PDF: The New Workflow Standard?
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1 Stephan Jaeggi, PrePress-Consulting PDF: The New Workflow Standard? Role of PDF PDF can not solve all problems PDF Experts Roundtable White paper "PDF for Prepress" An updated version of this presentation can be found on the Internet: 1
2 Seybold Conference NY 1998 PDF: The New Workflow Standard? The answer is YES! PDF will change the way we work PDF has two roles: Exchanging pages between different partner in the production process. > «Digital Film» Automatisation of output workflows > Computer-Integrated-Manufacturing 2
3 PDF: The New Workflow Standard? «Digital Film» > Unified format Creator Printer 3
4 PDF: The New Workflow Standard? PDF + Jobtickets = CIM (+ JT) + JT (+ JT) + JT + JT Imposition Trapping Imagesetter Settings for: Ink zones Cutting Folding (+ JT) Creator + JT Printer 4
5 PDF: The New Workflow Standard? PDF can not solve all problems Problem Missing images, graphics Missing fonts Page independance Wrong pages sizes File sizes Wrong color Color Management Resolution to low Resolution to high Complex PostScript Typos Unprintable elements (e.g. hairlines) Font modifications (e.g. outline) Result solved solved solved sometimes optimized sometimes promised too late (almost) solved (mostly) solved sometimes not solved not solved 5
6 PDF: The New Workflow Standard? PDF Experts Roundtable Group of print publishing specialists invited by Olaf Drümmer to discuss PDF-Workflow issues What is working? What is missing? Result of the discussion: White paper "PDF for Prepress" (7 pages) Contains requests to Adobe, application vendors (Quark), PlugIn developers (Download: 6
7 White paper "PDF for Prepress" Biggest issue: RELIABILITY The creator of the document has to generate PDF PDF is serving many purposes: CD-ROM Web Printing (Highend-PDF) Distiller has a lot of parameters (23) Default setting is completely wrong for Highend-PDF Goal: The generation of PDF has to become foolproof! 7
8 White paper "PDF for Prepress" Distiller Distiller settings Ability to save and load Distiller settings => Distribution to customers Ability to choose the setting already in the Printer driver Runtime Distiller Only capable to work with pre-configured Distiller settings No access to job options Bulk license for printers, service bureaus => Distribution to their customers 8
9 White paper "PDF for Prepress" Downsampling Source Setting Result 400 dpi 72 dpi 72 dpi 400 dpi 150 dpi 150 dpi 400 dpi 250 dpi 400 dpi Distiller has a built-in threshold value of 200% before downsampling is activated. Goal: User-definable threshold value 9
10 White paper "PDF for Prepress" Fonts Option to convert TrueType to Type-1 Fonts in Distiller Option to really embed ALL fonts (also Times, Helvetica, Courier, Symbol, Zapf Dingbats) Enforce use of embedded fonts in the RIP (without subsetting the fonts) 10
11 White paper "PDF for Prepress" Output Option to output printer marks registration marks crop marks color bars (user definable) Separation for PS Level-1 RIPs and applications Preview separations in Exchange 11
12 White paper "PDF for Prepress" Spot color Prologue/epilogue are dangerous => idiom recognition for PS Level-1 color in Distiller Spot color conversion to process color Spot color mapping (several spot colors to one spot colors) 12
13 White paper "PDF for Prepress" Color Management Default ICC input profiles in Distiller color space: RGB, CMYK data types: continuous tone images, text/vector graphics ICC output profiles output device proofing device Anouncement of John Warnock: ICC-based CMS for all major Adobe applications (including Acrobat) 13
14 White paper "PDF for Prepress" Flattening of PDF Elimination of non visible elements out of the crop box covered by other elements Cropping of clipped images 14
15 PDF: The New Workflow Standard? Conclusion There are still some (smaller) limitations. I am convinced that these issues will be solved! Reliability is the number 1 issue Creation of PDF > ease of use Output of PDF > control PDF is a unique chance to get a universal exchange format for pages an open standard for output workflow This will change publishing like PostScript did in the 80's. We have to rethink our workflows! 15
16 PDF: The New Workflow Standard? There is no chance without a risk 16
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