Feeding and Caring of Google, WordPress Style

Transcription

1 Feeding and Caring of Google, WordPress Style Rod Holmes

2 Components of Google s Ranking Algorithm* *

3 We Can Improve Two Areas On-site On-page

4 On-Site Improvements

5 On-Site Improvements Canonical Homepage

6 On-Site Improvements Canonical Homepage 404 Page

7 On-Site Improvements Canonical Homepage 404 Page Robots.txt

8 On-Site Improvements Canonical Homepage 404 Page Robots.txt XML Sitemap

9 On-Site Improvements Canonical Homepage 404 Page Robots.txt XML Sitemap Privacy Policy

10 On-Site Improvements Canonical Homepage 404 Page Robots.txt XML Sitemap Privacy Policy Page Speed

11 On-Site Improvements Canonical Homepage

12 On-Site Improvements Canonical Homepage or ChicagoStyleSEO.com

13 On-Site Improvements Canonical Homepage.htaccess file in the root

14 On-Site Improvements Canonical Homepage.htaccess file in the root Options +FollowSymLinks RewriteEngine on RewriteCond %{HTTP_HOST} ^example.com [NC] RewriteRule ^(.*)$ [L,R=301]

15 On-Site Improvements 404 Pages

16 On-Site Improvements 404 Pages Hosting s System Create a Page in WordPress Full Navigation Search Bar Sorry or Humor

17 On-Site Improvements Robots.txt

18 On-Site Improvements Robots.txt

19 On-Site Improvements Robots.txt User-agent: * Disallow:

20 On-Site Improvements sitemap.xml <? xml?>

21 On-Site Improvements sitemap.xml <? xml?> Google XML Sitemaps Plugin

22 On-Site Improvements Privacy Policy In the footer Find one you like and adjust it

23 On-Site Improvements Privacy Policy In the footer Find one you like and adjust it

24 On-Site Improvements Privacy Policy In the footer Find one you like and adjust it

25 On-Site Improvements Page Speed

26 On-Site Improvements Page Speed Step 1: Test

27 On-Site Improvements Page Speed Step 1: Test Firefox Firebug Yslow Google PageSpeed Chrome Inspect Element

28 On-Site Improvements Page Speed Step 2: Fix with Plugins

29 On-Site Improvements Page Speed Step 2: Fix with Plugins W3 Super Cache

30 On-Site Improvements Page Speed Step 2: Fix with Plugins W3 Super Cache W3 Total Cache

31 On-Page Improvements

32 Optimized URLs

33 Optimized URLs Unique, Optimized Page Titles

34 Optimized URLs Unique, Optimized Page Titles Optimized Alt Tags

35 Optimized URLs Unique, Optimized Page Titles Optimized Alt Tags H1 Tags

36 Optimized URLs Unique, Optimized Page Titles Optimized Alt Tags H1 Tags Blog Linking

37 Optimized URLs Unique, Optimized Page Titles Optimized Alt Tags H1 Tags Blog Linking Broken Links

38 Optimized URLs

39 Optimized URLs

40 Optimized URLs

41 Optimized URLs

42 Optimized URLs

43 Optimized URLs

44 Optimized URLs

45 Optimized URLs The Slug Is Your Friend

46 Optimized URLs The Slug Is Your Friend

47 Optimized URLs The Slug Is Your Friend

48 Unique, Optimized Page Titles <title>page Title Brand</title>

49 Unique, Optimized Page Titles <title>page Title Brand</title> <title>about Us Chicago Style SEO</title>

50 Unique, Optimized Page Titles

51 Unique, Optimized Page Titles

52 Unique, Optimized Page Titles All in One SEO Pack WordPress SEO by Yoast HeadSpace2

53 Unique, Optimized Page Titles

54 Optimized Alt Tags

55 Optimized Alt Tags

56 Optimized Alt Tags

57 H1 Tags Handled by Your Template

58 H1 Tags Handled by Your Template <h1> </h1>

59 Blog Linking Each Blog Post Should Have...

60 Blog Linking Each Blog Post Should Have... 3 Internal Links

61 Blog Linking Each Blog Post Should Have... 3 Internal Links 3 External Links to BLOGS

62 Blog Linking Zemanta Can Help

63 Blog Linking Zemanta Can Help

64 Broken Links

65 Broken Links

66 Broken Links Xenu s Link Sleuth

67 Broken Links Xenu s Link Sleuth

68 Broken Links Xenu s Link Sleuth PeacockMedia s Integrity

69 We Can Improve Two Areas On-site On-page

70 Feeding and Caring of Google, WordPress Style Rod Holmes