Transform Your Business Quickly with Cisco Managed Services for Service Providers

Transcription

1 Transform Your Business Quickly with Cisco Managed Services for Service Providers Kailem Anderson, Tilak Madan April 2015

2 Market Dynamics and Trends

3 What Service Providers Are Requesting SP Business Outcomes Regulation and Disruptive Competition Key Technology Transitions Optimization (Cost) Acceleration (Agility) Profit Pool Erosion and Change Our Customer Motivations Our Strategy Monetization (Revenue) Brand Equity Migration Market Consolidation 3

4 Transitions In the Service Provider Market SP Business Outcomes Key Technology Transitions Cloud and software-driven open systems economics Orchestration and Virtualization Our Customer Motivations Our Strategy Programmability and Automation Unique Intellectual Capital 4

5 Business Drivers Cost Reduction Customer Experience Revenue Growth Competition from low-cost providers Pressure on cost to improve profitability Struggle to keep up with changing technology and customer demands 40% customer churn due to service quality issues 1 Reduce customer churn Acquire technology expertise Differentiator in the face of lowcost competition Stay ahead of competition with faster service rollouts New opportunities and business models cloud services, M2M, etc. Optimal capacity monetization 1 IP network probe systems increasing role in managing the customer experience - Analysis Mason October

6 Our Customers Motivations and Requirements Multi-Service Convergence People and Skills Expertize Drivers Rapid Subscriber and Service Growth Technology Complexity Resource Investment Process Efficiency Enablement Time to Market Customer Retention Platform and Tooling Investment Skin in the Game Customer Issue Operational Challenges Customer Requirements 6

7 Service Provider Operational Environment Proliferation of Platforms, Protocols, and Services Increasing Technology Complexity Mobile-TV Physical Security Streaming Video Mobile-Chat Expanding Array of Services to Offer Location Based Services Analog Voice Broadband Voice Mobile Voice Video On Demand Video Conferencing elearning Telepresence GSM GPRS CDMA HSPA LTE Increasing Number of Protocols BGP OSPF Spanning-Tree IP-Sec VoIP FTTx xdsl PPP CMTS IP SONET/SDH Fiber-Channel InfiniBand Ethernet ATM Wimax SIP MPLS FrameRelay Firewalling Equipment Intrusion Prevention Sonet/SDH Equipment IP-RAN Equipment Storage Equipment Load Balancing Application Acceleration Route Optimizers Content Distribution Security Equipment Optical Switching VOIP Equipment IP-TV Equipment Service Controllers WAN Acceleration BRAS Equipment Multi-service-edge Equipment Cable Equipment Metro-Ethernet Equipment Increasing Number of Platforms FTTx Equipment Ethernet Switches Access DWDM Equipment Core Routering Equipment Metro DWDM Equipment Edge Routing Equipment Servers VPN Equipment Application Control Equip. Core DWDM Equipment Access Routing Equipment 7

8 CMS Portfolio Alignment with Market Forces Market Dynamics and Transitions Simplification and time to market is critical SP Business Outcomes Key Technology Transitions Customer experience is king Automation guides efficiency and predictability Provide flexible consumption models Our Strategy Cisco is in a unique position to meet market needs 8

9 Cloud and Managed Services Portfolio

10 Breadth of Technologies Supported Optical 3G/LTE VoLTE Carrier Ethernet SP Wi-Fi MPLS Business Services (CPE, UC, DC) Each presents a unique business problem to solve. 10

11 Building Blocks of Cloud and Managed Services Processes Methods and procedures Operational best practices Intellectual capital Rapid issue resolution People Specializations Training and CCoE certifications Enablement Platforms and Tools Integrated platforms Global and local NOC/SOCs Automation compared to manual process Analytics Customer experience management Application visibility and control Business-level outcomes 11

12 Cisco Managed Services Portfolio for Service Providers Exclusive Intellectual Capital Industry Leading Automation Best of Breed Tools Strategic Differentiated Capabilities IPNGN MPC/EPC VoLTE RAN Backhaul SP Wi-Fi CPE Management Managed Security Managed UC Managed WAAS Managed Wi-Fi MCPEaaS Service Providers UC: Voice, Voic , Business Video Contact Center Remote Expert HCS / CaaS Energy Management Cloud Compute Storage DC Network VMs SAP HANA Private CloudaaS SPN Managed CPE Collaboration Data Center 12

13 Cloud and Managed Services Delivering Multiple Consumption Models to Meet Service Provider Needs Traditional Managed Services Lifecycle Managed Services As-a-Service On- Premise Services As-a-Service Cloud-Based Service BSS OSS Operate a new or existing service provider network Integrated offer spanning installation, optimization, and operation Hardware and services owned by Cisco, delivered as a solution Hardware and services delivered from Cisco Intercloud Term-Based/Subscription/Metered Pricing Pay as You Go 13

14 Making the Complex Simple Third-Party Device Cisco Third-Party Device Cisco and Third-Party Support Thousands of network elements Millions of traps, syslogs, events Tens of incidents, problems, and issues Few root causes Collect Data Aggregate Data Analyze and Correlate Data Isolate, Resolve, Restore, and Optimize Network 14

15 Cisco Managed Services Capabilities Operations 24x7 NOC Event Monitoring and Notification Incident Management Problem Management Configuration Management Third-Party Escalation Ticketing Integration Optimization RT Performance and Capacity Monitoring Threshold Crossing Alerts Trend Analysis Performance and Capacity Optimization Preemptive Actions and Recommendations Planning Topology Modeling What-If Analysis Proactive Change Impact Analysis Demand Forecasting Custom Capacity Planning Compliance and Change RT Compliance Checks and Notifications Release Planning Proactive Change Management Software Image Management Workflow Management Backed by SLAs 15

16 Value Proposition

17 Cisco Differentiation Accelerate the Operational Curve Outcome-Focused Process and Tools Automation Preemptive and Predictive Capabilities Flexible and Scalable Deeper Visibility Technology Expertise Operational Excellence Backed by SLAs 17

18 Increased Operational Efficiency with Automation Manual 1 hour to update the OS image on 1 device 22 hours to roll out ACL on 300 devices 2 weeks to rotate passwords on 2000 devices Example Network device configuration items Passwords and community strings OS updates Interface settings Access control lists Automation 100x efficiency OS update 60x efficiency improvement in ACL rollout 80x improvement to rotate passwords. 1 hour compared to 2 weeks on 2000 devices 18

19 Benefits and Business Outcomes Addressing CXO Careabouts Lower TCO Up to 50% ROI within first 3 years Gain operational efficiencies Eliminate or optimize relevant tooling costs Effective capacity planning and optimization to optimize CapEx Predictable cost model Growth and Profitability Increased market velocity Reduction in revenue loss and customer support due to outages Pay as you grow Improved average margin per user Higher compliance and reduced risk Customer Experience Guaranteed service uptime and quality Reduced customer churn Reduction in maintenance downtime Proactive impact determination and notification 19

20 Panel Session

21 Tier 1 North American Service Provider Hybrid Platform and Remote People Deploying and Operating 13,000 Cell Sites for Nationwide 4G Rollout Customer Challenge Customer is building a new 4G nation-wide network to provide RAN, backhaul, and core Customer partnered with Cisco to provide backhaul; the deal involves deploying and operating 13,000 cell sites and 31 aggregation sites Ability to quickly deploy and operate new technology to meet time-tomarket needs how to ensure ongoing staffing and operations Service Solutions Comprehensive deployment and operate services, including: EF&I, PDI, Test and Validation, and Managed SP Network services Management includes 24-hour daily monitoring, incident, problem, change, and configuration management; pre-emptive problem identification and resolution to help ensure high availability; operations dashboard and network health visibility Impact on Customer Help enable the customer to aggressively roll out the new network by taking responsibility for designing, building, and operating the backhaul network. Promote a superior customer experience by optimizing network performance that takes advantage of pre-emptive analysis and customized KPIs, backed by SLAs. Deal Summary The customer is seeking support to build and operate a scalable and high-performance 4G network. With a Cisco Managed Services Solution, the customer accelerated the time to market while offering superior day-2 support. 21

22 Cisco VoLTE Managed Operations for Leading MNO in Europe Cisco CMS-led Service Management Local Operations Delivery Tier 1 (24x7) Local and Remote Operations Delivery Tier 2 (8x5/Oncall) Operations Management (8x5) TelcoCloud site 1 TAS NFVs - IMS, TAS, MRF, ENUM, DNS IMS TelcoCloud site 2 TAS IMS MNO Service Management Center EMC VMWARE UCS EMC VMWARE UCS Evolved Packet Core Operations Cisco Managed Operations Telco Cloud Operations VoLTE Vendor Technical Support LTE/2G/3G Network Operations Impact on Customer First commercial VoLTE in the country Fill the expertise gap on IMS support End-to-end VoLTE operations readiness and service assurance capabilities 22

23 National Cable Provider: Managed Business Services Remote Platform and Remote Delivery Customer Challenge Launch a new set of managed services in the area of Managed Router and Managed Security. Launch the offer quickly without large CAPEX investment in ops centres, tools or integration Find a business partner/model to accelerate the projected 18mth launch timeframe Needed managed services partner to support 3 rd party devices Wanted managed services partner to support full supply chain Services needed to include: trick roll, staging, provisioning, NOC / SOC Cisco Solution A Managed Router and Security Services platform delivered by Cisco in a White-Label model with a wide range of options Support for 3 rd party equipment and security Customer self-service portal Rapid deployment and flexible offer driven by business outcomes Impact on Customer Services launched within 6mths, without large CAPEX investment Competitive edge & platform for future offers, like Hybrid Cloud No costly staffing. Instead, they rely on Cisco s expertise Flexibility to bring support in house in 4yrs with Cisco s help Deal Summary The Managed CPE Services will be responsible for remotely provisioning the Cisco CPEs, as well as the thirdparty Sonicwall and Juniper CPEs The managed-services offering will also include support of Juniper SRX routers & security devices. Cable provider plans to used this as the foundation to launch managed UC and other offers into the marketplace 23

24 Large Middle Eastern Telco: National NGN Infratructure On-Premises Platform and Delivery Customer Challenge Service Provider faces increased competitive pressure and the focus is placed on new revenue generation, increased profitability, and customer experience A key component is a large-scale broadband rollout backed by a highly available IP-NGN Service Provider made the decision that outsourcing IP-NGN operations is key to executing its business strategy Cisco Solution Established a Cisco Network Operation Center (NOC) to cover the Service Providers IP-NGN network; implemented a comprehensive program to enhance skills, process, OSS tools and network architecture Delivered operate services across fault, change, performance, and inventory, all backed by an aggressive SLA Impact on Customer 99% reduction in unplanned downtime, which dramatically improves reliability 30+ Cisco developed operational agreements between Cisco NOC operations and NOCs supporting other parts of telco s business greatly enhances maturity of its operations overall No SLA breach by Cisco in 4 years of operating the network Deal Summary IP-NGN operations outsourced to support the Service Provider s business strategy Cisco responded with a managed services solution combined with a comprehensive improvement plan Huge improvement in network reliability; service renewed for 3 more years with new services around ticketing integration, modeling, & analytics 24

25 Indian Mobile Provider : Mobile/Evolved Packet Core Remote Platform and Remote Delivery Customer Challenge Complex MPC network across four sites in India needed the ability to quickly deploy and scale new technology to meet growing subscriber mobile feature requirements Cost-effective building and deployment to support lower ARPUs in a hyper-competitive environment; capitalize on opportunities to monetize data services Lack of new technology skill set how to ensure ongoing staffing and operations Services Solution Total ownership for planning, design, and build across the four sites; using the Cisco Assurance Operate solution, with Cisco providing day-2 operations that entail field operations, NOC operations, and central planning and engineering NOC operations include incident, change, and configuration management; Cisco also provides ongoing optimization services Pro-active, SLA-based services to promote superior performance and reliability; dedicated, well-trained technology experts to help ensure optimal support Impact on Customer Using Cisco technology experts, the network was delivered on an expedited basis to meet time-to-market considerations; MNO relies on Cisco experts for ongoing, specialized support for MPC Able to address key customer needs related to out-tasking of managed operations at competitive prices while providing an optimal portfolio of services Customer maintains superior network performance pro-actively using SLAs and customized KPIs Deal Summary National Mobile Provider in India was facing technology challenges in rolling out a complex MPC network. Time to market was key. With the Cisco Assurance Operate solution, the customer relied on Cisco technical expertise and ongoing support to meet market needs on a timely basis. 25

26 Global Satellite Provider : Build & Operate Access Network Hybrid Platform and Remote Delivery Customer Challenge A leading provider of global mobile satellite communications, is losing market share due to cost of service and minimal broadband offerings The company is currently building a new broadband satellite network to alleviate the situation It is seeking help to build and deploy a service delivery platform and a high-performance access network to deliver advanced broadband services such as collaboration, video, and multimedia applications over the new network Cisco Solution Cisco will design and build the SEP solution, which includes: a) ground-based access network, and b) service delivery platform (SDP); Cisco will also act as the SI The SDP framework entails fulfillment, cloud orchestration, assurance, and billing, and uses Cisco software stacks and Cisco Prime Infrastructure; Cisco will operate the SEP solution for a period of 3 years and will provide a router for end users Deal Summary The Service Provider is seeking support to deliver advanced IP-based services over a new broadband network. Cisco will build and operate the SDP and an access network to help enable the delivery of new services. Impact on Customer The Service Provider will be able to rapidly deploy innovative new applications across the entire network, providing competitive differentiation With the Cisco Assurance Operate solution, the Service Provider can better achieve rapid time to market and support superior network performance 26

27 Call to Action

28 For More Information Please contact your Cisco Account Representative 28

29 Thank you.