Digital Experience Day. Panorama actual. Madrid, Junio Oded Lida Greiss Director de la región Latina, Eyeblaster
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1 Digital Experience Day Madrid, Junio 2009 Panorama actual Oded Lida Greiss Director de la región Latina, Eyeblaster
2 Media - hace 90 años Radio Print
3 Media - hace 60 años TV Radio Print
4 Media - hace 30 años Radio Print TV
5 Media - hace 10 años Digital: banners and text Radio Print Broadcast and Cable TV
6 Media hoy (2008) Internet Standard Display Rich Media Classifieds Search Outdoor Newspapers Magazines Broadcast and Cable TV Radio Cinema Source: Zenith Optimedia (Via AdAge.com)
7 Media mañana (2012+) Micro-sites Standard Display Classifieds Text Links Search Portable Media Ads Mobile PodCasting In-Game Ads Blogging Ad-funded apps Digital Outdoor Pre-Roll Interactive Video Outdoor IPTV 5 second spot Digital Product Placement Broadcast and Cable TV Rich Media InStream Video Advertising Social Networking Ad-funded OS Widgets Mash-Ups Newspapers User Generated Electronic Paper Magazines Cinema Radio
8
9
10 64k 600$ 8GB 16 X 125,000 más
11 20 MB X1388 más! 14.4 kbps
12
13
14 Estamos en medio de una revolución
15 Juntos
16 Who shot JR?
17 Los medios hoy son interactivos
18 inmediatos
19 fragmentados
20 simultaneos!
21 Saturados (Infoxicacion)
22 En 2010 La publicidad en TV tendrá Un tercio de la efectividad que tenia en 1990 Source: 2006 McKinsey & Co
23 hoy el consumidor tiene el CONTROL
24 Como es el Consumidor?
25
26 10,691, ,511
27 El Consumidor habla, comenta, responde
28
29 nikeid.nike.com miniusa.com
30 EB Blog Remote Outlook Access IP Phone Global CRM FTP server Product Planning NY Conference Call Sync Blackberry IT Israel Marketing UK EB Twitter Billing Portal ACM
31 Media mañana (2012+) Digital Outdoor Standard Display Classifieds Search Mobile Newspapers Outdoor Electronic Ink (e-ink) IPTV Magazines Cinema Broadcast and Cable TV Radio
32 Interfaz natural
33
34 Interfaz natural
35 Microsoft Surface
36 Wallpaper TV 205
37 2 meses 1 dia
38 NO CD ni DVD
39 QR Smartcodes Almost every Japanese phone ships with a built-in barcode reader that can decode both QR Codes & standard barcodes you find on retail items. quick response
40 El papel como medio Digital
41 Air Tagging
42 Realidad Aumentada
43 Metaversos
44 eyeblaster channel connect
45 Anuncios relevantes y personales insertados dinámicamente en cualquier contenido En cualquier dispositivo Y en cualquier lugar del mundo
46 Desde search a banners a video Pantalla Completa en el navegador en un juego, en WebTV o en Exterior, en el portátil o en mobile En esta realidad o en OTRA
47 GRACIAS!
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