Mastering Value Innovation (MVI) Workshops - The 2013 Edition
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- Merilyn Holly McDowell
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1 Want to take your business to the next level? Grow with confidence using the Value Innovation Process Mastering Value Innovation (MVI) Workshops - The 2013 Edition These Workshops showcase the 10-Step Value Innovation Process and Enabling Tools. You will: - Learn how to deliver exceptional value to the Most Important Customers in your Value Chains. - Take the first major steps in driving sustainable, profitable growth into your business. History of the MVI Workshop The first custom Workshop was delivered to Halliburton in the spring of The first public 2-Day Workshop was delivered in Singapore in November, Since then more than 70 Workshops have been held in Europe, India, North America and South East Asia. More than 180 organizations have participated. For a complete list go to: /workshops/more/attendees Every attendee will receive a copy of Value Innovation Works, published May, Value Innovation Process is a trademark of Value Innovations, Inc.
2 MVI Workshop - Who, What, and Why Attend? Why Attend? Learn how to: - Take your business to the next level - Grow with confidence - Transform a commodity into a breakthrough Understand how to manage the Front End of Innovation Stop poor quality projects entering your project portfolio Network with other Value Innovators and business owners Guaranteed Results: You will leave highly energized and confident you can introduce the process and tools when you return to the office. If you don t, we ll give you a full refund! For More Information: Visit our website () and join the Value Innovations and Small Business Network: Using the Value Innovation Process to drive Growth Groups on LinkedIn Who Should Attend? C level executives and Managing Directors - Small business owners (11-99 employees) Presidents and Vice Presidents Directors, Managers and Project Leaders Industry, government and education leaders and decision makers in all functional areas Who will benefit? Any organization of any size For profits and not for profits Manufacturing or services based organizations Federal, state or local government agency Associations Small Businesses Universities, schools and school boards, etc. What Will You Learn? How to grow your business with confidence How to use the Value Innovation Process How to deliver exceptional value How to develop a Value Chain How to identify the Most Important Customer How to develop and use Value Curves with Metrics How to uncover unmet needs How Value Innovation companies achieve success and much, much more Workshop Leader Richard ( Dick ) Lee Value Innovation Black Belt, Small Business Champion and Fulbright Academy Member. Dick has managed, and had full P&L responsibility for, operating units of Fortune 500 Companies and led R&D organizations. He served as Vice President, Strategic Business Operations, Johns Manville Corporation [ ]; Vice President R&D for Pharmaseal, a division of American Hospital Supply and subsequently Baxter Healthcare Corporation [ ]; Vice President, Onan Corporation and General Manager, Elgar Corporation (McGraw Edison Corporation) [ ]; Vice President and General Manager, the Portable Battery Division of Gould Inc [ ]; and Manager, Vehicle Emission Control R&D, UOP Inc. [ ]. Dick Lee is CEO and Chief Innovation Officer of Value Innovations, Inc. (VI). VI was incorporated as a Chapter C company in Colorado in August, VI helps its customers value innovate and drive sustainable, profitable growth through webinars, workshops and consulting services. VI has 14 team members and 20 partners in Canada, India, Serbia, UK and the USA. Dick has delivered more than 60 Value Innovation Workshops in Asia, Europe, South East Asia and North America; and led consulting projects for more than forty clients including: Alcan, Albany International, Ashland Chemical, Bekaert, Cargill, Chevron, Ciba Corning Diagnostics, Exxon Research and Engineering, Gates Corporation, Goodyear Tire and Rubber Company, Honeywell, Johns Manville, Johnson Controls, KBR (an operating unit of Halliburton), Kennametal, Merck KGaA, Millipore, Mobil Oil Corporation, Nanophase, PG&E, Philip Morris USA, Procter and Gamble, Raychem, and SAIC.
3 The Value Innovation Process The centerpiece of the workshop is the 10-Step Value Innovation Process, (see below). This process bolts onto the front end of an organization s Phase-Gate, Stage-Gate or Toll-Gate Process: Confirm with MIC that the How is Compelling Define Project Mission and Objectives Define Value Chain and Identity the Most Important Customer (MIC) Determine how to Deliver the What Define Value Proposition The Value Innovation Process DELIVERING EXCEPTIONAL VALUE TO YOUR MOST IMPORTANT INTERNAL AND EXTERNAL CUSTOMERS TM Develop As Is and Best in Class Value Curves Contextual Interviews: Uncovering the MIC s unmet needs Modify To Be Value Curve Review To Be Value Curve with the MIC Develop To Be Value Curve Copyright Value Innovations, Inc Value Innovation Process has been applied for as a trademark by Value Innovations, Inc. Each of the 10-Steps is defined, tools to enable carrying out each step are described (Value Chains, Identifying the Most Important Customer with the 3-Questions, Contextual Interviewing, Value Curves with Metrics ( as is and to be, Slalom - a tool to develop Value Curves in minutes, Rank Ordering, Value Propositions, The 6-Questions and more). Examples and case studies are provided throughout the workshop, including: Ampex, Compassion International, Carbon Motors, Godrej, Nokero, Tesla Motors, Chevron, Procter and Gamble, RE/MAX International, Samsung, Southwest Airlines, Thermo King and Virgin Group.
4 MVI Workshop Agenda Attendees learn how to follow the process and use the Vi tools in a series of five breakout sessions over the two days - 5 to 6 person teams are challenged to transform a commodity to a breakthrough. They are amazed how close they come to what the company developed. Day 1: 8am - 5pm Defining Value Innovation and the Value Innovation Process Value Innovation Organizations Who are they are The results they achieve Value Chains and the Most Important Customer (MIC) Identifying the MIC Case Studies: Virgin Group and Ampex Breakout session 1 Value Curve with Metrics (VC) Developing the VC Case Study: RE/MAX International Breakout session 2 Case Study: Southwest Airlines Breakout session 3 Culture and Stakeholder behavior Breakout session 4 Day 2: 8am - 3pm Contextual Interviewing Uncovering the unmet, unarticulated needs of your Most Important Customers Setting up the team Defining roles Focus of three separate rounds Capturing outputs Revising the As Is and To Be Value Curves with Metrics The Golden Rules The 6 Questions and Slalom Breakout session 5 Case Study: Procter and Gamble Value Innovation Processes in use today Company examples Commodity to a Breakthrough Breakout session 6 Wrap Up and Next Steps Samsung Case Study Networking Dinner
5 Testimonials Recently, I had the opportunity to attend Value Innovations Mastering Value Innovation workshop. This well-crafted event was among the best 2 days of professional education I ve experienced in years. Dick Lee s mastery of the subject matter, excellent case studies and practical approach for product and service innovation equipped me to immediately apply the Vi methodology. I especially recommend Mastering Value Innovation to leaders in Strategy, Marketing or Product Development roles who need to facilitate customer-driven breakthrough thinking. Global Marketing Manager, Fortune 20 Company The best workshop I ve ever attended. CEO, American Vanguard, Sr. Director, Advanced Technology, Flextronics. We brought in Value Innovations Inc. to develop the materials for, and lead, three 2-Day with the leaders of Ingersoll Rand s five business sectors: Two in Davidson, NC and one in Prague, Czech Republic. The goal was to increase the awareness of I-R s leadership team in Value Innovation methodology and tools, how they are used to identify Blue Oceans and how, when used consistently, they dramatically improve an organization s performance. Innovation Project Manager, Ingersoll-Rand An excellent experience forcing you to look in the mirror and create customer centric approaches before deciding where to develop guided by a very passionate speaker, Dick Lee VP, Fellowes Holdings BV I have had the opportunity to work with Value Innovations on multiple occasions and have found their approach to be the most industry relevant and practical of all the various innovation schools of thought that I have been exposed to. As a strategist with a deep technology background I have had the opportunity to explore a number of different approaches and products in the innovation arena and none have the level of maturity and applicability that I have seen in the VI work. Technology Strategy Director, Pearson Overall topic very interesting and useful. Good pace and content VP, Supply Chain Engineering and Innovation, Deutsche Post DHL IT Services GmbH Fantastically useful! I have so many nuggets to take back and implement immediately. Dynamic presenter! GREAT case studies and stories. Group activities to reinforce learning Global Product Line Manager, Planview
6 Workshop Venue The Marriott Courtyard at DIA The MVI Workshop is held at the Marriott Courtyard, a full service hotel just minutes away from Denver s International Airport. You will have free internet access in your room and all public rooms, access to a business center and two terminals to print your boarding pass in the front lobby. You do not need to rent a car. The Courtyard has a free shuttle service to, and from, the airport. You do not need to call, the shuttle is on a 20 minute schedule in peak hours and a 30 minute schedule off peak. Pick up the Shuttle on the baggage claim level (5) from Aisle 3. The Marriott Courtyard is located at 6901 Tower Road, Denver, CO ( ). For more information, go to Value Innovations has a $159/night room rate for workshop attendees. You will be given vouchers for breakfast when you check in.
7 2013 MVI Workshop Schedule, Registration Fees and Registration/Payment: Dates Registration on or before Fee $ Registration After Fee $ January January 3 2,195 January 4 2,695 May May 2 2,195 May 3 2,695 September September 5 2,195 September 6 2,695 Discounts: For multiple attendees from the same company, the registration fee after the first attendee is reduced by $500/person Payment: Send us an with the information below (the text at the bottom of the page). We will generate an invoice using PayPal and you can pay by the credit card of your choice. No-Risk Guarantee: Your satisfaction is 100% guaranteed money back or credit. If you are not satisfied with the quality and content of the Workshop, let us know in writing. Cancellation Policy: Cancellations made within 15 days prior to the Workshop are subject to a $350 administration fee, or the full fee can be credited towards a future purchase. No refunds or credits will be made within the two week window prior to the Workshop. No shows are liable for the full fee. To register, complete the following form: and fax to or send a pdf to sales@valueinnovations.net Name Company Phone No: Title Workshop Date: January 24-25; May 23-24, September (Circle One) Registration Fee: $ Company PO Number.
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