GENERATE LEADS WITH MOBILE MARKETING

Transcription

1 1 A publication of

2 2 CONTENTS WHY A MOBILE STRATEGY IS BETTER THAN BUILDING AN APP. GENERATING LEADS THROUGH MOBILE MARKETING. BEST PRACTICES IN ACTION: UNLOCKING MOBILE ROI.

3 3 INTRODUCTION: What is mobile marketing? What do you think about when you hear mobile marketing? Do you think about the pop-up ads that, well, pop up when you are playing Either way, whether you know it or not, you have been immersed in mobile marketing. Mobile marketing is as simple as optimizing your marketing strategies to a Google report, 90% of online users utilize multiple screens sequentially to accomplish a task over time. design, lead generation, and mobile ROI. When you have a responsive

4 4 your marketing. ABOUT THE AUTHOR: RACHEL

5 5 01 CHAPTER WHY A MOBILE STRATEGY IS MORE THAN BUILDING AN APP.

6 6 Why a Mobile Strategy is More Than Building an App If so, stop it. to, mobile devices mobile optimization easier on your end as the marketer. 15% of internet Source: KPBC

7 7 New Breed Marketing has a responsive design

8 8 Benefit #1: Responsive design results in higher conversions Google report, 67% of users are more likely to purchase a product or service from a mobile-friendly site. That ). and zoom in. Then you move the browser to the left and right page and start all over again moving the browser to the left

9 9 mobile site. The buttons are large and, therefore, out how to get more information or make a Google,. the way by making your website mobile-friendly.

10 10 Benefit #2: Responsive design is easier to maintain than apps means you only have to update one version of your website, and it will l website on mobile, tablet, and deskptop..

11 11 Benefit #3: Responsive design improves SEO First, it is essential to optimize your webpages for keywords you are

12 12 responsive design. In its Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Google s algorithms assign the indexing properties for the content. -Google Google has also said that it will rank sites optimized for mobile higher your website is found.

13 13 Benefit #4: Responsive design calls for better usability One of the best parts of having a website that is optimized for mobile is their smartphone better.

14 14 but the responsive design positions take in the same information in an easy- had to zoom in and out, left and right, information.

15 15 02 CHAPTER GENERATING LEADS THROUGH MOBILE MARKETING.

16 16 Through Mobile Marketing Try a Simple Text Campaign

17 17 Tactic 1: Employ Progressive Profiling Forms right information from your leads at the right times.

18 18 Tactic 2: Create Simple Calls-to-Action words. In both examples, and easy to read. The text is short but to the point.

19 19 Tactic 3: Provide Discounts & Customer Loyalty and like the Kings page. Now that Kings has text them additional

20 20 Tactic 4: Optimize Content for a Mobile Screen have a few minutes and are trying to kill time. You may be waiting for the start. short and tweetable. Do not write for the purpose of writing, but write

21 21 Tactic 5: Make Your Phone Number Clickable on your the number on their website. The option to up making it easier for

22 22 Tatic 6: Try a Simple Text Campaign Stranger Lead Customer

23 23 03 CHAPTER BEST PRACTICES IN ACTION: UNLOCK MOBILE ROI.

24 24 The Real Problem With Mobile simple, straightforward, and easy to measure. and online.

25 25 using the mobile website or a mobile app, users 1 Website on mobile Mobile optimized site on mobile

26 26 Online - Mobile Apps alternatives to mobile websites. 2 hotel reservations were booked less than a day before their arrival. They took this information made their mobile app easy for booking rooms on the go. mobile optimized

27 27

28 28 3 providing its phone number on its mobile site your mobile users by providing them with the information that you want them to have and know they are looking for. Guiding them

29 29 4 your mobile strategies. 5

30 30 CASE STUDY Assigning Value to Mobile into the store. started on the mobile app.

31 31 What this means for your business It is easy to see other businesses adopting mobile strategies, but where strategy. Finally, work with your team to assign values to these new kinds of

32 32 CONCLUSION: marketing. Your business may be having trouble measuring the value of your this blog post with mobile from the Google blog.

33 33 DELIVER THE MOST PERSONAL WEB EXPERIENCE POSSIBLE. NO MATTER THE DEVICE. Part content system, part personalization engine. HubSpot s COS CLICK HERE TO LEARN MORE