FINANCING HOME ENERGY EFFICIENCY UPGRADES

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1 FINANCING HOME ENERGY EFFICIENCY UPGRADES Program Management Option or Customer Imperative? Colorado Utility Efficiency Exchange October 15 17, 2008

2 EGIA Brings All Facets Of The Home Improvement Market Together Towards One Common Goal RESOURCE EFFICIENCY! The Electric & Gas Industries Association is a 76 year old non-profit organization with a mission to advance energy efficiency and renewable energy solutions through a nationwide network of manufacturers, distributors, utility & state energy efficiency program sponsors and thousands of home improvement contractors Energy Efficiency Program Administration Rebate & Financing Program Administration * Retailer/ Contractor Training * Strategic Planning Industry Advocacy * 3 rd Party Validation Manufacturer / Distributor National Program Development Joint Marketing * Dealer/ Contractor Sales Training Industry Advocacy Industry Advocacy * Sales & Marketing Support Market Development Contractor Direct Programs Buying Group Financing * Marketing Support Sales Training * Approved Contractor Marketing Program

3 SAMPLE OF EGIA S UTILITY, STATE AND COMMUNITY SPONSORED FINANCING PROGRAMS Southern California Edison AC Quality Southern California Edison Home Performance With Energy Star San Diego Gas & Electric Premium Efficiency Cooling Arizona Home Performance with Energy Star Anaheim Public Utilities Imperial Irrigation District Arizona Public Services Home Performance With Efficient HVAC & Windows Solar Financing Energy Star Maryland Home Performance with Energy Star Wyoming Home Performance with Energy Star Maine Home Performance with Energy Star Texas Energy (TXU) Authorized Dealer Network City of Santa Monica Community Wide Solar & Home Efficiency Project

4 MANUFACTURE / DISTRIBUTOR SPONSORED ENERGY EFFICIENCY & SOLAR FINANCING PROGRAMS

5 GENERAL DOWNTURN IN HOME IMPROVEMENT MARKET TO CHALLENGE SPONSORED EFFICIENCY PROGRAMS Homeowners Are Asking, Can I Afford To Do This Now? Source: Home Improvement Research Institute (Feb. 2008)

6 HOMEOWNERS & LENDERS ARE BUCKLING UNDER THE STRESS OF THE CURRENT MORTGAGE AND CREDIT CRISIS Household Debt in Delinquency or Default Billions $$$ Default days days days 30 days

7 HOME MORTGAGE & FINANCIAL SERVICES MELTDOWN HAS SHAKEN CONSUMER CONFIDENCE AND REDUCED THE AVAILBILITY OF AFFORDABLE FINANCING Home Equity Financing Is No Longer An Option For Millions of Homeowners underwater On Their Home Mortgage

8 AVAILABILITY OF AFFORDABLE FINANCING IS THE KEY TO UNLOCKING THE VAST POTENTIAL FOR ENERGY EFFICIENT HOME IMPROVEMENT The Average American Has $5,000 In The Bank. So It s Not Surprising That The Biggest Hurdle Consumers Face When Embarking On Home Energy Efficiency or Renewable Energy Projects Is Usually Money!

9 COMPREHENSIVE RESIDENTIAL & BUSINESS FINANCING Home & Business Energy Efficiency Upgrades and Solar Installations Residential Unsecured Financing Finance From $1,000 to $25, % Project Financing No Equity Required Instant In-Home Approval $10,000 - $2,000,000+ Single Family 1 to 4 Units 1 st and 2 nd Mortgages HELOC S Residential Secured Financing Commercial Leasing No Financials Required Up To $75,000 Finance Equipment, Installation & Extended Service Agreements Online Quick Quote Tool

10 RESULTS FROM AN INDEPENDENT FINANCING INDUSTRY SURVEY 65% Of Homeowners That Demand To Use Their Own Financing Never Close The Deal. However, Only 10% Of Homeowners Cancel Projects From Contractors That Offer and Secure Financing. More Than Half Of The Homeowners Who Completed Home Upgrade Projects Costing $5,000 and Up, Borrowed Money To Pay For The Work. Giving Homeowners Access To Low Cost Financing Makes Energy Efficient Home Improvement Affordable and Gives Contractors A Powerful Tool To Close More Deals

11 RESIDENTIAL UNSECURED FINANCING COMPREHENSIVE ENERGY EFFICIENCY LOAN PROGRAM IDEAL FOR HOME ENERGY EFFICIENCY UPGRADES, HOME PERFORMANCE with ENERGY STAR, SOLAR THERMAL and MID-SIZED SOLAR PV PROJECTS 100% Project Financing / Non-Lien, No Equity Required Instant In-Home Approvals/ Quick and Easy Paperwork Line Of Credit Enables Staged Installation Of Efficiency Measures 7.99% & 9.99% APR Fixed For Life Interest Rates Special Lower Payment Factors To Keep Payments Low 1.25%, 1.50% & 2.00% Payment Factors Available 6/12 Month No Payment /No Interest Options High Approval Rates

12 GEOSmart APPROVED MEASURES (Partial List) GEOSMART FINANCING COVERS VIRTUALLY ALL HOME EFFICIENCY MEASURES, INCLUDING BUT NOT LIMITED TO: Whole House Home Performance HVAC Insulation GeoExchange Systems Windows & Siding Water Heaters Solar Photovoltaic Solar Thermal (domestic hot water & pool heating) Window Treatments (tinting, shading, shudders, awnings) Energy Efficient Remodeling Wind Turbines Indoor Air Quality Installed Generators

13 GREEN BRANDED MARKETING & ADVERTISING MATERIALS Branded Program Collateral Extensive Sales Training How to Sell Financing Program Sales Pitch Book Development Webinars & Ongoing Sales Training

14 GEOSmart CONTRACTOR SUPPORT & RESOURCE CENTER Online Sales Tools, Training Materials and Quick Reference Guides

15 SOUTHERN CALIFORNIA EDISON A/C QUALITY PROGRAM No Cost Utility Program Promoting Availability Of Standard Financing Utility Promotes Availability Of GEOSmart Financing Delivered Through EGIA Approved Contractors Delivering Unsecured Residential Financing and Commercial Leasing Offering Standard Rate Financing Only, Delivered At No Cost To The Utility Online Referral Program Currently Generating Over 150 Qualified Leads Monthly

16 ARIZONA PUBLIC SERVICES RENEWABLES FINANCING Interest Rate Buy-Down and Customer Referral Program Interest Rate Buy-Down To 7.99% APR for Residential Renewable Systems Established Online Customer Referral Program Generated Nearly 1000 Customer Referrals In The First Two Weeks Of Program Implementation

17 CALIFORNIA GOING GREEN - STATEWIDE FINANCING Contractor Direct Financing and Customer Referral Program EGIA Initiated Program Makes Efficient Home Improvement Affordable Participating Contractors Agreed To Buy-Down Rate To 9.99% APR At Their Cost 300 Contractors Participating, Statewide Online Referral Program Matching EGIA Approved Contractors With Motivated Consumers Hundreds of Qualified Leads Distributed Monthly Launched A Similar Program Throughout Wyoming In Early October Sponsored By The Wyoming Energy Council and Wyoming Home Performance Alliance

18 APPROVED CONTRACTOR PROGRAM Taking The Hassle & Uncertainty Out Of Finding Quality Contractors That Homeowners Can Trust!

19 AUTOMATED CONTRACTOR REFERRAL PROGRAM Linking Interested Consumers With Quality Contractors Instant Access To Qualified Contractors Easy To Use Online Process

20 ANAHEIM HOME PERFORMANCE with ENERGY STAR Interest Rate Buy-Down and Home Energy Makeover Promotion Anaheim Public Utilities Buying Down Interest Rate to 9.99% APR On Qualifying Home Performance Installations Evaluating Tiered Rate Financing To Incent More Comprehensive Installations EGIA Administering Home Makeover Contest To Educate Homeowners and Media On The Benefits Of HPwES

21 BUSINESS FINANCING FOR ENERGY EFFICIENCY UPGRADES, SOLAR PV and GEOEXCHANGE SYSTEMS Commercial Leasing Non-Brand Specific Non-Profit and Municipal Leasing Available Amounts From $10,000 to $2,000,000 or More Leasing Terms Up To 15 Years Finance Equipment, Installation, Tax & Extended Service Agreements Easy To Use Program With Quick Quote Available 24/7 Contractors/ Customers Can Apply Online With Same Day Response

22 BUSINESS FINANCING FOR ENERGY EFFICIENCY UPGRADES, SOLAR PV and GEOEXCHANGE SYSTEMS Online Application Processing Instant Payment Quote

23 CONTACT INFORMATION Bruce Matulich Executive Director (916) Office (408) Cell