The Direct Effect of Supply Chain Management Practices for Management Accounting and Supply Chain Performance
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1 The Direct Effect of Supply Chain Management Practices for Management Accounting and Supply Chain Performance Noriza Mohd-Jamal * and Mike Tayles ** This paper adds to an existing, though relatively sparse, body of research by examining a framework linking a firm s supply chain management (SCM) practices, its management accounting practices and supply chain performance.drawing on the existing literature, a model was tested using partial least squares (PLS) on survey data collected from Malaysian publicly listed firms. The research finds a positive relationship between an emphasis on SCM practices and management accounting practices. The findings also suggest a positive relationship between SCM practices and supply chain performance and between management accounting practices (MA practices) and supply chain performance. The results provide management with a strategically important overview of the relationship between SCM practices, management accounting practices and supply chain performance. That is, managers can use management accounting information to support the creation of a successful SCM environment that will lead to improved supply chain performance. JEL Codes: M11 and M41 1. Introduction Supply chain management (SCM) has developed an increasing profile over recent years, yet it has had only a relatively modest exposure in its relationship with management accounting. SCM changes the boundaries of the organisation and hence, success in the establishment and maintenance of long term collaborations along the supply chain, has an impact on competitive advantage and profitability. This can occur along the whole value chain and can benefit considerably from information provided by management accounting techniques (Ellram, 2002; Dekker, 2003; Ramos, 2004; Fynes et al., 2008; Askarany et al. 2010). Over time there have been calls for more research into the use of management accounting systems under newly emerging circumstances (Bhimani and Bromwich, 2010), different functional strategies (Tayles and Walley, 1997) and specifically how changes in SCM affect the use of management accounting systems (Berry et al., 1997). But whilst there is increasing research addressing SCM and case study insights into interorganisational practices, there is relatively sparse research evidence on the integration between Management Accounting (MA) practices, SCM and their collective impact on supply chain performance. The purpose of the paper is thus to * Dr. Noriza Mohd Jamal, Dept. of Accounting and Finance, Faculty of Management, Universiti Teknologi Malaysia, Skudai, Malaysia. Tel: , Fax: , [email protected] ** Prof. Mike Tayles, Hull University Business School, University of Hull, Cottingham Road, Hull HU6 7RX, UK. Tel: +44(0) , [email protected]
2 investigate the relationship between SCM practices, MA practices, supply chain performance (SCPERF). The study contributes in a number of respects; firstly, the research is crossdisciplinary and as such it can expand our understanding of management accounting phenomena within supply chains. Secondly, supply chain development has been recognised as an important reason for and an engine of recent significant economic growth in South-East Asia, the fact that this research is located in this region is insightful. The data was analyzed via latent variable structural modelling using Partial Least Squares (PLS) path analysis. There have been calls for more research using these modelling approaches (Smith and Langfield-Smith, 2004). The PLS method used in this study is relatively novel within MA research, as such, it contributes to methodological development. The remainder of the paper is structured as follows: the next section provides a review on SCM practices and MA evolution and development. Drawing on extant literature, we then develop our theoretical model and testable hypotheses. Section 3 presents the research methodology; this is followed by the results of the study in Section 4. The final section provides a discussion and conclusion, mentioning the limitations of the study and directions for future research. 2. Literature Review Research suggests that changes in environmental factors surrounding organizations can have significant impact on their accounting and control systems (Otley, 1980; Anderson and Lanen, 1999; Burns and Vaivio, 2001; Baines and Langfield-Smith, 2003; Waweru et al., 2004). SCM has emerged as a result of the increasingly competitive business environment (Cigolini et al., 2004; Min and Mentzer, 2004; Burgess et al., 2006; Ballou, 2007). It has been suggested that to improve the effectiveness and efficiency of the supply chain, management requires accurate and timely information on supply chain activities and costs, including how best to allocate these costs among customers, products, services, suppliers and other important cost objects (Berry et al., 1997; Dekker and Van Goor, 2000; Caglio and Ditillo, 2008). Every aspect of decision making in SCM, from relocating distribution centres to outsourcing the transportation function to third-party logistics service providers, requires cost data (Seal et al., 1999; Askarany et al., 2010). Management accounting is viewed as an appropriate and powerful set of techniques capable of providing this kind of information (Ramos, 2004; Dekker, 2003). As an integral part of a management control system, various studies have presented a framework of accounting control in inter-organizational relationships (Van der Meer-Kooistra and Vosselman, 2000; Mouritsen et al., 2001; Dekker, 2003; 2004; Cooper and Slagmulder, 2004; Mouritsen and Thrane, 2006; Chua and Mahama, 2007; Caglio and Ditillo, 2008). More specific control mechanisms on cost and accounting information exchanges for partners control systems are open book accounting (Kajüter and Kulmala, 2005; Agndal and Nilsson, 2010), value chain analysis (Dekker, 2003; Coad and Cullen, 2006) and the Inter-organisational cost management (Cooper and Slagmulder, 2004; Coad and Cullen, 2006). However, much of the literature that can be related
3 to supply chain and accounting presents a particular technique in isolation but does not deal with it in the wider framework that is contained in this research. For example, Van Hoek (1998) investigates the integration of SCM with performance measurement while Cooper and Slagmulder (1999) and Dekker and Van Goor (2000) examine SCM within the context of cost management. Thus the SCM framework developed in this study proposes that SCM practice has an impact on management accounting practices. Based on the above, the following hypothesis is proposed: H1: The extent of emphasis on SCM practice is positively associated with the emphasis on management accounting practices Prior studies have indicated that the various components of SCM practices have an impact on supply chain performance. Strategic supplier partnership, through integration of suppliers into new product development and process improvement, can yield increased supplier performance and increase the level of customer responsiveness and satisfaction (Gunasekaran et al., 2001; Chan and Qi, 2003; Li et al., 2006). Likewise, Chen et al. (2004) found that strategic purchasing based on regular communication and long term orientation increases customer responsiveness. This latter finding is supported by Fynes et al. (2005) who indicate that by developing and engaging in deep partnership types of supply chain relationships, suppliers can improve supply chain performance. Similarly, Lee et al. (2007) have asserted that well-defined supply chain linkages have been a key factor in the improvement of supply chain performance and reliability across a wide range of industries. Information sharing leads to high levels of supply chain integration (Chan et al., 2003; Cagliano et al., 2006) by enabling organizations to make dependable deliveries and introduce products to the market quickly. According to Fawcett et al. (2007), information sharing impacts operational performance and is critical to the development of improved information capability. Other empirical studies find that information sharing and information quality contributes positively to customer responsiveness (Beamon, 1998; Spekman et al., 1998; Gunasekaran et al., 2001). Cagliano et al. (2006) examined the adoption of the lean production model and revealed that it has a strong influence on the integration of both information and physical flows along the supply chain, hence the need for consistency between external and internal integration. The adoption of a postponement strategy not only increases flexibility in the supply chain, but also improves customer responsiveness (Beamon, 1998; Van Hoek et al., 1999). It is claimed that greater focus on SCM enhances competitive performance by closely integrating the internal functions within a company and effectively linking them with the external operations of suppliers, customers and other channel members. Narasimhan and Jayaram (1998) found that integrating supply chain activities; for example by aligning sourcing decisions to achieve manufacturing goals in terms of flexibility, dependability, cost and quality, will lead to improved SCM performance. Similarly, the study of Tan et al. (1998) provides empirical evidence that purchasing practices and customer relation practices are strongly associated with perceived firm performance. The above arguments lead to the following hypothesis:
4 H2: The extent of emphasis on SCM practice is positively associated with supply chain performance Abdel-Maksoud (2004) and Abdel-Maksoud et al. (2008) investigated whether the deployment of contemporary MA practices is associated with the existence and importance of non-financial performance measures. In this research they embraced measures related to supply chain performance such as flexibility, on-time delivery, efficiency and resource utilisation. The contemporary management accounting practices addressed were, benchmarking of performance, ABC, Activity-based Management (ABM) and Budgeting (ABB), Balanced Scorecard (BSC), Economic Value Added (EVA), throughput accounting, strategic management accounting and customer profitability analysis (Abdel-Maksoud et al., 2005). It was found that these MA practices had an important impact on the supply chain performance measures mentioned above. This finding is supported by Kannan and Tan (2005), whose study identified various approaches that have been proposed to improve operations performance. In particular, their research addressed the extent to which JIT, SCM, and TQM are correlated, and how they impact performance. They point out that while the three are sometimes viewed and implemented as if they were independent and distinct, they can also be used as part of an integrated operations strategy to improve performance. Likewise, the target costing process has been shown to be extended into the supplier environment in order to identify specific needs for cost reduction which then become targets for the attention of both supply chain parties working collaboratively. The total cost control process can be linked to a philosophy involving both suppliers and buyers, which requires a commitment by the supplier and customer to a long-term relationship (Berry et al., 1997; Ellram, 2002). From the above discussions it is considered appropriate to hypothesise: H3: The extent of emphasis placed on management accounting practices is positively associated with supply chain performance 3. The Methodology and Model Background of the research setting: Malaysia Developing countries, like Malaysia, faced with the problem of improving their economic and social status have looked to the industrial sector to play the role of an engine for such growth. Indeed, the recent significant economic growth in South East Asia has been attributed, in part, to its development of successful supply chain relationships. Malaysia was a founding member of the Association of South East Asian Nations (ASEAN) and a driver for the development of the ASEAN Economic Community (AEC) which will take place in This desire to achieve economic development through the contributions from large industrial sectors should therefore stimulate research interest in their supply chain activities and management accounting systems. However, contributions in the ongoing debate on the effectiveness of management accounting practices have attracted very little attention in these countries. It has been noted that research in management accounting systems have been dominated by studies of large companies in developed countries (Reid and Smith, 2000; Haldma and Lääts, 2002; Ajibolade et al., 2010).
5 Data for this study were collected from a sample of firms drawn from the Industrial Products and Consumer Products sectors listed under Bursa Malaysia. This permits the sample to include these larger and more advanced companies in the region and may be advantageous because large companies are more likely to formally employ multiple SCMPs and MA practices as well as multiple supply chain performance measures. It is more likely that large organizations will have the means and the technical expertise to design and implement control systems comprising both SCMPs and MA practices which are appropriate to the survival and prosperity of the business. These two sectors were selected for study for a number of reasons; firstly, both sectors are major contributors to Malaysian economic performance, with significant impact on the Malaysian manufacturing sector. The manufacturing sector is the major sector in generating employment opportunities and the fastest growing sector in Malaysia. The Malaysian manufacturing sector contributes approximately 50% to gross domestic product (GDP), over 80% to total exports and over 30% to total employment. The sectors consist of what are widely acknowledged to be among the most influential firms in the Malaysian economy. Secondly, companies from both sectors are involved in collaborative arrangements in chains with suppliers and customers (involvement in terms of suppliers, producers, distributors, wholesalers, retailers, hence supply chains ). Supply chain development is seen as a major engine for economic growth in the SE Asian region. The dominant nature of the sectors makes them appropriate research sites for this investigation. Additionally, the focus on the two sectors also removes from the findings distractions caused by peripheral industries. The data for the study were collected from a cross-sectional mail questionnaire survey. A total of 355 Malaysian publicly listed companies from the Consumer and Industrial Products Sectors were identified to participate in this study. The final number of complete and usable responses was 82 completed questionnaires, representing an effective response rate of 23.1%, which was considered acceptable when compared with similar survey studies in this field. Various reasons for the declining response rates being experienced in social science research have been cited, such as increased time and job pressure on respondents and a rise in unsolicited mail including surveys from consultants and academic researchers (Van der Stede et al., 2005). The accumulated data was then assessed for non-response bias by looking at early and late responses and key known variables of respondents and non-respondents. From this analysis non-response bias did not appear to present a problem. Variables and their measurement The research employs and builds on dimensions of SCMPs reported in earlier supply chain research. These dimensions include strategic supplier partnership (SSP), customer relationship (CR), information sharing (IS), information quality (IQ) and internal lean practices (ILP). These five dimensions capture the major aspects of SCM practices (Min and Mentzer, 2004; Li et al., 2005; 2006) and they were appropriate given the need to balance the length of the survey and the concerns regarding the parsimony of measures involved. Given their use in a considerable number of other respected journal publications there is considerable confidence in
6 their validity and reliability (Tan et al., 1998; Tan, 2002; Mentzer et al., 2001; Chen and Paulraj, 2004; Koh et al., 2007). The extent of emphasis on the SCM practices was measured using a 7-point scale ranging from 1 (not at all) to 7 (to a large extent). To provide an insight regarding each company s emphasis on MA practices a literature review of MA practices appropriate to an SCM environment was undertaken. The degree of emphasis on MA practices was measured using the same approach as Abdel-Kader and Luther (2008), Anderson and Lanen (1999) and Chenhall and Langfield-Smith (1998). Companies were asked to rate both the frequency of use and the importance of MA practices in order to calculate the emphasis score. The measurement was based on a 3-point scale (anchored 1=not important to 3=important) for the importance of MA practices; and based on a 5- point scale (anchored 1=never, to 5=very often) for the frequency of use. For the purposes of incorporating MA practices into the model the practices were structured in line with the IFAC (1998) Statement of Management Accounting Concepts. The IFAC framework covers a spectrum of MA practices from traditional cost determination and financial control (CDFC) through, information for planning and control (IPC) and the reduction of waste of resources (RWR) to information which supports the creation of value (CV). It has been pointed out that this framework has been quite widely used in earlier research (Abdel-Kader and Luther 2006). To measure supply chain performance SCPERF questions employed by various supply chain researchers were employed (Tan et al., 1998; Beamon 1999; Gunasekaran et al., 2001; 2004; Li, 2002; Fynes et al., 2005). These include supply chain flexibility (FLEX), supply chain integration (INT), supplier performance (SUP) and responsiveness to customers (RESC). Further steps were also taken to confirm the self-reported performance supply chain measurement. First, eight visits to responding companies were undertaken and in this process the opportunity was used to gather confirmatory insight into relative performance. Additionally, comparison was made of performance responses with publically available information for a further thirty companies. This did not reveal any serious concerns about the self-rating undertaken. Some researchers argue that the self-rating of performance can be problematic; however others (Venkatraman and Ramanujam, 1986) have shown that such rating can correspond to objective measures of performance. The Conceptual framework of this study is presented as Figure 1 below.
7 Figure 1: Conceptual Model of the Research SCM PRACTICES (SCMP) H2 H1 H1 SUPPLY CHAIN PERFORMANCE (SCPERF) H3 MA PRACTICES (MAPs) Exploratory factor analysis Using SPSS, exploratory factor analysis (EFA) was conducted as a preliminary examination of the structure (dimensionality) of the data as well as to achieve data reduction (Hair et al., 2010). Principal Component Analysis (PCA) was employed as the factor extraction method and Varimax orthogonal rotation method was chosen. EFA is useful at identifying an underlying factor structure providing initial unidimensionality (convergent validity) and discriminant validity for a strong measurement model. The results obtained from PCA and reliability analysis using SPSS were submitted to PLS. Partial Least Squares path modelling The data were analyzed using Partial Least Squares (PLS) path modelling (an alternative to Structural Equation Modelling (SEM)) using PLS-Graph Version 3. The justifications for using PLS were the minimal requirements as to residual distributions and sample size (N < 100) and assessment of predictive validity rather than goodness of fit focusing on path analysis (Chin, 1998a; Hulland, 1999; Chin and Newsted, 1999; Barclay et al., 1995; Fornell and Larcker, 1981). According to PLS procedures, the most complex model will involve: (1) the indicators on the most complex formative construct, or (2) the largest number of antecedent constructs leading to an endogenous construct. The sample size requirements then become at least ten times the number of predictors from (1) or (2), whichever is the greater (Barclay et al., 1995). In the context of Figure 1, there are three antecedent constructs and no formative constructs; therefore the minimum required sample size is 30, and as responses were generated from 82 firms, the use of PLS is considered appropriate. A PLS model is analysed and interpreted in two stages: firstly an assessment of the reliability and validity of the measurement model and secondly an assessment of the structural model (Hulland, 1999; Barclay et al., 1995). Several criteria have been proposed for assessing the psychometric soundness of measures including internal
8 consistency and convergent and discriminant validity (construct validity) (Henseler et al., 2009). Internal consistency refers to the homogeneity of the items in the measure or the extent to which item responses correlate with the total test score while construct validity 1 is concerned with the relationship of the measure to the underlying attributes it is attempting to assess. The important statistics of the measurement model are item reliability, internal consistency, Average Variance Extracted (AVE), square-root of AVE and cross loadings (Barclay et al., 1995). The first three are tests for convergent validity (Fornell and Larcker, 1981) and the last two are tests for discriminant validity (Barclay et al., 1995). Validation of measurement model Individual item reliabilities are evaluated by examining the factor loadings, or simple correlations of the individual measures (items) on their respective constructs. A rule of thumb is to accept items with loadings of 0.70 or more, which implies more shared variance between the construct and its measures than the error variance. Since loadings are correlations, this implies that more than 50% of the variance (loading squared) in the observed measure (item) is shared with the construct (Barclay et al, 1995). If all of the loadings are above 0.7, it means that more than one-half of the variance is accounted for by the loading on a single factor. The composite reliability takes into account that indicators have different loadings and can be interpreted in the same way as Cronbach s α (that is; no matter which particular reliability coefficient is used, an internal consistency reliability value above 0.7 is regarded as satisfactory for an adequate model, whereas a value below 0.6 indicates a lack of reliability). Assessment of structural model While at the measurement model level, PLS estimates item loadings and residual covariance, at the structural level, PLS estimates path coefficients and correlations among the latent variables, together with the individual R-square (R 2 ) of each of the latent constructs. The Beta (β) coefficient and t-values were evaluated to test the significance of the relationships. 4. The Findings This section reports the analysis of the theoretical model (Figure 1) incorporating three key latent variables consisting finally of 13 observed variables. The three latent variables are Supply Chain Management Practices (SCMPs, with five observed variables), Management Accounting Practices (MAPs, with four observed variables) and Supply Chain Performance (SCPERF, with four observed variables). Additionally, the EFA resulted in a situation where the Customer Relationship (CR) dimension revealed two distinct factors. The characteristics of one displayed particular strategic aspects so it was decided to name this new factor as Strategic Customer Relationship and code it as SCR, the original CR being applied to the other. The dimensions of information sharing (IS) and information quality (IQ) loaded on a single construct and it was decided to merge them into one component. This factor was then renamed as Information Management and coded as IM. The summary of statistical testing, mentioned in Section 3 above, necessary to validate
9 the measurement items in the model is provided in Tables 1 below. All of these show acceptable values. Table 1: Item loading, composite reliability and average variance extracted Construct / Measures Item loading Standard error t- Statistics SCMPs: P c = 0.812, AVE = SCMP1- SSP SCMP2 CR SCMP3 SCR SCMP4 IM SCMP5 ILP MAPs: P c = 0.939, AVE = MAP1 CDFC MAP2 IPC MAP3 RWR MAP4 CV SCPERF: P c = 0.880, AVE = SCPERF1 FLEX SCPERF2 INT SCPERF3 SUP SCPERF4 RESC P c = Composite Reliability AVE = Average Variance Extracted The structural model was used in testing the hypothesised relationships between the theoretical constructs as depicted in Figure 1. A summary of the path coefficients (and their associated t-values) and the R 2 of the endogenous constructs is presented in Table 2. Table 2: Conceptual Model - Direct effects Support / Rejection of Conceptual Model Hypotheses Code Constructs Beta T-value Std. Sig. Sig. Outcome value Error level H1 SCMPs MAPs Yes 0.01 Supported H2 SCMPs SCPERF Yes 0.01 Supported H3 MAPs SCPERF Yes 0.05 Supported Note: Sig. Statistical significance; Sig. level Level of statistical significance (one-tailed) Hypothesis 1 predicted a positive relationship between SCMPs and MA practices. The structural path coefficient between the SCMPs construct and the MAPs construct is positive and statistically significant at a p-value <0.01 (β = 0.467; t = ). The SCMPs construct also yielded a statistically significant beta path coefficient with the SCPERF construct (Hypothesis 2). The results indicate a positive direct relationship between the two constructs at a p-value < 0.01 (β = 0.349, t = ).
10 Hypothesis 3 predicted a positive direct relationship between MA practices and SCPERF and this was supported. The beta path coefficient linking the MA practices construct to the SCPERF construct is positive and statistically significant at a p-value < 0.05 (β = 0.224, t = ). As the primary objective of any PLS modelling exercise is the minimisation of error (Hulland, 1999), the extent to which this has been achieved can be gauged by reference to the respective R 2 values for each of the dependent (endogenous) constructs tested within a model. In terms of the assessment of Conceptual Model, the following R 2 values were generated: MAPS (21.8%) and SCPERF (24.5%). These figures give an indication of the explanatory power of the model by outlining the amount of variance of each endogenous (dependent) construct that is explained by the model. This is similar to the role played by R 2 values within multivariate analysis. For example, the R 2 value for the MAPs construct is 21.8% indicating that this model explains over 21% of the variance in this particular construct. Along with the other R 2 values, it can be deduced that a substantial amount of variance is explained in the model. These indices provide evidence for the existence of the relationships and the individual R 2 values are greater than the recommended 10% (Falk and Miller, 1992) for all of the predicted variables. To summarise, the findings strongly support all hypotheses: H1 (SCMPs and MA practices), H2 (SCMPs and SCPERF), H3 (MA practices and SCPERF). It will be noted that one of the stronger relationships (higher standardised coefficients) is between SCMPs and MA practices suggesting the strongly significant influence of supply chain practices on MA practices. Two other significant coefficients are (SCMPs to SCPERF) and (MA practices to SCPERF). These point to the influence on supply chain performance exercised by both supply chain management practices and management accounting practices. 5. Summary and Conclusions There is strong empirical support for the relationship between SCMPs and MA practices (H1), which indicates that in these firms SCM practice is directly positively associated with MA practices. Specifically, the higher the extent of emphasis on SCM practice, the greater the emphasis which companies place on their MA practices which confirms the impact of SCMPs in influencing the adoption, and importance of MA practices. This has been documented in previous research, for instance, Berry et al. (1997) in their studies, reported that management requires accurate and timely information on supply chain activities and costs. As networking places a number of demands on cost management, this information is crucial for firms to determine how best to allocate their costs among various cost objects. This will include the implications of the efficiency and quality of tasks performed. Furthermore, in an SCM environment, more detailed MA information is required as organisations strive to reduce the costs along the whole supply chain, which is dependent on the ability of the firm to trace costs accurately to its supply chain and logistics activities (Dekker and Van Goor 2000; Askarany et al. 2010). Cost information is seen to play a role in strategic sourcing decisions (SSP) and thus will influence the ongoing management of partnerships. A detailed cost analysis is important for buyers to understand the cost structures of their suppliers. Agndal and
11 Nilsson (2009) reveal the importance of suppliers management accounting in earlier activities in inter-organizational cost management processes, including supplier selection, joint product design and joint manufacturing process development (Seal et al. 1999; Caglio and Ditillo 2008). The result in hypothesis 2 empirically confirms the notion that emphasis on a wellmanaged and well-executed supply chain leads to improved supply chain performance. Consistent with previous research, the implementation of various SCM practices such as SSP, CR, IM and ILP will lead to improved supply chain flexibility (Beamon, 1999; Gunasekaran et al., 2004; Fynes et al., 2005), supply chain integration (Frohlich and Westbrook, 2001; Cagliano et al., 2006), supplier performance (Beamon, 1998; Tan et al., 1998; Gunasekaran et al., 2001) and customer responsiveness (Van Hoek et al., 1999; Chan et al., 2003; Chen et al., 2004). Information sharing and the adoption of internal supply chain activities such as lean production has a strong influence on effectiveness, leading to improved supply chain integration and ultimately performance (Li, 2002; Wisner, 2003; Cagliano et al., 2006; Fawcett et al., 2007; Gunasekaran et al., 2001). The relationship between MA practices and SCPERF (H3) was found to be significant. This finding is consistent with Abdel-Maksoud (2004) and Abdel- Maksoud et al. (2008), who found that various management accounting techniques have an impact on supply chain related performance such as flexibility, on-time delivery and efficiency. Additionally, some techniques, like target costing and ABC, are extended to suppliers to identify areas for cost reduction where performance improvement then becomes the aim for both parties (Ellram, 2002). Such a cost reduction programme should eventually lead to greater supplier integration and improved supplier performance. This perspective is also supported by Kannan and Tan (2005) who proposed that approaches like JIT improve supply chain performance. Generally, an increase in emphasis on MA practices usage has been shown to improve SCPERF in line with previous research (Li, 2002; Wisner, 2003; Gunasekaran and Kobu, 2007). In summary therefore, it should be noted that all the hypotheses were supported, broadly indicating that SCM practices are related to MAPs and they both in turn are related to supply chain performance. It was found that SCMPs were directly related to both MA practices and SCPERF, and that MA practices are directly related to SCPERF. Both SCMPs and MA practices positively impact supply chain performance. These results confirm the importance of strategic supplier partnership, customer relationship, information management and internal lean practices within an SCM framework in influencing MA practices and following on from this their joint influence on supply chain and organisational performance (Chow et al., 2008; Li et al., 2006; Wisner, 2003; Tan et al., 1998). SCM is therefore critical to organisations becoming successful and this is one driver of the emphasis placed on MAPs that have been developed. Companies where there is a focus on SCM will benefit from an emphasis on a range of MA practices, to better identify costs, inefficiency, waste and value adding processes across and beyond their traditional organisational boundaries. It is generally agreed that a well defined supply chain linkage has been seen as a key
12 determinant in the improvement of supply chain performance across a wide range of industries. The results highlight the critical role of SCMPs in encouraging and initiating management accounting practices and improving SCM performance which serves to emphasise the importance of the management accounting system s role in supporting SCM. While the current research has made a significant contribution from both a theoretical and practical point of view, it also has some limitations which should be noted when interpreting the findings. The relatively low number of responses to the questionnaire survey may have limited some of the insights obtained. However, given the length, complexity and subject matter of the survey, the response rate can be considered reasonable and adequate for PLS purposes. A single respondent in each organization was used to deal with SCM and MA issues (although companywide consultation was encouraged) and each of the companies was individually consulted to help to identify the most appropriate respondent. Future studies could enhance the appropriateness of respondents through the collaborative involvement of various SCM and accounting personnel from a single organization (procurement manager, operations manager, customer relation manager, logistics) so that any differences of perception between the groups and the impact of such discrepancies on overall performance can thus be examined. This would of course be a different, though interesting, piece of academic research and even more challenging to maintain the response rate. The performance measurement constructs were based on the subjective assessment of respondents, though this is not unusual, and it has been shown that such judgements do align with objective performance measures. Insights from eight interviews undertaken with a cross section of companies and other publically available information were used to confirm the self-reported performance. This enabled the researchers to benchmark the reported supply chain and overall performance against data obtained from other company documents and the interviews. We were unable to obtain objective supply chain performance measures because of the perceived sensitive nature of this internal company data (Narasimhan and Das, 2001). Thus, future research could explore the possibility of obtaining still further objective data on supply chain and financial performance to supplement the self reporting which was applied here. Criticism is sometimes levelled at the use of cross-sectional surveys, which is the research method commonly used in contingency theory studies, where questionnaires are predominantly used. However when developed from a strong literature base and using a carefully worded questionnaire this approach can still generate useful insights which complement other research methodologies. The results make a contribution therefore in setting management accounting within a supply chain environment. Future studies could complement this work however by repeating an examination of this framework across other countries or environments or investigating how dimensions of SCM practices affect MA practices via case studies or longitudinal studies which could be explored employing other theoretical bases.
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