Social Media For Economic Development
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- Tobias Bruce
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1 Social media for economic development : Canadian and international best practices APDEQ & EDAC Conference 2010 Quebec City, QC
2 Active In Regional Economic Development Strategies Since 1998 We apply: Business Intelligence Competitive Intelligence Internet Intelligence to.. Develop economic development tinvestment t strategies and lead generation solutions from coast to coast Instruct EDOs on the site selection process and on promoting their region to get in the radar of investors and site selectors 2
3 Intelegia s Preoccupation With Social Media
4 From Fad To Fact
5 The World of Information Is Changing Number of text messages (SMS) sent each day exceeds the world s population. 25 billion+ pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared monthly on Facebook. An enormous mass of information is exchanged & shared In July 2006, Wikipedia grew by over 30,000,000 words. Given this, it is unlikely for any single reader to read all of Wikipedia's new content. Of Twitter's active users, 37 % use their phone to tweet. People are watching 2 billion videos a day on YouTube. Every minute, 24 hours of video is uploaded to YouTube. In November 2009, YouTube surpassed Yahoo for the 1 st time in total US search queries. 5
6 Key Facts On The Use Social Media For Economic Development Percentage of Pages With Appearance of The Phrase economic development On Web 2.0 Platforms (August 2010) (Total Amount of Pages = ) LinkedIn 23% Flickr YouTube 1% Twitter Facebook 10% Blog 66% Blog Facebook Twitter LinkedIn YouTube Flickr Source: Intelegia, 2010.
7 The Reality MetroDenver is blogging NYEDC is on Facebook Grand Junction is tweeting Pearland, TX pushes investment incentives via YouTube 77
8 2010: The Year Marketing Dies(1)... Core elements that have driven marketing practices for decades such as messaging strategy, mass media, PR, advertising, and others will continue to change rapidly. More consumers are avoiding ads, and a majority feels there is "too much advertising" Consumers have new partners that will help to expand the reach of social media dialog even further the big three search sites. Google, Bing and Yahoo (1) Source: Forrester Blogs December 2009
9 2010 The Birth Of Marketing 2.0 For Economic Development What is Marketing 2.0? Broad definition: The use of social media tools to communicate your value proposition For economic development: The use of social media tools to communicate that your region (agency) is knowable
10 What Are The Next Generation of Eco. Dev. Doing? Classical Approach Wait for traditional media coverage for exposure Attend 2 to 5 national and international events in person per year Connect with potential investors via their business network (little black book of contacts) Innovative Approach Share insights via Twitter and blogs to raise awareness of their region Organize and participate ii to conferences or interviews on social media platforms like talkshoe.com on a monthly basis Connect and engage on LinkedIn (6 degrees of separation (50 M potential contacts)
11 International Best Practices of The Use of Social Media For Economic Development
12 International Best Practices Blog Invest In UK (United Kingdom)
13 International Best Practices Facebook Hudson Valley Economic Development Corporation (New York, USA)
14 International Best Practices Twitter Levelland Economic Devolopment Corporation (Texas, USA)
15 International Best Practices LinkedIn Invest in Brisbane (Australia)
16 International Best Practices YouTube Enterprise Florida, (Florida, USA)
17 What Is Happening In Canadian Economic Development Agencies? Key Insights
18 Getting noticed in a continuously growing noisy universe is a challenge hll
19 Agencies are learning to deal with negative postings
20 Level of adoption from within is increasing
21 Content sharing on social media tools allows organizations to keep their audience informed without waiting for media coverage
22 New in house competencies are bi being built
23 Executive buy in is still essential and growing
24 EDOs are routers for business information and activities
25 EDOs are regional catalysts
26 Are Canadian Cities Applying Marketing 2.0 Strategies? Learning From Best Practices
27 London Economic Development Corporation Blog
28 Edmonton Economic Development Corporation Facebook Currency of Posts
29 Montreal International & PÔLE Québec Chaudière Appalaches LinkedIn Easy To Retrieve
30 Greater Toronto Marketing Alliance Facebook Customized Tabs
31 Greater Halifax Partnership Twitter Scheduled Twitter
32 Ottawa Centre for Research and Innovation YouTube Channel Description
33 Hamilton Economic Development Videocasts
34 Top Five Canadian Cities in 2010
35 4th Place Hamilton Economic Development
36 3rd Place London Economic Development Corporation
37 2nd Place Ottawa Centre for Research and Innovation
38 2nd Place Greater Halifax Partnership
39 1st Place Edmonton Economic Development Corporation
40 Tomorrow s Options 1. Status Quo 2. Hold Your Nose and Jump Right ihinto Web Build A Content Strategy For Your Web 2.0 Initiative In Line With Your Economic Development / Business Attraction Plan
41 Download Report : Connect with Isabelle Poirier i on LinkedIn
Web 2.0 And Online Marketing For Business Attraction. Canadian Cities Online Marketing Index. Second Edition
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