Masters in International Tourism and Hospitality Management * Master of Business Administration (International Tourism) **

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1 School of Business Masters in International Tourism and Hospitality Management * Master of Business Administration (International Tourism) ** * Available in Cairns, Brisbane and Singapore ** Available in Townsville

2 Masters in International Tourism and Hospitality Management Across the world the opportunities for a career in international tourism and hospitality are considerable. A solid Masters course is a pathway to many different types of employment including working in tourist attractions, transport businesses, accommodation properties, cruise operations, casinos and other commercial businesses both at a small and large scale. Importantly, public sector employment in management agencies and civic authorities is expanding as governments across the globe have to manage tourism sustainably to benefit the entire community and conserve their environmental resources. The MITHM at James Cook University provides coverage of key topics to build a career and employment options in the expanding global business of tourism, entertainment and associated forms of hospitality. The degree is structured around the IDEA concept Introduction, Development of topics, Enhancement of knowledge and Application thus building knowledge and sophistication at the Masters level as the student progresses through the program. A feature of the program is a skill building introductory subject and the opportunity to apply the core knowledge learned in the degree in a final capstone subject. The theme of sustainability runs throughout the course. Graduates can expect to not only enhance their knowledge but also build strong graduate attributes in areas such as the ability to apply knowledge, interpersonal communication, cultural awareness, problem solving and creativity. Subject coordinators in this program include world class leaders in tourism research and education including Professor Philip Pearce, Professor Bruce Prideaux and other senior level JCU researchers and educators. The structure of the degree enables some candidates to opt for a Graduate Certificate in International Hospitality Management as a first level of qualification (4 subjects), a Graduate Diploma in International Hospitality Management (8 subjects) or combine the full 12 subject MITHM with the MBA resulting in a joint MBA MITHM (16 subjects). Students who perform well in the MITHM can develop a pathway to undertake PhD level work. Graduate Certificate Four Subjects: LB5214:03 Current Issues in Business TO5102:03 Tourism and Hospitality Operations Management TO5203:03 Hospitality and Gastronomy, Social, Private and Commercial TO5202:03 Economic Decision-Making in the Hospitality Industry Graduate Diploma Masters Graduate Certificate component PLUS four subjects: LB5215:03 Strategy and Leadership LB5203:03 Sustainable Enterprise LB5202:03 Marketing Management LB5205:03 People in Organisations Graduate Diploma component PLUS four subjects: TO5101:03 Tourism Systems Analysis TO5103:03 Global Destination Competitiveness TO5104:03 Tourist Management Strategies LB5217:03 Community Project OR LB5218:03 Business Plan OR LB5214 Business and Industry Professional Internship Just the best place and best staff to study tourism Graduate: Janice Scarinci Northwood University, Florida, USA

3 Why study Tourism at JCU World Class research (National and International rankings) The Excellence in Research Australia (ERA) ranked JCU as a level 4 (superior and above) international standard. McKercher, B. (2008) Jogaratnam, G., et al (2005) and Zhao, W., & Ritchie, J. R.B. (2007) Tourism Management ranked JCU and its scholars in the top 5 institutions in the world. Awards to staff for teaching excellence National Australia Learning & Teaching Council awards to three JCU staff who teach in the Masters degree Recognised by UNWTO since 1993 JCU acknowledged for its first Professor in Tourism in Australia and for contributing to tourism education globally including courses in Asia and Europe Perfect tropical locations Our setting provides studies of coral reef tourism, rainforest, outback tourism and events with both a local and international perspective These locations help international students understand and identify tourism issues in their own settings as well as in Australia Emphasis on sustainable tourism development All of our subjects emphasise the broad requirements of sustainability for the future of tourism Over 700 graduates working globally Employment success of our past graduates from JCU in the tourism area has been high with careers being developed across countries and continents A community which enjoys international students Both Cairns and Townsville are moderate sized communities, opening and welcoming to international students and aware of food, accommodation and personal requirements Pathway to other degrees Both the MITHM and the International Tourism Major can be a pathway to a PhD by research The vast array of course elements of MITHM instilled a foundational understanding of the international tourism and hospitality management industry. I have acquired the skills to critically think with a global mindset. As part of my degree I enrolled in an internship at a Destination Management Organization (DMO). Maria McDougall International Student, Canada Masters in International Tourism and Hospitality Management/ Masters of Business Administration This provided me the opportunity to apply the skills and theories obtained over the course of my studies, as well as gain new ones. I am beyond satisfied with my employment prospective upon graduation.

4 MBA (International Tourism) The MBA (International Tourism) is a distinctive offering available only at the JCU Townsville campus (the largest and oldest of the JCU locations). The International Tourism major consists of 4 subjects which are all taught by leading national and international tourism academics. Undertaking the International Tourism major in the MBA offers a distinctive flavour and identity to the well known MBA qualification and thus facilitates employment in administrative, managerial and leadership roles in either the commercial or public tourism field. There is a powerful emphasis on sustainability in its multiple forms (economic, socio-cultural, environmental, governance) in the International Tourism major. The educators in this program have worked at JCU for several years and together have built a major with complementary material and approaches. A feature of the degree is the opportunity to see the development and management of tourism by undertaking significant field trip work covering the environments of the tropics (both reef and rainforest). Additionally in the broader MBA program, of which the International Tourism major is a part, there is a study tour to China. Graduates can expect not only to enhance their knowledge but also to build strong attributes in areas such as the ability to apply knowledge, strategic thinking, cultural awareness, problem solving and creativity. There is a clear interaction in the 4 specialist tourism subjects between local examples of tourism issues and international case studies. The application of leading concepts and ideas to inform and resolve tourism challenges is stressed. The classes are typically characterised by students from many locations not limited to but including Australia, various parts of Asia, Europe and South America. Educators in this program include world class leaders in tourism research and education including Professor Philip Pearce, Professor Gianna Moscardo, Professor Bruce Prideaux and other senior level JCU researchers and educators. Students who perform well in the MBA (International Tourism) can develop a pathway to undertake PhD level work. Master in Business Administration (International Tourism) Subjects defining the Major LB5203:03 Sustainable Enterprise TO5005:03 Managing Tourism in Protected Areas TO5103:03 Global Destination Competitiveness TO5104:03 Tourist Management Strategies MBA consists of 8 other business subjects

5 Where our Graduates work Lara Perissinotto (Brazil) Brazilian Ecotourism & Adventure Travel Association, Brazil Christina Cavaliere (USA) Director of Training & Education, the International Ecotourism Society, USA Birgithe Roald (Norway) WHA Community Officer Lesedi Ntshekisang (Botswana) Ministry of Tourism, Botswana Mariko Kawamitsu (Japan) Overseas Study Division, International Exchange and Resources Development Foundation, Okinawa, Japan Anuja Mehendale (India) Education Counsellor, Mumbai, India Valeria Hochgatterer (Australia) Austrian Tourism Board, Sydney Jun Hyung Lee (South Korea) Geyong-Gi Government, Korea Chung Yi Dai (Taiwan) Tour Guide, New World Tours, Cairns Bruce Dale (Australia/NZ) Tourism Tutor, University of Wellington, New Zealand Lei Huang (China) Tour Manager, Pioneer Travel, Cairns Tara Bennett (Australia) Port Douglas and Daintree Tourism Association, Port Douglas

6 Contact Information Tourism at JCU is supported by: School of Business Townsville James Cook University Townsville QLD 4811 Australia Phone: (Australia) Fax: (Australia) Phone: (Intl) Fax: (Intl) business@jcu.edu.au Cairns James Cook University P.O. Box 6811, Cairns Mail Centre Cairns QLD 4870 Australia Phone: (Australia) Fax: (Australia) Phone: (Intl) Fax: (Intl) business@jcu.edu.au James Cook International Townsville QLD 4811 Australia Phone: Fax: international@jcu.edu.au Web: This brochure is published by the School of Business, James Cook University, May This publication is intended as a general introduction to JCU. Information is correct at the time of printing. If you wish to apply to the University, contact any of its offices to confirm current admission requirements. The University reserves the right to alter any admission requirement or degree included in this publication without prior notice. Cricos Provider Code 00117J