Senior Marketing Manager (SMM)

Transcription

1 Senior Marketing Manager (SMM) Salary Range: 41,000-50,000 per annum Bonus Scheme - EVA 10% of fixed salary International College Portsmouth (ICP) Permanent Full Time Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment. The SMM drives the marketing process and assists with the admissions activities of the College to which they are attached as part of a cross-functional team. Line managing a team of 3, the SMM will lead on the implementation of the marketing plan and the development of promotional, sales and recruitment operations and budget. Working as part of a global team, the SMM is expected to be able to develop effective business relationships and opportunities, and to implement sales and marketing strategies that will achieve agreed targets. As part of this, the SMM is expected to undertake 5-8 weeks of international travel per year. The SMM has additional responsibility for staff training, liaison with the partner university and product development. Essential Bachelor s/tertiary degree level qualification Professional experience in a marketing related discipline Proven ability to design, initiate and implement marketing plans, strategies and sales tactics which have made a significant contribution to sustainable business growth Ability to set and meet sales targets in a complex services environment High level interpersonal communication and negotiation skills inclusive of writing, communication and presentation skills Extensive knowledge and experience in using Windows-based software applications Experience of working or studying in a multi-cultural environment Flexible attitude to work including a willingness to work weekends and evenings in support of recruitment activities, where required A proven ability to organise own workload to cope with simultaneous demands Innovative thinking and proactive work habits inclusive of an eye for detail and for new recruitment initiatives The ability to write persuasive and concise management reports Ability to work to tight deadlines, show initiative and take responsibility for decisions and outcomes Proven ability as a team player For further details please see attached Information Sheet. Applicants must be able to demonstrate that they are eligible to work in the UK on an ongoing basis. ICP is a safeguarding employer and the successful applicant will be required to undergo an enhanced DBS check. What we offer The Navitas Group offers outstanding long-term career opportunities within the UK and abroad, and is values driven and an equal opportunity employer. ICP reserves the right to fill the position by invitation. Enquiries and applications, including a cover letter and CV, should be sent to: Adrian Thomas Director of Marketing and Admissions adrian.thomas@icp.port.ac.uk Applications close on Thursday 08 October at 17:00. We regret that only successful applicants will be contacted.

2 Information Sheet Senior Marketing Manager Position Summary POSITION TITLE: POSITION STATUS: SALARY RANGE: RESPONSIBLE TO: BONUS SCHEME: PENSION SCHEME: ANNUAL LEAVE: Senior Marketing Manager (SMM) Ongoing following successful six (6) month probation 41,000-50,000 per annum Director of Marketing and Admissions (DMA) EVA 10% of fixed salary Available 36 days inclusive of eight (8) Bank Holidays Division: Reports to: University Programmes Division Director of Marketing and Admissions (DMA) About Navitas Navitas Limited is an Australian owned public listed company. Navitas is an industry leader in providing managed campus services, pre-university and university pathway programmes for domestic (Australia only) and international students, as well as High School Year 10-12, English for leisure; migrant English and academic preparatory programmes, Foundation, Degree, Pre-Masters and Masters programmes in a wide range of disciplines. Navitas Limited is made up of three operating divisions: 1. University Programmes Division 2. SAE 3. Professional and English Programmes Navitas conducts a wide range of activities in Asia, North America, Africa, Australia, Continental Europe and the United Kingdom. Navitas Colleges are modern and dynamic educational institutions committed to providing quality educational programmes and excellent student support in an environment that encourages students to achieve the best possible results in their studies. The UK Colleges offer a range of Degree Programme Elements from undergraduate Level 0 (Foundation) to Level 1, 1st Year university studies and postgraduate Masters Preliminary programmes in a wide range of degree pathways. The Colleges are all based on the campus of their Partner University and as such are Associate or Affiliate Colleges of their Partner University. Navitas students benefit from the range of facilities open to all University students. Page 2

3 Currently there are ten (10) Navitas Colleges in the United Kingdom: 1. Hertfordshire International College (HIC) is located on the University of Hertfordshire s College Lane Campus in Hatfield 2. London Brunel International College (LBIC) is located on the Uxbridge campus of Brunel University London 3. Cambridge Ruskin International College (CRIC) is located on Anglia Ruskin University s Cambridge campus 4. The International College Wales Swansea, (ICWS) is located on Swansea University s Singleton Park campus 5. The International College Portsmouth (ICP) is located on the University of Portsmouth s campus in central Portsmouth 6. The Plymouth University International College (PUIC) is located on Plymouth University s campus in central Plymouth 7. The International College Robert Gordon University (ICRGU) is located on Robert Gordon University s Garthdee campus in Aberdeen 8. The Edinburgh International College (EIC) is located near Edinburgh Napier University s Merchiston campus in central Edinburgh 9. The Birmingham City University International College (BCUIC) is located on Birmingham City University s Bournville campus 10. University of Northampton International College (UNIC) is located on University of Northampton s campus. Purpose of Position The SMM drives the marketing process and assists with the admissions activities of the College to which they are attached as part of a cross-functional team. The SMM assists the Director of Marketing and Admission (DMA) in the development and implementation of the marketing plan and the management of the promotional, sales and recruitment operations and budget. The SMM is expected to be able to develop effective business relationships and opportunities, both in the UK and offshore and to implement sales and marketing strategies that will achieve agreed targets. The SMM is expected to work as part of the Admissions and Marketing team as well as collaborate closely with the Student Services Team and the University s admissions and recruitment staff. The SMM will also be responsible for the management, mentoring and training of the Marketing Team, particularly with respect to Tier 4 compliance regulations and the QAA s Code of Practice as well as guiding their activities in selected markets across the globe. Key Relationships i. Director of Marketing and Admissions (DMA) ii. College Director Principal (CDP) iii. Senior Manager of Academic and Student Services (SMASS) iv. Manager of Academic Services (MAS) Page 3

4 Personal Traits Working in a high energy environment with extremely motivated people, this role has a recruitment focus and the Senior Marketing Manager needs to be a highly motivated, teamorientated person capable of adding value to the College based Marketing team as well as to the Corporate Marketing plan. Personality The SMM must be self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit. A natural forward planner who critically assesses own performance. Mature, credible, and comfortable in dealing with senior company executives. The SMM will be reliable, tolerant, and determined; an empathic communicator, able to see things from the other person's point of view; well-presented and businesslike; sufficiently mobile and flexible to travel up to two/three weeks at a time within the UK and overseas; keen for new experience, responsibility and accountability and importantly be able to get on with others and be a team-player. Personal Situation Must be able to spend time away from home; able to commute reliably to office base and work extended hours on occasions when required. Specific Job Skills Able to communicate and motivate via written media; understands the principles of marketing and advertising cost-effectiveness, including market sector targeting, product offer development, features-benefits-solutions selling, cost per response, cost per conversion, etc. Appreciates need for consistency within company's branding and marketing mix, especially PR and the Internet. Computer skills Must be adept in use of MS Office 2007 or later, particularly Excel and Word, and ideally Access or similar database to basic level, Internet and . Literacy and Numeracy Able to understand profit and loss calculations and basic business finance, e.g., gross margin percentages and calculations, depreciation, capital and revenue expenditure, cash-flow, overheads, etc. and must be a very competent writer of business letters, quotations and proposals. Page 4

5 Business and Selling Skills Must be an excellent face-to-face and telephone communicator who is able to demonstrate success and experience managing major accounts customers, large contracts or even a business, particularly achieving genuine sales development. Ideal background would be in services industry. Management Ability Superior people-management skills, experience and natural ability will be critical. Skills and Experience Required Essential Bachelor s/tertiary degree level qualification Professional experience in a marketing related discipline Proven ability to design, initiate and implement marketing plans, strategies and sales tactics which have made a significant contribution to sustainable business growth Ability to set and meet sales targets in a complex services environment High level interpersonal communication and negotiation skills inclusive of writing, communication and presentation skills Extensive knowledge and experience in using Windows-based software applications Experience of working or studying in a multi-cultural environment Flexible attitude to work including a willingness to work weekends and evenings in support of recruitment activities, where required A proven ability to organise own workload to cope with simultaneous demands Innovative thinking and proactive work habits inclusive of an eye for detail and for new recruitment initiatives The ability to write persuasive and concise management reports Ability to work to tight deadlines, show initiative and take responsibility for decisions and outcomes Proven ability as a team player Desirable Line management experience Extensive experience in education services marketing An effective working knowledge of university pathway programmes An understanding of UKVI Tier 4 compliance regulations and QAA Code of Practice A degree or professional qualification in marketing Experience in running effective emarketing campaigns Experience of carrying out sales and marketing activities overseas Fluency in a language other than English. Knowledge of Arabic, Mandarin or Cantonese would be a particular advantage Page 5