Writing Subject Lines in a Mobile Age. Best Practices

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1 Writing Subject Lines in a Mobile Age Best Practices

2 Introduction Subject lines are a critical component to marketing. They encourage recipients to open your to read your content. A good subject line should be short and to the point, accurately reflect the contents of your and benefitfocused. We recommend frequently A/B split testing subject lines to ensure you receive the highest response rates possible.

3 Length Good subject lines are short and to the point. Try to use fewer than 50 characters (including punctuation and spaces). The shorter the better when it comes to subject line length, since nowadays most s are opened on mobile devices. Mobile phones display only characters, so if you subject line is longer, the end of it would be cut off.

4 Accurate Communicate what is inside your is it a newsletter? A sales promotion? A coupon? Tell them what need of theirs you are addressing in your . This will also help you avoid spam filters.

5 Benefit-Focused subject lines that receive the highest open rates are the ones that most directly address the interests/challenges/needs of the audience.

6 Tips for Increasing Subject Line Relevance Write subject lines that fall into one of these categories: news, tips, offers, and questions Vary which category your subject line falls into. For example, if your subject lines are always news headlines, mix it up with a question. Keep subject lines action-oriented Start with an action word (ex: save get join ). Put the most important information up front Remember your subject line will most likely be read on a mobile device. If you save the most important information for the end, you run the risk it will get cut off on the mobile device and never read. By front loading your putting the most important key words at the start of the subject line you ensure everyone will see your important messaging. Be timely Referencing a current event such as a blizzard or upcoming holiday is a way to increase you s relevance to the reader.

7 Add a personalized touch Include their name or geographic location; acknowledging the interests of your target market (such as a reference to their favorite sports team) is a way to further tailor s to your targeted segment. Include searchable keywords and trigger words Many of your recipients have inbox settings to automatically manage their . Including keywords will make your more searchable later on. Trigger words, such as sale, tend to produce higher open rates. Provide a Call to Action Indicating if a response is needed or if there is a deadline adds a sense of urgency and makes sure your s are prioritized. Please Respond by Midnight means they have to read your today, rather than a week from now. Highlight value of Give them a compelling reason to open your , such as communicating what they are going to get if they open it. For example, 40% off your favorite jeans.

8 Further Tips for Increasing Click-Throughs Include non-alpha characters Including numbers or a Unicode symbol helps subject lines stand out in inboxes. Numbers underscore quantifiable benefits and a quick-read; Unicode symbols add a unique attentiongrabbing element. Make the most of the pre-header On some mobile devices and desktop clients display the first line of text in addition to the subject line. Plan for this, and write a line of copy that enhances your subject line, rather than repeating it. Incorporate numbered lists Numbered lists give people a sense of how much content you have, make content easily digestible, and pique curiosity. Ask questions Posing a genuine question in your subject line is a proven method for engaging people. Be clever Subject lines that include rhyming, puns and word play are interesting and encourage clicks.

9 Examples Proven Subject Line Examples How to Indicates how the reader will benefit and provides an immediate incentive to open . 5 Tips for A orderly and self-explanatory list with a clearly stated benefit provides a compelling reason to open. Only 3 Hours Left to Save on (product) The combination of a stated deadline plus included trigger word creates a sense of urgency. Struggling to? Asking about a common problem or grievance builds rapport with recipients makes them curious about your solution to the problem. Why (topic/person) is wrong Shock value is a proven method for grabbing people s attention and convincing them to open an . (Name), You Mike Also Like (product) Subject lines with names offer a personal touch and display extra effort on the part of the company.

10 Examples You re Missing Out on (specific deal) Calling out an exclusive offer is a proven attention-grabbing technique. (YOUR BRAND NAME) (season) Sale Use all capital letters to draw attention to your brand, while making your timely and incorporating a trigger word to pique curiosity. Shhhh This (topic) is a Secret Use an onomatopoeia to build curiosity and make your subject line less formal. Announcement:. The simplicity of this type of news headline is a catalyst for getting people to open your s with its straight-forward approach. 5 Sales, 5 Days Using numerical digits adds rhythm and consistency to subject lines, while setting them apart from other subject lines in a person s inbox. Reserve Your Seat for (event name) Today Give a command to provide a clear call to action.

11 About Savicom Powerful feature sets. Experienced and knowledgeable support. If you have a need for cutting-edge marketing, Savicom delivers. We are the leader in developing next generation marketing technology. Our technology gives marketers maximum flexibility and versatility in reaching their markets 1:1. For whatever stage your business is in, and for whatever size marketing budget, you can trust Savicom to meet your needs and deliver maximum value. Savicom Next Generation Marketing You Can Contact Us By Phone: (415) By sales@savicom.com Find Us on the Web: We Look Forward to Hearing From You! 11

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