Pay-Per-Click Search Engine Marketing:

Save this PDF as:
Size: px
Start display at page:

Download "Pay-Per-Click Search Engine Marketing:"

Transcription

1 Pay-Per-Click Search Engine Marketing: An our a Day David Szetela Joseph Kerschbaum WILEY Wiley Publishing, Inc.

2 Contents Foreword... xxxi Introduction xxxiii Chapter 1 The Art and Science of PPC Advertising 1 PPC and Direct Advertising Fundamentals 2 Components of a Successful PPC Campaign 5 Keywords 6 Ads 6 Bid Prices 7 Landing Pages 8 Conversion Path 10 PPC Campaign Uses 10 The Science of PPC 11 The Art of PPC 12 The State of the PPC Industry 13 Chapter 2 ow the PPC Machine Works 17 Think Like a Search Engine 18 ow and Where Ads Appear on SERPs 19 ow Advertisements Are Triggered 20 ow Advertisements Are Ranked 21 ow Keyword Match Types Work 27 ow Ads Appear on the Google Content Network 30 After the Click 33 Chapter 3 Core PPC Skills and Objectives 37 Learn Scientific Advertising and Ad Copywriting 38 Know Thy Customer 40 Ask the Right Questions 40 ow Do Potential Customers Search? 41 What If There's No Search? 45 What's Your PPC Strategy? 46

3 xxiv m O u Chapter 4 Month 1 Research Keywords and Establish Campaign Structure 49 Week 1: Research Keywords 50 Monday: Defining Personas 50 Tuesday: Using Keyword Research Tools 51 Wednesday: Using Your Best Keyword Source Your Intuition, and Reports 60 Thursday: Permuting and Concatenating 62 Friday: Researching Your Competitor's Keywords 63 Week 2: Create Your Campaign Structure Monday and Tuesday: Planning Your Campaign and Ad Group Structure Wednesday: Determining the Number and Granularity of Ad Groups Thursday: Getting Acquainted with AdWords Editor Friday: Building Out the Campaign Week 3: Adjust Campaign Settings Monday: Setting Budgets and Delivery Methods Tuesday and Wednesday: Setting Your Bidding Strategy and Options Thursday: Targeting Networks and Devices Friday: Using Ad Scheduling and Geo-Targeting Week 4: Use Conversion Tracking and Set Click Pricing Monday: Setting Up Conversion Tracking Tuesday: Setting Up Google Analytics Wednesday: Testing Conversion Tracking Thursday: Determining Your Starting Keyword Bids Friday: Setting Keyword Bids Chapter 5 Month 2-Create Great PPC Ads Week 5: Take Stock of Your Advantages...'. Monday: Surveying Your Competition Tuesday and Wednesday: Listing Your Own Advantages and Benefits Thursday: Creating Causes for Urgency Friday: Collecting Your Resources Week 6: Write Right Monday: The Fundamentals Tuesday: The eadline The Most Important Characters Wednesday: Line 1 Features and Benefits Thursday: Line 2 Urgent Calls to Action Friday: The Display URL Week 7: Explore Industry Examples Monday: The Single-Product Retailer Tuesday: The Multiple-Product Retailer Wednesday: The B2B Service Provider Thursday: The Professional Services Provider Friday: The Financial Services Provider Week 8: Understand Ads for the Content Network. Monday and Tuesday: Writing Contextual Text Ads

4 Chapter 6 Good-Better-Best Wednesday: Writing Static Banner Ads Thursday: Creating Animated Banner Ads Friday: Advertising on YouTube Friday Night: Taking Stock Month 3 Design Effective Landing Pages Week 9: Understand the Differences between Site Pages and Landing Pages Monday and Tuesday: One Store, Many Entrances Wednesday: The ADD Site Visitor Thursday: The Golden Triangle Friday: The Risky Business of Landing Page Links Week 10: Create the Mock-up Monday: Start with the Golden Triangle Tuesday: Bullet Points, Not Paragraphs Wednesday: The ero Shot Thursday: Action, Trust, and Privacy Friday: Sample B2C and B2B Mock-ups Week 11: Lay It All Out Monday: If It's Not elping, It's urting Tuesday and Wednesday: Form Design Thursday: Error Trapping and andling Friday: Spouse Testing before Deployment Week 12: Design for Testing Monday: Decide on Test Elements Tuesday: eadlines, Subheadlines, and ero Shots Wednesday: Action Buttons, Bullet Points, and Form Elements Thursday: Testing Never Stops Friday: Simple A/B Testing / n o z -I m Z Chapter 7 Month 4 Advertise on the Google Content Network Week 13: Understand Google Contextual Advertising... Monday: Ad Types and Sizes Tuesday: Ad Formats Wednesday and Thursday: Why Search Ads Don't Work on the Content Network Friday: Demand Generation vs. Search Satisfaction Week 14: Build Keyword-Targeted Ad Groups Monday and Tuesday: Why Keywords Are Different Wednesday: Building Your Keyword List Thursday: Demographic Bidding Friday: Ad-Frequency Capping Week 15: Build Placement-Targeted Ad Groups Monday: Placement Targeting Tuesday: Choosing Sites and Placements with the Placement Tool

5 xxvi Z i Zo Chapter 8 Chapter 9 Wednesday: Other Tools for Choosing Sites for Placements Thursday: Bidding Considerations Friday: Separating Ad Types into Ad Groups Week 16: Launch and Refine Your Content Campaign... Monday: Flipping the Switch Campaign-Management Checklist Tuesday:"Placement Performance Report Wednesday: Site and Category Exclusion Thursday: Enhanced Ad Groups Friday: Flipping the Switch (Again) and Judging Performance Month 5 Launch Your Campaign Week 17: Bid Your Brands Monday: Your Brand May Be Weaker than You Think Tuesday: Brand and Domain Name Variations Wednesday: URL Variations Thursday: Competitor Legal and Ethical Issues Friday: Competitor-Name Ad Groups Week 18: Make Prelaunch Double-Checks Monday: Budgets and Bid Prices Tuesday: Campaign Settings Wednesday: Keywords The Broad-Match Stomp Thursday: Verify Ad Destination URLs Friday: Launching Initial Ad Testing Week 19: Flip the Switch Monday and Tuesday: Launching All Your Campaigns at Once? Wednesday: Are Your CTRs igh Enough? Thursday and Friday: Are You Reaching Your Target Conversion Rates and Costs? Week 20: Perform Early Course-Correction Monday: Activating Additional Ad Groups Tuesday: Adjusting Ad Group and Keyword Bids Wednesday: Adding Keyword Variations to Winning Ad Groups Thursday and Friday: Adjusting Campaign Budget Limits Month 6 Optimize Your Campaign Week 21: Review Your Top-Level Reports.. Monday: Campaign and Ad Group Reports Tuesday: Network Distribution Reports Wednesday: Ad Performance Reports Thursday: URL Performance Reports Friday: Placement/Keyword Performance Reports Week 22: Review Your Deep-Level Reports. Monday: Search Query Reports Tuesday: Impression Share Reports Wednesday: Geographic Performance Reports Thursday: Placement Performance Reports Friday: Reach and Frequency Performance Reports

6 Week 23: Create Additional Useful Reports 236 Monday: Quality Score Reports 236 Tuesday: Demographic Performance Reports 236 Wednesday and Thursday: Google Analytics Reports 237 Friday: The My Change istory Report 238 Week 24: Act on Your"Data and Optimize Your Account 239 Monday and Tuesday: Improving Your CTR 239 Wednesday: Improving Your Quality Score 241 Thursday and Friday: Improving Your Conversion Rate 242 Chapter 10 Month 7 Test Ads by Using Advanced Techniques 247 Week 25: Implement Advanced Text Ad Design 248 Monday: Google Dynamic Keyword Insertion 248 Tuesday: Ad Sitelinks 253 Wednesday: Product Extensions 256 Thursday: Product Listings 257 Friday: Local Extensions 259 Week 26: Insert Ad Text Symbols 261 Monday: Bullets and Squares 262 n Tuesday and Wednesday: Multiple Characters in One 262 Thursday and Friday: Non-English Punctuation and Random Characters 263 m Z Week 27: Use Google Content Nontext Ads Monday and Tuesday: Static and Animated Banner Ads 264 Wednesday: Video Ads 266 Thursday: Mobile Banners 270 Friday: Banner Fatigue and Ad Rotation 272 Week 28: Perform Advanced Ad Testing 273 Monday: Set Up Split Tests, 273 Tuesday: Know What to Split Test 275 Wednesday and Thursday: Conduct Initial A/B Split Testing 278 Friday: Reflect on the Outcome of the Test 283 Chapter 11 Month 8 Test and Optimize Landing Pages 285 Week 29: Plan Your Tests 286 Monday: Prioritizing Test Elements 286 Tuesday: Testing eadlines 286 Wednesday: Testing Body Copy 288 Thursday: Testing Offers 290 Friday: Testing Other Elements of Your Landing Page 290 Week 30: Use Google Website Optimizer 294 Monday and Tuesday: Introducing Google Website Optimizer 294 Wednesday and Thursday: Tagging Pages for Google Website Optimizer 296 Friday: Validating Your Pages 298 Week 31: Conduct A/B and Multivariate Tests 298 Monday and Tuesday: Using A/B Split Testing 298 Wednesday and Thursday: Using Multivariate Testing 300 Friday: Choosing the Right Test Method 302 x

7 xxviii U O Week 32: Report and Interpret Results Monday and Tuesday: Reporting in Google Website Optimizer Wednesday and Thursday: Interpreting Test Results Friday: Reaching the End of Your Landing Page Testing Chapter 12 Month 9^-Migrate Your Campaign to Microsoft and Yahoo! Why Yahoo! Search Marketing and Microsoft adcenter Matter Different Look, Same Strategy Week 33: Understand YSM Differences and Advantages.... Monday: Standard and Advanced Match Types Tuesday: Geo-targeting Wednesday: Ad Types and Lengths Thursday: Ad Scheduling Friday: Demographic Targeting Week 34: Understand Microsoft adcenter Differences and Advantages Monday: Keyword Match Types Tuesday: Geo-targeting Wednesday: Ad Types and Lengths Thursday: Ad Scheduling Friday: Demographic Targeting Week 35: Create Google AdWord Exports Monday and Tuesday: Creating the Root CSV from AdWords Editor Wednesday and Thursday: Creating the Root CSV from Yahoo! Friday: Creating the Root CSV from adcenter Week 36: Upload and Fine-Tune Monday: Uploading into Yahoo! Tuesday: Troubleshooting Yahoo! Import Problems Wednesday: Uploading into adcenter Thursday and Friday: Reviewing Campaign Uploads Appendix A Advanced AdWords Editor What Is AdWords Editor? Getting Started Opening and Downloading Your Account Downloading Campaign Statistics Uploading Your Changes Navigating, Editing, and Expanding Your Campaigns Saving Time with AdWords Editor Find and Replace Detailed Ad Text Changes Spreadsheets Are Still Important Backup Files (AEA) Export Changes (AES)

8 Export Spreadsheet (CSV) 359 Global Edits 359 Upload to Yahoo! or MSN 360 Import Changes 360 Working with General Tools 360 Find Duplicate Keywords Tool 360 Keyword Grouper 361 Keyword Opportunities 362 Appendix B FacebookPPC 363 Getting Started 364 Targeting Facebook Ads 366 Managing and Reporting 371 Using Facebook Ad-Performance Reports 373 Index 379 n O Ẕ i m Z

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns a ii a Bart Weller Lori Calcott Apress* Contents y About the Author About the Technical Reviewer

More information

PPC Plan Proposal. Exioms - "Dream Never Sleep"

PPC Plan Proposal. Exioms - Dream Never Sleep PPC Plan Proposal PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

PPC Marketing with Google AdWords

PPC Marketing with Google AdWords PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search

More information

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising

[Checklist] Audit Your Pay-Per-Click (PPC) Advertising [Checklist] Audit Your Pay-Per-Click (PPC) Advertising NOTE: Many tools and features referenced apply to Google AdWords only, as it provides the majority of analysis and optimization tools. Also, Google

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

Best Practices for PPC on Google AdWords

Best Practices for PPC on Google AdWords Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren

More information

Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us

Content for PPC Training. Have Any Question Regarding To PPC Training? Contact Us PPC training in Gurgaon, Delhi-NCR, W3training School follow latest trends of Pay per click advertising and complete course is based on live projects with real or dummy products. We provide training to

More information

8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide

8 Simple Things You Might Be Overlooking In Your AdWords Account. A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account A WordStream Guide 8 Simple Things You Might Be Overlooking In Your AdWords Account AdWords makes it incredibly easy to set up and run a

More information

Improving PPC Search Engine Campaign Results Using Generic Domain Names

Improving PPC Search Engine Campaign Results Using Generic Domain Names Improving PPC Search Engine Campaign Results Using Generic Domain Names Executive Summary A challenge for online marketers is getting more clicks out of their pay-per-click search engine campaigns. One

More information

Here are our Pay per Click Advertising Packages:

Here are our Pay per Click Advertising Packages: Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Campaign and Ad Group Management. Google AdWords Fundamentals

Campaign and Ad Group Management. Google AdWords Fundamentals Campaign and Ad Group Management Google AdWords Fundamentals Question: When a Campaign is Pending what does this mean? Question: When a Campaign is Pending what does this mean? ANSWER: IT MEANS THE CAMPAIGN

More information

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

More information

PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS

PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS The following service descriptions and pricing outline specific packages focused on payper-click (PPC) advertising. PVIPE has created several tiers of services,

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Written by: Benjamin Smith, Digital Marketing Expert

Written by: Benjamin Smith, Digital Marketing Expert Written by: Benjamin Smith, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. Paid search advertising (pay-per-click or PPC) are ads

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Successful Internet Marketing & Social Media Marketing An Introduction

Successful Internet Marketing & Social Media Marketing An Introduction Successful Internet Marketing & Social Media Marketing An Introduction 4 Web Marketing Perspectives Google & The Dicing of Everything Get Google s Perspective Markets are Conversations Get Outside Perspective

More information

Google AdWords: A Primer on Higher Education Digital Advertising

Google AdWords: A Primer on Higher Education Digital Advertising Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified

More information

Search Engine Marketing (SEM) with Google Adwords

Search Engine Marketing (SEM) with Google Adwords Search Engine Marketing (SEM) with Google Adwords Account Setup A thorough account setup will ensure that your search engine marketing efforts are on a solid framework. This ensures the campaigns, ad groups

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

ADWORDS CONTINUED: CREATING MORE AD GROUPS

ADWORDS CONTINUED: CREATING MORE AD GROUPS ADWORDS CONTINUED: CREATING MORE AD GROUPS AND SPLIT TESTING ADS Today you are going to go a step further into AdWords on how to add more ad groups with the same strategy that you used yesterday, i.e.

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

Pay-Per-Click: Maximizing impact with minimum words.

Pay-Per-Click: Maximizing impact with minimum words. Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

More information

SEO and Internet Marketing. For Professionals

SEO and Internet Marketing. For Professionals SEO and Internet Marketing For Professionals Effective from: Jan 2014 SEO TRAINING OUTLINE Internet AND Search Engine Basics What is Internet Marketing? Importance of Internet Marketing Types of Internet

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Google AdWords Handbook. for tour & activity companies

Google AdWords Handbook. for tour & activity companies Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between

More information

Google Adwords Checklist

Google Adwords Checklist Google Adwords Checklist Is your business getting the most out of Google Adwords? Go through our checklist to find out where you could improve your Google Ads. Campaigns Ensure you have enabled conversion

More information

Digital Marketing Training Boucher - W3training School

Digital Marketing Training Boucher - W3training School We are not limited to any course content, digital marketing is so broad and it s not easy to put everything in training syllabus and brochure. We are not here to just complete the course, if you have eager

More information

PPC: GET LEADS FAST. Written by: Benjamin Smith, Digital Marketing Expert

PPC: GET LEADS FAST. Written by: Benjamin Smith, Digital Marketing Expert PPC: Get Leads // 1 2 2.ch PPC: GET LEADS FAST Written by: Benjamin Smith, Digital Marketing Expert PPC: Get Leads // 2 Table of Contents Introduction... 3 1. Quick and Reliable Traffic for a Fixed Cost...

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

I Love AdWords & So Should You! The Beginners Guide to AdWords. By Ameet Khabra

I Love AdWords & So Should You! The Beginners Guide to AdWords. By Ameet Khabra I Love AdWords & So Should You! The Beginners Guide to AdWords By Ameet Khabra Who is Ameet Khabra? Who the Heck is Ameet Khabra? v Search Engine Strategist at Top Draw v Freelance SEM (Search Engine Optimization

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information

Building Effective Landing Pages. Get more conversions with lower bids in your online marketing campaigns

Building Effective Landing Pages. Get more conversions with lower bids in your online marketing campaigns Building Effective Landing Pages Get more conversions with lower bids in your online marketing campaigns The Fish are Biting Early Research shows that just as in the consumer market, B2B buyers now use

More information

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo. How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites 1-800-467-6694 1-888-309-5207

Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites 1-800-467-6694 1-888-309-5207 Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites PPCManagement.com Think Big a Buildtelligence Sites PPC Management Web Solutions Company 1-800-467-6694 This guide

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic?

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

CASE STUDY. Generating New Education Leads at Profitable Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Generating New Education Leads at Profitable Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Generating New Education Leads at Profitable Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Grand Canyon University Trusts KEO Marketing s Pay Per Click (PPC) Management Solutions to

More information

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions How to pay less for your pay per click leads or sales by Ann Stanley MD Anicca Digital Solutions Opportunities to save money on your pay per click leads or sales More relevant clicks for your budget

More information

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011

Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Simple Tricks To Optimize Your Adwords Campaign and Increase ROI June 29, 2011 Contact LiveRez If you would like to learn more about LiveRez s professional services including: Adwords Management SEO Management

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick

More information

Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health

Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health Google Adwords and Your Nonprofit Adam Chipman, Marketing Specialist, Allegiance Health Agenda Overview of Google Adwords In depth look at the benefits of Google Adwords How to optimize a Google Adwords

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

Foreword by Orvel Ray Wilson Acknowledgments Introduction Who Should Read This Book? How This Book Is Different The Secret Agent Pen Story

Foreword by Orvel Ray Wilson Acknowledgments Introduction Who Should Read This Book? How This Book Is Different The Secret Agent Pen Story Foreword by Orvel Ray Wilson Acknowledgments xv xix Introduction Who Should Read This Book? How This Book Is Different The Secret Agent Pen Story xxi xxi xxiv xxv About the Author xxix CHAPTER 1 The Basics

More information

Web Advertising 1 2/26/2013 CS190: Web Science and Technology, 2010

Web Advertising 1 2/26/2013 CS190: Web Science and Technology, 2010 Web Advertising 12/26/2013 CS190: Web Science and Technology, 2010 Today's Plan Logistics Understanding searchers (Commercial Perspective) Search Advertising Next project: Google advertising challenge

More information

Full Website Analysis

Full Website Analysis Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,

More information

21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company

21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company Marty Collins About Marty Collins 2 21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company Studied and experimented

More information

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet

T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O Paid advertising on the internet Paid advertising on the internet > It is a traffic source of potential customers which you have to pay for.

More information

Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords

Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords It s A Brand New Day It s A Brand New Day New Ways To Connect New Ways To Connect Become Relevant Be Where Consumers

More information

DIGITAL MARKETING BASICS: SEO

DIGITAL MARKETING BASICS: SEO DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an

More information

Are You Wasting PPC Budget?

Are You Wasting PPC Budget? Are You Wasting PPC Budget? THOMAS HAYNES. APR 2015. The Problem The average small business wastes 25% of their AdWords PPC budget Wo r d S t r e a m r e s e a r c h 2 0 1 3 How does this happen? Many

More information

Search Engines are #1 Way to be Found

Search Engines are #1 Way to be Found Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top

More information

Studying the international way. in Practice. Professor (FH) Mag. Christian Maurer. IOETI Conference, El Gouna, Dec 2009

Studying the international way. in Practice. Professor (FH) Mag. Christian Maurer. IOETI Conference, El Gouna, Dec 2009 Studying the international way SearchEngine Marketing in Practice Professor (FH) IOETI Conference, El Gouna, Dec 2009 Agenda SEM as part of the marketing mix How does SEM work Setting the goals Website

More information

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook SEA Playbook, 2 of 31 Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook For other up-to-date info in automotive digital marketing,

More information

Search Engine Optimization Guide

Search Engine Optimization Guide Search Engine Optimization Guide A Guide to Improving Website Rankings in the Search Engines Prepared by: Rosemary Brisco ToTheWeb LLC Sep 2007 Table of Contents WHY WORRY ABOUT SEARCH ENGINE MARKETING?...3

More information

CASE STUDY. Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Delivering Quality Traffic and Online Leads SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Arizona s Leading Solar Installation Company, American Solar, Depends on KEO Marketing s Online

More information

SOS Advertising - Post-Campaign Summary Executive Summary Campaign Overview Three key goals were established for the Google AdWords campaign

SOS Advertising - Post-Campaign Summary Executive Summary Campaign Overview Three key goals were established for the Google AdWords campaign SOS Advertising - Post-Campaign Summary Executive Summary Campaign Overview Three key goals were established for the Google AdWords campaign developed for SOS Advertising [www.sos-ads.com], a customized

More information

WorkingClix TM. In strategic partnership with

WorkingClix TM. In strategic partnership with Results are never click deep WorkingClix TM 1 Impressions Clicks 2 User Activity Optimization 4 3 Dedicated Landing Pages Conversion Tracking 5 6 ROI Analysis The WorkingClix Advantage Standard Campaign

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

Google Partner Academy, Singapore

Google Partner Academy, Singapore The Google Partner Academy is Singapore s premier training that condenses all the essential knowledge you need about Google AdWords, Analytics and into 6 dense days. This training is ideal for agency professionals,

More information

Moving "Big Iron" with e-marketing: How Volvo Construction Equipment uses digital marketing to fuel sales. Volvo Construction Equipment Americas

Moving Big Iron with e-marketing: How Volvo Construction Equipment uses digital marketing to fuel sales. Volvo Construction Equipment Americas Moving "Big Iron" with e-marketing: How Volvo Construction Equipment uses digital marketing to fuel sales John Johnston Director, Digital Marketing Volvo Construction Equipment Americas Justin Bridegan

More information

Introduction to Search Engine Marketing

Introduction to Search Engine Marketing Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why

More information

The Findability Formula

The Findability Formula The Findability Formula The Easy, Non-Technical Approach to Search Engine Marketing Heather Lutze WILEY John Wiley & Sons, Inc. Contents Foreword by Orvel Ray Wilson Acknowledgments Introduction Who Should

More information

Online Marketing Optimization Essentials

Online Marketing Optimization Essentials Online Marketing Optimization Essentials Bilal Saleh Principal Partner E-Nor Inc. May 20, 2014 Agenda 2 E-Nor Overview Search Engine Optimization (SEO) Paid search Web Analytics Q&A Graphics by: http://www.iconarchive.com/show/seo-icons-by-designbolts.html

More information

ONLINE ADVERTISING (SEO / SEM & SOCIAL)

ONLINE ADVERTISING (SEO / SEM & SOCIAL) ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's

More information

Introduction to Pay Per Click

Introduction to Pay Per Click Introduction to Pay Per Click What is Pay-Per-Click Advertising? The advertising model which charges by the click as opposed to previous models which charged by CPM Most commonly known for being text ads

More information

Google and Yahoo Keyword Auctions. Ryan Gabbard

Google and Yahoo Keyword Auctions. Ryan Gabbard Google and Yahoo Keyword Auctions Ryan Gabbard 1 Outline Google Ads Overview Targeting Ads Content Network and Site-Targeting Ad Design Advice Tools Yahoo Auctions 2 Google Ads Overview Account Structures

More information

Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign

Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign Paid Advertising on Search Engines: Tips on how to create and manage a successful pay-per-click marketing campaign What are the Benefits of Pay-per-click Advertising? The goal of any website is to attract

More information

12/6/12. Online Advertising. Online advertising $ Administrative. David Kauchak cs458 Fall 2012. Papers due tomorrow

12/6/12. Online Advertising. Online advertising $ Administrative. David Kauchak cs458 Fall 2012. Papers due tomorrow Online Advertising David Kauchak cs458 Fall 2012 http://www.xkcd.com/208/ Administrative Online advertising $ Papers due tomorrow Review assignments out Saturday morning l Review due Sunday Project presentations

More information

Google AdWords Audit. Prepared for: [Client Name] By Jordan Consulting Group Ltd. www.jordanconsultinggroup.com

Google AdWords Audit. Prepared for: [Client Name] By Jordan Consulting Group Ltd. www.jordanconsultinggroup.com Audit Prepared for: [Client Name] By Jordan Consulting Group Ltd www.jordanconsultinggroup.com Table Of Contents AdWords ROI Statistics for 2013 3 AdWords ROI Statistics for 2013 (Continued) 4 Audit Findings

More information

you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen-

you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen- I NTERNET M A R K E T I N G B O O K L E T R E S E L L E R P R O G R A M CONTENTS 1 WHAT IS INTERNET MARKETING? 2 WHAT ARE ALL THESE TERMS (CTR, CPC, PPC)? 3 WHERE SHOULD I ADVERTISE? 4 HOW DO I CHOOSE

More information

12. PPC Advertising. What s inside: An introduction to pay per click advertising is followed

12. PPC Advertising. What s inside: An introduction to pay per click advertising is followed 12. PPC Advertising What s inside: An introduction to pay per click advertising is followed by a look at the different types; search content and social network. Learn about the ideal use of text, images

More information

TAGGING WORKSHOP. The What, How & Why of Tagging & Tracking

TAGGING WORKSHOP. The What, How & Why of Tagging & Tracking TAGGING WORKSHOP The What, How & Why of Tagging & Tracking TWO TYPES OF DEST. URL TAGGING Auto tagging: for Analytics, gclid unique ID added to your landing page URL www.chocolate.com/?gclid=123xyz To

More information

5 Tips to Turn Your Website into a Marketing Machine

5 Tips to Turn Your Website into a Marketing Machine Internet Marketing Whitepaper: 5 Tips to Turn Your Website into a Marketing Machine Brought to you by www.hubspot.com Part 1: How the Internet has transformed businesses The Internet has profoundly transformed

More information

Pay Per Click. The Big Picture. Rod Holmes

Pay Per Click. The Big Picture. Rod Holmes Pay Per Click The Big Picture Rod Holmes Pay Per Click PPC Search Engine Marketing SEM AdWords AdCenter Pay Per Click Why is PPC Important? 2/3 of Clicks for High-Commercial-Intent Keywords go to Sponsored

More information

Microsoft Advertising adcenter Campaign Analytics Getting Started Guide

Microsoft Advertising adcenter Campaign Analytics Getting Started Guide Microsoft Advertising adcenter Campaign Analytics Getting Started Guide Contents Introduction... 3 What is Microsoft Advertising adcenter Campaign Analytics?... 3 Useful terms... 3 Overview... 4 Get Started...

More information

DAY CAMP. Today s Quick Win: How To Set Up A Google Adwords Account

DAY CAMP. Today s Quick Win: How To Set Up A Google Adwords Account DAY CAMP Today s Quick Win: How To Set Up A Google Adwords Account Meet our guests! @fortin Drew Fortin Marketing Manager @cunninghamkelly Kelly Cunningham Inbound Marketing Consultant @briggsnh Mike Briggs

More information

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

MONTHLY REPORT PERFORMANCE RECAP LAST MONTH TWO MONTHS AGO CONVERSIONS CLICKS. Account: zenclick Period: February 1-29, 2012

MONTHLY REPORT PERFORMANCE RECAP LAST MONTH TWO MONTHS AGO CONVERSIONS CLICKS. Account: zenclick Period: February 1-29, 2012 MONTHLY REPORT PERFORMANCE RECAP Account: zenclick Period: February 1-29, 2012 OBJECTIVES vs. ACTUAL PERFORMANCE Budget: $25,000 Actual Spend: $23,065.97 Objective: 10,000 Clicks at $1.50 CPC Actual: 15,509

More information

Information Architecture & Web Advertising

Information Architecture & Web Advertising Information Architecture & Web Advertising Shawn Livengood INF385E The University of Texas at Austin November 5, 2009 This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative

More information

Why do businesses order PPC services?

Why do businesses order PPC services? [PPC 2.0] PPC services Why do businesses order PPC services? Businesses want to earn more money. Businesses are not against paying some money to get more money. What do businesses get when they order PPC

More information