Capitalizing on Disruption with IBM Commerce

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1 Deepak Advani, General Manager Capitalizing on Disruption with IBM Commerce

2 2

3 MARKET GROWING AT 12% 3 IBM source data is based on analysis done by the IBM Market Intelligence Department. IBM Market Intelligence data is provided for illustrative purposes and is not intended to be a guarantee of future growth rates or market opportunity.

4 More relevant experience Longer brand engagement % increase in revenue per visit

5 Seamless engagement infused in customer journey DIFFERENTIATED BY: ANALYTICS EXPERTISE INTEGRATION 5

6 New buyers driving new demand 6

7 $65 billion of sales in the Internet Retailer Top 500 powered by WebSphere Commerce Nearly 15X ROI For every dollar spent on IBM Commerce 5.5 million Transactions exchanged through B2B cloud daily $100 billion of commerce transactions analyzed Holiday Benchmark Reports 11% savings Companies report an average with IBM Procurement solutions 350,000 + global trading entities connected 7 Sources: Internet Retailer Top 500, IBM and Nucleus Research Provided for illustrative purposes and is not intended to be a guarantee of future growth rates or market opportunity.

8 IBM Recognized as a Leader Gartner recognizes IBM as a leader in: Forrester recognizes IBM as a leader in: Magic Quadrant for Digital Commerce [1] Magic Quadrant for Integrated Marketing Management [2] Magic Quadrant for Multi-channel Campaign Management [3] Magic Quadrant for Global Digital Marketing Agencies [4] Magic Quadrant for Integration Brokerage [5] The Forrester Wave : B2C Commerce Suites, Q The Forrester Wave : B2B Commerce Suites, Q The Forrester Wave : SVM Tool Set, Q The Forrester Wave : Customer Analytics Solutions, Q4, Gartner, Magic Quadrant for Digital Commerce, Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, David Kohler, September 29, 2014; Gartner, Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 27, 2014; Gartner, Magic Quadrant for Multichannel Campaign Management, Adam Sarner, Jennifer Beck, Julie Hopkins, May 21,2014; Gartner, Magic Quadrant for Global Digital Marketing Agencies, Richard Fouts, Adam Sarner, Andrew Frank, Martin Kihn, December 5, 2013; Gartner, Magic Quadrant for Integration Brokerage, Benoit Lheureux, Paolo Malinverno, Valentin Sribar, April 7, 2014 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

9 Commitment to our Business Partners FLEXIBLE BUSINESS PARTNERING MODELS 9

10 Commitment to our Business Partners GROWTH CUSTOMER JOURNEY 10

11 Commitment to our Business Partners VISION TO VALUE INITIATIVES 11

12 Business Partner Point of View VIDEO 12

13 For every $1 spent were generated. $14 Nearly 15X ROI 13 Data Source: Provided for illustrative purposes and is not intended to be a guarantee of future business results.

14 IBM PWLC Wow Your Customers Building your Business with IBM SaaS Tues 4:00pm, Brera 6 Wed 5:00pm, Brera 6 THINK ACADEMY Enable Explain Equip Available Now! IBM COMMERCE SUMMIT IBM Amplify IBM Empower May 11-13, San Diego 14

15 Copyright International Business Machines Corporation 2015 All Rights Reserved Published in the United States of America (02/01/2015) International Business Machines Corporation 1 New Orchard Road Armonk, NY USA The following are trademarks of International Business Machines Corporation in the United States, or other countries, or both. IBM, the IBM logo, ibm.com, PartnerWorld, are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at ibm.com/legal/copytrade.shtml. Other product, company or service names may be trademarks or service marks of others. All information contained in this document is subject to change without notice. This document could include technical inaccuracies or typographical errors. References herein to IBM products and services do not imply that IBM intends to make them available in all countries. The information contained in this document does not affect or change IBM product specifications or warranties. All information contained in this document was obtained in specific environments, and is presented as an illustration. The actual results obtained by any party implementing such products or services will depend on a large number of factors specific to such party s operating environment and may vary significantly. IBM makes no representation that these results can be expected or obtained in any implementation of any such products or services. IBM PROVIDES THIS DOCUMENT AS IS WITHOUT WARRANTY OR CONDITION OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. The products described in this document are NOT intended for use in implantation, life support, space, nuclear, or military applications where malfunction may result in injury or death to persons. In no event will IBM be liable for damages arising directly or indirectly from any use of the information contained in this document. Any material included in this document with regard to third parties is based on information obtained from such parties. No effort has been made to independently verify the accuracy of the information. This document does not constitute an expressed or implied recommendation or endorsement by IBM of any third-party product or service. Nothing in this document shall operate as an express or implied license or indemnity under the intellectual property rights of IBM or third parties. 15

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