Essentials of Marketing Research
|
|
- Rosamund Edwards
- 8 years ago
- Views:
Transcription
1 Essentials of Marketing Second Edition Joseph F. Hair, Jr. Kennesaw State University Mary F. Wolfinbarger California State University-Long Beach David J. Ortinau University of South Florida Robert P. Bush Louisiana State University at Alexandria Me Gravu Hill McGraw-Hill Irwin
2 Part 1 The Role and Value of Marketing Information 1 1 Marketing for Managerial Decision Making 2 AN EXPLOSION OF DATA COLLECTION TECHNIQUES 3 The Growing Complexity of Marketing Marketing Planning and Decision Making Marketing Situation Analysis Market Analysis Market Segmentation Competitive Analysis Marketing Strategy Design Target Marketing/Market Segmentation Positioning New-Product Planning Marketing Program Development Product Portfolio Analysis Distribution Decisions Pricing Decisions Integrated Marketing Communications Executive Dashboards The Marketing Industry Types of Marketing Firms Changing Skills for a Changing Industry Ethics in Marketing Practices Ethical Questions in General Business Practices Conducting Not Meeting Professional Standards Abuse of Respondents Unethical Activities of the Client/ User Unethical Activities by the Respondent Marketing Codes of Ethics DASHBOARD: RESEARCH AND DATA PRIVACY: THE CHALLENGE 15 Emerging Trends 16 CONTINUING CASE STUDY THE SANTA FE GRILL MEXICAN RESTAURANT 1 IN ACTION: CONTINUING CASE: THE SANTA FE GRILL Appendix: Careers in Marketing with a Look at Federal Express 2 The Marketing Process and Proposals SOLVING MARKETING PROBLEMS USING A SYSTEMATIC PROCESS Value of the Process Changing View of the Marketing Process Determining the Need for Information/ DASHBOARD DECISION MAKERS AND RESEARCHERS: MANAGEMENT DECISION MAKERS... MARKETING RESEARCHERS... Overview of the Process Transforming Data into Knowledge Interrelatedness of the Steps and the Process Phase I: Determine the Problem Step 1: Identify and Clarify Information Needs
3 XIII Part 2 Step 2: Define the Problem and Questions 34 Step 3: Specify Objectives and Confirm the Information Value 35 Phase II: Select the Design 36 Step 4: Determine the Design and Data Sources 36 DASHBOARD MEASURING EFFECTIVENESS OF ONLINE ADVERTISING FORMATS 3 Step 5: Develop the Sampling- Design and Sample Size 3 Step 6: Examine Measurement Issues and Scales 38 Step : Design and Pretest the Questionnaire 38 Phase III: Execute the Design 39 Step 8: Collect and Prepare Data 39 Step 9: Analyze Data 39 Step 10: Interpret Data to Create Knowledge 39 Phase IV: Communicate the Results 40 Step 11: Prepare and Present the Final Report 40 Develop a Proposal 41 IN ACTION: WHAT DOES A RESEARCH PROPOSAL LOOK LIKE?, 42 ' Designing the Marketing Project 4 3 Secondary Data, Literature Reviews, and Hypotheses 48 MAKING THE MOST OF AN INFORMATION-RICH ENVIRONMENT/ 49 Value of Secondary Data and Literature Reviews 50 Nature, Scope, and Role of Secondary Data 50 Conducting A Literature Review 51 Evaluating Secondary Data Sources 52 Secondary Data and the Marketing Process 53 Internal and External Sources of Secondary Data 54 Internal Sources of Secondary Data 55 External Sources of Secondary Data 56 CONTINUING CASE STUDY USING SECONDARY DATA WITH THE ' <- SANTA FE GRILL 58 DASHBOARD TRIANGULATING SECONDARY DATA SOURCES 63 Synthesizing Secondary for the Literature Review ' 64 Developing A Conceptual Model 64 Variables, Constructs and Relationships 64 Relationships and Hypotheses 65 CONTINUING CASE: SANTA FE GRILL: DEVELOPING RESEARCH QUESTIONS AND HYPOTHESES 6 Hypothesis Testing 6 IN ACTION: THE SANTA FE GRILL MEXICAN RESTAURANT ' J Exploratory and Observational Designs and Data Collection Approaches 4 THE CULTURE CODES 5 Value of Qualitative 6 Overview of Designs 6 Overview of Qualitative and Quantitative Methods Quantitative Methods Qualitative Methods 8 Qualitative Data Collection Methods 80 In-Depth Interviews 80 Focus Group Interviews 82 Phase 1: Planning the Focus Group Study 84 Phase 2: Conducting the Focus Group Discussions 86 Phase 3: Analyzing and Reporting the Results 88 Advantages of Focus Group Interviews 88 Observation Methods Used in Marketing 89 Unique Characteristics of Observation Methods 89 Types of Observation Methods 89 Selecting the Observation Method 91
4 XIV Contents Benefits and Limitations of Observation Methods 92 Other Qualitative Data Collection Methods 92 Ethnography 92 Netnography and Other Consumer- Generated Media 93 Case Study 93 CONTINUING CASE STUDY SANTA FE GRILL MEXICAN RESTAURANT 94 Projective Techniques 94 IN ACTION: AN ETHNOGRAPHY OF NEWS USAGE AMONG YOUNG ADULTS Descriptive and Causal Designs 102 MAGNUM HOTEL'S LOYALTY PROGRAM 103 Value of Descriptive and Causal Survey Designs 104 Descriptive Designs and Surveys 104 Types of Errors in Surveys 105 Sampling Errors 105 Nonsampling Errors 106 Types of Survey Methods 106 Person-Administered Surveys 10 Telephone-Administered Surveys 108 Self-Administered Surveys 111 Selecting the Appropriate Survey Method 114 Situational Characteristics 114 Task Characteristics 115 Respondent Characteristics 116 Causal Designs 118 The Nature of Experimentation 119 DASHBOARD USING ELECTRIC SHOCK TO IMPROVE CUSTOMER SERVICE Validity Concerns with Experimental 120 Comparing Laboratory and Field Experiments 121 Test Marketing 121 DASHBOARD: RIDERS FITS NEW DATABASE INTO BRAND LAUNCH Part 3 Gathering and Collecting Accurate Data Sampling: Theory and Methods 128 MOBILE WEB INTERACTIONS EXPLODE 129 Value of Sampling in Marketing 130 Sampling as a Part of the Process 130 The Basics of Sampling Theory 131 Population 131 Sampling Frame 131 Factors Underlying Sampling Theory 131 Tools Used to Assess the Quality of Samples 132 CONTINUING CASE STUDY THE SANTA FE GRILL 132 Probability and Nonprobability Sampling 133 Probability Sampling Designs 133 DASHBOARD SELECTING A SYSTEMATIC RANDOM SAMPLE FOR THE SANTA FE GRILL 135 DASHBOARD WHICH IS BETTER PROPORTIONATELY OR DISPROPORTIONATELY STRATIFIED SAMPLES? 13 Nonprobability Sampling Designs 138 Determining the Appropriate./^ Sampling Design ' 139 Determining Sample Sizes 139 Probability Sample Sizes 140.CONTINUING CASE STUDY ' THE SANTA FE GRILL 140 Sampling from a Small Population 142 Nonprobability Sample Sizes 142 DASHBOARD USING SPSS TO SELECT A RANDOM SAMPLE 142 DASHBOARD SAMPLING AND ONLINE SURVEYS 143 Steps in Developing a Sampling Plan 143
5 xv IN ACTION: DEVELOPING A SAMPLING PLAN FOR A NEW MENU INITIATIVE SURVEY Measurement and Scaling FAST FOOD, SIDE BY SIDE: RESTAURANT LOCATION AND LOYALTY Value of Measurement in Information Overview of the Measurement Process What Is a Construct? Construct Development Scale Measurement Nominal Scales ' Ordinal Scales Interval Scales Ratio Scales Evaluating Measurement Scales Scale Reliability Validity Developing Scale Measurements Criteria for Scale Development DASHBOARD BUSINESSES GET AN ATTITUDE ADJUSTMENT FROM GALLUP Scales to Measure Attitudes and Behaviors Likert Scale Semantic Differential Scale Behavioral Intention Scale Comparative and Noncomparative Rating Scales Other Scale Measurement Issues Single-Item and Multiple-Item Scales Clear Wording IN ACTION: WHAT CAN YOU LEARN FROM A CUSTOMER LOYALTY INDEX? Designing the Questionnaire 16 CAN SURVEYS BE USED TO DEVELOP UNIVERSITY RESIDENCE LIFE PLANS? 1 Value of Questionnaires in Marketing ' ^ 18 Questionnaire Design 18 Step 1: Confirm Objectives 19 Step 2: Select Appropriate Data Collection Method 19 Step 3: Develop Questions and Scaling 180 DASHBOARD "FRAMING" YOUR QUESTIONS CAN INTRODUCE BIAS! 183 Step 4: Determine Layout and Evaluate Questionnaire 184 DASHBOARD SMART QUESTIONNAIRES ARE REVOLUTIONIZING SURVEYS 189 Step 5: Obtain Initial Client Approval 191 Step 6: Pretest, Revise, and Finalize the Questionnaire 191 Step : Implement the Survey 192 The Role of a Cover Letter 192 Other Considerations in Collecting Data 193 Supervisor Instructions 193 Interviewer Instructions 194 Screening Questions 194 Quotas 194 Call or Contact Records 194 IN ACTION: DESIGNING A QUESTIONNAIRE TO SURVEY SANTA FE GRILL CUSTOMERS ? Part 4 Data Preparation, Analysis, and Reporting the Results Qualitative Data Analysis 204 WIRELESS COMMUNICATION'S IMPACT ON SOCIAL BEHAVIOR ' 205 Nature of Qualitative Data Analysis 206 Qualitative versus Quantitative Analysis 206 The Process of Analyzing Qualitative Data 208 Managing the Data Collection Effort 208 Step 1: Data Reduction 208 Step 2: Data Display 215
6 XVI Contents Step 3: Conclusion Drawing/ Verification 216 Writing the Report 220 Analysis of the Data/Findings 222 Conclusions and Recommendations 223 CONTINUING CASE STUDY- SANTA FE GRILL: USING QUALITATIVE RESEARCH 224 IN ACTION: HOTEL TRAVELERS' CHEERS AND JEERS AT THEIR EXPERIENCES Appendix: Advertising's Second Audience: Employee Reactions to Organizational Communications Preparing Data for Quantitative Analysis SCANNER DATA IMPROVES UNDERSTANDING OF PURCHASE BEHAVIOR Value of Preparing Data for Analysis Validation Editing and Coding Asking the Proper Questions Accurate Recording of Answers Correct Screening Questions Responses to Open-Ended Questions The Coding Process DASHBOARD DEALING WITH DATA FROM DATA WAREHOUSES Data Entry Error Detection Data Tabulation One-Way Tabulation Descriptive Statistics Graphical Illustration of Data INACTION: DELI DEPOT 11 Basic Data Analysis for Quantitative DATA ANALYSIS FACILITATES SMARTER DECISIONS Value of Statistical Analysis 260 Measures of Central Tendency 260 DASHBOARD SPLITTING THE DATABASE INTO SANTA FE'S AND JOSE'S CUSTOMERS 262 SPSS Applications Measures of Central Tendency 262 Measures of Dispersion 263 SPSS Applications Measures of Dispersion 264 Preparation of Charts 265 How to Develop Hypotheses 266 DASHBOARD STEPS IN HYPOTHESIS DEVELOPMENT AND TESTING 268 Analyzing Relationships of Sample Data 268 Sample Statistics and Population Parameters 268 Choosing the Appropriate Statistical Technique 269 Univariate Statistical Tests 20 SPSS Application Univariate Hypothesis Test 21 DASHBOARD SELECTING THE SANTA FE GRILL CUSTOMERS FOR ANALYSIS 22 Bivariate Statistical Tests 22 Cross-Tabulation 23 Chi-Square Analysis 25 Calculating the Chi-Square Value 25 SPSS Application Chi-Square 26 Comparing Means: Independent. ''^ versus Related Samples 28 Using the t-test to Compare Two Means 29 SPSS Application Independent Samples t-test 29 SPSS Application Paired Samples t-test 280 Analysis of Variance (ANOVA) 281 SPSS Application ANOVA 282 n- Way ANOVA 284 SPSS Application n-way ANOVA 286 Perceptual Mapping 289 Perceptual Mapping Applications in Marketing 290
7 XVII CONTINUING CASE STUDY THE SANTA FE GRILL 290 IN ACTION: EXAMINING RESTAURANT IMAGE POSITIONS REMINGTON'S STEAK HOUSE Examining Relationships in Quantitative 302 DATA MINING HELPS REBUILD PROCTER & GAMBLE AS A GLOBAL POWERHOUSE 303 Examining Relationships between Variables 304 Covariation and Variable Relationships 305 Correlation Analysis 308 Pearson Correlation Coefficient 309, SPSS Application Pearson Correlation 309 Substantive Significance of the Correlation Coefficient 311 Influence of Measurement Scales on Correlation Analysis 311 SPSS Application Spearman Rank Order Correlation 311 SPSS Application Calculating Median Rankings / 312 What Is Regression Analysis? 313 Fundamentals of Regression Analysis 314 Developing and Estimating the Regression Coefficients 315 SPSS Application Bivariate Regression 316 Significance 318 Multiple Regression Analysis 318 Statistical Significance 319 Substantive Significance 319 SPSS Application Multiple Regression 320 IN ACTION: THE ROLE OF EMPLOYEES IN DEVELOPING A CUSTOMER SATISFACTION PROGRAM Communicating Marketing Findings 328 IT TAKES MORE THAN NUMBERS TO COMMUNICATE 329 Value of Communicating Findings 330 Marketing Reports 330 DASHBOARD CRITICAL THINKING AND 333 Format of The Marketing Report 333 Title Page 334 Table of Contents 334 Executive 334 Introduction. 335 Methods and Procedures 336 Data Analysis and Findings 33 Conclusions and Recommendations 348 Limitations 349 Appendixes 350 Common Problems in Preparing the Marketing Report 350 The Critical Nature of Presentations 351 Guidelines for Preparing the Visual Presentation 351 IN ACTION: WHO ARE THE EARLY ADOPTERS OF TECHNOLOGY? y 355 review questions ' Glossary Endnotes Indexes
ESSENTIALS OF MARKETING RESEARCH
ESSENTIALS OF MARKETING RESEARCH SECOND EDITION V. KUMAR ING Aetna Chair Professor of Marketing, and Director, JNG Aetna Center for Financial Services University of Connecticut DAVID A. AAKER Gary Shansby
More informationMarketing Research Core Body Knowledge (MRCBOK ) Learning Objectives
Fulfilling the core market research educational needs of individuals and companies worldwide Presented through a unique partnership between How to Contact Us: Phone: +1-706-542-3537 or 1-800-811-6640 (USA
More information: Applied Marketing Research (2014-15 First Term)
Course Title : Applied Marketing Research (2014-15 First Term) Course Code : MIB502 No of Credits/Term : 3 Mode of Tuition : Sectional approach Teaching Hours : 42 hours / 6 hours per week Category in
More informationMARKETING RESEARCH AND MARKET INTELLIGENCE (MRM711S) FEEDBACK TUTORIAL LETTER SEMESTER `1 OF 2016. Dear Student
MARKETING RESEARCH AND MARKET INTELLIGENCE (MRM711S) FEEDBACK TUTORIAL LETTER SEMESTER `1 OF 2016 Dear Student Assignment 1 has been marked and this serves as feedback on the assignment. I have included
More informationBANGLADESH INSTITUTE OF MANAGEMENT 4 Sobhanbag, Mirpur Road, Dhaka-1207 SYLLABUS FOR PART-I
BANGLADESH INSTITUTE OF MANAGEMENT SYLLABUS FOR PART-I Evaluation Criteria: Class Attendance : 10% Class Test : 20% Final Examination : 70% Name of Subject : 1. Principles of Marketing 2. Consumer Behaviour
More informationAdvertising Research
Second Edition Advertising Research THEORY AND PRACTICE Joel J. Davis School of Journalism & Media Studies, San Diego State University Prentice Hall Boston Columbus Indianapolis New York San Francisco
More informationCore Curriculum Syllabus. August 5, 2011
August 5, 2011 Table of Contents INTRODUCTION... 1 CORE CURRICULUM... 2 MODULE DESCRIPTIONS... 3 101-Introduction to Marketing Research... 3 102-Ethical Issues and Privacy in Marketing Research... 5 201-Marketing
More informationImplementation Date Fall 2008. Marketing Pathways
PROGRAM CONCENTRATION: CAREER PATHWAY: COURSE TITLE: Marketing, Sales & Service Optional Course for All Marketing Pathways Marketing Research In this course, high school students will gain an understanding
More informationGuided Reading 9 th Edition. informed consent, protection from harm, deception, confidentiality, and anonymity.
Guided Reading Educational Research: Competencies for Analysis and Applications 9th Edition EDFS 635: Educational Research Chapter 1: Introduction to Educational Research 1. List and briefly describe the
More informationHKUST Course Syllabus Outline (experimental only)
HKUST Course Syllabus Outline (experimental only) The purpose of this course syllabus outline is to help faculty and instructors plan systematically for the 4 year undergraduate curriculum and the embedding
More informationTHE INFLUENCE OF MARKETING INTELLIGENCE ON PERFORMANCES OF ROMANIAN RETAILERS. Adrian MICU 1 Angela-Eliza MICU 2 Nicoleta CRISTACHE 3 Edit LUKACS 4
THE INFLUENCE OF MARKETING INTELLIGENCE ON PERFORMANCES OF ROMANIAN RETAILERS Adrian MICU 1 Angela-Eliza MICU 2 Nicoleta CRISTACHE 3 Edit LUKACS 4 ABSTRACT The paper was dedicated to the assessment of
More informationAdditional sources Compilation of sources: http://lrs.ed.uiuc.edu/tseportal/datacollectionmethodologies/jin-tselink/tselink.htm
Mgt 540 Research Methods Data Analysis 1 Additional sources Compilation of sources: http://lrs.ed.uiuc.edu/tseportal/datacollectionmethodologies/jin-tselink/tselink.htm http://web.utk.edu/~dap/random/order/start.htm
More informationChapter Eight: Quantitative Methods
Chapter Eight: Quantitative Methods RESEARCH DESIGN Qualitative, Quantitative, and Mixed Methods Approaches Third Edition John W. Creswell Chapter Outline Defining Surveys and Experiments Components of
More informationWorking with data: Data analyses April 8, 2014
Working with data: Data analyses April 8, 2014 Housekeeping notes This webinar will be recorded, and will be available on the Centre s website as an educational resource The slides have been sent to participants
More informationMalhotra, N. K. (2010). Marketing research: An applied orientation (6th ed.). Upper Saddle River, NJ: Prentice Hall.
Course Syllabus Course Description Introduction to the marketing research process. Exploration of the many ways that marketing researchers gather information and utilize technology and the Internet in
More informationDATA ANALYSIS. QEM Network HBCU-UP Fundamentals of Education Research Workshop Gerunda B. Hughes, Ph.D. Howard University
DATA ANALYSIS QEM Network HBCU-UP Fundamentals of Education Research Workshop Gerunda B. Hughes, Ph.D. Howard University Quantitative Research What is Statistics? Statistics (as a subject) is the science
More informationPRINCIPLES OF EVALUATION. for Health Care Programs. Karen Marie Perrin, PhD, MPH
PRINCIPLES OF EVALUATION AND RESEARCH for Health Care Programs Karen Marie Perrin, PhD, MPH Associate Professor, Director of Undergraduate Studies College of Public Health University of South Florida Tampa,
More informationNORTHERN VIRGINIA COMMUNITY COLLEGE PSYCHOLOGY 211 - RESEARCH METHODOLOGY FOR THE BEHAVIORAL SCIENCES Dr. Rosalyn M.
NORTHERN VIRGINIA COMMUNITY COLLEGE PSYCHOLOGY 211 - RESEARCH METHODOLOGY FOR THE BEHAVIORAL SCIENCES Dr. Rosalyn M. King, Professor DETAILED TOPICAL OVERVIEW AND WORKING SYLLABUS CLASS 1: INTRODUCTIONS
More informationBusiness Statistics. Successful completion of Introductory and/or Intermediate Algebra courses is recommended before taking Business Statistics.
Business Course Text Bowerman, Bruce L., Richard T. O'Connell, J. B. Orris, and Dawn C. Porter. Essentials of Business, 2nd edition, McGraw-Hill/Irwin, 2008, ISBN: 978-0-07-331988-9. Required Computing
More informationMANAGEMENT STUDIES (MBA) DETAILED SYLLABUS FOR PART A & B PART A GENERAL PAPER ON TEACHING AND RESEARCH APTITUDE
MANAGEMENT STUDIES (MBA) DETAILED SYLLABUS FOR PART A & B PART A GENERAL PAPER ON TEACHING AND RESEARCH APTITUDE PART-B I - Managerial Economics Nature and scope of Managerial Economics. Importance of
More informationII. DISTRIBUTIONS distribution normal distribution. standard scores
Appendix D Basic Measurement And Statistics The following information was developed by Steven Rothke, PhD, Department of Psychology, Rehabilitation Institute of Chicago (RIC) and expanded by Mary F. Schmidt,
More informationInstitute of Actuaries of India Subject CT3 Probability and Mathematical Statistics
Institute of Actuaries of India Subject CT3 Probability and Mathematical Statistics For 2015 Examinations Aim The aim of the Probability and Mathematical Statistics subject is to provide a grounding in
More informationCourse Text. Required Computing Software. Course Description. Course Objectives. StraighterLine. Business Statistics
Course Text Business Statistics Lind, Douglas A., Marchal, William A. and Samuel A. Wathen. Basic Statistics for Business and Economics, 7th edition, McGraw-Hill/Irwin, 2010, ISBN: 9780077384470 [This
More informationSTA-201-TE. 5. Measures of relationship: correlation (5%) Correlation coefficient; Pearson r; correlation and causation; proportion of common variance
Principles of Statistics STA-201-TE This TECEP is an introduction to descriptive and inferential statistics. Topics include: measures of central tendency, variability, correlation, regression, hypothesis
More information4/3/2014 STATISTICAL APPLICATIONS IN MARKET RESEARCH. Introductions. Tiffany Bonus, MS Chris Claeys, MS
STATISTICAL APPLICATIONS IN MARKET RESEARCH Introductions Tiffany Bonus, MS Chris Claeys, MS 1 Agenda What is Market Research? Job Responsibilities Important Skills Research Topics Statistical Applications
More informationDescriptive Statistics
Descriptive Statistics Primer Descriptive statistics Central tendency Variation Relative position Relationships Calculating descriptive statistics Descriptive Statistics Purpose to describe or summarize
More informationDATA COLLECTION AND ANALYSIS
DATA COLLECTION AND ANALYSIS Quality Education for Minorities (QEM) Network HBCU-UP Fundamentals of Education Research Workshop Gerunda B. Hughes, Ph.D. August 23, 2013 Objectives of the Discussion 2 Discuss
More informationResearch design and methods Part II. Dr Brian van Wyk POST-GRADUATE ENROLMENT AND THROUGHPUT
Research design and methods Part II Dr Brian van Wyk POST-GRADUATE ENROLMENT AND THROUGHPUT From last week Research methodology Quantitative vs. Qualitative vs. Participatory/action research Research methods
More informationAppendix B Checklist for the Empirical Cycle
Appendix B Checklist for the Empirical Cycle This checklist can be used to design your research, write a report about it (internal report, published paper, or thesis), and read a research report written
More informationResearch Methods & Experimental Design
Research Methods & Experimental Design 16.422 Human Supervisory Control April 2004 Research Methods Qualitative vs. quantitative Understanding the relationship between objectives (research question) and
More informationSPSS Tests for Versions 9 to 13
SPSS Tests for Versions 9 to 13 Chapter 2 Descriptive Statistic (including median) Choose Analyze Descriptive statistics Frequencies... Click on variable(s) then press to move to into Variable(s): list
More informationIntroduction to Marketing
Introduction to Marketing Theocharis Katranis Spring Semester 2013 1 Today s Lecture 1. We will explain the importance of information in gaining insights about the marketplace and customers. 2. We will
More informationCUSTOMER ONLINE PURCHASE INTENTION TOWARDS AIRLINE E-TICKETING IN KLANG VALLEY CHEW YUH YIING CHONG CHOOI SUN MICHELLE SIM KAI FERN YONG SOOK HUOI
CUSTOMER ONLINE PURCHASE INTENTION TOWARDS AIRLINE E-TICKETING IN KLANG VALLEY BY CHEW YUH YIING CHONG CHOOI SUN MICHELLE SIM KAI FERN YONG SOOK HUOI A research project submitted in partial fulfillment
More informationAn introduction to using Microsoft Excel for quantitative data analysis
Contents An introduction to using Microsoft Excel for quantitative data analysis 1 Introduction... 1 2 Why use Excel?... 2 3 Quantitative data analysis tools in Excel... 3 4 Entering your data... 6 5 Preparing
More informationIntroduction to Regression and Data Analysis
Statlab Workshop Introduction to Regression and Data Analysis with Dan Campbell and Sherlock Campbell October 28, 2008 I. The basics A. Types of variables Your variables may take several forms, and it
More informationSun Li Centre for Academic Computing lsun@smu.edu.sg
Sun Li Centre for Academic Computing lsun@smu.edu.sg Elementary Data Analysis Group Comparison & One-way ANOVA Non-parametric Tests Correlations General Linear Regression Logistic Models Binary Logistic
More informationSection Format Day Begin End Building Rm# Instructor. 001 Lecture Tue 6:45 PM 8:40 PM Silver 401 Ballerini
NEW YORK UNIVERSITY ROBERT F. WAGNER GRADUATE SCHOOL OF PUBLIC SERVICE Course Syllabus Spring 2016 Statistical Methods for Public, Nonprofit, and Health Management Section Format Day Begin End Building
More informationTRAINING PROGRAM INFORMATICS
MEDICAL UNIVERSITY SOFIA MEDICAL FACULTY DEPARTMENT SOCIAL MEDICINE AND HEALTH MANAGEMENT SECTION BIOSTATISTICS AND MEDICAL INFORMATICS TRAINING PROGRAM INFORMATICS FOR DENTIST STUDENTS - I st COURSE,
More informationEducational Administration, K-12 Educational Leadership Department of Professional Studies. Ph.D. Program Requirements
Educational Administration, K-12 Educational Leadership Department of Professional Studies Ph.D. Program Requirements Students are required to take a minimum of 81 credit hours to include up to 30 credit
More informationTypes of Research. Strength of Research. Data Collection 9/13/2011
Market Research and Information Technology Principles of Marketing Chapter 5 1 Importance of Marketing Research Determine current consumer needs Shifts in attitudes and purchasing patterns Changes in the
More informationTABLE OF CONTENTS. About Chi Squares... 1. What is a CHI SQUARE?... 1. Chi Squares... 1. Hypothesis Testing with Chi Squares... 2
About Chi Squares TABLE OF CONTENTS About Chi Squares... 1 What is a CHI SQUARE?... 1 Chi Squares... 1 Goodness of fit test (One-way χ 2 )... 1 Test of Independence (Two-way χ 2 )... 2 Hypothesis Testing
More informationSAMPLING & INFERENTIAL STATISTICS. Sampling is necessary to make inferences about a population.
SAMPLING & INFERENTIAL STATISTICS Sampling is necessary to make inferences about a population. SAMPLING The group that you observe or collect data from is the sample. The group that you make generalizations
More informationSOCIOLOGY 7702 FALL, 2014 INTRODUCTION TO STATISTICS AND DATA ANALYSIS
SOCIOLOGY 7702 FALL, 2014 INTRODUCTION TO STATISTICS AND DATA ANALYSIS Professor Michael A. Malec Mailbox is in McGuinn 426 Office: McGuinn 427 Phone: 617-552-4131 Office Hours: TBA E-mail: malec@bc.edu
More informationAIE: 85-86, 193, 217-218, 294, 339-340, 341-343, 412, 437-439, 531-533, 682, 686-687 SE: : 339, 434, 437-438, 48-454, 455-458, 680, 686
Knowledge and skills. (1) The student conducts laboratory investigations and fieldwork using safe, environmentally appropriate, and ethical practices. The student is expected to: (A) demonstrate safe practices
More informationSilvermine House Steenberg Office Park, Tokai 7945 Cape Town, South Africa Telephone: +27 21 702 4666 www.spss-sa.com
SPSS-SA Silvermine House Steenberg Office Park, Tokai 7945 Cape Town, South Africa Telephone: +27 21 702 4666 www.spss-sa.com SPSS-SA Training Brochure 2009 TABLE OF CONTENTS 1 SPSS TRAINING COURSES FOCUSING
More informationHow To Collect Data From A Large Group
Section 2: Ten Tools for Applying Sociology CHAPTER 2.6: DATA COLLECTION METHODS QUICK START: In this chapter, you will learn The basics of data collection methods. To know when to use quantitative and/or
More informationWHAT IS A JOURNAL CLUB?
WHAT IS A JOURNAL CLUB? With its September 2002 issue, the American Journal of Critical Care debuts a new feature, the AJCC Journal Club. Each issue of the journal will now feature an AJCC Journal Club
More information(Following Paper ID and Roll No. to be filled in your Answer Book) Roll No. METHODOLOGY
(Following Paper ID and Roll No. to be filled in your Answer Book) Roll No. ~ n.- (SEM.J:V VEN SEMESTER THEORY EXAMINATION, 2009-2010 RESEARCH METHODOLOGY Note: The question paper contains three parts.
More informationCUSTOMER RELATIONSHIP MANAGEMENT AND ITS INFLUENCE ON CUSTOMER LOYALTY AT LIBERTY LIFE IN SOUTH AFRICA. Leon du Plessis MINOR DISSERTATION
CUSTOMER RELATIONSHIP MANAGEMENT AND ITS INFLUENCE ON CUSTOMER LOYALTY AT LIBERTY LIFE IN SOUTH AFRICA by Leon du Plessis MINOR DISSERTATION Submitted in partial fulfilment of the requirements for the
More informationPELLISSIPPI STATE COMMUNITY COLLEGE MASTER SYLLABUS INTRODUCTION TO STATISTICS MATH 2050
PELLISSIPPI STATE COMMUNITY COLLEGE MASTER SYLLABUS INTRODUCTION TO STATISTICS MATH 2050 Class Hours: 2.0 Credit Hours: 3.0 Laboratory Hours: 2.0 Date Revised: Fall 2013 Catalog Course Description: Descriptive
More informationDescription. Textbook. Grading. Objective
EC151.02 Statistics for Business and Economics (MWF 8:00-8:50) Instructor: Chiu Yu Ko Office: 462D, 21 Campenalla Way Phone: 2-6093 Email: kocb@bc.edu Office Hours: by appointment Description This course
More informationFour-Phase-Model for the Implementation of Shared Services
Martin H. Wenderoth Four-Phase-Model for the Implementation of Shared Services Verlag Dr. Kovac Hamburg 2014 Table of Content Foreword V Acknowledgement VII Abstract... IX Table of Content XI List of Figures
More informationMADRAS CHRISTIAN COLLEGE (AUTONOMOUS) DEPARTMENT OF SOCIAL WORK (SFS) TAMBARAM CHENNAI 59 PHONE : 22396324
MADRAS CHRISTIAN COLLEGE (AUTONOMOUS) DEPARTMENT OF SOCIAL WORK (SFS) TAMBARAM CHENNAI 59 PHONE : 22396324 DEPARTMENT OF SOCIAL WORK SELF FINANCED STREAM MADRAS CHRISTIAN COLLEGE (AUTONOMOUS) Course Structure
More informationMarketing Dept. to guide a study towards its objectives) marketing problems / research objectives? expected, but is not sure about the reasons.
0Marketing Research 1 Marketing Dept 2Research Design 3Framework or plan for a study as a guide to collect and analyze data (Detailed blueprint to guide a study towards its objectives) 4Basic question:
More informationWorking with SPSS. A Step-by-Step Guide For Prof PJ s ComS 171 students
Working with SPSS A Step-by-Step Guide For Prof PJ s ComS 171 students Contents Prep the Excel file for SPSS... 2 Prep the Excel file for the online survey:... 2 Make a master file... 2 Clean the data
More informationHow to Develop a Research Protocol
How to Develop a Research Protocol Goals & Objectives: To explain the theory of science To explain the theory of research To list the steps involved in developing and conducting a research protocol Outline:
More informationProspects, Problems of Marketing Research and Data Mining in Turkey
Prospects, Problems of Marketing Research and Data Mining in Turkey Sema Kurtulu, and Kemal Kurtulu Abstract The objective of this paper is to review and assess the methodological issues and problems in
More informationStreet Address: 1111 Franklin Street Oakland, CA 94607. Mailing Address: 1111 Franklin Street Oakland, CA 94607
Contacts University of California Curriculum Integration (UCCI) Institute Sarah Fidelibus, UCCI Program Manager Street Address: 1111 Franklin Street Oakland, CA 94607 1. Program Information Mailing Address:
More informationThe Turkish Online Journal of Educational Technology TOJET October 2004 ISSN: 1303-6521 volume 3 Issue 4 Article 2
IMPLICATIONS OF THE INTEGRATION OF COMPUTING METHODOLOGIES INTO CONVENTIONAL MARKETING RESEARCH UPON THE QUALITY OF STUDENTS UNDERSTANDING OF THE CONCEPT Umut Ayman & Mehmet Cenk Serim Faculty of Communication
More informationTel: 278-7171 Tuesdays 12:00-2:45 E-mail: judea@csus.edu
California State University, Sacramento Division of Social Work Dr. Jude M. Antonyappan Spring 2015 Office: 5023 Mariposa Hall Office Hours Tel: 278-7171 Tuesdays 12:00-2:45 E-mail: judea@csus.edu SW 210
More informationUnit 1: Introduction to Quality Management
Unit 1: Introduction to Quality Management Definition & Dimensions of Quality Quality Control vs Quality Assurance Small-Q vs Big-Q & Evolution of Quality Movement Total Quality Management (TQM) & its
More informationCorrelational Research. Correlational Research. Stephen E. Brock, Ph.D., NCSP EDS 250. Descriptive Research 1. Correlational Research: Scatter Plots
Correlational Research Stephen E. Brock, Ph.D., NCSP California State University, Sacramento 1 Correlational Research A quantitative methodology used to determine whether, and to what degree, a relationship
More informationRECRUITERS PRIORITIES IN PLACING MBA FRESHER: AN EMPIRICAL ANALYSIS
RECRUITERS PRIORITIES IN PLACING MBA FRESHER: AN EMPIRICAL ANALYSIS Miss Sangeeta Mohanty Assistant Professor, Academy of Business Administration, Angaragadia, Balasore, Orissa, India ABSTRACT Recruitment
More informationOBJECTIVES: After this course, you:
Course: BMK 321 Marketing Research / WINTER 2013 Professor: Dr. Caitlin McLaughlin Office: H-214 Email: cmclaugh@ubishops.ca Office hours: TUESDAY / THURSDAY: 5:30 6:30pm COURSE OBJECTIVES: This course
More informationMARKETING RESEARCH AND MARKET INTELLIGENCE
MARKETING RESEARCH AND MARKET INTELLIGENCE Course Objectives Upon completion of this unit you will be able to: Evaluate the applicability of the marketing research process to any marketing and market related
More informationHow To Understand Multivariate Models
Neil H. Timm Applied Multivariate Analysis With 42 Figures Springer Contents Preface Acknowledgments List of Tables List of Figures vii ix xix xxiii 1 Introduction 1 1.1 Overview 1 1.2 Multivariate Models
More informationEFL LEARNERS PERCEPTIONS OF USING LMS
EFL LEARNERS PERCEPTIONS OF USING LMS Assist. Prof. Napaporn Srichanyachon Language Institute, Bangkok University gaynapaporn@hotmail.com ABSTRACT The purpose of this study is to present the views, attitudes,
More informationAdvanced Certificate in Market & Social Research Practice NEW - Full Syllabus & Assessment Guidelines
Advanced Certificate in Market & Social Research Practice NEW - Full Syllabus & Assessment Guidelines Effective From January 2014 Assessment With members in more than 70 countries, MRS is the world s leading
More informationSecond Edition. Measuring. the User Experience. Collecting, Analyzing, and Presenting Usability Metrics TOM TULLIS BILL ALBERT
Second Edition Measuring the User Experience Collecting, Analyzing, and Presenting Usability Metrics TOM TULLIS BILL ALBERT \ \ PREFACE TO THE SECOND EDITION ACKNOWLEDGMENTS BIOGRAPHIES xili xv xvli CHAPTER
More informationData analysis process
Data analysis process Data collection and preparation Collect data Prepare codebook Set up structure of data Enter data Screen data for errors Exploration of data Descriptive Statistics Graphs Analysis
More informationFaculty of Management Marketing Research MGT 3220 Y Fall 2015 Tuesdays, 6:00pm 8:50pm Room: S4027 Lab: N637
Faculty of Management Marketing Research MGT 3220 Y Fall 2015 Tuesdays, 6:00pm 8:50pm Room: S4027 Lab: N637 Instructor Information: Dr. Rhiannon MacDonnell, PhD Office Hours: By appointment via Google
More informationUNIVERSITY OF NAIROBI
UNIVERSITY OF NAIROBI MASTERS IN PROJECT PLANNING AND MANAGEMENT NAME: SARU CAROLYNN ELIZABETH REGISTRATION NO: L50/61646/2013 COURSE CODE: LDP 603 COURSE TITLE: RESEARCH METHODS LECTURER: GAKUU CHRISTOPHER
More informationList of Tables. Page Table Name Number. Number 2.1 Goleman's Emotional Intelligence Components 13 2.2 Components of TLQ 34 2.3
xi List of s 2.1 Goleman's Emotional Intelligence Components 13 2.2 Components of TLQ 34 2.3 Components of Styles / Self Awareness Reviewed 51 2.4 Relationships to be studied between Self Awareness / Styles
More informationApplied Regression Analysis and Other Multivariable Methods
THIRD EDITION Applied Regression Analysis and Other Multivariable Methods David G. Kleinbaum Emory University Lawrence L. Kupper University of North Carolina, Chapel Hill Keith E. Muller University of
More informationHow to Get More Value from Your Survey Data
Technical report How to Get More Value from Your Survey Data Discover four advanced analysis techniques that make survey research more effective Table of contents Introduction..............................................................2
More informationA Graduate Certificate Program. Algonquin College School of Business
A Graduate Certificate Program Algonquin College School of Business MBIR program is modelled after MRIA - CMRP Courses FALL TERM 1. Fundamentals of MR 2. Questionnaire Design 3. Qualitative MR 4. Ethical
More informationbusiness statistics using Excel OXFORD UNIVERSITY PRESS Glyn Davis & Branko Pecar
business statistics using Excel Glyn Davis & Branko Pecar OXFORD UNIVERSITY PRESS Detailed contents Introduction to Microsoft Excel 2003 Overview Learning Objectives 1.1 Introduction to Microsoft Excel
More informationA Study On Customer Purchase Behaviourtowards Mobile Phone With Special Reference To Erode City
IOSR Journal of Business and Management (IOSR-JBM) e-issn : 2278-487X, p-issn : 2319-7668, PP 04-08 www.iosrjournals.org A Study On Customer Purchase Behaviourtowards Mobile Phone With Special Reference
More informationMarketing Research An Applied Orientation Global Edition
Marketing Research An Applied Orientation Global Edition Sixth Edition Naresh K. Malhotra Georgia Institute of Technology Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam
More informationSurvey Data Analysis. Qatar University. Dr. Kenneth M.Coleman (Ken.Coleman@marketstrategies.com) - University of Michigan
The following slides are the property of their authors and are provided on this website as a public service. Please do not copy or redistribute these slides without the written permission of all of the
More informationSurvey research. Contents. Chaiwoo Lee. Key characteristics of survey research Designing your questionnaire
Survey research Chaiwoo Lee Postdoctoral Associate MIT AgeLab chaiwoo@mit.edu agelab.mit.edu Contents Key characteristics of survey research Designing your questionnaire Writing the questions Putting them
More informationTrier 4. Marketing Research MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS
Trier 4 Marketing Research MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS Marketing Information and Customer Insights Fresh and deep insights into customers needs and wants Difficult to obtain
More informationIntroduction to Quantitative Methods
Introduction to Quantitative Methods October 15, 2009 Contents 1 Definition of Key Terms 2 2 Descriptive Statistics 3 2.1 Frequency Tables......................... 4 2.2 Measures of Central Tendencies.................
More informationData Analysis, Research Study Design and the IRB
Minding the p-values p and Quartiles: Data Analysis, Research Study Design and the IRB Don Allensworth-Davies, MSc Research Manager, Data Coordinating Center Boston University School of Public Health IRB
More informationContent and Method in the Teaching of Marketing Research Revisited
Content and Method in the Teaching of Marketing Research Revisited ABSTRACT Holt Wilson Central Michigan University Concha Neeley Central Michigan University Kelly Niedzwiecki Central Michigan University
More informationMBA with specialisation in Marketing - LM501
MBA with specialisation in Marketing - LM501 1. Objectives The objectives of the MBA Programme are as follows: (i) (ii) (iii) (iv) to impart professional education and training in Modern Management Techniques
More informationStatistics Review PSY379
Statistics Review PSY379 Basic concepts Measurement scales Populations vs. samples Continuous vs. discrete variable Independent vs. dependent variable Descriptive vs. inferential stats Common analyses
More informationTOOLS AND METHODS FOR MEASURING PUBLIC AWARENESS
TOOLS AND METHODS FOR MEASURING PUBLIC AWARENESS Project: South-East European Digital Television Acronym: SEE Digi.TV Version A-1.0; Date: 04.04.2012 Page: 1/47 DOCUMENT HISTORY Version Status Date Author
More informationDirections for using SPSS
Directions for using SPSS Table of Contents Connecting and Working with Files 1. Accessing SPSS... 2 2. Transferring Files to N:\drive or your computer... 3 3. Importing Data from Another File Format...
More informationChapter: IV. IV: Research Methodology. Research Methodology
Chapter: IV IV: Research Methodology Research Methodology 4.1 Rationale of the study 4.2 Statement of Problem 4.3 Problem identification 4.4 Motivation for the research 4.5 Comprehensive Objective of study
More informationSurvey Process White Paper Series 20 Pitfalls to Avoid When Conducting Marketing Research
Survey Process White Paper Series 20 Pitfalls to Avoid When Conducting Marketing Research POLARIS MARKETING RESEARCH, INC. 1455 LINCOLN PARKWAY, SUITE 320 ATLANTA, GEORGIA 30346 404.816.0353 www.polarismr.com
More informationCurriculum for to the PhD Program in Pharmacy Administration
Curriculum for to the PhD Program in Pharmacy Administration Course Hours Course Title BSE 5113 3 Principles of Epidemiology BSE 5163 3 Biostatistics Methods I* BSE 5173 3 Biostatistics Methods II* BSE
More informationRESEARCH METHODOLOGY (MBA 023) M.B.A. 2 ND SEMESTER
RESEARCH METHODOLOGY (MBA 023) M.B.A. 2 ND SEMESTER Q1. Define research and examine its characteristics. Q2. Explain the steps in the exploratory study. Q3. Explain steps involved in research process.
More informationPROFESSIONAL SATISFACTION OF TEACHERS FROM KINDERGARTEN. PRELIMINARY STUDY
Volume 7, Volume 4, 2014 PROFESSIONAL SATISFACTION OF TEACHERS FROM KINDERGARTEN. PRELIMINARY STUDY Valerica Anghelache Abstract. Professional development is a topic of great interest for all those who
More informationBachelor's Degree in Business Administration and Master's Degree course description
Bachelor's Degree in Business Administration and Master's Degree course description Bachelor's Degree in Business Administration Department s Compulsory Requirements Course Description (402102) Principles
More informationBasic Concepts in Research and Data Analysis
Basic Concepts in Research and Data Analysis Introduction: A Common Language for Researchers...2 Steps to Follow When Conducting Research...3 The Research Question... 3 The Hypothesis... 4 Defining the
More informationBSBMKG408B Conduct market research
BSBMKG408B Conduct market research Revision Number: 1 BSBMKG408B Conduct market research Modification History Not applicable. Unit Descriptor Unit descriptor This unit describes the performance outcomes,
More information