Has Your Computer Guy Failed To Give You A Reliable Disaster Recovery Plan? Take This Short Quiz To Find Out

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1 Has Your Computer Guy Failed To Give You A Reliable Disaster Recovery Plan? Take This Short Quiz To Find Out Dear Fellow Business Owner, If you are concerned about backing up your company s data and you want to be absolutely CERTAIN you could be back up and running fast in the event of a disaster, then this could be one of the most important letters you read all year Hi, my name is Craig Petronella, President of Petronella Computer Consultants, Inc. Because we see SO MANY poorly set up backup systems installed by amateur techs, I ve decided to put together a mini acid test for business owners like you to determine whether or not your data really IS being backed up and secured properly. If your technician does not score a yes on every point, you could be wide open to a very expensive, very frustrating computer disaster: Do you have an off-site backup of your data stored (in encrypted form) in a two secure third party data centers, located hundreds of miles apart from each other? Do they INSIST on monitoring an offsite/onsite backup system, or are they letting your rely on outdated tape backups? Do they INSIST on doing periodical test restores of your backups to make sure the data is not corrupt and could be restored in the event of a disaster? Have they provided you with written, network documentation detailing what software licenses you have, critical network passwords, and hardware information, or are they the only person with the keys to the kingdom? Can you and your staff easily recover a file on your own, or do they hold you hostage by forcing you to call THEM to retrieve an overwritten file? Did they explain to you that data backup is NOT disaster recovery, and that simply having an offsite copy of your data does NOT ensure you could be back up and running fast? Petronella Computer Consultants, Inc. All Rights Reserved 1

2 If your answer to any of these questions is, I don t know, or I m not sure, you are taking a HUGE risk with your company s most important asset the data on your network. Just imagine what would happen to your business if you lost your entire client database Lost all accounting documentation and history Lost all the work files you ve spent YEARS developing Lost the work files and documentation you so desperately need to service your customers Can you even put a price tag on it? Probably not yet so many business owners aren t 100% certain that they could be back up and running after a disaster and are purely hoping that their current tape drive or backup is working and storing a usable copy of their data. Hope Is NOT A Good Strategy When It Comes To Your Company s Data! Believe it or not, tape backups have a failure rate of 100%. Incredible, isn t it? Most people don t realize that ALL tape drives fail at some point. But what s really dangerous is that most companies don t realize it happened UNTIL it s too late. That s why thousands of businesses lose millions of dollars worth of data to disasters like fires, power outages, theft, equipment failure, and even simple human mistake. In almost every case, these businesses had some type of backup system in place, but were horrified to find out it wasn t working when they needed it most. In addition to the fact that they are unreliable and are guaranteed to fail at some point, tape drives require a user to swap out the tapes on a daily basis. If someone forgets, goes on vacation, or leaves the company, the plan falls through. Plus, the tapes need to be constantly monitored to make sure they are working. Then, if you ve ever tried to recover data from your tape drive, you may have discovered how difficult it was, or that the data you thought was being backed up, in fact, wasn t. Fortunately there is a way to eliminate the risk and hassle of tape drive backups, which brings me to the point of this letter Petronella Computer Consultants, Inc. All Rights Reserved 2

3 Our Proven ApexBDR Will Give You Complete Peace Of Mind That You Can Be Back Up And Running In 30 Minutes Or Less In The Event Of A Data-Erasing Disaster Thanks to our ApexBDR, you can rest assured that your data is being backed up in a format that is not only secure, but also easily recovered when you need it. We can restore your entire network AS-IS within 30 minutes or less, guaranteed, unlike most other offsite backups which require you to wait 3-5 DAYS to get your data back and your server rebuilt. Your files are automatically backed up every night right over the Internet. No more rotating and storing tapes. Your data is completely safe from fire, floods, storms, viruses, hackers, hardware malfunctions, and human error. In the event that you and your employees couldn t access your office, we could enable everyone to log in securely from any remote location (home office or out-of-town), so you don t have to be closed for business. You can back up ALL of your data and not be limited to the size of your tape drive. Want To Know For Sure If Your Data Is Safe? Our FREE Data Security Audit Will Reveal the Truth As a prospective new client, I d like to extend a get to know us offer of a FREE Data Security and Backup Audit a $300 value. I don t normally give away free services at Petronella Computer Consultants, Inc., because if I did, I d go out of business. But since your company meets our strict selection criteria, I thought this would be a great way to introduce our services to a few new clients. At no charge, a security specialist will come onsite and Audit your current data backup and security procedures, including tape rotation and maintenance schedule to see if ALL of your data really is being backed up in a secure format that can easily be restored. Petronella Computer Consultants, Inc. All Rights Reserved 3

4 Audit your current offsite backup system and provider to see if they could guarantee you a fast, safe recovery of your data there are actually 5 key characteristics and systems to demand from any offsite backup company; if they don t meet every one, you re in for a big, unpleasant surprise if you ever have to do a major restore and rebuild of your server and network. Review your current procedures for onsite backups. Many people don t realize they damage their disks (and thereby corrupt their data) by improperly caring for their storage devices. Check your network backups to make sure they are accurately backing up all of the critical files and information you would NEVER want to lose. Present a simple and easy-to-understand chart that will detail the makeup of your data, including the age and type of files you are backing up. Why should you care? Because many companies inadvertently use valuable computer storage to back up their employees personal MP3 files and movies. Discuss current data protection needs and explain in plain English where your risks are. We know everyone has a different level of risk tolerance, and we want to make sure all the risks you re taking with your data are by choice and not because of miscommunication or accident. Depending on what we discover, we ll either give you a clean bill of health or reveal gaps in your data backup that could prove disastrous. Either way, you have nothing to lose except the uncertainty about whether or not you could quickly recover from a major data disaster. If it s appropriate, we ll provide you with an action plan for further securing your data with our ApexBDR. I don t expect everyone to become a client, but I do expect a small percentage to hire us to protect their most valuable asset, corporate data, and possibly even become loyal clients like Mike Wilson of Apex-Cary Insurance or Glenn Russell of Preston Development. But I Don t Need a Free Data Security Audit Because My IT Guy Has it Covered Maybe you don t think you ll ever lose your data. Maybe you think your data is perfectly safe because you re backing up to tape every night or because your current IT guy says it is. Many of Petronella Computer Consultants, Inc. All Rights Reserved 4

5 our current clients felt the same way until it became necessary for them to RESTORE THEIR DATA. Then they found out (much to their dismay) that their data WASN T backed up or that it would take DAYS to get it back up and running again. In many cases, they had to spend hundreds, even thousands of dollars to conduct an emergency restore. That s why it s important to have us conduct this Audit if nothing else it will act as a good sanity check to make sure you are protected from a sudden data-erasing catastrophe. Consider these real-life examples (names have been withheld for reasons that will become apparent in a moment): The President of a company thought their data was backed up safe and sound each night. After all, he had an IT guy that was responsible, spent thousands of dollars on the appropriate tape solution, and purchased highly regarded software to run it all. So as you can imagine, he was upset when he was told their server crashed and they needed to restore it from tape. Flash forward three weeks, $62,000 and a BRAND NEW IT PERSON later, and they restored as close to before failure as possible (much of the data was lost forever so best guesses were taken). According to the President, who understandably asked to remain anonymous, The worst part of the whole experience is thinking you are doing all the right things spending money on solutions that APPEAR to be working when, in reality, they aren t. Here is yet another Another client of ours learned their lesson the hard way, which is all too often the case. The tape backup appeared to be working, but when he needed it most, it failed to restore. They had to recreate almost a month s worth of data because the tape failed. In the Director of IT s own words, I had my bags packed and was ready to be shown the door. The only reason I have my job today is because I proved to my boss that all indications were the data was being backed up. All the logs and reports noted backup and verified completed without errors. The tape just didn t work. Since then, I run test restores regularly because it s so easy and they ALWAYS work. Why Trust Us? There are a lot of companies offering offsite backup services, so what makes us so special? Why choose us over the dozens of other companies offering what appear to be the same services? I m glad you asked because there are 6 BIG reasons to trust us with your data security: Petronella Computer Consultants, Inc. All Rights Reserved 5

6 1. We have over 10 years of experience and know what we re doing. Just take a look at the enclosed testimonials from very well-know companies in this area who trust us to back up their data and make their network run like new. Our technicians are required to maintain the most up-to-date security and vendor certifications and 71% of the people we interview do NOT get hired because our process and standards are so high. 2. We have a state-of-the-art data center. This means your data is locked down tight, protected from even the worst natural disasters, fire, flood, and theft. 3. We unconditionally guarantee the security and availability of your data or your money back. If the data is given to us, we will guarantee it will be available to you 24/7/365, or we ll give you your money back! Most remote backup services try to promote money-back guarantees, but if you read the small print, they only refund the last 3 months of service fees. We re willing to put our money where our mouth is and give you a full year s service fees back if we fail to make your data available. 4. We offer free help desk support for recovering files. Some companies charge you extra for this service, or don t offer it at all. 5. We offer free disaster recovery services to restore your data if ALL of it is lost at one time. Again, most companies charge extra for this, or they don t offer it at all. At no additional charge, we will work directly with your IT manager or network support consultant to get all of your data restored in the unfortunate event of a catastrophic loss. 6. We are a local company with a real, live office. That might not seem too unique to you, but what you don t realize is that some offsite data companies are made up of a couple of guys working from their back bedrooms with no way of actually reaching them other than by or phone. We ll come onsite, shake your hand, and buy you a cup of coffee. Wouldn t you rather deal with a local company that can meet with you face to face rather than an unknown entity in a different state or different country? You Are Under No Obligation To Do Or Buy Anything When You Say Yes To A Free Data Security And Backup Audit We also want to be very clear that there are no expectations on our part for you to do or buy anything when you take us up on our offer. As a matter of fact, I will give you my personal guarantee that you won t have to deal with a pushy, arrogant salesperson because I don t Petronella Computer Consultants, Inc. All Rights Reserved 6

7 appreciate heavy sales pressure any more than you do. I think our top-notch work, service and professionalism will speak for itself. However, I cannot extend this offer forever because time and staff limitations simply won t allow it. In order to secure your Free Data Security and Backup Audit for your company, you must respond immediately! If you call us after that date, I regretfully will have to either withdraw this offer or charge you the list price of $300 (which is STILL an incredible bargain). Here s What You Need To Do Now: To schedule your FREE Data Security and Backup Audit, simply do one of these three things: 1. Call our office at (919) and mention this letter. 2. Complete and fax back the enclosed Fast Response Form. 3. Go to our web site: We ll respond immediately to answer any questions you have and to schedule a convenient time for a senior technician to come on site. Dedicated to serving you, Craig Petronella, President Petronella Computer Consultants, Inc. (919) P.S. I want to be very clear that when you take us up on this offer, you are not obligated or expected to buy anything. As a matter of fact, I will give you my personal guarantee that you won t have to deal with a pushy, arrogant sales person, because I don t appreciate heavy sales pressure any more than you do. So go ahead and call us to schedule your free Audit now. You ll be glad you did! P.P.S. If nothing else, you will be able to know for certain just how good your current backup system is. Just remember, you must respond immediately in order to acquire this service. Petronella Computer Consultants, Inc. All Rights Reserved 7

8 Our 100% Peace Of Mind DOUBLE Guarantee: We Guarantee That Our ApexBDR is the most secure, reliable, and economical way to back up your critical data that we are willing to put a DOUBLE guarantee on it. Guarantee #1: If you find an equally secure and reliable way to back up your data, we ll match or beat the price. Guarantee #2: We protect YOU with a $1 million dollar errors and omissions insurance policy so if in the rare chance you are not able to recover your data within 24 hours or less, we will refund every penny you ve paid for our services from the beginning of our contract. True, Hard Facts About Data Loss The average failure rate of disk and tape drives is 100% - ALL DRIVES WILL EVENTUALLY FAIL. Only 34% of companies test their tape backups, and of those who do, 77% have found failures. 60% of companies that lose their data will go out of business within 6 months of the disaster. Over ½ of all critical corporate data resides on unprotected PC desktops and laptops. Key causes for data loss are: o 78% Hardware or system malfunction o 11% Human error o 7% Software corruption or program malfunction o 2% Computer viruses o 1% Natural disasters o 1% Other Only 25% of users frequently back up their files, yet 85% of those same users say they are very concerned about losing important digital data. Petronella Computer Consultants, Inc. All Rights Reserved 8

9 More than 22% said backing up their PCs was on their to-do list, but they seldom do it. 30% of companies report that they still do not have a disaster recovery program in place, and 2 out of 3 feel their data backup and disaster recovery plans have significant vulnerabilities. 1 in 25 notebooks are stolen, broken or destroyed each year. Today s hard drives store 500 times the data stored on the drives of a decade ago. This increased capacity amplifies the impact of data loss, making mechanical precision more critical. You have a 30% chance of having a corrupted file within a one-year time frame. *Source: VaultLogix Here s What Our Clients Have To Say: Top qualities: Great Results, Expert, High Integrity. I have seen Craig grow his business from when he first started with us as our IT Consultant. He is a great person all around.easy to work with, very conscientious on his work, and always willing to help. He has worked extremely hard and I m glad to see the rewards of his hard work with his company expanding and thriving. His Top qualities are: Great Results, Expert, High Integrity. Carl Anderson Fred Anderson Toyota I would recommend him to any client who is looking for any IT help for their organization. I have worked with Craig with implementation of EMR (Electronic Medical Records) in the Durham area. He is extremely professional and very knowledgeable with the current technologies. He ensured that we never had any issues with the IT infrastructure at the practice and that was one of the primary reasons that the implementation went smoothly. He scored high points with his client and us with his professionalism and knowledge and I would recommend him to any client who is looking for any IT help for their organization. Jaimin Anandjiwala Director of Enterprise Business Division eclinicalworks Petronella Computer Consultants, Inc. All Rights Reserved 9

10 Petronella Computer Consultants is responsive, professional, conversant and able to communicate extremely technical information in comprehendible terms. Preston Development Company has been working with Craig and his team for more than 7 years for all of our company s computer, network and IT Support needs in-house as well as for off-site offices. Everyone at Petronella Computer Consultants is responsive, professional, conversant and able to communicate extremely technical information in comprehendible terms. Our confidence level has allowed us to recommend Petronella Computer Consultants to long time business partners and associates. Preston Development Company We appreciated the quick response time and excellent follow-up. We recommend them very highly. We are extremely pleased with Petronella Computer Consultants. Our experiences working with Craig have always been excellent. You and your firm are able to diagnose and correct the problems very quickly and professionally. We appreciated the quick response time and excellent follow-up. We recommend them very highly. Marshall s Locksmith Service Craig is an absolute professional and a great pleasure to work with. I would highly recommend Petronella Computer Consultants and constantly receive positive feedback on Craig and his company. Joseph Roglieri SMB Sales Associate Software House International Craig is a wonderful partner who follows through with great service and good value. Craig is a wonderful partner who follows through with great service and good value. His knowledge of systems sets him apart from anybody else. Nicholas Smith Southeastern Managing Director Winmark Capital Craig has a thorough understanding of clients technical needs and how to deliver their IT systems and services efficiently. Nancy Difede Project Manager Pro-Marketing Services Petronella Computer Consultants, Inc. All Rights Reserved 10

11 Craig and his staff are professional, respond in a timely manner, are personable, knowledgeable and they make doing business with them a pleasure. Searstone Craig and his staff are readily accessible, extremely knowledgeable and his fees are competitive in this market. Omega Management Craig and his staff are courteous and helpful no matter what the situation may be in our office. They always respond quickly and with a patient and positive mind frame in order to use their IT Support knowledge to best meet our computer needs. S.R. Thomas, Inc. We have used Petronella Computer Consultants since 2005 and they have provided excellent IT support and service over the years. Debbie DeRosa IT at it s best! Craig is an expert in the area of computers, web, and Google analytics. He has a passion to help people realize their marketing potential throughout the web, and has the experience and knowledge to make it happen. Michael Sink Business Coach AdviCoach Petronella Computer Consultants, Inc. All Rights Reserved 11

12 Solid, technical, knowledgeable and professionalism. I have come to know Craig in the business community and he is very knowledgeable and professional. He is also very responsive to questions. I can see that he has a strong desire to provide the best possible IT services. I would highly recommend his company. Chris Duffus Great Results, Expert, Creative. Craig is a motivated, detail-oriented individual who strives to provide the highest quality IT support and equipment for his clients. He responds quickly and efficiently when issues arise and we have had much success with his management of our entire IT network. He keeps our busy family practice EMR and server going at all times, as we are open 7 days a week. We would recommend his services highly. Lisa ShockMHS, PA-C Professional with Class. Craig is a computer professional with class and an ability to understand the needs of his customers and his service providers. As a lawyer, I see people under pressure every day. Craig s good character shows through when the pressure is on, day in and day out. Mark Finkelstein PartnerSmithMoore Leatherwood, LLP Great Results, Personable, High Integrity Craig worked with me on designing a computer system for the company I am in the process of creating. He truly understands the products he represents. I would highly recommend his company. Steve Baade Craig s vision and innovative style lead to a robust and stable platform for enterprise customers. In developing Bullet Proof PC, Craig s vision and innovative style lead to a robust and stable platform for enterprise customers. The development consisted of providing the highest value that could be obtained while retaining security, up-to-date-technology, and future oriented product offerings. Mahesh Kommareddi Craig is very insightful and has the experience and expertise to fix any IT Support issue your company may run into. Joel Perrego Owner VAST Design Petronella Computer Consultants, Inc. All Rights Reserved 12

13 Fast Response Form Yes! Sign me up for a FREE Data Security and Backup Audit so I can know for sure that my data will be there when I need it most! Please reserve a FREE Data Security and Backup Audit in my name. I understand that I am under no obligation to do or to buy anything by requesting this free service. At no charge, we will send a data security specialist to your office to: Audit your current data protection including backup and restore procedures, tape rotations and maintenance schedule to see if there is anything jeopardizing your data s security. Review procedures for storage and transportation of data. Many people don t realize they damage their disks (and thereby corrupt their data) by improperly caring for their storage devices. Check your network backups to make sure they are accurately backing up all of the critical files and information you would NEVER want to lose. Present a simple and easy to understand chart that will detail the makeup of your data, including the age and type of files you are backing up. Why should you care? Because many companies inadvertently use valuable computer storage to back up their employees personal MP3 files and movies. Discuss current data protection needs and explain in plain English where your risks are. We know everyone has a different level of risk tolerance, and we want to make sure all the risks you re taking with your data are by choice not because of miscommunication or accident. Petronella Computer Consultants, Inc. All Rights Reserved 13

14 Please Complete and Fax Back: Name: Title: Company: Address: City: State: Zip: Phone: Fax: To Secure Your FREE Audit, Fax This Form To: (877) Or Call: (919) Petronella Computer Consultants, Inc. All Rights Reserved 14