GRAPHIC DESIGN ONLINE Course Information

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1 GRAPHIC DESIGN ONLINE 2014 Course Information

2 WHY CHOOSE GRAPHIC DESIGN? If you feel you are creative, like working with people and enjoy a challenge then you have what it takes to be a graphic designer. Our courses are designed to bring out the designer in you. If you want a career in graphic design, or just want to create better ads, flyers and brochures for your business, undertaking one of our courses will give you all of the tools needed, and more, to achieve this. 1

3 2 WHY BECOME A GRAPHIC DESIGNER? Graphic Design is an in-demand career! Design is used in every industry and will continue to do so. Graphic design is not limited to any one media. It can be print, interactive web design, motion, animation, editorial, packaging and the list does not stop there. The possibilities are endless! Graphic design is not restricted to any one location. It is essential in every country and city around the world. The graphic design industry is enormous. There are hundreds of groups, organisations, websites, blogs, magazines and books devoted just to the field of graphic design. You will never feel isolated as a graphic designer. Graphic design is fun. There are not many other fields where you get to be creative every day, and get paid to do it! As a graphic designer, your workplace could be anywhere from a small studio, large scale ad agency, multinational corporation. You could even work at home as freelance designer!

4 WHAT EMPLOYERS ARE LOOKING FOR Here at we have liaised closely with industry to establish what real world skills are required from employers. Whether you work for yourself, an agency or large corporation, Goldfields Institute Graphic Design Online will prepare you for entry into employment in the design industry. Just a few of the topics covered in our courses are: Layout, illustration and photography design software Logo design Layout Design Illustration Photography Colour theory Resumes and Portfolios Design principles and theory 3

5 ABOUT OUR COURSES 4 Graphic Design Online is precisely that 100% Online. This gives you, the student, flexibility to study in your own time and workspace. Our courses are designed to create an interactive, vibrant student community. Students have the opportunity to communicate and exchange ideas with tutors, staff and fellow students in the forum and through our virtual classroom time. Regular Design for your Supper sessions are held throughout the year where industry representatives present to the students in the online classroom, giving students an opportunity to ask questions of experts in the Graphic Design field. A student gallery, Design of the Week competition and creative, visual interactive content are just some of the ways we ensure a rich learning experience... Our previous student s success stories speak for themselves! Here at Goldfields Institute Graphic Design Online we pride ourselves in helping you develop as an artistic, creative designer. Our fully qualified lecturers are here to mentor you and to guide and support you in developing your technical and creative skills. You will be offered constructive individual feedback on each of your activities and assessments.

6 WHAT ARE THE ADVANTAGES OF ENROLLING ON OUR COURSES? At Goldfields Institute Graphic Design Online you have access to hundreds of hours of video tutorials, regular online classroom sessions and continuous support via online forums and . Not only is the theory of graphic design covered, we also instruct you in the technical aspects, including the design software skills you will need to know to become a designer. Instruction in the use of design software is clear and easy to follow. You will begin to build a portfolio of your own work which you will be able to take in to industry with you. There are many fun, challenging activities and assignments contributing to your portfolio along the way. Goldfields Institute Graphic Design Online course is designed to arm you with an impressive portfolio of work. Each student has a university level tutor to grade and give feedback for each assignment. Goldfields Institute Graphic Design Online focuses on giving you relevant industry skills. These include brainstorming ideas and working to real design briefs, research, sketching, critiquing - right through to using the software to create your designs. Goldfields Institute Graphic Design Online keeps unnecessary costs to a minimum, keeping course fees low. 5

7 WHAT ABOUT ONLINE STUDY? Once you enrol with Goldfields Institute Graphic Design Online you will be able to start your first cluster in as little as 3 days! Your classroom will be a virtual learning environment, which is called Blackboard. You will be issued a unique username and password for entry into the course community in Blackboard. Once you have accessed Blackboard the rest is quite self explanatory, with links to all of the information you need to participate in the course. In Blackboard you will find video tutorials, a student forum, a student gallery, information on resources and goings on in the design community, and forum access to staff and students. 6

8 JOB OUTCOMES FROM OUR COURSES Graphic design is utilised in just about every industry. You can also work from just about anywhere; in the workplace, at home or as a freelancer. Some examples of job opportunities include: Ad agencies Magazines and newspapers Design firms and Studios Large corporations Fashion Government agencies Non-profit organisations And many more Web Designers Print Designers Copywriters and more After completing our course you will be prepared to seek design employment in almost any industry. Some of our recent graduates are working as: Branding Designers Freelance Designers Junior Designers In House Designers Web Designers 7

9 WHAT DO PAST STUDENTS THINK? Serena Shaddick After to coming back to Esperance and setting up my own video production company, I realised that many of my clients also needed expertise in graphic design. To maximise potential work opportunities, business profits and overall customer satisfaction I commenced a Graphic Design qualification at Goldfields Institute. The course was perfect for me as it allowed me the flexibility study whilst I continued working. As a person whom is not always confident with learning new software, what I liked most about the course was the extra support and the extended learning projects that were always readily available and encouraged. The skills I have acquired have been instrumental in the growth of my business. I can now offer a full media service for my clients, without having to outsource any graphic design components, which is what I did before. However, if I am extra busy on a particular project I do sometimes still outsource work, yet so far it has always been to other Goldfields Institute graduates! Nyree Bowden 8 Studying Cert III Graphic Design part-time online with Goldfields Institute has been an absolutely fantastic experience for me. Living in a remote location and having young children to care for at home, has meant that I needed an option which had flexible hours and was online. This course has fulfilled those needs and helped me achieve many of my creative, personal and career goals. My favorite assessment was layout and production where I created my own digital portfolio, which showcases all my work so far. This is a fantastic resource for me now and will be something I can update as I go along. Learning how to deal with the creative process from scratch has been probably the most rewarding skill set I have learnt from the course. I feel confident in taking on real clients now, and have already started some freelance work, just through word of mouth. Im really looking forward to the day when I can commit to full-time graphic design work, but until then I will start the Cert IV part-time and freelance from home. Take A Bite Out of Jamie Neal Susi Watson Homemade Goodness of esperance Take A Bite Out of Homemade Goodness of esperance I chose to study Cert III and Cert IV in Graphic Design because I had a strong passion for art and design, and I wanted to turn my passion into a career! When I first started I had no knowledge of the industry or even how to use the software, but my lecturer was brilliant and extremely supportive and within no time I felt very confident with my abilities. I found the course to be a great outlet for my creativity; it was a very rewarding learning environment and everyone was so lovely and helpful! I ve made great friends studying at Goldfields Institute and now I m studying a degree in Creative Advertising and Graphic Design at Curtin University and running my own design business, Deadly Nightshade Designs. To be honest, studying Cert III and Cert IV in graphic design was probably the best decision I ve ever made! I first began studying Graphic Art at Goldfields Institute six years ago. I came to it because I ve always had a creative flair but have never been willing to sacrifice job security for the uncertain income of an artist, and I thought that Graphic Art would be perfect for me. I was right! I learned enough skills in that first year that I was able to begin client-based work immediately. I ve been back to do another certificate level since then, and am working my way through yet another this year. The skills that I learn while studying at Goldfields Institute reflect my growing competence in the workplace almost step by step. The support and guidance I ve had from the lecturing staff have really assisted me to not only learn the skills I needed in order to make a career of this, but I ve also been encouraged to keep developing to a point of real professionalism.

10 WHAT DO I NEED TO COMMENCE THIS COURSE? All you need is a computer, and a (broadband) internet connection! The required software will run on either Macintosh or PC platform. WHAT ABOUT BUYING THE SOFTWARE? Graphic Design software can be expensive but as a Goldfields Institute Graphic Design Online student you qualify for the Adobe Edu Discount. Student discounts are generally 60% off normal retail price. Once enrolled you will be sent all information needed to subscribe to the Adobe Creative Cloud. As part of your course fee you will have access to the full Lynda.com training library. Learn the latest tools and techniques with access to 2221 online courses and counting! Get unbiased, clear, and comprehensive training in photography, graphic design, web and interactive design, business, and development from expert instructors, 24/7. 9

11 CUVSS00002 PREPARATORY SKILL SET FOR PROFESSIONAL GRAPHIC DESIGN PRACTICE 10 This course provides fundamental training on exploration of the creative process, generating design solutions, understanding the use and role of typography in graphic design and how to research and apply graphic design techniques when designing for 2D outputs such as publication.the course content is broken up into the following weekly sections. It is expected that you will get to the end of the content and activity by the end of each week. Week 1 & 2 Historical Influences on Contemporary Design In this area of study you will investigate and analyse the influence of historical, cultural and contemporary developments on graphic design. Week 3 & 4 Visual Communication - Principles & Elements of Design This area of study focuses on the experimentation, exploration and application of design elements and principles through discussion and practice Week 5 & 6 The Power of Typography This area of study will take you on a journey through typefaces and how to use them effectively. We will look into the history of type and the anatomy and emotion of typography. Week 7 & 8 The Creative Process This area of study is designed to help you understand the creative process of a graphic designer. Looking at the graphic design workflow and dealing with clients. Week 9 & 10 Design Production In this area of study you will gain the skills and knowledge to confidently produce designs that have been correctly set up for print or web.

12 CUVSS00002 PREPARATORY SKILL SET FOR PROFESSIONAL GRAPHIC DESIGN PRACTICE Week 11 & 12 Ethical Graphic Design. In this area of study we look at an overview of the ethical issues that can affect you as a graphic designer 1. Legalities 2. Integrity 3. Morality Week Once the cluster content and activity portfolio is completed you will be required to complete a simulated client brief. This brief will need to be completed within 4 weeks and will closely reflect current industry practices. The Skills You Will Gain Graphic designers need to develop their own individual style and creative flair. This will involve developing new skills and practicing them until you reach a level of competency. No one is able to do this for you you need to put in the time to develop your skills yourself! You will be required to devote a considerable amount of your own time to complete the units in this course. To be a good designer you need a variety of skills in a variety of areas including: Creative skills Communication skills Business skills Public speaking Report writing and documentation Time management skills The Pathway You Can Follow On Completion The units within this skill set provide credit towards the following qualification (and other qualifications that allow for selection of the same units): CUV40311 Certificate IV in Design. This skill set is for those preparing for a career in graphic design or for entry to CUV50311 Diploma of Graphic Design. Units in the skill set are broadly equivalent to the entry requirements in the Diploma of Graphic Design. 11

13 CERTIFICATE III COURSE OUTLINE Certificate III in Printing and Graphic Arts (Design Production) Cluster 1: Design 101 This cluster introduces you to your holistic units - those units that are assessed over the duration of the course. The cluster is assessed holistically throughout the year using both written questions and observation/demonstration. Cluster 2: Typography This cluster will introduce you to the concept of typography - the art and technique of arranging type, type design, and type modification. Typical assessment briefs include: Logo design, typographic layout and kinetic typography. Cluster 3: Digital Image This cluster will introduce you to digital imaging, photography and the world of Photoshop. Typical assessments include, image montages, photography and digital image manipulation Cluster 4: Prepress Prepress is a term used in the printing industry to describe the process a document must go through before it can be printed. Typical assessment will be a print based design such as a flyer, brochure, and newsletter. Cluster 5: Visual Design This cluster will introduce you to Colour Essentials working particularly with the psychology of colour; you will also look more closely at the, elements of design and begin to create professional design with grids. Typical assessments include CD design, packaging and book cover. Cluster 6: Layout and Production This cluster includes further information on layout and production, paying particular attention to non paper based design. You will also learn how to make an interactive PDF to be seen on screen. Typical assessment includes an interactive PDF personal portfolio.

14 CERTIFICATE IV COURSE OUTLINE Certificate IV in Printing and and Graphic Arts (Multimedia) Cluster 1: Holistic The cluster is assessed holistically throughout the year using both written questions and observation/demonstration. Cluster 2: Complex Pre Press You will continue to build on your pre press skills and knowledge in the cluster, learning some more advanced tools and techniques within this area. Typical assessment briefs include: Branding, advertising, paper based client briefs. Cluster 3: Web Design This cluster will introduce you to Web Design, learning web design techniques, accessibility tools, usability, and basic coding. Typical assessments include, Web Design. Cluster 4: Multimedia This cluster will introduce you to the world of multimedia, learning multimedia design, 2D animation, usability, managing projects and basic scripting. Typical assessments include, animation and multimedia. 13

15 DIPLOMA COURSE OUTLINE The qualification CUV50311 Diploma of Graphic Design is designed for those working in, or wishing to work in the role of graphic designers. It is intended for those who already hold the ICP30112 Certificate III in Printing & Graphic Arts (Graphic Design Production) or the CUVSS00002 Preparatory Skill Set for Professional Graphic Design Practicen graphic arts or another similar qualification, or for those who are already working in the industry and have gained significant knowledge in Graphic Design. This course will focus on technical, creative and conceptual skills to create designs that meet client requirements and solve a range of visual communication challenges. CUV50311 Diploma of Graphic Design You will graduate from the course with a sound understanding of design theory and practice and will be able to analyse and synthesise information from a range of sources to generate design solutions. Graphic designers work in many different commercial and community contexts across both print and digital media. The course will prepare you to work in the graphic design industry and your work may include or have links to areas such advertising and promotion, art direction, branding, corporate identity, instructional design, packaging, signage and web design. 14

16 DIPLOMA COURSE OUTLINE CLUSTER 1: Excellence in design through historical influences BSBCRT501A Originate and develop concepts CUVGRD501A Research visual communication history and theory CLUSTER 2: Conceptualisation and visualising your ideas CUVACD501A Refine drawing and other visual representation tools CUVACD512A Work with photomedia in creative practice 15 The knowledge of how design and design concepts developed over time is extremely relevant to designers in contemporary practice. This cluster provides an overview of how histories of design evolved alongside visual communication theories. Students will contemplate the relationship between design and visual communication theory amid political, cultural and technological developments. Students are to think critically about the stages of development and draw their own conclusions about how these theories and histories apply to the cultural contexts in which their practice is situated. This cluster aims to introduce students to the fundamentals of the design exploration and visualising: visual and tactile conceptualisation and basic design representation appropriate to graphic design in the context of creative problem solutions. Students will be introduced to a variety of visualisation techniques used to communicate ideas, both tangible and intangible.

17 DIPLOMA COURSE OUTLINE CLUSTER 3: Visual Communication BSBDES403A Develop and extend design skills and practice BSBCRT401A Articulate, present and debate ideas BSBMKG402B Analyse consumer behaviour for specific markets CLUSTER 4: 2D & 3D Graphic Design CUVGRD502A Produce graphic designs for 2-D and 3-D applications CUVGRD503A Produce typographic design solutions BSBDES502A Establish, negotiate and refine a design brief 16 In this cluster students will investigate meanings, messages and information that are imparted, both overtly and subliminally, in design work. Students are encouraged to develop an indepth understanding of how visual language is utilised to communicate with the targeted audiences, purchasers or users. By refining their drawing and other visual representation tools, students will present a body of their own creative work that matches with the professional standards. Planning and producing a body of two-dimensional (2- D) and three-dimensional (3-D) graphic design work in response to a variety of visual communication challenges is the main goal of this cluster. Students, by combining technical, conceptual and organizational skills, will develop a command of relevant software programs, an understanding of materials and applications on site specific 3-D graphic design projects, and the creative ability to generate ideas to meet different needs; from 2-D postage stamps to 3-D public space signage.

18 DIPLOMA COURSE OUTLINE CLUSTER 5: User centred graphic design BSBADV509A Create mass print media advertisements BSBADV510A Create mass electronic media advertisements CUVDIG502A Investigate technologies for the creation of digital art CUFDIG502A Design web environments Students will learn how to design for digital and print production outcomes and about working in a collaborative creative process in the work environment and in a broader life context. This cluster is very important for business and community activities where a creative team effort is highly effective and valued. This cluster focuses on effective engagement into the collaborative process, underpinned by a commitment to trust and ethics as key features of collaborative creative projects. CLUSTER 6: Refining & evaluating your ideas CUVGRD504A Create and manipulate graphics CUVGRD505A Design and manipulate complex layouts Talent and technical skills are needed to implement and present designs, but the practice of refining, revising and gradually improving solutions is the most valuable and necessary ability for a successful designer in any field. Students will learn how to develop their ideas through disciplined analytic and creative work, not pure inspiration. Students will start to dedicate their attention to the problem, research existing solutions, generate ideas, and improve them. 17

19 DIPLOMA COURSE OUTLINE CLUSTER 7: Professional graphic design practice CUVGRD506A Develop graphic design practice to meet industry needs CUVPRP503A Present a body of own creative work CUVPRP504A Establish and maintain environmentally sustainable creative practice The first step towards creating effective designs is to understand the consumer and the market which the product serves; the best designers know why, when, where and how products meet consumer needs. This cluster, therefore, not only helps students understand basic concepts such as product, place, price and promotion in marketing to consumers, but also creates awareness about buyer characteristics such as attitudes, motivations, perceptions, lifestyle, knowledge, and personality, all of which affect consumer choice. Designers, it is hoped, will develop empathy and awareness so that they can create designs that appeal to both the hearts and minds of consumers. 18

20 WHICH COURSE IS FOR YOU? 19 CUVSS00002 Preparatory Skill Set for Professional Graphic Design Practice This course is suited for people who can work at an AQF level 4 (see below). You will need to be able to commit to approximately 15 hours a week this is a guide only the time taken to complete your course will depend on your level of skill and knowledge. You also need to be able to attend a 2 hour online class session every fortnight. A medium to high level of computer literacy would be expected to study at this level. Through this course you will get all the basics to get you started in Graphic Design. If you are successful on this course you will be guaranteed a place on the Diploma of Graphic Design starting in July Or the units will provide credit towards the CUV40311 Certificate IV in Design. ICP30112 Certificate III in Printing & Graphic Arts (Graphic Design Production) The course is suited to people who like self-paced learning with a more flexible approach. You are able to enrol cluster by cluster and if you wish you can take 4 semesters to complete. This course is suited for people who may not meet the level 4 criteria but who feel they can work to AQF level 3 (see below). Depending on how long you take to complete you would need to be committing 8 15 hours a week on your study, this is a guide only the time taken to complete your course will depend on your level of skill and knowledge. A medium level of computer literacy would be expected to study at this level. You will also need to commit to attending a 2 hour fortnightly online classes. The units within this qualification provide you credit towards the ICP40210 Certificate IV in Printing & Graphic Arts (Multimedia). You MUST complete this qualification before you can enrol on the Cert IV. ICP40210 Certificate IV in Printing & Graphic Arts (Multimedia) If you have completed the ICP30112 Certificate III in Printing & Graphic Arts (Graphic Design Production) and have an interest in web design and digital media this is the pathway for you. The course is also suited for people who like self-paced learning with a flexible approach. You are able to enrol cluster by cluster and if you wish you can take 4 semesters to complete. Depending on how long you take to complete you would need to be committing 8 15 hours a week on your study, this is a guide only the time taken to complete your course will depend on your level of skill and knowledge You will also need to commit to attending a 2 hour fortnightly online classes. This course is delivered and assessed at AQF level 4 (see below).

21 20 CUV50311Diploma of Graphic Design (Available July 2014) To enter this qualification, you need to be able to demonstrate graphic design skills to support learning at the Diploma level. In particular, you need to be able to: produce multiple examples of graphic design work that respond effectively to different design challenges engage with the design process by developing design solutions through research, reflection and the generation and refinement of ideas produce typography that supports the overall design solution show examples of computer skills using graphic design industry software, which may include multi-page layout and digital manipulation Apply knowledge of graphic design trends and technologies. These skills and knowledge may have been acquired through personal or work experience, or through formal study. You can demonstrate that you have these skills by: Completion of a the ICP30112 Certificate III in Printing & Graphic Arts (Graphic Design Production) Completion of a Certificate IV in a field related to Graphic Design, Completion of the Preparatory Skill Set for Professional Graphic Design Practice OR Submission of a portfolio of multiple examples of your graphic design work as evidence to demonstrate that you possess the skills outlined above. This course is suited for people who can work at AQF level 5 (see below) The maximum duration for the course is 24 months. To complete the course in this timeframe, we recommend that you study a minimum of 10 hours per week. This is a guide only the time taken to complete your course will depend on your level of skill and knowledge.

22 AQF CRITERIA LEVEL 3 CRITERIA Summary Graduates at this level will have theoretical and practical knowledge and skills for work and/or further learning Knowledge Graduates at this level will have factual, technical, procedural and some theoretical knowledge of a specific area of work and learning Skills Graduates at this level will have a range of cognitive, technical and communication skills to select and apply a specialised range of methods, tools, materials and information to: complete routine activities provide and transmit solutions to predictable and sometimes unpredictable problems Application of Knowledge and Skills Graduates at this level will apply knowledge and skills to demonstrate autonomy and judgement and to take limited responsibility in known and stable contexts within established parameters 21

23 AQF CRITERIA LEVEL 4 CRITERIA Summary Graduates at this level will have theoretical and practical knowledge and skills for specialised and/or skilled work and/or further learning Knowledge 22 Graduates at this level will have broad factual, technical and some theoretical knowledge of a specific area or a broad field of work and learning Skills Graduates at this level will have a broad range of cognitive, technical and communication skills to select and apply a range of methods, tools, materials and information to: complete routine and non-routine activities provide and transmit solutions to a variety of predictable and sometimes unpredictable problems Application of Knowledge and Skills Graduates at this level will apply knowledge and skills to demonstrate autonomy and judgement and to take limited responsibility in known and stable contexts within established parameters

24 AQF CRITERIA LEVEL 5 CRITERIA Summary Graduates at this level will have specialised knowledge and skills for skilled/paraprofessional work and/or further learning Knowledge Graduates at this level will have technical and theoretical knowledge in a specific area or a broad field of work and learning Skills Graduates at this level will have a broad range of cognitive, technical and communication skills to select and apply methods and technologies to: analyse information to complete a range of activities provide and transmit solutions to sometimes complex problems transmit information and skills to others Application of Knowledge and Skills Graduates at this level will apply knowledge and skills to demonstrate autonomy, judgement and defined responsibility in known or changing contexts and within broad but established parameters See all the level descriptors here: 23

25 INTERESTED? CONTACT: If after reading this you still have an interest in enrolling on an entire or partial qualification, then please contact Goldfields Institute Graphic Design Online on the contact details below to arrange a time for a pre enrolment interview. This interview will be conducted over the phone. In the interview we will discuss Previous computer experience Interest in design/art/photography etc Previous experience with the Adobe software (non essential) Discuss any previous art work produced What you wish to achieve after completing the course The pre enrolment interview is a time where you can ask the tutors questions directly and where we decide which pathway through Goldfields Institute Graphic Design Online is best for you. Caroline Abbey Graphic Design Lecturer Pink Lake Road Esperance WA 6450 T: E: Steve West Graphic Design Lecturer Pink Lake Road Esperance WA 6450 T: E: 24

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