FACTS ABOUT BIG DATA ANALYTICS PLATFORA. BIG DATA ANALYTICS Series

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1 5 FACTS ABOUT BIG DATA ANALYTICS PLATFORA BIG DATA ANALYTICS Series

2 BIG DATA ANALYTICS FICTIONS, FEELINGS, AND FAITH Does Your Company Run On Facts? Or Fictions, Feelings and Faith? No doubt you answered Facts. But if your business isn t using Big Data Analytics to interrogate enormous amounts of data to learn more about every digital touchpoint from web, mobile and the Internet of things to transactions, conversions and product engagement then it is not a Fact-Based Enterprise. Fact-Based enterprises can see patterns and correlations across data between events, actions, behaviors, results, and time. They also empower their business analysts to ask deeper questions of big data and share insights quickly and easily throughout the organization. All of the above makes Fact-Based enterprises more agile and gives them tremendous competitive advantage. Fact-Based enterprises already outperform their rivals: A recent study of 179 large, publicly traded companies found that data-driven companies are 5 to 6 percent more than their competitors. 1 The same study found that some as competitors that don t. We cannot solve our problems with the same thinking we used when we created them. Albert Einstein Organizations that are not fact-based make decisions using limited perspective and in the marketplace are at risk. Fact-Based Enterprise. 1 Strength in Numbers: How Does Data-Driven Decisionmaking Affect Firm Performance?, MIT Sloan School of Management Study, available for download at:

3 FACT 1 FACT-BASED ENTERPRISES EXPLOIT BIG DATA Transforming big data into hard facts is almost impossible. Most enterprises today have little or no control over their data analytics process and don t even realize how much valuable insight is likely being overlooked. Fact-Based enterprises use breakthrough technology to exploit big data from every digital touchpoint from web clickstreams to product telemetry to social media. More than that, they can see the correlations between behaviors, actions, and results. They can track a customer s journey across digital touchpoints and see what steps led to a particular event such as a purchase, cancellation of a subscription, or a request for customer support. They then use that detailed In most enterprises today, it is likely that 98% of data is simply ignored.

4 FACT 2 IN BIG DATA ANALYTICS, BI=BS Fact-Based enterprises understand that to fully exploit the Big Data Analytics opportunity and accurately trace the steps of a customer s journey they cannot apply the narrow perspective of business intelligence (BI) thinking to big data and Hadoop. Hadoop is the king of all big data which is stored in the Hadoop Data Reservoir. Many Hadoop distributions now support SQL access to data, however it is still very complex and requires specialized IT expertise. Even with heavy reliance on IT resources to build data models and create new reports, getting a simple answer to a simple question from data stored in Hadoop is not simple. Nor is it fast: It can take 18 months or more for Hadoop to surrender an answer for even a simple query. This is why many enterprises Fact-Based enterprises invest in technology solutions that can mask the complexity of Hadoop and allow business users to: Ask unlimited questions from big data in Hadoop Conduct event-driven analysis across events, behaviors, and time Make decisions based on timely, detailed data not aggregate data

5 FACT 3 FACT-BASED ENTERPRISES GIVE BUSINESS ANALYSTS DIRECT ACCESS TO BIG DATA It stands to reason that business analysts should be working directly with big data: They know what questions the business needs answered and their mandate is to deliver timely and actionable business intelligence to the organization. warehouses. In data analytics, the mantra has long been: Don t build a data warehouse until you know the questions you want to ask of your data. That was acceptable (sort of) when the variety and quantity of data the business need to analyze wasn t growing at rapid pace. Today, organizations need to analyze more and more semistructured and multistructured data, including web logs, mobile application server logs and Facebook likes. Analysts simply can t know in advance what questions they need to ask of raw data because the business environment, and the data itself, changes continuously. Fact-Based enterprises put their business analysts in the driver s seat with big data. They give them the right tools to access big data without help from the facts. And when business users can ask deeper questions, and correlate behavior and actions across multiple domains of data, enterprises can make fact-based decisions, faster.

6 FACT 4 FACT-BASED ENTERPRISES USE BIG DATA ANALYTICS TO GROW THEIR BUSINESS INCREASE REVENUE Fact-based enterprises use Big Data Analytics to gain an end-to-end view of customer behavior instead of just clickstream behavior, which helps them BUILD SUBSCRIPTIONS Fact-based enterprises use Big Data Analytics to create customer lifetime value instead of one-time conversions. RETAIN CUSTOMERS Fact-based enterprises use Big Data Analytics to identify and reward customer engagement, which leads to retention and monetization. GAIN VALUABLE INSIGHT Fact-based enterprises use Big Data Analytics to achieve a 360-degree view of customers across all channels and uncover connected insights that can help

7 FACT 5 FACT-BASED ENTERPRISES USE SOLUTIONS THAT TRANSFORM BIG DATA INTO HARD FACTS Fact-based enterprises use breakthrough technology that allows them to run PLATFORA BIG DATA ANALYTICS Platfora Big Data Analytics provides IT with a set of tools to mask the complexity of Hadoop. It is purpose-built to support a new era of self-service analytics. Platfora empowers business users to access raw data directly from Hadoop. That data is then transformed into interactive, in-memory BI. Real BI that s not BS detailed, timely, and meaningful. And with real BI, a business can become a Fact-Based Enterprise.

8 FACT-BASED ENTERPRISE: EDMUNDS.COM With Platfora Big Data Analytics, Edmunds.com, a leading online resource for automotive information, is now able to provide broad access to business critical data across the enterprise. Users are able to extract value from raw data much faster, which is helping the organization to identify new avenues for business growth. The company knows these facts: It has 10X more business analysts using Big Data It can now derive value from its data in hours instead of months Its data per month has increased by 1,265% from 300GB to 4TB THE FACTS 10x more business analysts used big data Time-to-value decreased from months to hours Data per month increased by 1,265% DRIVING DATA INTO THE FUTURE Edmunds now provides broad access to business critical data across the enterprise. Platfora is the data pipeline that answers even the toughest, most involved dealership questions. Platfora also opened new avenues for business growth. Edmunds.com recently launched their Price Promise, displaying where car buyers can get instant price guarantees online from dealers. Business analysts can now help dealers develop these instant prices using Platfora. We believe that in the future, most decisions will be based on data. If we have the ability for every Edmunds employee to make decisions based on data, we will have a huge advantage over our competitors. GREGORY ROKITA, SENIOR DIRECTOR OF SOFTWARE ARCHITECTURE AT EDMUNDS To view more examples, go to

9 Platfora: Big Data Analytics for the Fact-Based EnterpriseTM Platfora s mission is to empower customers to transform their businesses into Fact-Based Enterprises. Platfora processes raw data in Hadoop and gives business analysts visual self-service Big Data Analytics to go from events, actions, and behaviors to business facts, today. Platfora software deploys in the data center or in the cloud, next to your Hadoop cluster. For a demo, visit or sales@platfora.com. TM