Enrollment Management Strategic Plan ( )
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- Imogen Hodges
- 8 years ago
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1 GOAL #5 MARKETING AND COMMUNICATION: Continue to market LAMC through college driven activities Enhance college website: Establish committee to work on improving college website a. Establish website committee by May 11 b. Standardize website to make it more appealing and easier to navigate through. and Website Committee. Improve website by Summer Review and enhance site navigation a. Review web site on a semester basis. b. Standardize faculty web pages and review for inconsistencies. Standardize the faculty webpages by Fall 11 Improve the readability of web page. Review links, contrast, columns, text, etc. Update links, text, etc., by Fall Revise home page for college programs and services (Ongoing) a. Update web pages for programs and services. b. Include Construction Update/Access Map. c. List partners/sponsors (i.e. corporate and transfer partners.) d. Separate News & Events. (i.e. In the News and Events.) e. Drop down links on home page should include information about campus, parking, directions to the campus, and general map. and Update home page by Fall Enhance web portal to provide guidance and access to resources and enable students to view financial aid status, transcripts, check enrollment status, etc. Improve access to web portal with student focus. Portal should be accessible from home page. Enhance web portal by Fall
2 MARKETING Enhance college website (continued): Establish guidelines / policy for club websites a. Provide guidance to club officers. b. Present guidelines to Information Technology Committee for approval. Students Services, ASO Club, Information Technology Policy developed by August Create web pages for high school/guidance counselors, high school students and parents of potential students. Enhance web pages by providing helpful information for these groups. Update web pages by Fall Review web page information on all campus services and programs. Use internet/social networks to market to students. Use college brand to develop awareness of MC as its choice of place to study (and work). Market the quality of MC faculty and/or department. Increase international student enrollment. Standardize format of all marketing, outreach and recruitment brochures, and publications. Standardize information on student services web pages. Create page on Facebook, MySpace, U-Tube, LinkedIn, Twitter, etc Develop a college brand who we are, what we offer, how we re different, and what we produce. Individual faculty (or department) excellence showcased.. a. Develop outreach and recruitment strategies to increase international student enrollment. b. Improve international student website Standardize format for college marketing creating a specific brand/image., Audio Visual and President s Office and Academic Affairs and, Outreach & Recruitment, and, Academic Affairs, Administrative Services, and Student Services Update web pages by Fall Create pages by Fall Develop college brand by Spring 10. Showcase faculty beginning Fall Increase international student enrollment by Fall 12. Standardize format of marketing materials by Spring
3 COMMUNICATION Increase community participation in college activities to enhance the community in community college. Raise awareness about LAMC Foundation. Improve communication and follow-up with students, high schools, community, making contacts by letter, , phone: Send college materials when students ask for information Plan to enhance the marketing of existing events and plan for at least one new special interest event for community. a. Hold summer concerts b. Hold a 35 th Anniversary College Celebration c. Continue with farmers market d. Hold health fairs (Ongoing) () a. Cultivate relationships with potential donors and sponsors. b. List donors, sponsors, and partners. Develop college branded materials and use regularly. College branded materials to be sent to potential students. Staff Development, President s Office, and President Office and LAMC Foundation Outreach & Recruitment Enhance the marketing of events by Summer Increase awareness about the LAMC Foundation by Spring Develop enrollment / admission s packet by Summer Send acceptance letter to applicants () a. Develop acceptance letter. b. Send reminder to students of first day of semester. Develop acceptance letter by Summer 11 for Fall. Send letter to high school graduates encouraging enrollment In spring term, send letter to encourage high school students to enroll at Mission College. Send letter in Fall to all seniors. were enrolled but did not return Send letter to non-returners reminding them of enrollment dates and that the semester will begin shortly. Admissions and Records Send letter to students prior to registration period.
4 COMMUNICATION applied but did not enroll Send letter to non-enrollees reminding them of enrollment dates. /A&R Send letter to non-enrollees prior to enrollment. withdraw Send letter to those students who have withdrawn and follow-up with phone call., Outreach and Recruitment Send letter follow-up letter immediately. Develop LAMC account for continuing students Develop marketing strategies to reach community segments and increase diversity: Various Age Groups High School to 24 years years 45+ years Working adults Review and improve phone system, i.e. after hours messaging, phone directories, information in multi languages. Develop a constant contact to send to current students Develop web pages targeting these groups., Outreach and Recruitment a. Perform review of phone answering system once a term. b. Identify the areas that need improvement and provide training. Students to have a LAMC contact address by Fall 11. Develop web pages by Fall Perform review of phone system by end of the Spring 11 semester. Improve customer service throughout the college. Establish campus point of reference for greater community access to the college. a. Improve customer service in areas of Admissions & Records, Financial Aid, Counseling, faculty to student; online application, etc. b. Discuss the importance of customer/student service at flex day. a. College contact office to be announced to the community and added to college website. b. Develop an address for each department. Academic Affairs Customer service to improve by Summer Contact to be identified by Spring
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