Because success demands perspective

Transcription

1 Because success demands perspective

2 Why LIFT Corporate decision-making needs help In fact, only 28% of executives believe that good decisions happen regularly at their company, according to a study by McKinsey & Co. 1 And good decision-making separates the wheat from the chaff when it comes to success. The McKinsey study reveals that better decision-making processes combined with improved analytical capabilities can improve a company s ROI by more than 10%, making them worthy of investment. This increases the pressure on a business to ensure that it has access to the talent, advanced analytics, and cutting edge thinking required to make better decisions. Unfortunately, employing all the people a company needs is simply not realistic. The good news is that companies don t have to own expertise to access it. Today, companies can provision knowledge and talent in bursts as business demands. This allows a company to have access to a more diverse and sophisticated talent pool than they could attain or afford on their own. Finding talent is my largest challenge. Someone who understands our business, who has quantitative skills, who has the technical skills to create the models, and who is able to persuade others that the insights they ve come up with are ones you can trust and take action on. 2 Wes Hunt, Nationwide Insurance From the WSJ article How to Put Tons of Data to Work 2

3 Introducing LIFT PhD LIFT PhD is a service that matches corporate decision-makers with the world-class expertise of business school professors. Every company faces a myriad of challenges and decisions that can benefit from the personalized, rigorous perspective a professor brings. How can LIFT PhD help my company? Professors offer cutting edge thinking and outside perspective to help your company make better decisions. Professors look at each problem individually to offer the focused insights you need. And LIFT PhD makes it easy to find and work with talented professors. Why should I hire a professor? Professors are a cut above when functional expertise is needed, such as pricing, strategy, or innovation expertise. And when it comes to making informed decisions backed by sophisticated research and analyses, professors have no equal. It s true that professors aren t industry insiders. But a novel perspective that cuts across industries and disciplines is often what is really needed. PERSPECTIVE BELIEVE professors will be better or much better at helping them to Gain a unique perspective to think through a market or marketing challenge RESEARCH WITH CORPORATE EXECUTIVES BETTER DECISIONS 81% INDICATED that it is very or extremely important to Make better, more informed market or marketing decisions 4 BIG DATA 78% 72% 70% BELIEVE professors will be better or much better at helping them to Gather the data/ information to make informed market or marketing decisions CAPABILITIES BELIEVE professors will be better or much better at helping them to Improve staff capabilities in marketing / sales decision-making

4 What expertise does LIFT PhD offer? LIFT professors offer expertise on more than 200 specific marketing challenges and objectives that cut across topics ranging from social media and service quality to branding, market analysis, and innovation. Truly, they can help in ways that you didn t even know were possible. LIFT Professors Can Help Your Company Evaluate multiple data sets to gain market insights Who should consider LIFT PhD? LIFT is for companies and leaders who recognize the value of tapping into expertise outside their Improve ROI on marketing investments company, who look for novel sources of insight to gain strategic advantage, and who seek new thinking to make the company better. Integrate design thinking into the innovation process No single firm is capable of employing all the smart people that can help them fulfill their organizational goals. Chesbrough has termed this point, the end of knowledge monopolies, such that firms now must exploit this diffusion of knowledge, rather than ignore it. Some misguided innovators still try to carry out all activities completely within their firm, only to realize that they are at significant strategic disadvantage relative to their competition. 3 Reduce the number of price reductions/ discounts Substantiate an advertising claim Connect social media strategy with personal selling Respond appropriately to ethical issues and so much more.

5 Who are LIFT PhD professors? LIFT professors are recruited from all major universities because they have unique, cutting edge expertise that companies need. They are leading scholars and have experience doing consulting, executive education, and small team workshops. On a personal side, they care deeply about helping companies make better decisions and improving people s capabilities. CUTTING EDGE RESEARCHERS AWARD WINNING TEACHERS EXPERIENCED CONSULTANTS LEADING AUTHORS How does LIFT PhD work? Just provide us some background information on your marketing challenge and LIFT will help match you to one or more LIFT professors whose expertise your team can leverage. And LIFT has the technology, templates, and team to ensure that the experience is exceptional. How can LIFT PhD help my team? There are a variety of ways your team can access the knowledge and capabilities it needs, from short bursts of advice and perspective, to custom consulting, executive education, and hands-on workshops. LIFT professors are skilled at handling all of these scenarios and more. How can my company get started? LIFT makes it easy to try our service. Let us match you with a couple of our professors and you ll get to explore options for how a challenge you are facing can be addressed. Just give us a call and one of our advisors will guide you through the next steps.

6 Enriching companies and world-class thinkers by helping them work together. I m a LIFT Professor... I help companies to set optimal prices with tools that quantify marketing relationships. I help companies to answer their burning questions by integrating internal and external big data. I help companies to generate greater customer value by linking marketing decisions to performance. I help companies to create sales strategies and tactics to reach difficult markets and individuals. 1. D. Lovallo and Olivier Sibony, McKinsey Quarterly, The Case for Behavioral Strategy strategy/the_case_for_behavioral_strategy 2. How to Put Tons of Data to Use, Wall Street Journal 3. Stefan Michel, Stephen W. Brown, and Andrew S. Gallan (Spring 2008), Service-Logic Innovations: How to Innovate Customers, Not Products 4. LIFT PhD Corporate Research Learn more about LIFT at or call us direct at LIFTPHD