UNIVERSITY OF LINCOLN JOB DESCRIPTION. Schools and Colleges Liaison Manager Communications, Development and Marketing Brayford

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1 UNVRSTY OF LNCOLN JOB DSCRPTON JOB TTL DPARTMNT LOCATON Schools and Colleges Liaison Manager Communications, Development and Marketing Brayford JOB NUMBR MR4045 GRAD 7 DAT March 2014 RPORTS TO Head of Marketing and Student Recruitment CONTXT This role sits within the Department of Communications, Development and Marketing. The role holder reports to the Head of Marketing and Recruitment and leads the Schools and Colleges Liaison Team. JOB PURPOS To implement the University of Lincoln s student recruitment plans by establishing and developing positive relationships with partner schools and colleges in the region and across the UK. The University seeks to attract high performing students with the personal and academic potential to succeed in their degree courses. The University of Lincoln is also committed to helping raise the aspirations of young people towards higher education in general. Page 1 of 6

2 KY RSPONSBLTS ACTVTS PLAN The role holder will produce a plan of activities to support the university objectives around undergraduate recruitment with focus on students, their teachers and their parents and peers. The role holder will be responsible for the implementation of that plan and for managing a team who will support in the implementation of the plan. RLATONSHPS The role holder will pro-actively manage and develop relationships with partner schools and colleges across the UK, utilising a range of communications tools, such as brochures, mailshots, posters, provision of gateway materials, events for students, teachers, parents, sixth form heads, careers teachers and the broader community. SUPPORT The role holder will identify and target specific schools to build special relationships with. The role holder will investigate the type of support required by schools and colleges and undertake to deliver a range of support activities. These might include mentoring services utilising current students, academic lectures utilising staff, master-classes, summer schools, University visits and careers support. - NTATV The role holder must use their initiative to develop new and innovative ways of building and maintaining relationships and supporting schools and colleges. PROGRSSON ROUTS The role holder will identify and develop progression routes to the University of Lincoln for pupils in partner schools and colleges. ACADMC NGAGMNT The role holder will engage academic staff in University/Faculty/subject open days, master classes and taster days and school visits. VNTS The role holder will suggest, plan and support the attendance at appropriate events such as HFC Fairs, County Shows and other events where they can build and develop relationships with schools, teachers, students and parents. NTWORKNG The role holder will attend appropriate networking events and meetings and develop and maintain professional links with other departments in the University and external bodies to develop appropriate schools and colleges relationships. Page 2 of 6

3 PROGRAMM OF VNTS The role holder will be responsible for designing and delivering an annual programme of learning opportunities, direct experiences of H and events to schools and colleges across the UK. They will provide students, their parents/carers, teachers and other influencers with information about studying at the University of Lincoln and the benefits of applying to university in general, and associated application processes and financial considerations FOCUS GROUPS The role holder will regularly review the list of schools who do and who do not send us students and work with the Market Research officer to identify appropriate schools to target and build relationships with. Undertake focus groups and follow-up work with the schools to gain feedback and to better understand the market. DATABAS Maintain and develop the schools and colleges contact database. MONTOR AND VALUAT PROGRAMMS Regularly monitor and evaluate programmes of activities with schools and colleges and produce regular evaluation reports. Work closely with the events teams to support the delivery of excellent open days and public events. NQURY LN Manage the enquiries line and ensure a professional service is provided between the hours of 9 and 5 to deal with all questions and calls relating to any element of the university. To record all calls and ensure that regular reports are delivered and that regular follow up is undertaken with all enquirers n addition to the above, undertake such duties as may reasonably be requested and that are commensurate with the nature and grade of the post. Page 3 of 6

4 ADDTONAL NFORMATON Scope and dimensions of the role The postholder will: liaise and work closely with all members of the Marketing, Communications and Development department and the international marketing team and to co-ordinate closely with international recruitment in the UK. The nature of the work will require some duties to be performed in the evenings and/or weekends. Key working relationships/networks nternal xternal Communications, Development and Marketing Colleagues Academics Relevant Departments and Colleges School Headteachers Heads of 6 th forms Teachers Parents Students xternal agencies Page 4 of 6

5 UNVRSTY OF LNCOLN PRSON SPCFCATON JOB TTL Schools and Colleges Liaison Manager JOB NUMBR MR4045 Selection Criteria ssential () or Desirable (D) Where videnced Application (A) nterview () Presentation (P) References (R) Qualifications: First degree or equivalent qualification A xperience: xperience of working in education either in H, F or preferably schools A, xperience of organising a programme of events Preferably related to learning opportunities, direct experiences of H and events to schools and colleges D A, A, xperience of giving presentations A, xperience of data base management D A, xperience in student recruitment D A, Skills and Knowledge: xcellent presentation skills P xcellent oral and written communication skills AP Able to build relations with a range of people at different levels, internally and externally. AP xcellent planning and organising skills Knowledge of entry routes to university Good understanding of issues relating to the progression of students from under represented groups into H D A AP A Understanding of the principles of marketing D A Competencies and Personal Attributes: xcellent interpersonal skills Page 5 of 6

6 A pro-active approach Ability to manage a busy workload Good team leader Must be willing to travel in the UK and work outside of normal office hours Business Requirements ssential Requirements are those, without which, a candidate would not be able to do the job. Desirable Requirements are those which would be useful for the post holder to possess and will be considered when more than one applicant meets the essential requirements. Author CR HRBA DB Page 6 of 6