Job Description & Offer Web Content Administrator. 7th April 2015 v1.1

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1 Job Description & Offer Web Content Administrator 7th April 2015 v1.1 0

2 Contents A little bit about us... 1 Job information... 2 Job purpose... 2 Specific tasks of the post... 2 Secondary tasks of the post... 3 Staff... 3 Authority... 3 Support... 4 Job offer... 4 Employment start date... 4 Salary + benefits... 4 Holiday... 4 Hours... 4 Reviews... 5 Probation... 5 Offer acceptance... 5 A little bit about us As a lead generating company, we know that creating a fantastic looking website is just the beginning. Our focus is on results; generating brand exposure and driving sales to maximise each of our clients return on their investment. We rely on our dedicated employee s and support them to utilise their commercial experience and marketing knowledge to deliver successful working solutions that promote our clients businesses to the right people, in the right way. Our range of online and offline marketing and management services ensure companies build a strong corporate image across all their advertising streams, and close management of this essential. No project is undertaken without looking at the end goal, and we tailor all aspects of web design, development and ongoing marketing to plan our client s path to success. 1

3 Job information Job purpose Reporting to the SEO Manager, the Web Content Administrator will join the company as a permanent employee. The role will primarily focus on producing results and increasing conversion rates across our key client portfolio through organic search, on page SEO and extensive off page techniques. There may also be some cross-project work involving PPC management, depending upon the client. Specific tasks of the post Amend existing website content through various CMS platforms Add new content to websites through various CMS platforms Assist in the creation of web graphics Produce engaging and thought provoking copy as required Provide Quality Assurance of new and existing copy as required Support and liaise regularly with SEO Manager and clients on content requirements, amendments, website development and overall strategy Assist with the planning of SEO policies and strategies Implementing SEO strategies and policies Competitor analysis Report creation and checking Learn and update project management system Use time management system to track project work allocation Learn and report from Google Analytics Learn and report from Google Webmaster Tools Learn and report from Ranking System 2

4 Learn and understand additional platforms required for SEO tasks Learn to develop and implement the SEO strategy and Tactical Plans for internal and client brands Learn to ensure SEO strategy runs parallel to business strategy Performance additional tasks as required to fulfil SEO role Secondary tasks of the post Answer the telephone in a professional manner, taking and screening incoming calls as required Host visitors as required before and during any appointments Provide administrative assistance to your line manager and the Accounts Staff in company matters as directed Maintain, update and expand client databases where required Understand how to prepare and utilise effective written and visual content Update and maintain Web Project spreadsheets and documents as required Work towards preparing & present PPC & SEO analytic results back to clients Working knowledge of website CMS to update clients websites as required Develop understanding of HTML, PHP and CSS styles to improve online strategy Provide assistance with driving the SEO department forward Staff Not directly responsible for any staff members Authority Authorised to deal with all internal departments on behalf of the Company and external agencies or clients only as directed by your line manager 3

5 Authorised to sign letters on behalf of the Company in regard to non-policy administrative matters Limited financial authority. All orders/financial commitments above 100 are to be authorised by your line manager and/or a Director of the company Support You will be provided ongoing support from the Sales, SEO, PPC, HR and Web development teams to achieve your goals, develop your skills and increase your understanding of the services we provide Job offer Employment start date Your start date is to be agreed. Salary + benefits Your starting salary is per annum. Petrol & Expenses reimbursed month end on production of expense form and mileage chart Reduced gym membership at the Virgin Active Health Club Regular staff days out and activities Paid external training courses where agreed Holiday Your holiday entitlement is 28 days per annum, including bank holidays Hours Standard Hours of work are 45 hours per week including 1 x 40min lunch break daily. Hours of work may vary, but standard hours are from 8.30am to 5.30pm. An 4

6 8am start on a Monday for a sales meeting may be required. It may be necessary on occasions to work outside these hours. Reviews To help with your development, informal reviews will take place every quarter, with a formal annual appraisal taking place in March or April each year. Probation Your probationary period is 3 months. During this period we will assess your progress. Any serious issues on either side should be raised as they occur. Offer acceptance I d be grateful if you would accept this offer by signing and returning a copy of this to us, upon receipt of which we will draw up a contract of employment. Let me know if you have any further questions at this point. We look forward to welcoming you to the team. Yours sincerely Alistair Paton Sales, SEO & PPC Manager Print name. Sign... Date... 5

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