A Business Case for Lync 2010 Unified Communications. Marcus Bluestein Chief Technology Officer Kraft & Kennedy

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1 A Business Case for Lync 2010 Unified Communications Marcus Bluestein Chief Technology Officer Kraft & Kennedy

2 Session Description Lync is certainly cool, but what can it do for a lawyer? Learn how Lync can improve productivity and reduce costs benefits that create a solid foundation for your business case to deploy Lync in legal. Attendees will also walk away understanding infrastructure requirements needed for a successful deployment. Hashtag #TECH2

3 Agenda What is Microsoft Lync 2010? What are the components to Lync? Kraft Kennedy case study How to sell your firm on Microsoft Lync? Additional thoughts

4 What is Lync 2010? Converged Communication Experience Available across PC, Web, Mobile Powered by a single extensible Platform

5 What is Lync 2010? Instant messaging and presence Audio, video and web conferencing Enterprise voice and telephony

6 IM and Presence Find and communicate with the right people (search, AD, contact cards, pictures) Connect with your social network (integrate with LinkedIn, Facebook and others) Manage your communications (multiple active communications, missed calls, history, voice/im/conferencing) Communicate with context (coathoring, backstage, sharepoint)

7 Conferencing Audio Video Web and Online Meetings

8 Enterprise Voice Parallel implementation Primary Voice Implementation Branch Survivability

9 Federation Open Open Enhanced Privacy Closed Domain specific federation User override

10 Lync components Client: Lync 2010 Server: Lync Server 2010 Standard (small firms) Lync Server 2010 Enterprise (larger firms, includes high availability) Cloud: Office 365

11 Lync components Client Access License: Standard Enterprise Plus External Connectors: Standard Enterprise Plus

12 Lync components Pricing (list) Lync 2010 client: $31 Lync Server 2010 Standard: $699 Lync Server 2010 Enterprise: $3343 CAL Standard: $31 CAL Enterprise: $107 CAL Plus: $107

13 Lync components Suites: ECAL $31 USD Suites: ECAL Conference Attendee Windows Live Messenger AV Federation Office Backstage Integration SharePoint Based Skill Search Additive Additive Enterprise CAL: Conferencing Suites: ECAL Web Conferencing Audio Conferencing Video Conferencing Desktop Sharing $107 USD NEW! Plus CAL: Enterprise Voice Suites: None Call Routing & User Call Managements Team Call and Delegation Response Groups` Click to Call on PBX Phone (RCC) $107 USD Conference Organizer Conference Recording Meeting Lobby Join From Experience Branch Office Survivability Call Admission Control Enhanced 911 Capability Visual Access to V-mail Call Park & PBX features Ad hoc Audio Conferencing

14 Lync components Other requirements Windows Server SQL Exchange Enterprise CAL if using Unified Messaging (voice mail)

15 Version Comparisons Feature New or OCS 2007 R2 Standard CAL Enterprise CAL Plus CAL Lync Server 2010 OCS 2007 R2 Lync Server 2010 OCS 2007 R2 Lync Server 2010 PC-to-PC and multi-party IM PC-to-PC and multi-party File Transfer PC-to-PC computer audio PC-to-PC computer video Rich Presence Persistent Group Chat Skill Search IM/P from Office applications New Standard CAL Feature N/A Standard CAL Feature PC-to-PC IM, audio, and video with users at federated organizations and Public IM Networks Conference Attendee Experience: Join an ad hoc or scheduled meeting; Send/receive audio/video; View shared application; View/Write whiteboard - all of this as an authenticated user New Conference Presenter Experience: Upload and advance PowerPoint slides; Initiate Recording; Share application; Manage Roster; Manage Meeting lobby; Use DTMF controls - all of this as an authenticated user New View application sharing session (Attendee experience) New

16 Version Comparisons Feature Initiate/Schedule ad-hoc multi-party (3+) audio conference (including dial-out to PSTN and/or PBX user) New or OCS 2007 R2 Standard CAL Enterprise CAL Plus CAL Lync Server 2010 OCS 2007 R2 Lync Server 2010 OCS 2007 R2 Lync Server 2010 Initiate ad-hoc multi-party video conference Initiate ad-hoc application Sharing (P2P or multiparty) Initiate ad-hoc white boarding (P2P or multiparty) New ENT or Plus CAL Feature N/A Schedule and host conferences on the audio conferencing bridge (CAA) Schedule Web conferences Automatically join meeting audio from PBX or other phone number New

17 Version Comparisons Feature New or OCS 2007 R2 Standard CAL Enterprise CAL Plus CAL Lync Server 2010 OCS 2007 R2 Lync Server 2010 OCS 2007 R2 Lync Server 2010 Ad-hoc multi-party (3+) audio conference (including dial-out to PSTN and/or PBX user) UC and PBX Call Control (click to call, answer, hold, resume, transfer, park, & retrieve) Visual access to voic (requires Exchange UM for voic ) Additional telephony features (call park and receive, report malicious call, inbound private line) New & New & New Routing Rules (includes team call, call forward, simul-ring) ENT or Plus CAL Feature N/A E911 capabilities New Delegation Response Group Agent and Agent Anonymity Office Communicator Lync Phone Edition based phone devices "better together" Dial out to PSTN Receive calls from PSTN

18 Reference Design Central Site Standard Edition Branch A tiny.contoso.com CA/DNS Edge Server Survivable Branch Appliance Exchange UM Server WAN HTTP reverse proxy All Server Roles This example 5,000 users, 3 servers 1667 users/server PSTN Gateway(s) PSTN Small Standard Edition central site Branch through Edge Small with Branches 250-5,000 Standard Edition central site Single branch, with SBA Small with Failover Two Standard Editions - Paired Standard Edition to support inexpensive failover Any

19 Reference Design Central Site Enterprise Edition Branch A contoso.com CA/DNS Edge Server Pool File Share retail.contoso.com Exchange UM Server Survivable Branch Appliance DNS Load Balancing DNS Load Balancing WAN Branch B HTTP reverse proxy Director Pool AV Conferencing Pool Front End Pool PSTN Gateway Monitoring Pool PSTN Gateway(s) PSTN Single DC Enterprise Edition, Single Data Center Branch through Edge DC with Branches 1,000 30,000 Enterprise Edition, Single Data Center Two branches, one SBA, one PSTN Interconnect

20 Infrastructure Requirements Requires 64-bit Windows and SQL Server At least a 1GB network backbone Multiple servers (can be virtual) depending on size and redundancy Load Balancers Communication lines

21 How to sell Lync to your Firm Presence Video Conferencing Online Meetings Voice

22 Kraft Kennedy case study Existing environment Cisco Call Manager and Unity Microsoft Office Communications Server (OCS) VPN and Cisco Communicator Third party conference call service LiveMeeting and WebEx for online meetings

23 Kraft Kennedy case study Frustrations Remote phone access was cumbersome Conference call costs were high Conference call features were lacking Desktop video conferencing wasn t fully functional Desktop sharing wasn t fully functional Online meetings costly

24 Kraft Kennedy case study Upgraded environment Cisco Call Manager and Unity Microsoft Lync 2010 IM and Presence Voice Conference calls Online meetings Desktop sharing Desktop video conferencing

25 Kraft Kennedy case study Conclusions Our conference call costs decreased 70% Our users are much more mobile and available Our Online meetings are the same platform The system is simpler to use Desktop video conferencing catching on User acceptance is very high Educate users on remote connectivity

26 Additional thoughts Programmability Dynamic lookups for client information like open projects, bills past due, etc. IM an Expert Lync 2013

27 Demo time! Demo

28 Thank You Marcus Bluestein Chief Technology Officer Kraft & Kennedy, Inc.

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