an Internet plumber? So you think you want to be Everything but your code (We didn t think so.) FOCUS ON YOUR BUSINESS, NOT YOUR TECHNICAL OPERATIONS

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1 So you think you want to be an Internet plumber? (We didn t think so.) Everything but your code Managing your web hosting infrastructure is no small task. You ve got to do a little bit of everything implementing, managing, troubleshooting, repairing, updating. And sometimes if you do one little thing wrong, the whole thing goes down. At Peak Hosting, we call this being an Internet plumber, and it s about as pleasant as it sounds. You get stuck doing all of the unpleasant stuff, and you re probably going to run into messy problems. FOCUS ON YOUR BUSINESS, NOT YOUR TECHNICAL OPERATIONS

2 There s a lot to consider. And a lot that can go wrong. Most companies run into three major roadblocks when it comes to hosting. STAFFING There s a reason you call a plumber when you re having problems, right? You have better things to do. So does your IT staff. But too often, they find themselves spending hours managing hosting needs instead of focusing on more important, business-critical operations. Plus, by our calculations, running an operations department takes about 17 specialized skills. Your people are smart, but you can t possibly hire a specialist for each needed skill. ECONOMICS You may think it s cheaper to handle everything in-house, but once you put the numbers on paper, you d probably be surprised by what you see. Once you add up the costs of software, hardware, staff salary, time, and spent resources, you ll quickly see that doing things yourself is not always the most cost-efficient answer. SCALING A lot of businesses tend to focus on the right now versus building for the future. This is often dependent on available staff and resources, which are always in high-demand for other projects. And, they may not have the requisite experience building out your hosting needs for long-term growth.

3 Meet the concept of managed hosting. (And get your head out of the clouds.) There s a solution to your hosting problems, and we re going to let you in on a little secret it s not the cloud. Sure, the cloud looks appealing. Easy setup! It s all done somewhere else, by someone else, and it s cheap! It s also completely devoid of real-world expertise; in this scenario, you re still the plumber, only you don t have access to the pipes. That s why you ll love Peak Hosting s managed hosting services. PEAK NETWORK DIAMETER One-Hop Architecture SM 1 VS. TYPICAL NETWORK DIAMETER 7 to 8 Devices WHY THE CLOUD ISN T THE ANSWER It seems like everything is moving to the cloud. But the amorphous cloud is not the solution to everything. In fact, the cloud can be quite limiting, especially when it comes to hosting solutions. Performance: Maybe you need a little bandwidth. Maybe you need a lot. Regardless, with a cloud service, you re going to be sharing resources with A LOT of other companies whose needs are also fluctuating constantly, resulting in performance inconsistencies. Transparency: While cloud hosting companies may give you access to data like CPU, RAM and disk utilization, you re not going to get a whole lot of insight into your network. So when you have a problem, it could be a hardware issue, oversubscription, or a bug in your code. It s hard to fix what you can t see. Lack of Options: By necessity, cloud hosting services offer you limited options as far as configurability. You ll have some flexibility and customization ability, but if you don t fit into one of their prescribed buckets, you ll have a hard time scaling with them. AND WHY MANAGED HOSTING IS You re probably familiar with the new buzzword of something -as-a-service. There s Platform-as-a-Service, Infrastructure-as-a-service, and so on. But the one thing missing in these so-called services is the expert element. So we pioneered a new term, one that actually mixes platform, infrastructure and consulting: Operations-as-a-Service SM. You don t just get hosting. You don t just get advice. You get it all administration, operating systems, hardware, software, and security systems from one provider that works to make your business more efficient. Have a question or unique setup need? Talk to actual people who can create a specific solution that works just for you. That s managed hosting, our Operation-as-a-Service STAFF-TO-CUSTOMER RATIO INDUSTRY 3 Staff per 500 Customers * In the industry, you are not one IN a million you are one OF a million. * PEAK HOSTING 3 Staff per 1 Customer

4 Everything but your code. Peak Hosting s got you covered. Peak Hosting employees average years of experience 15 Peak Hosting started out as just a consulting company offering managed hosting solutions, helping businesses understand and tackle the technical side of their operations. Over time, we evolved into a true Operations-as-a-Service provider, melding our technical expertise and our skills to completely identify, architect, build out, and maintain hosting networks. All the technical stuff. In other words, everything but your code. Your Logo Yes, we trademarked that. Why? Because it s pretty important to us. It demonstrates our commitment to understanding your business s IT needs and creating the absolute best managed hosting solution we can for you. Unlike other managed hosting providers out there, we relieve you of the effort and resources needed to fully maintain your operations. You can hire the experts at Peak Hosting to take care of the 17 skills needed to run a technical operations department [OR] You can deal with the pain of finding, hiring and managing your own staff CLOUD COSTS CHART Roles Web Application Streaming Media Data Analysis The industry average is years of experience 2 Architecht 1 $180K 1 $180K Network Engineer 2 $180K 1 $180K System Engineer 1 $165K 1 $165K 1 $165K Security Engineer 1 $120K 2 $120K 2 $120K System Administrator 2 $120K 2 $120K 2 $120K Database Administrator 2 $165K Datacenter Technician 2 $50K 2 $50K 2 $50K Annual Cost of Staffing $625K $1.285M $1.435M

5 2N architecture for AlwaysUp reliability. Redundancy can be a good thing. PEAK HOSTING AlwaysUp Network Downtime is a word no one wants to hear. Downtime costs money and resources (and possibly customers) while you redeploy code, configure applications, add data to failed systems, and replace now-useless hardware. Peak Hosting doesn t believe in downtime. That s why we specifically designed our AlwaysUp Architecture with layers of redundancy, which ensures every moving part within the environment can be maintained without taking services offline. This way, we can offer the most robust systems currently available. Cisco ASR Border Cisco Core Cisco Core Cisco ASR Border For us, redundancy is a failsafe we automatically build into your hosting solution. We take a 2N approach to both data center architecture and infrastructure, so there s no need for urgent fixes in the event of an emergency. And of course, no downtime. OUR DATA CENTERS Total: 7 US, 1 Europe Juniper SRX Firewall Juniper SRX Firewall F5 Load Balancer Cisco Nexus Distribution F5 Load Balancer Cisco Nexus Distribution Milpitas 1 San Jose 2 Ashburn 2 Private Front-End Switch 1 or 1 or Private Front-End Switch 1 or Amsterdam 1 Server #1 1 or 1 or 1 or Server #2 Dallas 2 Private Back-End/iSCSI Switch Private Back-End/iSCSI Switch

6 WHY TRUST US? We re about optimizing versus increasing, making systems work better and more efficiently without simply throwing more resources at the problem We re real people with real experience and great ideas, because we ve done this before (lots of times before) THEY DID. PeakHosting.com (888) (PEAK) We combine infrastructure with expertise to create comprehensive solutions tailored to your business We help you scale because we don t package things in a one size fits most service Bottom line, we re the managed hosting subject matter experts, so you don t have to be. Or to put it plainly, we re the Internet plumbers you don t want to be!