Monetizing using Cloud Computing

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1 Monetizing using Cloud Computing Dejan Cvetkovic CTO Microsoft, CEE Malta, November 21 st, 2014

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4 Transformational Trends Cloud Computing x increase Consumerization of IT x 3.3 devices per worker by 2014 compute storage network New Social & App Patterns Data Explosion 90% of the data in the world today has been created in the last two years alone >1B 200M 10.4M 160M Total world data to date The last 2 years 4

5 What Is Cloud Computing? off off on =

6 IT CAPACITY Traditional IT investments and Usage Under-supply of capacities Allocated IT-capacities Load Forecast Waste of capacities Fixed cost of ITcapacities Barrier for innovations Actual Load TIME

7 IT CAPACITY Cloud based investments and Usage ` Barrier for innovations Actual Load TIME

8 Balancing Requires a Opportunities Trusted Partner and Concerns OPPORTUNITIES Public Data Internal Data Confidential Data Innovation Modernization Transformation Efficiency CLOUD STRATEGY Cybersecurity Data Privacy Compliance Transparency On the road At home A N Y L O C A T I O N In the office CONCERNS On personal devices 24 x 7 collaboration A N Y P L A T F O R M Through social media

9 Therefore Consider the Hybrid Approach Modern platform for the world s apps Public provider On premise 1CONSISTENT PLATFORM SERVICE PROVIDER Transforms the datacenter Unlocks insights on any data Empowers people-centric IT Enables modern apps DEVELOPMENT MANAGEMENT DATA IDENTITY VIRTUALIZATION 9

10 Why Consider the Cloud? Speed Scale Economics Microsoft Confidential 10

11 The individual who is the subject of the data Determines purposes / means in which data is processed Responsible for compliance solution providers Processes on the Data Controller s instructions. Must implement technical and security organizational measures Cloud Provider

12 Monetization cloud providers Services, each with its own usage meter & price Virtual machines Web sites Cloud services Mobile services Compute SQL database insight Site Recovery Storage Data Services Media RemoteApp HPC Scheduler App Services Automation Directory Rights Mgmt ExpressRoute Virtual Network Data Transfer Traffic Manager Networks 12

13 Monetization cloud providers Any solution you deploy utilizes a combination of these services Virtual machines Mobile services Compute SQL database Storage Data Services ExpressRoute Directory Data Transfer Scheduler App Services Networks Customer deploys cloud-based application 13

14 Ways to commercialize: Pay As You Go Pay As You Go Individual Cloud services billed for usage as follows: Metered usage or Metered usage = paying for the exact resources consumed (a GB of storage, an hour of HDInsight or compute, etc.) Monthly entitlement Monthly entitlement = paying for a month s access to a service opposed to charging for the exact resources consumed Exceeding an entitlement: When that resource is exceeded, the customer will pay for the excess resource via metered usage. Pay As You Go Virtual machines Web sites Cloud services Mobile services Site Recovery Media Backup HD insight SQL database RemoteApp HPC Scheduler Automation RemoteApp Multi-Factor ExpressRoute Virtual Network Data Transfer Traffic Manager 14

15 Ways to commercialize: Monetary Commitment Monetary Commitment Prepay option for your usage Deposit for use on eligible Cloud Pay As You Go services Provides easier billing Take advantage of potential annuity offers Have a use plan based on available PAYG services at time of commitment Monetary Commitment Pay As You Go Virtual machines Web sites Cloud services Mobile services Site Recovery Media Backup HD insight SQL database RemoteApp HPC Scheduler Automation RemoteApp Multi-Factor ExpressRoute Virtual Network Data Transfer Traffic Manager 15

16 Ways to commercialize: combine Cloud Plans Annual rights to a specific service or suite of services; payment through annual entitlement only. Pay As You Go Virtual machines Web sites Cloud services Mobile services Site Recovery Backup HD insight SQL database Service Ex: Site Recovery Site Recovery Media RemoteApp HPC Scheduler Suite of services Ex: Backup+Site Recovery Promo Backup Site Recovery Automation RemoteApp Multi-Factor ExpressRoute Virtual Network Data Transfer Traffic Manager 16

17 The individual who is the subject of the data Determines purposes / means in which data is processed Responsible for compliance solution providers Processes on the Data Controller s instructions. Must implement technical and security organizational measures Cloud Provider

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19 Monetization solution providers short term pain for long term gain Importance of Recurring Revenue Don t wait to adopt cloud be there now! 19

20 Monetization Scenarios Open Government data with both structured and unstructured data BI and Big Data Test & Dev Migration of any runtimes Data backup and disaster recovery Long term archive and storage Apps migration to IAAS Centralization of IT services Hybrid and mobile apps Offloading seasonally used application Portal citizen applications, all scenarios since they are all OpenData based Mission critical applications GIS systems Facility and energy management Elections and Polls Healthcare hospital IS Healthcare electronic health records Healthcare scheduling systems Doctor consolidation/collaboration Large scale health data storage DRON data management

21 The Cloud Market is Growing Fast be there! Cloud services spending reached $47.4 billion in 2013 and will reach over $107 billion in 2017, five times the growth of the IT industry as a whole. At 57.9%, SaaS will remain the largest public IT cloud service category through Emerging markets will grow 1.8X faster than developed markets. By 2017, emerging markets will account for 21.3% of the cloud opportunity. 21

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24 Monetizing using Cloud Computing Dejan Cvetkovic CTO Microsoft, CEE Malta, November 21 st, 2014