Cloud Brokerage Industry Day August 2, Panel Questions & Answers

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1 Cloud Brokerage Industry Day August 2, 2012 Panel Questions & Answers

2 Contents This presentation contains discussion questions and notes from the panelist responses for the GSA Cloud Brokerage Industry Day held Thursday August 2, It is divided into two (2) sections: 1. Section 1: Questions and answers posed by the moderator (Slides 3-4) 2. Section 2: Questions and answers submitted from the audience to the online polling service that were discussed during the panel session (Slides 5-7) DISCLAIMER The questions and answers in this presentation are paraphrased opinions of the panelists and should not be considered final acquisition decisions regarding a future potential cloud brokerage contract vehicle or business model. These questions and answers are solely for discussion purposes, to illuminate concepts that are mentioned in the recently released Request for Information (RFI), and to further government/industry collaboration. 2

3 Section 1: Questions from the Moderator Q: What kinds of benefits has your agency seen with moving [ ] to the cloud? Reduced timeline to procure cloud services DHS example successfully transitioned public-facing websites to the cloud Adoption of cloud at the agency level is helping to drive adoption at the component level Q: At a high level, what are the contractual options for procuring cloud? GSA contracts: Blanket Purchase Agreements (e.g. IaaS, EaaS), GWACs (e.g. Alliant GWACS), Schedule 70. Many options are available based on customer needs Non-GSA contracts run by individual agencies for cloud Q: What challenges do you face with existing methods of procuring cloud? Service Level Agreements Security Funding model not ideal for procuring cloud services Vendor lock-in Portability Standardization Q: In an ideal world, what would the next generational improvement in cloud computing look like? order-in-a-day, provision-in-a-day Ability to take advantage of the pay as you go model of paying for cloud services - true commodity/utility pricing Streamlined contract model Streamlined on-ramping of both new cloud providers and new cloud services, as well as off-ramping providers that are not delivering according to SLA/contractual requirements Interoperable offerings 3

4 Section 1: Questions from the Moderator Q: Is cloud brokerage an accepted term in industry? It is in the NIST Cloud Computing Reference Architecture and is a term utilized by Gartner In practice, industry has created several different models of cloud brokerage Q: What kinds of services can an agency get through cloud brokerage? Cloud brokerage can intermediate any kind of cloud service by definition the services provided could be intermediation, aggregation or arbitrage of cloud services At a high level - IaaS/SaaS/PaaS can be brokered A few examples include E-FOIA, E-Discovery, service catalog, mobile platforms, development/testing platforms Panelists discussed the fact that there could be multiple functional types of brokers to fit the cloud computing needs of the government (e.g. IT commodity, integration, advisory, etc.) Q: Is brokerage the defined solution for this effort? No it is not the defined solution GSA is open to new and innovative ideas on what solution could bring value to delivering cloud services to the government The panelists also discussed concepts that they are interested in hearing from industry Ideas about how the contract would be structured to enable cloud brokerage How to establish portability/interoperability requirements into a potential brokerage solution How to modify the current methods of payment for cloud services to a model that will support pay-per-use cloud services How to establish categories of cloud brokerage services into the business model How to effectively onboard and off-board both new technologies and new providers into a brokerage model 4

5 Section 2: Questions from the Audience Q: Doesn t GSA see itself as a broker[?] Why are you looking outside yourselves? GSA does see itself as the broker in some capacity, but GSA needs to determine to what extent they will be executing the brokerage functions. Some functions are GSA s role as being inherently governmental incorporating acquisition regulations, managing customer relationships, etc. that will not be performed by an external broker Broker can have multiple functions including managing competition, executing technical brokerage GSA is not going to have a third-party broker if there isn t a value proposition for doing so. This is why GSA is engaging with industry to figure out that process and envision the future state Q: How do we avoid broker lock-in? Long term goal is to create a situation with no broker lock-in Brokers are similar to integrators; government has used integrators in the past to manage systems. There is some inherent lock-in, but agencies have changed integrators in the past due to performance issues Lock-in is occurring in business now, and there is no easy way to avoid lock-in One potential solution is to have one contract vehicle for multiple various brokers. Task orders would be competed among the brokers and brokers would have the relationships with the CSPs. This should help drive the industry towards standardization and continual competition Q: How would brokers influence changes by the giants before they impact the agencies (relationship between broker and large cloud provider)? Broker would have a relationship with the government and also the cloud service provider. If the CSP offerings aren t keeping up with the market, brokers would communicate that fact with both CSP and government. (E.g. Special Interest Groups for 3PAO for FedRAMP) Broker could have multiple relationships with multiple CSPs. CSPs could also have multiple relationships with different brokers There is potential for partnerships between large and small businesses to help influence innovation 5

6 Section 2: Questions from the Audience Q: What will [the government] do to help promote standardization? Government has to change; budget reality is a business driver; standardization helps make government more agile and move between multiple providers Focus on cost savings, time to market, and reusability - how do we provide better value to government and taxpayers? The key is sharing information FedRAMP has learned about challenges with standardization through security. Agencies have different requirements for which controls need to be applied and which are the most important. When there are available resources out there (e.g. FedRAMP ATOs process), there need to be hard questions about why organizations would start from scratch Standardization will make it easier for agencies to share and point to common procedures and standards vetted across the agency Discussing the concept of everything as a service ; we don t have to establish 100 different BPAs for the variety of cloud services available. Brokerage would allow government to procure many needs in the cloud space and help standardize Q: How do you see cloud integration services being offered in the cloud brokerage model? Envisioning that there are different providers having different roles (e.g. integration, IT commodity buy) and there are market opportunities for each of these different roles GSA is interested in hearing from industry about how integration services could be offered in this model Q: Do you envision Cloud Brokerage running into [conflict of interest] issues with cloud service providers? Yes there may be conflicts of interest but as the model has not been defined, individual conflicts of interest cannot be identified at this time 6

7 Section 2: Questions from the Audience Q: How does GSA plan on leveraging lessons learned from IaaS ATO process? What are those lessons? Learning about how to overcome the cost of security (e.g. ATO process) Benefits/drawbacks of different contract types to take advantage of pay as you go More hands-on service to engage both industry and GSA to understand expectations and work through the process together - want to avoid changing formats which can be disconcerting for all parties involved Real savings can be found in leveraging information and using things like FedRAMP that allows government to consume services that can save time and money - it is a real value proposition Q: Is cloud-to-cloud communication and data sharing/exchange a need for your customers [?] Regarding interoperability we have to improve our ability to communicate with our stakeholders and other government entities. Technology, organizational silos, and lack of standardization are barriers Example of data exchange: many agencies have geological services data and are exchanging data Big Data, residing in the cloud, is the way the intelligence community is moving Q: How do you intend to measure the effectiveness (or lack thereof) of the cloud brokerage? What KPIs do you envisage? Examples include: Reduced total cost of operations as an agency Ability to manage performance issues with the cloud service providers Time to market and performance Customer Satisfaction metrics Ability to change CSPs quickly based on customer dissatisfaction Time to get new capabilities online 7

8 Conclusion The Cloud Brokerage Request for Information (RFI) can be found at the following address: a6e8ac05bd58a f6&tab=core&_cview=1 Please visit this site for the latest information about the RFI and additional materials from the Cloud Brokerage Industry Day 8

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