CENTRAL UNIVERSITY OF RAJASTHAN Department of Management MBA Semester III Sessional Test- I (2011) MBA 301: Strategic Management

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1 MBA 301: Strategic Management Q-1: Explain the following terms in brief: a) Vision, Mission & Objectives b) Policy & Strategy c) Decision Making d) Core Competency and Competitive Advantage (1*4= 4 marks) Q-2: Discuss the following concepts in the light of Strategy Formulation with suitable illustrations: a) Types of Strategy b) Environmental Appraisal c) Internal Analysis (3*2= 6 marks) Q-3: Discuss the historical evolution, nature, importance and the process of Strategic Management with suitable examples. MBA 302: Management of Business Innovations Q-1: Answer in brief: (1*5= 5 marks) e) What do you understand by sustainable competitive advantage? f) Give an example of each of the 4 P s of Innovation. g) Explain the basic idea behind the theory of Creative Destruction. h) Present a flowchart of the general innovation process followed in organisations. i) Illustrate the difference between Radical and Incremental innovation using an example. Q-2: Discuss the role of innovation in all the stages of the NPD (New Product Development) process taking a product/service of your choice. Q-3: What do you expect to be the next breakthrough innovation in the following sectors? Mobile Phones Banking Give reasons for your choice.

2 MBA303: BUSINESS PLAN FORMULATION Q-1: Answer in brief: (1 x 5= 5 marks) a) Give reasons of writing the business plan. b) What is an executive summary? c) Give the purpose of writing cover letter. d) Give an example of industry trend affecting the used car business and its impact. e) What is an organization chart? Q-2: You are going to start a new venture as an event organiser for organising the various events for colleges and universities. Write a cover letter of your business plan to get finance for the initial start-up. Q-3: Your friend wants to start a footwear manufacturing venture, help him/her to draft the company analysis of his/her business plan. DEPARTMENT OF MANAGEMENT MBA, Semester III Sessional Test I, 2011 Paper: NEW VENTURE CREATION AND MANAGEMENT (MBA 304) Max All Questions are Compulsory Q-1 Define the following: (1 X 5=5) A. Corridor principle B. Idea Vs. Opportunity C. Concept statement D. Organization feasibility E. Attributes of an attractive industry Q-2(A) How can you differentiate an entrepreneurship firm from other firms? (B) "Changing trends in political and regulatory environment can help identifying a business opportunity"- Explain with example. (2 X 2 =4) Q-3(A) Give an example of business idea for the following situations- (i) Creating a gap and filling it. (ii) Recognition of problem in emerging trend. (B) How can you estimate start-ups potential financial performance (mention any three practices) (2 X 3 = 6)

3 Central University of Rajasthan Sessional Exam 1 Paper: Security Analysis and Portfolio Management Paper Code: MBAF 306 Maximum Marks: 15 Note: All questions are compulsory. Q 1. Explain the followings:- (A) Benefits of Demutualisation of Stock Exchanges (B) Difference between Investment and Speculation (C) Difference between Hedger and arbitrageur (D) Difference between Rolling Settlement and Weekly Settlement System (1 Mark Each) Q 2. What are the recent reforms in the Indian stock market which has led to the improvement in the stock market operations? What are the challenges ahead for the Indian stock market? (3+3 Marks) Q-3 The Securities and Exchange Board of India (SEBI) may soon introduce exit norms for stock exchanges wanting to shut shop completely. Some regional bourses are finding it difficult to stay afloat in the face of inadequate business and difficulties in complying with regulations, but cannot formally close down because there is no set of rules to deal with the assets and liabilities of a defunct stock exchange. The Securities Contracts (Regulation) Act, 1956, will have to be amended to introduce rules for complete derecognition of stock exchanges, both voluntary and involuntary. Some exchanges don t have enough business to continue and comply with the existing regulations. They have sought voluntary derecognition from SEBI. They want to monetize the assets and distribute the proceeds among members, but cannot do this currently, said one of the two persons. SEBI has derecognized five of the 25 stock exchanges across India. Post-corporatization and demutualization of exchanges in 2004, several regional stock exchanges saw turnovers dwindling. As the two main bourses, the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), kept expanding their network across the country through franchises and brokers, firms preferred to be listed on these two, making regional stock markets unviable. The recognitions of Coimbatore Stock Exchange, Hyderabad Stock Exchange, Magadh Stock Exchange, Mangalore Stock Exchange and Saurashtra Kutch Stock Exchange have been withdrawn for various reasons, but the fate of their members, listed firms and shareholders have been hanging fire because there are no closure norms. Some other regional exchanges are also not seeking derecognition because of this. The proposed exit norms will take care of these issues. The regional exchanges will be given an option to exit, and even after that they may choose an alternative trading platform. Discuss the key issues given in the case and suggest solution to the issue in not more than 100 words (3+2 Marks)

4 Maximum Marks: 15 Central University of Rajasthan In Semester Exam 1 Paper: Management of Financial Services Paper Code: MBAF 307 Note: All questions are compulsory. Q 1. Define Venture Capital? Give examples of any two firms who got finances from venture capital fund recently mentioning name of the firm, nature of business and are of operations. Also mention the name of venture capitalist (excluding the names given in question paper). (1+ 2 = 3 Marks) Q-2 Explain the circumstances when Angel Investors are preferred over Venture Capitalist for funding a project? ( 2 Marks ) Q 3. Describe the steps involved in venture capital investment process. Prepare a table showing various stages of venture capital financing describing activity involved, nature of risk and period involved in each stage. Give suitable examples for each stage. ( 3+3 = 6 Marks) Q 4. CarSingh, an online platform that helps users buy and sell used and new cars, has raised an undisclosed amount in its first round of funding from Seeders Venture Capital Pvt Ltd. CarSingh says that it attracts more than two lakh users per month. CarSingh.com allows users to research new/used cars by price range, make and model. Car research tools, car pricings, car accessories and dealers discount offers are provided as well. Founded in January 2010, the company claims to offer the largest selection of used cars inventory from dealers and private sellers. It is now planning to expand its operations in used cars market across India, besides focusing on the after-sales market. Lok Capital, which focuses on investments in the bottom-of-pyramid (BOP) customer segment, has invested another $3 million in rural business process outsourcing (BPO) firm RuralShores. Set up on the social objective of generating jobs in villages through back offices, RuralShores is the market leader in the nascent rural BPO category. "RuralShores will use the second round of funding to expand its operations in the rural BPO space for business development," said Lok Capital partner, Ganesh Rengaswamy. With 10 back office centres across the country, including three in Karnataka, two in Tamil Nadu and one each in Andhra Pradesh, Gujarat, Maharashtra, Madhya Pradesh and Rajasthan, the company is set to open 10 more centres by March Post-expansion, the three-year-old company's headcount will double to 2,000 from about 1,000 currently,with the ratio of young men and women being employed at 50:50. HDFC Bank participated in the first round of funding for 30 per cent of the equity while Lok Capital invested an unspecified sum for 11 pe rcent stake. After the second round of funding, promoters still hold majority stake (51 per cent).

5 According to you, what features of the two ventures mentioned above make them unique to attract venture capital funding ( not more than 100 words) (4 Marks) Maximum Marks: 15 Central University of Rajasthan Sessional Test- 1 Paper: Multinational Financial Management Paper Code: MBAF 308 Note: All questions are compulsory. Q 1. Objective Section (1 Mark Each) (A) Which of the following is considered as a foreign direct investment (FDI) - i. Licensing ii. Acquisition iii. Foreign Subsidiary iv. Both (ii) and (iii) (B) A foreign exchange dealer is quoting Rs./US$. Calculate percentage spread. (C) The spot rate between Rs. and US$ is Rs 49/US$. 6 month forward rate is Rs 50/US$. Is it at a premium or discount on the spot rate? Calculate the premium/discount. (D) The currency of European Monetary Union (EMU) is an example of.. regime. (E) State True/False - A Trade Surplus indicates Positive Overall Balance. Q 2. Short Questions (A) What is the difference between Gold Specie and Gold Exchange standard? (1 Mark) (B) Classify the following transactions for Indian BOP statement. Identify the account (Current or Capital) with credit/debit. (i) An Indian MNC buys insurance from a US agency. (ii)an Indian food chain imports wine from France. (C)What constitutes the monetary reserve of a country? What is the impact of a deficit or surplus in the Overall Balance in a BOP statement on the monetary reserve of a country? Q 3. Read the following scenario and answer the questions. You are a financial manager of an Indian company that imports heavy machinery from the US every year and makes the payments in US$. Your role is to monitor the macroeconomic environment and forecast the changes in Rupee and US$ exchange rate. Recent news says: Due to uncertain economic conditions in India over last few years, the FDI in India has reduced significantly and foreign investors are moving their money to other countries.

6 (A) Given the news, forecast whether the Rupee will appreciate or depreciate against the US $ and why? (Hint: Consider the effect on BOP). (B) Is this a good news or bad news for your company? Why? (C) How will you hedge your foreign exchange risk using forward market? (1 Mark) MBAM 306: Marketing of Services Q-1: Write the following in brief: a) Service Trinity b) Reasons of growth of Service Sector c) Managing Demand and Supply in Service Organisations (3*2= 6 marks) Q-2: "Services lie at the hub of any economic activity." Comment in the light of development of Service Sector in India with suitable examples. (4 marks) Q-3: Discuss the characteristics of services and state the challenges thereof with suitable illustrations. MBAM 307: Sales and Distribution Management Q-1: Write the following in brief: (3*2= 6 marks) a) Objectives of Sales Management b) Personal Selling Situations c) Characteristics of Successful Sales Managers Q-2: "Sales Managers are heart of marketing division in any organization." Comment in the light of their roles, functions and responsibilities. (4 marks) Q-3: Discuss any two theories of selling, stating its practical application in day-to-day selling situations.

7 MBAM-308: Integrated Marketing Communications Q-1: Answer in brief: (1*5= 5 marks) f) Why are companies increasingly adopting IMC approach in their marketing planning process? g) Differentiate between Promotion and IMC. h) Explain the AIDA concept. i) Give suitable examples of all the different tools of promotional mix. j) The relationship between sales and promotional expenditure is non-linear. Why? Q-2: Take an example of your choice and explain its Promotion Opportunity Analysis Plan. Q-3: Develop an IMC strategy (Target Market & Promotional Mix) for the following products: Telecom Service Provider Women s Magazine