QDPGRSRUXþHQtSURQiYãWYX]QiPêFKDStEX]QêFKY posledních letech klesá (ze 41% v roce 1997 na 33% vurfhplqxoppqdrsdnurvwhsrgtowfknwhtslmholqd]inodg NODGQpKR ]iålwnx ] poslední dovoleqp FRå MH MLVW SRWãLWHOQp 3RGtO UHVSRQGHQW$ NWHt SLFHVWRYDOL GR ý5 QD ]inodg QD ]inodg LQIRUPDFt ]tvndqêfk ]H ]DKUDQLþQtFK ]DVWRXSHQt ý&&5]$vwiyivwdeloqt1dg$ohålwrvwllqirupdþqtkr]gurmhqdeêyivþdvhpllqwhuqhwlng\å QD]iNODGLQIRUPDFt] LQWHUQHWXSLFHVWXMHNDåGRURþQGRý5MHQPpQQHå]DKUDQLþQtFK QiYãWYQtN$0tUQNOHViYê]QDPFHVWRYQtFKNDQFHOitMDNRLQIRUPDþQtKR]GURMHRSURWLURNX SRNOHVRFRåY\SRYtGiRFHONRYpPWUHQGXNLQGLYLGXiOQtPX]tVNiYiQtLWLQHUi$FHVW a i kuh]huydfl GRYROHQp SURVWHGQLFWYtP LQWHUQHWX ]DWtP SHGHYãtP YUH]HUYDFL OHWHQHN þl Mt]GHQHNDOHWHQWRWUHQGVHSURMHYXMHLSL]SURVWHGNRYiQt]iMH]G$ Délka pobytu vý5vhsurgoxåxmh«3rwãlwhoqp MH åh VH SURGOXåXMH GpOND SRE\WX ]DKUDQLþQtFK QiYãWYQtN$Yý57HQWR QiU$VW VH ]U\FKOXMH SHGHYãtP Y posledních letech, kdy se délka pobytu zvýšila z 2,83 dne v roce 1997 na 4 dny v roce Pokud srovnáme tento údaj s rokem 1992, došlo kytfhqhå WURMQiVREQpPX]YêãHQtFRåMLVWVRXYLVtLVH]DWUDNWLYQQtPD]NYDOLWQQtPVOXåHEDSURGXNW$ þhvnpkrfhvwryqtkruxfkx +RWHO\VWHGQtNDWHJRULHVWiOHQHMREOtEHQMãt«KQHMREOtEHQMãtPX W\SX XE\WRYDFtFK ]Dt]HQt X ]DKUDQLþQtFK WXULVW$ SDWt */**/***hotely (jejich podíl se zvýšil z 29% v roce 1997 na 34% v rofh5rvwhlsrþhw ]DKUDQLþQtFKWXULVW$XE\WRYDQêFKYý5YHKRWHOHFKQiU$VW]HY roce 1997 na 24% vurfh 1DRSDN NOHVi SRGtO ]DKUDQLþQtFK WXULVW$ XE\WRYDQêFK X ]QiPêFK D StEX]QêFK ] Y roce 1997 na pouhých 7% vorvnppurfh2vwdwqtwxulvwpshqrfrydol vshqvlrqhfksrgtosrnohvo]hqdnhpshfkþlmlqêfkxe\wrydftfk]dt]hqtfk 7XULVWLNDMDNRQHMG$OHåLWMãtG$YRGQiYãWY\ý5«8

9 7XULVWLND þl GRYROHQi D" XåYHIRUP SR]QiYDFtKR þl SRE\WRYpKR ]imh]gx MH QHMG$OHåLWMãtP G$YRGHP NQiYãWY ý5 7HQWR ~GDM RYãHP RG URNX ]QDþQ NROtVDO Zatímco vurfhslmhor]dwxulvwlnrxytfhqhå]dkudqlþqtfkqiyãwyqtn$y roce 1997 poklesl na 22%. VURFH VH DOH SRþHW ÄGRYROHQNi$³ RSW ]YêãLO QD FRå MH ]G$YRGQLWHOQp RGOLãQRX VWUXNWXURX GRWD]QtNX SHGHYãtP MHKR YWãtP UR]þOHQQtP QD SRE\WRYê þl SR]QiYDFt ]imh]g WXULVWLNX YH VP\VOX DNWLYQt GRYROHQp VYDWHEQt FHVWX DSRG 'DOãtP G$OHåLWêP PRWLYHP MH VOXåHEQt FHVWD NRQJUHV YHOHWUK þl YêVWDYD X QLFKå VH SRþHW ]DKUDQLþQtFK QiYãWYQtN$ RG URNX ]HþW\QiVRELO QD WpPY roce 1999 YêUD]QêYêN\YE\O]D]QDPHQiQRSWYURFH±NG\E\ODGDWDYê]NXPXSHYiåHQD SRGOHYêVOHGN$ý6ÒYL]SR]QiPND]SUDFRYDWHOH ZRVWDWQtFKG$YRG$FHONRYNOHViSRGtOQiNXSQtFKWXULVW$]Y roce 1993 (rok 1992 nebyl sledován) na necelých 10% vurfh6whmqwdnnohvilqiyãwydstex]qêfkmdnr KODYQt G$YRG QiYãWY\ ý5 SRNOHV ]YtFH QHå Y roce 1992 na 9% v roce minulém). 1DRSDN PtUQURVWHQiYãWYD Oi]Qt Yý5 MDNR G$YRG NFHVW GR ý5 L NG\å SRGtO WRKRWR VHJPHQWXQHSHVDKXMHFHONRY]DKUDQLþQtFKQiYãWYQtN$ Místo pobytu vý5 1HMQDYãWYRYDQMãtPPtVWHPSRE\WXE\ODSRFHORXWXULVWLFNRXVH]yQXWUDGLþQ3UDKD Její podíl však od roku 1997 poklesl z více QHåQDYURFHPLQXOpP7RWRþtVORMH RYOLYQQR Y\VRNêP SRþWHP VOHGRYDQêFK ]DKUDQLþQtFK WXULVW$ NWHt SLFHVWRYDOL GR ý5 OHWDGOHP D WXGtå YWãLQD ]QLFK 3UDKX ]inrqlw QDYãWtYLW PXVHOD. ostatním oblíbeným PtVW$P SDWt MLåQt 0RUDYD MLåQt ýhfk\ þl =isdgrþhvnp Oi]Q = jednotlivých míst pak.duory\9du\ýhvnê.uxporyqherýhvnp%xgmrylfh 3HV QiU$VW YêGDM$]DKUDQLþQtFK WXULVW$ Yý5 QHGRVDKXMHPH KRGQRW QDãLFK]iSDGQtFK VRXVHG$«9êGDMH]DKUDQLþQtFKQiYãWYQtN$Yý5QDRVREXDGHQVHYUR]PH]tOHt 1992 a 1999 YtFH QHå ]GYRMQiVRELO\ ] 86' Y roce 1992 na 44 USD v roce 1999 (údaj 66 USD ]PLRYDQêYHVWXGLL]DURNSHGVWDYXMHY\GiQt]DKUDQLþQtFKQiYãWYQtN$SHGFHVWRXD EKHPSRE\WXYý5]DRVREXDGHQ&RGRVWUXNWXU\QHMYtFH]DKUDQLþQtQiYãWYQtFLXWUiFHOL ]D XE\WRYiQt D QiNXS\ PpQ SDN ]D VWUDYRYiQt GRSUDYX ]iedyx þl VSRUWRYQt Y\åLWt V YêMLPNRXVRXVHGQtKR6ORYHQVNDD3ROVNDNGHSHYOiGDO\YêGDMH]DQiNXS\7DWRVWUXNWXUDVH SUDNWLFN\ QHPQt RG URNX 0H]L ]DKUDQLþQtPL QiYãWYQtN\ QHMYtFH Yý5 XWUiFHMt.DQDDQp5XVRYp6NDQGLQiYFLRE\YDWHOp86$DâYêFDLQHMPpQQDRSDN6ORYiFLD3ROiFL Spokojenost sqiyãwyrx Celková spokojenost ssre\whp VH PH]L OHW\ D SUDNWLFN\ QH]PQLOD D dosahuje vwrpwrregretsrpuqy\vrnpkrþtvoduhvsuhvsrqghqw$1hvsrnrmhqêfk E\OR MHQ PDOp SURFHQWR ]DKUDQLþQtFK QiYãWYQtN$ UHVS 1HMYtFH E\OL ]DKUDQLþQt QiYãWYQtFL ý5 VSRNRMHQL V nabídkou kulturních a historických památek, s kvalitou a cenou XE\WRYiQtDVWUDYRYiQtQHMPpQSRWRPVFHONRYRXþLVWRWRXDK\JLHQRXNYDOLWRXDUR]VDKHP QDEtGN\VOXåHE 9

10 2SDNRYDQiQiYãWYD 3RþHW]DKUDQLþQtFKQiYãWYQtN$NWHt]DPêãOtRSWQDYãWtYLWý5Y budoucnosti poklesl z 87% v roce 1997 na necelých 80% vurfh SLþHPå MHQ PpQQHåGRtázaných XYHGORåHý5MLåQHQDYãWtYt9ORVNpPURFH Y]URVWO SRþHW QHUR]KRGQXWêFK QDFFD Y roce 1997 to bylo 12%). =SUDFRYDO2GERUPDUNHWLQJRYêFKDQDOê]ý&&5 Praha, leden 2000 Prepared by: Departement of Market Research and Planning Prague, January