Results from the 2011 Online Recruiting Survey. Survey conducted and prepared by
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1 Results from the 2011 Online Recruiting Survey Survey conducted and prepared by Jeff Dickey-Chasins Job Board Doctor May 2011
2 Survey results 2011 Online Recruiting survey Survey Structure: The Online Recruiting survey was conducted to better understand why job seekers, recruiters, and HR professionals use job boards and other online recruiting techniques. Job board operators were also surveyed to get their viewpoints on where the job board industry is going. The responses were divided into three groups: Job seekers, Job board operators and employees, and HR and recruiting professionals. There were a total of 323 responses. The survey was conducted during January through April, Key findings: LinkedIn (97%) and Twitter (71%) continue to be the primary social media recruiting channels for HR and recruiting professionals.jobs continues to draw meager interest from employers, with only 6% having purchased a domain 64% of job seekers use 3 or more job boards in their search Planned increases in recruitment spending are focused on social media and company career sites Job boards see the recession (40%), LinkedIn (40%), and price erosion (31%) as the top problems for their businesses Job seekers are most influenced when choosing a job board by ease of use and profession or industry focus; they are most frustrated by lack of response from employers. Most job boards are planning to add new social media features and new products in the coming year The biggest challenge for HR and recruiting professionals in meeting hiring goals continues to be a lack of qualified applicants 2011 Online Recruiting Survey 2011 Job Board Doctor - Page 2 of 18
3 Online Recruiting Survey Results Job Seekers The following are results from the Job seeker portion of the survey, based on 76 completed surveys: Referrals and company career sites had been the previous top tools (78%) in the 2010 survey Online Recruiting Survey 2011 Job Board Doctor - Page 3 of 18
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6 The emergence of StartWire and Quora as search tools is the big story here, as is the disappearance of Doostang (which placed 5 th in the 2010 survey) Online Recruiting Survey 2011 Job Board Doctor - Page 6 of 18
7 Job seeker comment: I answered a "help wanted" sign in the window. How Old School is that? 2011 Online Recruiting Survey 2011 Job Board Doctor - Page 7 of 18
8 Online Recruiting Survey Results Job Boards The following are results from the Job board portion of the survey, based on 143 completed surveys: 2011 Online Recruiting Survey 2011 Job Board Doctor - Page 8 of 18
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13 Comments from Job Board owners and employees: Delivering QUALITY candidates remains the biggest challenge for major national boards. The "intelligent" technology used in matching resumes is hardly intelligent. Sourcing remains amazingly inefficient for such a hyper-efficient digital age. I think in general everyone does get too wrapped up in how powerful things like social media and mobile are becoming. The truth is that there will always be change and I don't believe that social media and mobile are threats but merely opportunities to be exploited. I think the job boards that innovate will thrive and those that don't will die, which is the same in any industry. Are job boards the cash cow they once were? No, but then is anything? Job boards need embrace social media much more, as agencies had to embrace job boards but it's an employers Market now unlike during boom. The rise of company boards overall is a good thing because I think job boards can help them get trafficked so this provides a true partnership opportunity. If it were not for Indeed s recent changes, I would be very optimistic about the short term future but now feel that things could go either way. I feel that my board will lose ground without new software in Everyone should quit whining about.jobs and embrace it..jobs is the natural evolution of the Internet. I think the only constant is change. New and existing job boards must adapt to changing technologies and customer behavior Online Recruiting Survey 2011 Job Board Doctor - Page 13 of 18
14 Online Recruiting Survey Results HR & Recruiting The following are results from the HR & Recruiting portion of the survey, based on 104 completed surveys: For employers with 250 or more employees, ATSs (85%) and social media (85%) were the top recruitment channels; for employers with less than 250 employees, social media and referrals led the list Online Recruiting Survey 2011 Job Board Doctor - Page 14 of 18
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16 Both the quality and quantity of candidates remains important to job board users Online Recruiting Survey 2011 Job Board Doctor - Page 16 of 18
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18 About Job Board Doctor: Job Board Doctor is a consulting service for job boards and career sites. It provides strategic and tactical help in the following areas: Short and long-range planning Product development and launch Sales and marketing SEO Social media and content creation Site and user interface analysis Jeff Dickey-Chasins is the Job Board Doctor, a veteran of the job board, publishing, and e- learning industries. Jeff was the original marketing director for Dice.com, growing it from $7 million to $65+ million in three years. He has worked with numerous job boards and HRrelated sites over the past 20 years. You can learn more about Job Board Doctor here: Online Recruiting Survey 2011 Job Board Doctor - Page 18 of 18
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