EMAC 2017 Leaving Footprints

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1 EMAC 2017 Leaving Footprints May 23-26, 2017 University of Groningen The Netherlands

2 Table of contents Welcome to EMAC! 3 We thank our sponsors 4 Acknowledgements 6 Exhibitors 7 Directions and Public Transportation in Groningen 8 Overview of Groningen City Center 10 Sightseeing and Tourism 11 Making memories with our Photobooth 12 30th EMAC Doctoral Colloquium 14 Doctoral Colloquium Participants 16 Invited Speakers 22 Track chairs 23 Conference Programme 24 EMAC Distinguished Marketing Scholar Award EMAC/Sheth Foundation Doctoral Dissertation Competition 27 EMAC Climber Community 28 Special Interest Groups (SIGs) 29 Schedule Poster Session 30 Detailed Conference Programme and Session Overview 35 Author Index 58 EMAC 2017 Mobile application: Information 67 Martiniplaza venue map 68

3 Welcome to EMAC! We are proud to host the annual conference of the European Marketing Academy at the University of Groningen this year. Following the 8th annual conference in 1979, we are happy to welcome you back in Groningen. The theme of EMAC 2017 is Leaving Footprints. Footprints reflect impact, offering evidence for having made a difference. Moreover, they leave a trail for others to follow. This theme highlights substantive academic marketing research that impacts marketing practice, policy makers, and society at large. The theme fits the research climate at the Marketing Department at the Faculty of Economics and Business, University of Groningen. Building on the University-wide social themes Energy, Healthy Ageing, and Sustainable Society, the Marketing Department has a long tradition of conducting substantive research in close collaboration with marketing practice. As you will notice, the conference theme influenced the conference in a number of ways. We have tried to reduce the carbon footprint of the conference; we organized two Leaving Footprints sessions with invited speakers, and the keynote by Ajay Kohli addresses the topic. We hope you will be as excited as we are about the program and the conference. We wish you a fantastic and impactful conference here in Groningen and that you will enjoy the academic program as well as the organized social events! The organizing committee Tammo Bijmolt Koert van Ittersum Peter Verhoef Jaap Wieringa 3

4 We thank our sponsors Copyright information and acknowledgements. Copyright cover picture Bert Kaufmann - flic.kr/p/5dlrf4: CC BY 2.0 creativecommons.org/licenses/by/2.0/ Copyright map of Groningen OpenStreetMap: ODbL 1.0 opendatacommons.org/licenses/odbl/1.0/ 4 EMAC2017 Conference

5 JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH EDITOR IN CHIEF: JOEL HUBER The Journal of the Association for Consumer Research is a new journal which publishes quarterly thematic issues exploring unique topics in consumer behavior. Every issue is directed by a different team of expert editors poised to assemble outstanding articles around each theme. Association for Consumer Research members receive a print, electronic, and e-book subscription to JACR as a benefit of membership. Visit to view guest editors, to order issues, or to learn more about current calls for papers. ONLY $25 $20/ISSUE WITH PROMO CODE JACR20 NOW AVAILABLE The Behavioral Science of Eating (Volume 1, Number 1) Consumer Ownership and Sharing (Volume 1, Number 2) Consumer Response to Regulation (Volume 1, Number 3) The Science of Hedonistic Consumption (Volume 1, Number 4) Resource Valuation (Volume 2, Number 1) The Consumer in a Connected World (Volume 2, Number 2) ISSUES IN PRESS The Habit-Driven Consumer (Volume 2, Number 3) Embodied Cognition, Sensory Marketing, and the Conceptualization of Consumers Judgment and Decision Processes (Volume 2, Number 4) Risky Consumption (Volume 3, Number 1) Brand Relationships, Emotions, and the Self (Volume 3, Number 2) CALLS FOR PAPERS Consumer Response to the Evolving Retailing Landscape (Volume 3, Number 3) SUBMISSIONS DUE 9/1/17 The Science of Extraordinary Beliefs (Volume 3, Number 4) SUBMISSIONS DUE 11/1/17 Goals and Motivation (Volume 4, Number 1) SUBMISSIONS DUE 1/15/18 Consumer Emotions in the Marketplace (Volume 4, Number 2) SUBMISSIONS DUE 4/1/18 Order at journals.uchicago.edu/jacr, or by calling (877) (US & Canada) or (773) (intl). Taxes & shipping may apply. Leaving Footprints 5

6 Acknowledgements Very special thanks to: For being member of the EMAC crew: Anne-Laure Marteaux (EIASM), Sharon de Puijsselaar and Mariska Pater (GCB), Lianne Molog-Kwant, Lisan Lesscher and Christian Hirche, Freya Liemburg, Peter Leeflang, Lara Lobschat, Mehrad Jazani, Jenny van Doorn, and Maarten Gijsenberg, former organizers: Luk Warlop, Bendik Samuelsen, and Klemens Knoferle, Ingemarie Kroesen, Niek de Boer, and Riepko Buikema (Communication Department), Groningen-PhD students and MARUG students. For contributing to making EMAC 2017 a great conference: Gasunie and Martini Church for providing the location for the special events, our sponsors and exhibitors, all reviewers, track chairs, and faculty members of the Doctoral Colloquium, all participants and all others, who contributed to making EMAC 2017 a great conference. 6 EMAC2017 Conference

7 Exhibitors Leaving Footprints 7

8 Directions and Public Transportation in Groningen Conference badge = free bus ticket! The EMAC organization arranged that all participants can travel easily by bus in Groningen. After receiving your conference badge, you can travel for fee with Qbuzz. The logo is printed on the badge, which means this is your (free) bus travel ticket from May 24th May 26th. In addition, a taxi service is available during the conference. The taxi company Doornbos will be stand-by during the entire conference. For more information, you can go to the registration desk. Contact: or +31 (0) On the website 9292.nl/en, all current travel times can be found in order to use public transportation to the conference. Please use Grote Markt or Groningen Centraal station as from and Martiniplaza as to. Below is a timetable with the departure times of the busses in the morning. From the bus stop Groningen, L. Springerlaan, it is a 2-minute walk to Martiniplaza. Wednesday May 24th Thursday May 25th legal holiday: departure times differ Friday May 25th Last busses after the party Bus line 2 in the direction of Hoornsemeer Groningen Grote Markt Groningen Zuiderdiep Groningen Hoofdstation Arrival Groningen Hoofdstation Depart Groningen L. Springerlaan Groningen Grote Markt Groningen Zuiderdiep Groningen Hoofdstation Arrival Groningen Hoofdstation Depart Groningen L. Springerlaan Groningen Grote Markt Groningen Zuiderdiep Groningen Hoofdstation Arrival Groningen Hoofdstation Depart Groningen L. Springerlaan Bus line 2 in the direction of Station Noord Groningen L. Springerlaan Groningen Hoofdstation Arrival Groningen Hoofdstation Depart Groningen Zuiderdiep Groningen Grote Markt For other departure times or departure stations, please check 9292.nl/en or the mobile application of EMAC2017 Conference

9 Directions and Public Transportation in Groningen Bus line 2 is the main bus line that can be used to travel to Martiniplaza. Bus line 2 in the direction of Hoornsemeer (i.e., not Station Noord) will bring you from Groningen City Center (and Central Station) to MartiniPlaza. bus route high frequency bus night bus cluster of bus routes bus stop for one direction Leaving Footprints connecting station railway line park-and-ride museum university 9

10 Overview of Groningen City Center Mar 10 laza tinip EMAC2017 Conference

11 Sightseeing and Tourism Martinitoren / Martini tower Even after 500 years, the Martinitoren is still a key element in the skyline of Groningen. It is possible to climb this tower of 97 meters high in order to have a beautiful view over the city of Groningen. Information and tickets are available at the VVV Tourist Information office on the Grote Markt. Martinikerk / Martini church The Martinikerk is a churchbuilding with a rich history starting in the year Up until now, marks of its rich history are still present. Inside the church multiple architectural styles from different periods can be seen, including beautiful mural art. The church has an organ from 1480, which belongs to the most famous baroque organs in the world. The reception on Thursday will take place in this church. Stadshuis / town hall The town hall of Groningen is also situated at the Grote Markt in Groningen. The building was designed by architect Jacob Otten Husly. It dates from 1775 when the ancient city hall was broken down and replaced by the current building, which at the time won a contest for the best design. VVV Tourist Information office The VVV office at the Grote Markt is the tourist information office of Groningen. Here information about Groningen and its various sights can be found. Vismarkt / fish market The Vismarkt is one of the three large open space in the inner city of Groningen. On Tuesday, Friday and Saturday a market is held with stalls that offer fresh and regional food. Korenbeurs The Korenbeurs is a striking building, which can be found at the Vismarkt. Originally it was used as a corn exchange. The building is a national heritage site since 1971 and one of the Top 100 Dutch heritage sites. Nowadays, the building hosts a supermarket. Railway station Combining Neo-Gothic and Neo-Renaissance elements, the Groningen railway station is strikingly beautiful and among the most beautful in The Netherlands. It is also a Dutch heritage site. Groninger Museum The Groninger Museum is an art museum in the city of Groningen and exhibits modern and contemporary art of local, national, and international artists. The museum opened in 1874 and the current post-modernist building consists of three main pavilions. Leaving Footprints 11

12 Making memories with our Photobooth At EMAC 2017 you can create a digital memory using our photobooth! The photobooth will be available throughout the entire conference and will be located in the sidefoyer which can be found on the map. Find the booth, enter your address, take a picture with your friends, and create a memory! You will receive the picture in your mailbox in just a few minutes. Create as many memories as you wish by taking more pictures! 12 EMAC2017 Conference

13 Instead of giveaways, we leave footprints! On behalf of all participants WE DONATE: 500 trees in The Netherlands 500 trees in the Philippines Kijk op voor meer informatie over ons gekozen doel. Leaving Footprints 13

14 30th EMAC Doctoral Colloquium The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with the University of Groningen, are organising the 30th Colloquium for doctoral students in marketing. The colloquium will be held in Groningen, the Netherlands from Sunday, May 21 until Tuesday, May 23, 2017, immediately prior to the 46th EMAC Conference The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered. It will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Three tracks are for students in an intermediate/advanced stage of their dissertation process. Students in these tracks have a good knowledge of the literature in their domain of study and clear research. They benefit from the colloquium by subjecting the positioning of their research to a critical review, refining their data collection approach, and/ or receiving suggestions for translating their work into papers that can be submitted to excellent journals. Three tracks are for students in an early stage of their dissertation process. Students in this track have a (tentative) proposal for the topic they want to study, the method they want to use, and the potential contribution. They benefit from suggestions on how to focus and position their work. Additionally, there are faculty presentations designed to help students plan and manage their dissertation process. Next to the presentations by the students, there are plenary faculty presentations and group discussions on issues such as: planning and managing a dissertation process, writing academic papers, getting research projects published, and the job market and career planning. The Doctoral Colloquium is held in a collaborative, open and friendly atmosphere. 14 EMAC2017 Conference

15 30th EMAC Doctoral Colloquium Chair Arnaud De Bruyn ESSEC Business School Co-Chairs Arvind Rangaswamy Penn State University, USA Gary L. Lilien Penn State University, USA Kapil Tuli Singapore Management University, Singapore Kenneth Wathne Stavanger University, Norway Steven Sweldens Erasmus University, The Netherlands Stijn van Osselaer Cornell University, Johnson, USA Conference team liaison Jaap Wieringa University of Groningen, the Netherlands Faculty Ajay Kohli Georgia Institute of Technology, USA Aurélie Lemmens Tilburg University, The Netherlands Christophe Van den Bulte University of Pennsylvania, Wharton, USA David Griffith Lehigh University, USA Eileen Fischer York University, Canada Elizabeth Cowley University of Sidney, Australia Fred Selnes BI Norwegian Business School, Norway Katrijn Gielens University of North Carolina, USA P.K. Kannan University of Maryland, USA Raji Srinivasan University of Texas at Austin, USA Steven Seggie Özyeğin University, Turkey Vicki Morwitz NYU, USA Yangjie Gu HEC Paris, France Leaving Footprints 15

16 Doctoral Colloquium Participants Beginners track 1: Consumer Behavior Aggarwal, Sakshi ESSEC Business School Paris Setting Effective Mental Budgets: Restrictive & Malleable Mental Budgets Caruelle, Delphine BI Norwegian Business School Adaptation or Sensitization? Psychophysiological Responses to Series of Events Cristian, Daniela Carmen BI Norwegian Business School Carpe Diem! Do Hedonic Experiences Facilitate the Disregard of Sunk Costs? Dabrowska-Leszczynska, Agnieszka University of Lausanne Capturing the Depths of The Ocean for Long-Lasting Scent Marketing Effects Demming, Carsten Leo Gottingen University The Impact of Relational Closeness on Advice Taking After Prior Inaccurate Recommendations Drijfhout, Marit University of Groningen Explaining Consumer Food Waste: Effects of Temporal Distance and Dietary Restraint Jin, Daoyan University College of Southeast Norway Effect of Quantification on Vitality and Enjoyment in Physical Activity: Moderating Role of Causality Orientation Karatas, Mustafa Koç University Feast or Famine? Finding the Right Amount of Indulgence in Vice-Virtue Bundles Maltseva, Kateryna BI Norwegian Business School A Smart Cookie? When Self-Tracking Leads to Hedonic Choices Sahabeh Tabrizi, Eisa Buskerud and Vestfold University College Self Vs. Other Discrepancy in Estimation and Valuation of Time as Input Resource Talebi, Arash ESSEC Business School Paris Vegas It Up to Boost Your Performance! Van Der Linden, Sam Ghent University Consumers in A Digital Age: A Consumer Psychology Perspective on Digital Music and Entertainment Platforms Faculty: Steven Sweldens (Chair), Erasmus University, The Netherlands Elizabeth Cowley, University of Sidney, Australia Yangjie Gu, HEC Paris, France 16 EMAC2017 Conference

17 Berkmann, Manuel Doctoral Colloquium Participants Beginners track 2: Marketing Research University of Cologne More Than Just a Service Technician: Determinants of Lead Generation and Lead Conversion in B2b Service Encounters Guo, Boshuo Imperial College London Why Consumers Adopt Different Search Strategies: An Empirical Study with Online Search and Purchase Data Hars, Roelof Towards Context-Based Customer Relationship Management Krah, Tabea Online Reviews Is Product Testing Really a Good Idea? Kurbiel, Shahrzad Manufacturer Online Channel Addition to A Dual-Channel Retailer Structure Otten, Cord Social Media Buzz and Sequential Distribution Strategies Schubach, Sebastian Alexander Using Past Browsing Behavior To Improve Bidding Strategies In Search Engine Advertising Ungureanu, Delia-Olga University of Groningen University of Wuppertal Duisburg University Kuehne Logistics University University of Passau BI Norwegian Business School Do In-Game Purchases Backfire on Players Willingness to Purchase Game Version Upgrades? Sales Cannibalization in The Context of Video Games Vafainia, Saeid KU Leuven Can Mass Direct Mailings Compete With Personalized Direct Mailings? Moderating Role of Customer and Message Characteristics Van Crombrugge, Michiel KU Leuven The Impact of a Direct-To-Consumer Channel Introduction on Retailer Performance and Marketing Mix Conduct Vecchioni, Federica Essays in Customer Acquisition Bologna University / Department of Economics Faculty: Kapil Tuli (Chair), Singapore Management University, Singapore Katrijn Gielens, University of North Carolina, USA Aurélie Lemmens, Tilburg University, The Netherlands Leaving Footprints 17

18 De Jans, Steffi Doctoral Colloquium Participants Beginners track 3: Marketing Strategy Ghent University Helping Minors Cope with Embedded Advertising: A Mixed-Method Approach to Investigate Minors Advertising Literacy for Embedded Advertising Huesken, Kira European Business School Reichartshausen The Impact of Brand Authenticity on Brand Love Kim, Yenee ESSEC Business School Paris The Influence of Retail Store Aisle Widths and Shopping Stage on Consumer Satisfaction; Advancing Construal Level Theory Knaak, Maleen University of St. Gallen Innovating the Customer Experience Koulaei, Afra Høgskolen I Sørøst-Norge Dynamic Team Composition and Balancing Novelty and Usefulness: A Study of Creativity in The Advertising Industry Kranzbuehler, Anne-Madeleine VU - University of Amsterdam Outsourcing the Pain, Keeping the Pleasure: Effects of Outsourced Moments in The Customer Journey Milanova, Veselina The Many Faces of Sharing: A Conceptual Framework Munten, Pauline University of St. Gallen UCL - Louvain School of Management Curbing Product Obsolescence in B2c Markets: An Integrative Framework for Business Approaches Inspired by The Product-Service System Typology Panigyraki, Artemis Imperial College / Management School When Consumer Suspicion Can Become a Communicational Opportunity in The Context of Ethical Consumption Papadopoulou, Niki INSEEC Research Center Modelling If, As Well As When, Choice Overload Occurs: Symmetric and Asymmetric Theory Construction and Analyses Tariq, Adeel Høgskolen I Sørøst-Norge Consumer Evaluations of Autonomous Products Welle, Markus University of Mannheim The Emergence of The Innovation Department Departmental Decision Influence and Decision Influence Dispersion in Innovation Development Faculty: Kenneth Wathne (Chair), Stavanger University, Norway Steven Seggie, Özyeğin University, Turkey David Griffith, Lehigh University, USA 18 EMAC2017 Conference

19 Desmichel, Perrine Doctoral Colloquium Participants Intermediate/Advanced track 1: Consumer Behavior University of Lausanne What If Diamonds Did Not Last Forever? Why Ephemeral Luxury Products Are Better Signals of Achievement Than Iconic Ones. Herak, Iskra UCL - Louvain School of Management (Mis)Use of Humanness in Marketing: Anthropomorphism and Dehumanization in Advertising Hoang, Chi Does Using Humor In Advertising Trigger Competence Inferences About the Advertising Firms? Kavvouris, Christos Reactance to Pro-Social Normative Appeals Koch, Jan Understanding Consumer Skepticism Towards Sustainable Food Innovations Schumacher, Anika Surprise Me! How Mystery Resolution Affects Consumption Sharma, Varun BI Norwegian Business School Seeing Is Smelling: Visual Images Can Induce Olfactory Imagery and Improve Product Evaluations Stuppy, Anika I Am, Therefore I Buy: Low Self-Esteem and The Pursuit of Self-Verifying Consumption Aarhuus University University of Groningen Maastricht University Bocconi University Erasmus University Rotterdam Faculty: Stijn van Osselaer (Chair), Cornell University, Johnson, USA Vicki Morwitz, NYU, USA Eileen Fischer, York University, Canada Leaving Footprints 19

20 Ada, Sila Doctoral Colloquium Participants Vienna University of Economics and Business Disclosing Information About Ad Placements in Online Display Advertising: The Effect on Demand and Price Auer, Johannes Price-Usage Effects for Hedonic Goods Bombay, Nick Effectiveness of Loyalty Programs Gahler, Markus Tuebingen University Tilburg University Augsburg University Measuring the Customer Experience Along the Customer Journey: Scale Development and Implementation Kolesnyk, Daryna Erasmus University Rotterdam A Global Investigation of Deceptive Self-Presentation on Social Networks Using the Randomized Response Technique Lim, Leon Gim Singapore Management University Investors Evaluation of Price-Increase Preannouncements Pachali, Max How to Generalize from A Hierarchical Model? Stubbe, Astrid Intermediate/Advanced track 2: Marketing Research Online Advertising in The Consumer Packaged Goods Industry: When Does It Work? Frankfurt University Tilburg University Faculty: Arvind Rangaswamy (Chair), Penn State University, USA P. K. Kannan, University of Maryland, USA Fred Selnes, LBI Norwegian Business School, Norway 20 EMAC2017 Conference

21 Allendorf, Julian F Doctoral Colloquium Participants Retention and Turnover of Direct-Selling Distributors Ghazimatin, Elham The Performance Consequence of Ex-Ante Governance Mechanisms Gruber, Kathrin Predicting Future Healthcare Markets by Decomposing Life and Business Cycles Hafeez, Ajmal University of Muenster The University of Melbourne Vienna University of Economics and Business University College of Southeast Norway Communicating Future Opportunities: How Growth Mindset Increase Consumers Evaluations of Radically New Products Katzenstein, Robin University of Hamburg Effectiveness of Cause-Related Marketing Campaigns: A Meta-Analysis on The Empirical Evidence Staebler, Samuel When Do Journalists Report Negative News About a Brand? A Comparison Between Six Countries Wichmann, Julian Intermediate/Advanced track 3: Marketing Strategy University of Cologne University of Cologne Coming Out of a Recession Investigating The (Persistent) Consequences of An Economic Downturn on Consumer Shopping Behavior Zavyalov, Gennady Stavanger University College Social Structure of Corporate Control: Corporate Interlock Networks and Performance Outcomes Faculty: Gary Lilien (Chair), Penn State University, USA Raji Srinivasan, University of Texas at Austin, USA Christophe van den Bulte, University of Pennsylvania, Wharton, USA Ajay Kohli, Georgia Institute of Technology, USA Leaving Footprints 21

22 Ajay K. Kohli Invited Speakers Gary T. and Elizabeth R. Jones Chair Professor of Marketing Georgia Institute of Technology Dominique M. Hanssens Distinguished Research Professor of Marketing UCLA Anderson School of Management Debbie MacInnis Charles L. and Ramona I. Hilliard Professor Business Administration Professor of Marketing University of Southern California P. K. Kannan Ralph J. Tyser Professor of Marketing Science University of Maryland Cait Lamberton Ben L. Fryrear Faculty Fellow and Associate Professor of Business Administration University of Pittsburgh Barak Libai Professor of Marketing IDC Herzliya Koen Pauwels Professor of Marketing Özyeğin University 22 EMAC2017 Conference

23 Advertising, Promotion and Marketing Communications Track chairs John W. Pracejus Francesca Sotgiu Peeter Verlegh University of ALberta Vrije Universiteit Amsterdam Vrije Universiteit Amsterdam Business-to-Business Marketing Steven Seggie Özyeğin University Kenneth Wathne University of Stavanger Consumer Psychology Zachary Estes Bocconi University Tom Meyvis NYU Ana Valenzuela Baruch College and ESADE Digital Marketing Lara Lobschat University of Groningen Martin Spann Ludwig-Maximilians-Universität München Innovation and New Product and Christoph Fuchs Erasmus University Services Development Gaia Rubera Bocconi University International and Cross-Cultural John Cadogan Loughborough University Marketing Mark Cleveland University of Western Ontario Marketing in Emerging and Transition Rajesh Chandy London Business School Economics Jaideep Prabhu Cambridge Judge Business School Marketing Strategy Thorsten Wiesel University of Münster Stefan Wuyts Koҫ University Marketing Theory and New Paradigms Rod Brodie University of Auckland Manjit Yadav Texas A&M University Modelling and Marketing Analytics Maarten Gijsenberg University of Groningen Wagner Kamakura Rice University Pricing Marco Bertini ESADE Business School Skander Esseghaier Koҫ University Product and Brand Management Henrik Sattler University of Hamburg Franziska Volckner University of Cologne Public Sector and Non-Profit Marketing Patrick de Pelsmacker University of Antwerp Gary Warnaby Manchester Metropolitan University Relationship Marketing Simon Bell University of Melbourne Omar Merlo Imperial College London Retailing and Omni-channel Els Breugelmans KU Leuven management Umut Konuş University of Amsterdam Sales Management and Personal Selling Sönke Albers Kühne Logistics University Nick Lee University of Warwick Services Marketing Jenny van Doorn University of Groningen Florian von Wangenheim ETH Zurich Social Media Sonja Gensler University of Münster Caroline Wiertz City University London Social Responsibility, Ethics, and Valérie Swaen Université Catholique de Louvain Consumer Protection Joëlle Vanhamme EDHEC Business School Tourism Marketing Enrique Bigné University of Valencia Alain Decrop University of Namur Leaving Footprints 23

24 Conference Programme Tuesday Conference registration at Martiniplaza Welcome Reception at Gasunie Welcome by: Tammo Bijmolt Head of Marketing Department Elmer Sterken Rector Vice President University of Groningen René Paas King s Commissioner Groningen Wim Groenendijk Director International Business N.V. Nederlandse Gasunie en Managing Director Gasunie Engineering B.V. After the Welcome Reception, touringcars will be available for transportation back to the Central Station and the city centre (Grote Markt). From , two busses will depart every 15 minutes. Walking routes: MartiniPlaza 1. directly, 5 min. walk 400m 2. walk in the park, 20 min. walk 1.7km Gasunie Wednesday Competitive Paper Sessions Special Sessions Poster Session NWO-sponsored session on open access publishing Coffee Break Poster presenters are present during the coffee break Competitive Paper Session Special Sessions Special Session. Leaving Footprints I with invited speakers Poster Session Lunch Heads of Marketing Department Forum Competitive Paper Sessions Special Session. Leaving Footprints II with invited speakers Climber Community Session Meet the Editor Session: General Marketing Journals Coffee Break Competitive Sessions Climber Community Session Special Sessions Special Interest Groups Tutorial Latent Class Analysis by Jeroen Vermunt IJRM Board Meeting EMAC2017 Conference

25 Conference Programme Thursday Competitive Paper Session Special Sessions EMAC-GAMMA Joint Symposium Coffee Break Competitive Paper Sessions Special Sessions EMAC/Sheth Foundation Doctoral Dissertation competition 2017 paper presentations EMAC-GAMMA Joint Symposium Lunch EMAC Fellows Meeting Competitive Paper Sessions Special Sessions Meet the Editor Session: Behavioral Marketing Journals Coffee&Chat with the IJRM Editors GreenBEE Session, Round table session on Green Business and Eco-entrepreneurship in Europe Key-notes Martini Church EMAC Awards Reception Martini Church Friday EMAC General Assembly Competitive Paper Sessions Special Sessions Round Table Session by EMAC Fellows Coffee Break Competitive Paper Session Special Sessions Distinguished Scholar Session Lunch Competitive Paper Sessions Special Sessions Meet the Editor Session: Domain-specific Journals Coffee Break Competitive Sessions Special Sessions Festive Dinner at Martiniplaza Party in Martiniplaza Leaving Footprints 25

26 EMAC Distinguished Marketing Scholar Award 2017 EMAC is proud to present the EMAC Distinguished Marketing Scholar 2017 to: Professor Roland Rust University of Maryland, USA This annual award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC (The European Marketing Academy) can receive. The two main criteria for the award are: 1. Outstanding marketing scholarship as reflected in extensive, impactful research contributions 2. Outstanding contributions to the European Marketing Academy. Professor Roland Rust will present a lecture at a special session on Friday May 26, 2017 from 11:30-13:00 in the Springerzaal entitled Turning Marketing Upside Down Turning Marketing Upside Down Using his own research as a roadmap, Roland Rust describes the revolution that changed marketing from productcentered to customer-centered. He shows how the substantive topics and research methods of marketing have been transformed, and gives a big picture view of why marketing has changed and how it will likely change in the coming decades. 26 EMAC2017 Conference

27 EMAC/Sheth Foundation Doctoral Dissertation Competition New generations of marketing experts are crucial to develop the theories and tools that shape the future of our field. Over the last 8 years, the Marketing Dissertation Award, initiated by EMAC and McKinsey & Company, recognized and encouraged this emerging talent. We thank Sönke Albers, Hubert Gatignon and Gary Lilien, along with Lars Felder, Laetitia Fouquet-Carpinelli and Tjark Freundt (McKinsey & Company), for making the competition a reality. Starting 2017, EMAC will continue to encourage emerging talent with the generous support of the Sheth Foundation. We thank the Sheth Foundation and Roland Rust for their efforts to ensure the continuity of the competition. Three finalists will be honored with cash prizes and the opportunity to present their work at the 2017 EMAC conference in Groningen, the Netherlands. The top three finalists are honored with cash prizes: 1st Place: 5,000 2nd Place: 3,000 3rd Place: 1,000 The three finalists selected are: Alexander Edeling, University of Cologne Essays on Strategic Marketing Behavior and Its Financial Performance Implications Sungtak Hong, London Business School The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence Jessica Müller-Swedens, University of St. Gallen Gamification: Conceptualizing and Testing a New Consumer-Firm Interaction Paradigm The finalists will present at a special session on Thursday, May 25, 2017 at 11:00-12:30 in the Springerzaal. The award will be handed out at the keynote event, on Thursday May , in the evening at the Martini Church. Leaving Footprints 27

28 EMAC Climber Community The 7th EMAC Climber Community (EMAC CC) meeting will take place during the 46th EMAC Conference in Groningen (Netherlands). Marketing scholars at an early stage of their career (e.g., assistant professor, Post-Doc, research fellow, etc.) are invited to participate in the EMAC CC meeting on Wednesday afternoon during the conference, as well as in an informal gathering right after our meeting. The latter strives to further increase the personal ties within our community. Agenda 1. Formal meeting on Wednesday, May 24th Room 8 (Topsportlounge) Climber Community Session 1 Welcoming words by EMAC s president Professor Gerrit van Bruggen Keynote speech How to Have a Decent Career in Marketing Academia: (Semi-) True Confessions of a Senior Colleague followed by an open discussion by Professor Josko Brakus In his presentation, Professor Brakus will give insights into his own career path, successes as well as failures, and suggestions on how to have a satisfying and fulfilling career in marketing academia. He will provide insights into how to publish in leading marketing journals and on the resources needed to do so. After the keynote speech, he will be available for an extended open discussion and questions from the EMAC CC participants Coffee break exclusively for EMAC CC participants Climber Community Session 2 Networking: The second part of the EMAC CC meeting is dedicated to the development of an international research network among participating early career scholars in Marketing. The purpose of this second session is to get to know other EMAC CC members more closely; exchange experiences regarding research, research funding, or (inter)national job search processes; find out about potential joint research interests; and ideally establish the foundation for joint future collaborations and/or exchanges across countries. Feedback and future developments of the EMAC CC 2. Informal gathering: Wine Session (not included in the EMAC fee) Wednesday, May 24th, to Barrel Wijn Haddingestraat 27, Groningen. This interesting wine bar is located in downtown Groningen and will be open on that evening exclusively for EMAC CC participants. 28 EMAC2017 Conference

29 Special Interest Groups (SIGs) So far EMAC is one large community with only limited specialization. However, with more specialization in our field, we observe a growing need to specialize and form smaller sub-communities in specific fields. We already observe that in the annual conference, where specific special sessions are organized around specific topics (These special sessions were labeled as Special Interest Groups). In the executive committee meeting in 2014 we also observed a strong wish to develop more enduring sub-groups within EMAC. EMAC has therefore developed Special Interest Groups within EMAC. SIG Development We now have four first SIGs that will start their activities at the annual conference in 2017 in Groningen. We are very grateful that some academics will pioneer with us in this development: Marketing Strategy Kapil Tuli SMU Thorsten Wiesel University of Münster Customer Relationship Management Javier Sese University of Zaragoza Manfred Krafft University of Münster B2B Marketing Michael Kleinaltenkamp Freie Universität Berlin Vishal Kashyap Karl-Franzens-University of Graz Innovation and Stakeholders Paul Driessen Radboud University Nijmegen Bas Hillebrand Radboud University Nijmegen Annouk Lievens University of Antwerp SIG Sessions The SIG sessions will be organized on Wednesday May 24 from 4 p.m.- 5:30 p.m. The SIG chairs have set up interesting programs with important keynote speakers: Marketing Strategy Rajdeep Grewal University of North Carolina Chapel Hill Stefan Stremersch Erasmus University Rotterdam, IESE Business School Customer Relationship Management Roland Rust University of Maryland Michael Haenlein ESCP Europa B2B Marketing Gary Lilien Pennstate University Andreas Eggert University of Paderborn Innovation and Stakeholders Eileen Fischer Schulich School of Business Jaideep Prabhu Judge Business School, University of Cambridge Leaving Footprints 29

30 Schedule Poster Session During their assigned session, poster presenters will be available to discuss their posters and answer your questions. During the coffee break in between sessions (10:30-11:00), all poster presenters will be present. Nr. Poster Title Author(s) Track: Advertising, Promotion and Marketing Communications 1 The Impact Of Gay-Product Congruence On The Effectiveness Of Brand Evaluation Yu-Jui Chien; Ming-Yi Chen 2 Brand-Evoked Mental Imagery Diana Gavilan; Maria Avello; Susana Fernandez-Lorez 3 Determinants Of Content Marketing Effectiveness First Empirical Insights Vanessa Haselhoff; Clemens Koob 4 Does An Endorser And Its Smile Matter More For Search Than For Experience Goods? Initial Theoretical And Empirical Insights 5 Voluntary Advertisers: Consumer Analysis Of Online Forum Comments Through Animal Metaphors 6 How Do Consumer Characteristics Impact Purchase Intention And Brand Equity When Proximity Marketing Is Involved? Track: Business-to-Business Marketing 7 Affective Interactive Movements In B2B Environments: Using The Dynamic Customer Journey And Explorative Space To Address The B2B Interactions In A Logistics Consultancy Project 8 Types Of Relationship Value And Their Antecedents In The Technology-Intensive Industries Verena Hofmann; Lisa Schoner-Schatz; Nicola Stockburger-Sauer; Lisa Schwayer Dora Horváth; Ariel Mitev Anna Margulis; Nataly Levesque; Harold Boeck Tuula Andersson; Alexander Grit; Nina Helander Young-Ah Kim 9 Making Of Good Luck - Turning Uncertainty Into Serendipity In Trade Shows Elina Maria Koivisto 10 Servitization And Firm Performance José Luis Ruizalba Robledo; Anabela Soares; Miguel Angel Rodríguez-Molina; Spiros Gounaris Track: Marketing Strategy Poster session 1, Wednesday May 24, , Theater Foyer 11 The Role Of Knowledge-Intensive Business Services In Product Development And Innovation Julianna Faludi 12 Leaps And Laggards Multichannel Marketing In SMEs Heli Aaltonen 13 Geographical Expansion And Innovation Patterns Related To The Change Of Performance Of FMCG Retailers 14 An Empirical Investigation Of Consumer Alienation Among Broiler Meat Consumers In Punjab, Pakistan 15 Brand As Customer Experience Management Antecedent: Dimensions, Roles And Dynamics Irma Agardi; Zombor Berezvai; Anetta-Monika Alt Rana Muhammad Ayyub; Muhammad Bilal; Tahir Mahmood Amelie El Ghoul; Florence Jacob 16 Exploring Managers Perceptions Of Marketing In National And Nature Parks Durdana Ozretic-Dosen; Kristina Malesevic; Tanja Komarac; Vatroslav Skare Track: Modelling and Marketing Analytics 17 Using A Predictive Network To Classify The Risk Of Churn Marcio Mota; Sergio Carvalho; Sidarta Galas; Jerffeson Souza 18 Channel Contracts Among Asymmetric Players With Incomplete Information, Quality Differentiation And Heterogeneous Preferences Track: Product and Brand Management Shameek Sinha 19 The Role Of Design And Its Relationship To Marketing An Exploration. Andras Bauer; Ariel Mitev; Dóra Horváth 20 The Perception Of EU Quality Signs For Origin And Organic Food Products In Poland 21 The Effect Of Consumer Perceived Value On Consumer Brand Engagement: Consumers Perceived Value Of Music Artists Pawel Bryła Alexandria Gain; Nicole Hartley; Len Coote 30 EMAC2017 Conference

31 Schedule Poster Session During their assigned session, poster presenters will be available to discuss their posters and answer your questions. During the coffee break in between sessions (10:30-11:00), all poster presenters will be present. Nr. Poster Title Author(s) Track: Product and Brand Management 22 Measuring Preference Stability Of Product Attributes Of Different Complexity Erika Hlédik; Csilla Horváth 23 Antecedents And Consequences Of Consumer Perceived Brand Innovativeness Anthony Moussa; Vriginie de Barnier 24 What Luxury Brands Perceptions Does For Brand Love? Paula Rodrigues; Paula Costa 25 Assessing The Impact Of Logo Changes On The Brand Equity Of A Hotel Group Maria Santos; Catarina Marques; Francisca Remédios Track: Retailing and Omni-channel Management 26 The Triple Role Of Price Julia Wamsler; Jochen Reiner; Martin Natter 27 Lighting Up Your Product! The Influence Of Retail Lighting On Product Perception Marielle Creusen; Sylvia Pont; Jan Schoormans 28 Here, There, And Everywhere: Profiling Multi-Channel Shoppers Across Three Product Categories 29 Immersion And Emotional Reactions To The Ambiance Of A Multiservice Space: The Important Role Of Perceived Congruence Between Scent And Brand Image 30 Extending Farris: SKU Characteristics Defining Their Position On The Market Share Distribution Relationship Curve Maria Ek Styvén; Carola Strandberg; Åsa Wallström Karim Errajaa; Patrick Legohérel; Patrick Bruno Daucé Martin Hirche; Larry Lockshin; Magda Nenycz-Thiel; Luke Greenacre; Simone Loose 31 Habit And Social Presence In e-retailing Jing Lyu; Ioannis Krasonikolakis 32 An Inter- And Intra-Format Perspective On Transfer And Perception Of Retail Formats 33 Luxury Democratization And External Shopping Contexts. An Empirical Investigation. 34 Do Shopping Goals Affect The Behavior And Satisfaction Of Shoppers? : Analysis Of GPS Data In Shopping Malls 35 Click And Collect (c&c): Measuring The Effects Of An Online Multi-Channel Sales Strategy Track: Social Media Poster session 1, Wednesday May 24, , Theater Foyer 36 Social Media Mavenism: How Celebrity Chefs Appeal To Consumers On Twitter 37 Something Old And Something New: The Influence Of Brand s Sales Promotion And Social Media Activity On Its Sales 38 Consumer Dissatisfaction And Social Networks: The Role Of Facebook In Consumer-Brand Relationship Lukas Morbe; Bernhard Swoboda; Dan-Cristian Dabija Andrea Moretti; Michela Cesarina Mason; Francesco Raggiotto; Andriano Paggiaro Ryunosuke Nagai; Taku Togawa; Ikumi Hiraki; Naoto Onzo Tahir Nisar; Guru Prabhakar Torgeir Aleti; Annamaria Tuan; Irene Vilà Trepat; Jason Pallant Shan Chen; Setareh Khodabandeloo; Giuliano Noci Emna Cherif; Cédrine Zumbo-Lebrument 39 Influence Of Social Media Use On Individuals Stress And Efficiency Hanna Dinkelbach; Efthymios Constantinides; Sjoerd de Vries 40 The New Challenging Management Of Corporate e-reputation Through Linkedin Business Pages 41 Effects Of Participating In An Online Dieting Support Community On Eating Behaviors: The Mediating Role Of Community Identification 42 The Impact Of Social Media Intensity On Conspicuous Consumption: The Mediating Role Of Reliance On Electronic Word Of Mouth 43 How ewom Valence Moderates The Effect Of Brand Love On ewom Intentions Of Consumers? Celine Fueyo; Jean-Marc Décaudin Steffie Gallin; Marie-Christine Lichtle; Laurie Balbo Maha Serour; Mohamed Elsharnouby Kubra Tekbiyik; İrem Eren Erdoğmuş Leaving Footprints 31

32 Schedule Poster Session During their assigned session, poster presenters will be available to discuss their posters and answer your questions. During the coffee break in between sessions (10:30-11:00), all poster presenters will be present. Nr. Poster Title Author(s) Track: Consumer Psychology 44 Generativity: Re-Examining Its Structure And Its Relation With Sociodemographic Variables In A French Context Through A Conceptual And Methodological Approach Cynthia Assaf; Marie Laure Gavard Perret 45 Antecedents Of Joint Purchase Decision Making - A Revision And Extension Elena Dinkevych; Robert Wilken 46 Counterfeit And Extended Self: A Study In Football Market Felipe Gerhard; Lucas Souza; Delane Botelho; Ana Augusta Freitas 47 How Cultural Capital Structures Preferences For Flamboyance And Subtlety In Sensory Choices In India Tanuka Ghoshal; Rishtee Batra; Russell Belk 48 You Want More When You Have Something In Your Hand Eunmi Jeon; Hakkyun Kim; Myungwoo Nam; Donghyen Park 49 Environmental Lightings And Consumers Self-Control Seo Yoon Kang; Nara Youn; Heakyung Yoon 50 Happy Together: The Emotional Positive Effect Of Shopping In Group Nuno Jose Lopes; Elena Reustkaja 51 Tabula Rasa To Tabula Incripta: The Effects Of Knowledge On Construal N. Alican Mecit; Huseyin Sami Karaca; Ozlem Hesapci 52 Self-Presentation By Brand: Antecedents, Consequences, And Mediating Roles Teck Ming Tan; Jari Salo; Jouni Juntunen; Ashish Kumar 53 Consumer Psychological States And Coping In The Long-Term Kaidong Yu 54 How Consumer Maximization Impacts The Motivations Of Consumer Innovativeness A Conceptual Framework Jamal Alsaady; Kathy Keeling; Nadia Papamichail; Anthony Grimes 55 After All, Is Postmodernism A Contemporary Theory? Fabio Shimabukuro Sandes 56 European Tourist Perspective On Destination Satisfaction: Profiling Tourists Raul M. S. Laureano; Lisa Maria Luís Vieira Track: Digital Marketing Poster session 2, Wednesday May 24, , Theater Foyer 57 Changing Consumer Behavior In The Digital Era: Perceived Risk In Online Information Search 58 Smart Watch Appropriation Process: Investigation Of User-Product Interactions And Smart Watch s Identity Evolution 59 The Effect Of Digital Payment Modes On Consumers Recall Of Past Expenses: A Field Study 60 The Trending Online Buying Behavior In Emerging Markets Sara Hamed Gabriela Balladares Fuentes; Chris Kennett; Francesc Miralles Lamya Benamar; Zeling Zhong; Christine Balagué Rufina Gafeeva; Erik Hoelzl; Holger Roschk 61 Managing Online Reviews Is Product Testing Really A Good Idea? Tabea Krah; Ina Garnefeld; Ann-Kathrin Grötschel 62 Strategizing For Marketing In The Digital Environment: A Paradox Perspective Jie Yu; Pierre Volle Track: International and Cross-Cultural Marketing 63 Consumers Perceptions And Attitudes Toward Eco-Food: Importance Of Contextual Factors 64 in Zucc We Trust. How Does Brand Trust Affect Behavioural Trust In Online Social Networks Across Different National Markets? Natalia Maehle; Nina M. Iversen; Leif Hem; Cele Otnes Christopher Morasch; Alexander Rühle; Karim Sadrieh 65 Acculturation And Adaptation: From Britain To China Qionglei Yu; Dorothy Yen 66 Evaluating Brazilian Consumer Acceptance Of Insects As Food Sofia Naranjo; Mateus Ponchio 32 EMAC2017 Conference

33 Schedule Poster Session During their assigned session, poster presenters will be available to discuss their posters and answer your questions. During the coffee break in between sessions (10:30-11:00), all poster presenters will be present. Poster session 2, Wednesday May 24, , Theater Foyer Nr. Poster Title Author(s) Track: Sales and Service Marketing 67 Does Experience Always Lead To Better Results? Differences Between Student And Professional Negotiators In The Process And Outcome Of Negotiations Hannah Nagler; Robert Wilken; Ad de Jong; Christian Schmitz 68 Purchase Intention Of Otc Diet Drugs: A Marketing And Health Perspective Maria Avello; Diana Gavilan 69 Stereotype Effects On Indonesian Coo (High Versus Low-Contact) Service Expectations Michael Chattalas; Irawati T. Priyanti; Adi Zakaria Afiff; Rizal Edy 70 Sensemaking: A New Framework For Service Experience Tiina Kemppainen; OUti Uusitalo 71 Online Health Information Search: Patients Motivations, Information Search Behavior And Outcomes 72 Individual Drivers And Outcomes Of Perceived Value In Use Of Customer Solutions: An Empirical Study In The Context Of Electric Mobility 73 That Smile Was Real To Me! How Affect And Thinking Style Influence Customer Perceptions Of Frontline Employee Emotion Authenticity 74 The Effect Of Medical Service Staff Perceived Crowding On Patient Perceived Interaction Service Quality And Emotional Well-Being Track: Social Responsibility, Ethics, and Consumer Protection 75 Ethics, CSR And Sustainability In Marketing Education: A Review Of Cur-Ricula And Textbooks 76 Effectiveness Of Cause-Marketing Campaigns: The Impact Of Firm Size And Gratitude Marta Lara-Quintanilla; Zelal Ates; Lola C. Duque; Jan H. Schumann; Marion Büttgen Jennifer Lerch; Gertrud Schmitz Michael Paul; Andreas Lechner Bao Quoc Truong-Dinh; Cindy Yunhsin Chou Theresa Bauer Lola C. Duque; Eline L. E. de Vries; Laura Rodriguez-Solis 77 Development Of A Sustainable Consumption Measurement Scale Kavita Hamza; Laura Maia; Fernando Pereira 78 Banks Unfairness And Vulnerability Of The Low-Income Unbanked Consumers: Evidence From Pakistan 79 Communicating CSR To Consumers: Research Insights On Opportunities And Pitfalls 80 Fast Or Sustainable Fashion? The Intersection Of Values And Gender As Triggers Of Consumer Motivation Sohail Kamran; Outi Uusitalo Sofía López-Rodríguez; N. Craig Smith Elena Niehuis; Stephan Wallaschkow; Sigrid Bekmeier-Feuerhahn 81 #ICYMI Climate Change: Effective Sustainability Communication For Millennials Milena Nikolova; Jenia Lazarova 82 Do High Price Promotions Attract Customers And Help Brands? The Effects Of Ethical Sales Promotion On Brand Avoidance Under The Moderation Role Of Brand Reputation Trung Dam Huy Thai; Tien Wang Leaving Footprints 33

34 Notes EMAC 2018 May 29 - June 1 University of Strathclyde, Glasgow, UK Special requests can be sent to or 34 EMAC2017 Conference

35 Detailed Conference Programme and Session Overview

36 Wednesday, May 24 th, Wednesday Room 1: Modeling Customer Journeys Chair: Sara Valentini How Different Brand Encounters Impact Brand Purchase Choice Shane Baxendale; Emma Macdonald; Hugh Wilson Designing Tailored Paths To Purchase Through An Improved Brand Touchpoints Combination Grégoire Bothorel; Régine Vanheems; Anne Guérin The Impact Of A Mobile Sales Channel On Online And Brick And Mortar Retail Florian Dost; Erik Maier Are Online Deal Prone And Offline Deal Prone Consumers The Same Consumers? Sara Valentini; Elisa Montaguti; Scott Neslin Room 2: Product and Brand Management Do You Feel Younger Enough To Choose Nostalgic Products? Exploring The Role Of Age Identity In Nostalgic Purchasing Behavior Dovile Barauskaite; Justina Gineikiene How Storytelling Affects The Consumer: The Impact Of The Fit Between Story And Brand Theresia Mennekes; Gunnar Mau; Gerhard Wagner; Hanna Schramm-Klein Heroic Brand Biography: Characteristics And Effects Of Heroic Brands On Threatened Consumers Gülen Sarial-Abi; Aulona Ulqinaku Brand Heritage: A Multidimensional Measurement Scale To Assess Consumers Perception Pierre Valette-Florence; Fabien Pecot; Virginie De Barnier Room 3: Willingness to pay i Am Excited, Thus I Pay More! Emotions And Pay What You Want Karl Akbari; Elisabeth Wolfsteiner; Udo Wagner Cost Transparency: When Does It Matter? Huseyin Sami Karaca; Ozlem Hesapci; N. Alican Mecit Understanding Pay What You Want Pricing: An Examination Of How Different Pwyw Applications And Situational Factors Affect Customers Price Determination Agnes Sophie Roggentin; Mirja Bues; Manuel Stegemann; Wayne D. Hoyer Heterogeneity In Willingness-To-Pay For Competitor Products Jan Schikofsky; Ossama Elshiewy Room 4: Managing Alliances and Networks Can Unplanned Alliance Terminations Create Firm Value In Large Alliance Portfolios? Mariia Koval Organizational Machiavellianism, Learning Strategies And Performance In Business Alliances Giuseppe Musarra; Matthew Robson; Constantine Katsikeas Challenges Of Value Co-Creation In Service Eco-Innovations: Lessons From The green Ship Network In Northern Denmark Roberto Rivas Hermann; Karin Wigger; Rosanna Garcia Room 5: Dealing with Negative Incidents Choice Overload In Services: The Role Of Decision Strategies Alain Decrop; Giacomo Del Chiappa It s Not All About The Money: The Salient Role Of Explanation In Improving Customers Responses To Service Termination Amin Nazifi; Dahlia El-Manstrly Does The Increase In Tuition Fees Matter? Differences In Evaluations Of Value Among Students Paying Varying Tuition Fees Suha Omar Compensate Or Explain? Management Responses To Negative Online Customer Reviews Rico Piehler; Michael Schade; Ines Nee; Tanja Fink; Christoph Burmann Room 6: Social Situation: Celebrity Endorsement and Product Placement Exploring The Perception Of Influencers Vs. Traditional Celebrities: Are Social Media Stars A New Type Of Endorsers? Jan-Frederik Gräve The Effectiveness Of Celebrities As A Branding Device Cathy Nguyen; Lucy Simmonds; Jenni Romaniuk The Behavioral Impact Of Product Placements In Film: Documenting The Crucial Roles Of Transportation-Imagery And Parasocial Interaction Ignacio Redondo; Cristel Russell; Jorge Bernal Sponsorships Vs. Celebrity Endorsement: Analyzing Mediators For Their Different Impact On Brand Image Oliver Schnittka; Julian Hofmann; Marius Johnen; Carsten Erfgen Room 8 (Topsportlounge): Marketing Theory and New Paradigms Chair: Roderick J. Brodie Biographical Repercussions As Context Of Reproduction Of Social Practices: An Application To Wine Sector. Roxane Favier; Anthony Galluzzo; Jean-Philippe Galan Understanding The Social Context Of Customer Engagement Behavior: Dynamics And Drivers Julia Fehrer; Herbert Woratschek; Claas Christian Germelmann; Roderick J. Brodie The Many Faces Of Sharing: A Conceptual Framework Veselina Milanova Organising For Marketing Creativity: A Set-Theoretic Approach Kholoud Mohsen; Teck-Yong Eng Room 10A: Social Responsibility The Effect Of Political Donations On Brand Preferences: The Moderating Roles Of Social Responsibility And Attitudes Toward The Candidates Patrice Auger; Jill Klein; Samuelson Appau Effectiveness Of Cause-Related Marketing Campaigns: A Meta-Analysis On The Empirical Evidence Robin Katzenstein; Christina Schamp; Tammo Bijmolt The Effects Of Attributions On Consumer Responses To CSR Initiatives: The Moderating Role Of Initial Trust Grzegorz Zasuwa 36 EMAC2017 Conference

37 Wednesday, May 24 th, Room 10B: Internet Usage Behavior A Theoretical Model To Explain The Internet Of Things Adoption Elodie Attié; Lars Meyer-Waarden Fostering The Observing Brand Audience s Willingness-To-Engage Through The Communication Of Co-Creational Efforts Fanny Cambier; Ingrid Poncin Pre-Purchase-Porn: How Adult Content Affects Purchase Decisions Radoslaw Karpienko; Anatoli Colicev The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models Nadine Schröder; Andreas Falke; Harald Hruschka; Thomas Reutterer Room 11: Consumer Psychology Embarrassed While Ordering Food? The Role Of Calorie Labeling And Social Influence Melis Ceylan; Nilüfer Aydınoğlu; Vicki Morwitz 'Low Fat' But High In Sugar: Consumer Response To Potentially Misleading Nutrition Claims Ossama Elshiewy; Steffen Jahn; Tim Doering; Yasemin Boztug Does The Number Of Ingredients Depicted On Food Packaging Impact Information Processing And Product Judgment? Fanny Thomas; Sonia Capelli Are We Consuming Too Many Or Too Much Food(s)? Another Look At Food Partitioning Effects Anneleen Van Kerckhove; Natalina Zlatevska; Stephen Holden; Jolien Vandenbroele Room 12: Special Session Integrating Customer-Facing Functions In Innovation: Advances In B2c And B2b Settings Chairs: Michel van der Borgh; Ad de Jong How Can Salespersons as Knowledge Brokers Facilitate the Involvement of B2B Customers in Product Innovation? Ad de Jong; Ed Nijssen When a Lack of Service Innovation Becomes a Source of Boredom: Understanding Antecedents and Consequences of FLE Boreout Ruth Stock; Ad de Jong R&D s Approaches to gather Customer Needs Intelligence during Product Innovation: Leveraging Customer-Facing Functions in Technology Intensive Markets Michel van der Borgh; Vreni Borsboom Room 13: Special Session New Insights Into Customer Management Chairs: Michael Haenlein; Barak Libai Leveraging Purchase Timing Regularity for Predicting Customer Behavior Michael Platzer; Thomas Reutterer How Customer Referral Programs Turn Social Capital into Economic Capital Christophe van den Bulte; Emanuel Bayer; Bernd Skiera; Philipp Schmitt The Pattern of Product Reviews Verena Schoenmueller; Oded Netzer; Florian Stahl Network or Revenue? The Lifetime Value of Influencer Marketing Programs Michael Haenlein; Barak Libai Springerzaal: NWO-sponsored session on open access publishing Chairs: Peter C. Verhoef; Bob M. Fennis Introduction on Open Access Publishing Ane van der Lei Panel Discussion Eitan Muller; Gerben van der Vegt; Bob M. Fennis; Peter C. Verhoef; Zac Rolnik Springer foyer: Job market Note: drinks not included in the EMAC fee. Theater foyer: Poster session, book market The schedule of this poster session is to be found on p.30 and p.31 Theatercafe and Main Entrance area: Individual meetings and workspace Wednesday The presenter of the last paper will act as session chair, unless indicated otherwise Leaving Footprints 37

38 Wednesday Wednesday, May 24 th, Room 1: Online Retailing Chair: Tanya Mark How Online Customer Reviews Affect Retailers' Performance Jan Kemper Profitability Of Manufacturer Online Channel Addition To A Dual-Channel Retailer Structure Shahrzad Kurbiel; Jost Adler Combining Psychographic Surveys And Transaction Data To Support Decision-Making About Online Store Development Louna Laurila; Jukka Luoma; Henrikki Tikkanen Might s Be More Effective Than Catalogs? Evidence From A Multichannel Retailer Tanya Mark; Jan Bulla; Rakesh Niraj; Ingo Bulla Room 2: Product and Brand Management Brand Architecture Change: When The Corporate Brand Steps Out Of The Shadow Veronica Gabrielli; Ilaria Baghi Visibility On Packaging A Means To Embrace Food Appeal Hannele Kauppinen-Räisänen; Outi Uusitalo Savouring Morality: Moral Satisfaction From Buying And Consuming Food With Ethical Origin Leads To Subjectively Experiencing Its Taste As Superior Nicolas Kervyn Effect Of Internal Brand Communication On Employee Brand Commitment: A Moderated Mediation Study Katja Terglav; Maja Konečnik Ruzzier; Robert Kaše Room 3: Facets of International B2B Marketing The Resource-Based View In The Context Of Exporting: A Literature Review And Suggestions For Further Research Ilayda Ipek Examining The Interplay Between The Dark Side And The Bright Side Of The Exporter-Importer Relationship: Performance Implications Leonidas C. Leonidou; Bilge Aykol; Paul Christodoulides Room 4: Interfirm Relationship Governance The Joint Effects Of Ex Ante Contractual Completeness And Ex Post Governance On Compliance In Franchised Marketing Channels Vishal Kashyap; Brian Murtha The Double-Sided Effects Of Formal And Informal Governance Ngoc Luu; Jack Cadeaux; Liem Ngo Dispute Resolution And Relationship Dissolution In Franchising Jeff Wang; Xu Zheng; Marko Grünhagen Room 5: Service & Consumer Psychology The Impact Of Psychological Ownership On Customer Usage Processes Michael Kleinaltenkamp; Jingshu Li; Patrick Gumprecht You Can Touch This The Influence Of Holding A Service-Related Physical Object On Service Evaluation Nora Nägele; Daniel Wentzel When And How To Ask Your Consumers: The Role Of Consumer'S Construal On Service Evaluations Aruna Divya Tatavarthy Why And How Does Psychological Empowerment Matter To Service Workers? A Moderated Mediation Test Weiyue Wang; Hongwei He; Weichun Zhu; Gang Wang Room 6: Prescriptive Analysis: Disclosure, Crisis and Ad Skipping User Adaptation To Skippable Video Ad Formats: The Effect Of Previous Exposure, Habit And Time Urgency On Ad Skipping Behavior Daniel Belanche Gracia; Carlos Flavián; Alfredo Pérez-Rueda it s My Own And Honest Opinion! The Effects Of Explicitness And Modality Of Sponsored Vlog Disclosures On Consumers Online Brand Engagement. Stefan Bernritter; Somaiya Tabibi; Sophie Boerman The Use Of Ambiguity Markers In Crisis Communication And The Moderating Role Of Source Of Information Disclosure Hannelore Crijns; Veroline Cauberghe; An-Sofie Claeys; Liselot Hudders Room 8 (Topsportlounge): Marketing Theory and New Paradigms Chair: Roderick J. Brodie Paradox Management Approach To Communications - Embracing Paradoxical Values As A Factor Of Contextual Segmentation - Ivana Beveridge; Dr.Catherine De La Robertie; Dr.Guo-Ming Chen Bringing It All Back Home: Transferring Dyadic Perspectives From Classic Marketing Channel Theory Into An Internal Marketing Context David Brown; Anders Wappling; Helen Woodruffe-Burton Choosing Methods Of Investigation Robert East Room 10A: Molding CSR perceptions The Crux Of The Morality Halo: The Interplay Of Corporate Social Responsibility And Price Increases On Consumers Perceived Price Fairness Johannes Habel; Sascha Alavi; Laura Marie Schons; Urs Müller Investigating The Relationship Between Co-Creation And Consumers Perceptions Of Corporate Social Responsibility: The Role Of Co-Creation Type Catherine Janssen; Gwarlann De Kerviler; Véronique Pauwels-Delassus Let It Shine! Flagship Csr Projects Affect Consumers Perception Of Corporate Social Responsibility And Consumer Behavior Helena Maria Lischka; Marco Hubert; Tim Eberhardt; Xian Liu; Peter Kenning Room 10B: Mobile and New Technologies Connected Devices And Personal Coaching. The Effects Of Feedback Message On User s Behavioral Intentions: The Central Role Of Well-Being Agnes Helme-Guizon; Fanny Magnoni; Jean-Luc Giannelloni augmented Self - Impact Of Augmented Reality App On The Perception Of Self And Products Ana Javornik; Marta Pizzetti Voice Vs Touch: The Impact Of Mobile Experiences On Brand Trust Margherita Pagani; Margot Racat; Charles Hofacker How Does Mobile Online Shopping Fit Into Consumers Lifestyle And Needs? Empirical Insights Into The Drivers Of Perceived Mobile Online Shopping Compatibility Stefanie Sohn; Jessica Fleer 38 EMAC2017 Conference

39 Wednesday, May 24 th, , Room 11: Consumer Psychology Can Concern For The Disadvantaged Promote Disadvantage? Amit Bhattacharjee; Gabriele Paolacci Carpe Diem: Examining The Impact Of Hedonic Experiences On Prosocial Behavior Daniela Carmen Cristian; Bob M. Fennis; Luk Warlop Nudging Consumer Towards Sustainable Consumption Choices: Effects Of Psychological Distance Perceptions Nicole Koenig-Lewis; Laura Grazzini Get Some Respect, Buy Organic Foods! When Everyday Consumer Choices Serve As Prosocial Status Signaling Sami Kurki; Petteri Puska; Merja Lähdesmäki; Marjo Siltaoja; Harri Luomala Room 12: Special Session From Footsteps To Footprints: The Growing Value Of Business- To-Business (b2b) Relationships In Firm Performance Chair: Kenneth H. Wathne Technological Collaboration with Customers: Driver or Consequence of Product Innovation? Ernst C. Osinga; Carlos D. Santos; Erik A. Mooi Beyond Words: The Impact of Firms Customer- and Dealer- Targeted Communications on Product Recall Efficacy Vivek Astvansh; Kersi D. Antia; Xin (Shane) Wang Network Governance Stefan Wuyts; Kenneth H. Wathne Room 13: Special Session Developing New Marketing Approaches And Models For The Multicultural Marketplace Chairs: Catherine Demangeot; Eva Kipnis Challenges and Opportunities in Intercultural Service Encounters (ICSEs) Research Piyush Sharma Building Organizational Multicultural Competence for Sustainable Advantage Eva Kipnis; Catherine Demangeot; Chris Pullig; Marylyn Carrigan The Role of Marketing in building the new South Africa: Perpetuating or Reducing Consumer Vulnerability? Lizette Vorster; Eva Kipnis; Gaye Bebek On the Wisdom of Targeting Cultural Segments: Media Reporting of Reactions to Muslim Fashion Events across National Contexts Catherine Demangeot; Stephanie Slater Migrant Marginality and Adjustments in Contemporary Marketplaces Samuel K. Bonsu; Julie Emontspool Springerzaal: Leaving footprints session Chairs: Peter S.H. Leeflang; Peter C. Verhoef Dominique Hanssens P.K. Kannan Debbie MacInnis Springer foyer: Job market Note: drinks not included in the EMAC fee. Wednesday Dayname Theater foyer: Poster session, book market The schedule of this poster session is to be found on p.32 and p.33 Theatercafe and Main Entrance area: Individual meetings and workspace Wednesday, Restaurant: Heads of Marketing Department Forum The presenter of the last paper will act as session chair, unless indicated otherwise Leaving Footprints 39

40 Wednesday Wednesday, May 24 th, Room 1: Online Retailing Chair: Gunnar Mau Virtual Value Co-Creation In Fashion Retailing: Antecedents And Consequences María-Del-Carmen Alarcón-Del-Amo; Marta Frasquet-Deltoro; Carlota Lorenzo-Romero Envisioning Products When Shopping Online: Examining Consumer Product Size Perceptions Based On Online Retailing Product Pictures Hanna Berg; Annika Lindström How To Acquire New Customers When Online Retailers Are Forced To Non-Disclose Information? The Role Of Curiosity Jana Gäthke; Nicola Bilstein Does Delivery Time Moderate The Effects Of Vivid Product Images In Online Stores? Gunnar Mau; Frederic Nimmermann; Hanna Schramm-Klein; Sascha Steinmann; Florentine Frentz Room 2: Product and Brand Management Theory Of Brand Hate Marc Fetscherin; Sabrina Hegner Towards A Dynamic Capability Perspective On Brand Love Konstantin Garidis; Christoph Aurenz; Manuel Benk; Alexander Rossmann; Stefan Georg Trieflinger Antecedents And Consequences Of Brand Love: The Interplay Between The Self, Engagement And Attachment Consequences Asli Kuscu; Ozlem Hesapci The Effects Of Social Networking Sites On Brand Benevolence Daniela Langaro; Maria De Fatima Salgueiro; Paulo Rita Room 5: Service Place Who Lives Here? - Searching A Home-Like Nursing Home Leila Hurmerinta; Birgitta Sandberg; Henna Leino; Mira Menzfeld Consumer Confinement In Airline Travel Andre Marchand; Stephanie Feiereisen; Vince Mitchell; Thorsten Hennig-Thurau Broadening Place Attachment In Service Settings Place Engagement Ramazan Yavuz; Aysegul Toker Room 6: Consumer Co-Creation: Product Reviews and Word of Mouth The Effect Of E-Wom On The Sales Of A Mature Cpg Product: A Semantic Approach Carmen Abril; Joaquin Sanchez; Carmen Marhuenda More Than Looks: The Impact Of Platforms Design Elements On Language Abstraction In Online Consumer Reviews Goele Aerts; Tim Smits; Peeter Verlegh Will I Share Positive Or Negative Word-Of-Mouth? An Analysis Of The Joint Effect Of Consumption Experience Valence And Choice Assortment On Sharing Behavior Matteo De Angelis; Gregory S. Carpenter; David Dubois; Michele Costabile When Does Review Incentivization Matter? The Perception And Adoption Of Product Reviews In Different Online Contexts Chris Horbel; Bastian Popp; Johanna Mühlbeyer Room 8 (Topsportlounge): EMAC climber community Room 3: International Marketing Strategy Should International Marketing Capabilities Be Dispersed Across Firm Boundaries? Itzhak Gnizy; Yoel Asseraf The Role Of National Culture For Perceptions And Effects Of Cross- National Corporate Reputation Johannes Hirschmann; Bernhard Swoboda Foreign Entry Mode Choices: Imitation Behavior Of Strategic Group Members Enar Ruiz Conde; Francisco José Mas-Ruiz; Aurora Calderón-Martínez Does Export Product Adaptation Enable Customer Value Creation? An Examination Of Finnish Exporters Eleni Tsougkou; João S. Oliveira; John W. Cadogan; Ian Hodgkinson; Tommi Laukkanen Room 4: Low Income Consumers and Emerging Economies Evoices Of The Unheard: Insights From Emerging Markets Alessandro Inversini; Isabella Rega; Nigel Williams; Ioanna Samakovlis Developing Access To Markets And People: An Empirical Investigation Of 4a Framework In Five Asian Bop Markets Moutusi Maity; Ramendra Singh Stigmatized Religion In A Traditional Marketplace Rajesh Nanarpuzha; Rohit Varman; Piyush Sinha; S. Abhishek 40 Room 10A: Food & beverage consumption, waste, and healthiness Bargain Or Good Deed? Exploring How Retailers Should Communicate Expiration Date Pricing Of Suboptimal Foods Jessica Aschemann-Witzel; Ilona E. De Hooge; Viktorija Kulikovskaja; Tino Bech-Larsen; Marije Oostindjer Naturally Ugly: Consumer Perceptions Of Misshaped Produce Mia Birau; Corinne Faure Does Advertising Content Influence Alcohol Products Perceptions, Desire To Consume And Health Warnings Noticeability? An Experimental Approach Based On Verbal And Non-Verbal Measurements Jacques François Diouf; Sophie Lacoste-Badie; Olivier Droulers; Karine Gallopel-Morvan Tricky Numbers: The Effect Of Complex Nutrition Key Labels On Processing Fluency And Evaluations Of Reliability Natalina Zlatevska; Sonia Vilches-Montero Room 10B: Native and Search Advertising Does Mental Construal Influence The Perception Of Incongruent Advertisement? The Case Of Incongruent Brands In Esports Frederic Nimmermann; Hanna Schramm-Klein; Gunnar Mau; Gerhard Wagner Consumer Evaluation Of Digital Native Advertising Versus Banner Advertising Bianca Harms; Tammo Bijmolt; Janny Hoekstra Using Past Browsing Behavior To Improve Bidding Strategies In Search Engine Advertising Sebastian Alexander Schubach; Jan Hendrik Schumann; Alexander Bleier EMAC2017 Conference

41 Wednesday, May 24 th, Room 11: Consumer Psychology A Break In The Clouds: Functional Benefits Of Conspicuous Consumption For Powerless Consumers Sumaya Albalooshi; Mehrad Moeini-Jazani; Bob M. Fennis; Luk Warlop Banking Happiness Ali Faraji-Rad; Leonard Lee Consumers With Low Self-Esteem Verify Negative Self-Views Through Miserable Products Anika Stuppy; Nicole L. Mead; Stijn M. J. Van Osselaer The Heart Has Reasons That Reason Can t Understand: Hedonic Goals Lead Consumers To Choose More Worse-Rated Products Ignazio Ziano; Anneleen Van Kerckhove; Mario Pandelaere; Laurence Van Severen Room 12: Special Session Current Topics In Digital Marketing Chairs: Bernd Skiera; Klaus Miller Identifying a Minimal Set and Sequence of Questions for Recommendation Agents John Liechty; Arvind Rangaswamy; Yifan Zhang Time Preferences for Online Subscriptions: The Impact of Framing Benefits as Price Discounts or Bonus Time Veronica Valli; Florian Stahl; Daniel Bartels Economic Consequences of Cookie Deletion Klaus Miller; Bernd Skiera Room 13: Special Session Retailer-Manufacturer Relationships Under Pressure Chairs: Michiel van Crombrugge; Sara van der Maelen; Els Breugelmans The Impact of Innovation Copycats on Original Pioneer Demand Barbara Deleersnyder; Max Nohe; Anne ter Braak Retailer Savings Weeks: The New Promotional Mantra Jonne Guyt; Els Gijsbrechts Catching Friendly Fire: How Retailer Characteristics Influence the Impact of Manufacturer Direct-to-Consumer Sales on Retail Sales Michiel van Crombrugge; Els Breugelmans; Kathleen Cleeren Heterogeneity in Consumer Response to a Conflict Delisting Sara van der Maelen; Els Breugelmans; Kathleen Cleeren; Kusum Ailawadi; Scott Neslin Room 14: Meet the editor: General marketing journals Chair: Maarten Gijsenberg Pradeep Chintagunta, Quantitative Marketing and Economics Rajdeep Grewal, Journal of Marketing Research Constantine Katsikeas, Journal of the Academy of Marketing Science Constantine Katsikeas, Journal of International Marketing Neil Morgan, Journal of Marketing Roland T. Rust, International Journal of Research in Marketing Peter C. Verhoef, Marketing Science Wednesday Springerzaal: Leaving footprints session Chair: Peter S.H. Leeflang Cait Lamberton Barak Libai Koen Pauwels Springer foyer: Job market Note: drinks not included in the EMAC fee. Theater foyer: Book market The presenter of the last paper will act as session chair, unless indicated otherwise Leaving Footprints 41

42 Wednesday Wednesday, May 24 th, Room 1: Challenges in Retailing Chair: Arry Tanusondjaja Return Rate Calculation Method Matters: Evidence From 16 Retailers Namig Nurullayev; Siham El Kihal; Bernd Skiera; Christian Schulze Multichannel Choice In Luxury Shopping: Evidence From Upscale Department Store Chain In East Asia Mototaka Sakashita; Ewa Maslowska; Vijay Viswanathan To Buy But Not To Keep: The Impact Of Mental Imagery Discrepancy In E-Commerce Product Return Yakun Zhang; Sarah Hong Xiao The (ongoing) Value And Loyalty Of Luxury Department Shoppers Arry Tanusondjaja; Jenni Romaniuk; Magda Nenycz-Thiel; Mototaka Sakashita; Vijay Viswanathan Room 2: Product and Brand Management The Way Back Into Warmth: Physical Coldness On Liking Of Heavy- Grained Products Yu-Shan Athena Chen; Wei-Ken Hung; Lin-Lin Chen Personal Branding As A Networked Activity And A Cooperative Process Guillaume Dumont; Mart Ots Sizes Are Gendered: The Effect Of Semantic Size On Brand Stereotyping Shaobo Li; Kuangjie Zhang; Sharon Ng Me, Myself And I Uncovering The Effects Of Product Name Personalization Stefan Raff; Nora Nägele; Daniel Wentzel Room 3: Authenticity, Materialism, Luxuries and Prestige Goods (The Sweet Life Across Cultures) Negative Word-Of-Mouth About Unsustainable Luxury Products: An Examination Of Shame And Cultural Orientation Cesare Amatulli; Matteo De Angelis; Giovanni Pino; Gianluigi Guido Materialism As A Driver Of Consumer Attitudes Toward Consumer Culture Brand Positioning Fernando Fastoso; Boris Bartikowski The Role Of Authenticity Seeking In A Glocal World Katharina Petra Zeugner-Roth; Fabian Bartsch Room 4: Tourist satisfaction and loyalty I Love This Tourist Attraction And Feel Good. Will I Be Back? Luisa Andreu; Enrique Bigné; Carmen Perez-Cabañero; Carla Ruiz Influence Of Customer-Driven Factors In Future Loyalty From Wellness Tourists Perspectives Lanlung Chiang; Liang-Ghih Fan Volitional Reconsumption Of Leisure Events Jan Drengner; Steffen Jahn; T. Bettina Cornwell; Hansjoerg Gaus Key Drivers Of Visitors' Loyalty. Evidence From The Prado Museum Nuria Recuero Virto; Jesus Garcia De Madariaga; Maria Francisca Blasco López Room 5: Communication and persuasion The Relevance Of Congruent Pictures For The Percep-Tion And Assessment Of Health Claims Results Of An Eye Tracking Study Andrea Groeppel-Klein; Markus Freichel; Stephanie Kliebenstein Now I Get It how Manipulation Of Personal Relevance Facilitates Prosocial Behavior By Means Of Personal Distress Natascha Loebnitz; Marco Hubert; Klaus G. Grunert Rejecting The Person Leads To Rejecting The Message: Extending The Theory Of Psychological Reactance Sabrina Lucke; Joerg Koenigstorfer; Angela Y. Lee Providing Health Checks As Incentives To Retain Blood Donors Evidence From Two Field Experiments Martha Wegner; Sigrun Leipnitz; Clement Michel; Nina Mazar Room 6: Everywhere a Sign: Visuals and Symbolic Design Which Side Of The Face Do You Like Better? Pose Orientation, Impression Formation, And Product Attitude Jaewoo Park; Taku Togawa; Hiroaki Ishii The Influence Of Parameters Of Symbolic Advertising And Symbol Affinity On Consumers Processing Fluency And Ad Responses Eliza Pott; Jan R. Landwehr The Dual Cuteness Effect: How Cute Packaging Design Influences Perceptions Of Food Products Benedikt Schnurr Humanizing Products With Typeface: Effects Of Handwritten Typefaces On Consumers Product Evaluations Roland Schroll; Benedikt Schnurr; Dhruv Grewal Room 8 (Topsportlounge): EMAC climber community Room 10A: Sustainable consumer behavior Reduce And Reuse Waste: The Role Of Perceived Consumer Effectiveness And Green Values On Disposal Behavior Anna Mei Habitzreuter; Jörg Königstorfer Continued Adoption Of Eco-Innovations: Effects Of Attitudes, Norms And Technology Optimism Johan Jansson; Annika Nordlund; Agneta Marell The Effect Of Hope On Adopting Pro-Environmental Behaviors. Is It Hope Just For Women? Maria Lagomarsino; Linda Lemarié Optionally Green: The Role Of Green Attribute Optionality In Influencing Performance Evaluations Bryan Usrey; Dayananda Palihawadana; Charalampos Saridakis; Aristeidis Theotokis Room 10B: SIG Innovation & Stakeholders Chairs: Paul Driessen; Bas Hillebrand; Annouk Lievens Eileen Fischer Jaideep Prabhu Room 11: SIG Customer Relationship Management Chairs: Javier Sese; Manfred Krafft Michael Haenlein Roland T. Rust 42 EMAC2017 Conference

43 Wednesday, May 24 th, , Room 12: SIG B2B Marketing Chairs: Michael Kleinaltenkamp; Vishal Kashyap Adreas Eggert Gary Lilien Wolfgang Ulaga Room 13: SIG Marketing Strategy Chairs: Kapil Tuli; Thorsten Wiesel Rajdeep Grewal Stefan Stremersch Room 14: Tutorial on latent class analysis Recent developments and applications of latent class analysis Chair: Jeroen K. Vermunt Springer foyer: Job market Note: drinks not included in the EMAC fee. Theater foyer: Book market Theatercafe and Main Entrance area: Individual meetings and workspace Wednesday Wednesday, Restaurant: IJRM editorial board meeting The presenter of the last paper will act as session chair, unless indicated otherwise Leaving Footprints 43

44 Thursday, May 25 th, Thursday Room 1: Trial & Repeat Purchases in Retail Chair: Susana Costa E Silva How pull Factors Inadvertently Advance Online Customers Mobile-Service Use-Resistance Jacques Nel A Comparison Of Brand Loyalty Between On The Go And Take Home Consumption Purchases Giang Trinh Factors Affecting Consumers Acceptance Of An Omnichannel Approach Susana Costa E Silva; Carla C. Martins Room 2: Sharing of Social Media Content Does Sharing Make Consumers Happy Or Does Happiness Make Consumers Share? Ezgi Akpinar; Kivilcim Dogerlioglu Demir On The Likelihood To Comment On Posted Selfies Stefania Farace; Tom Van Laer; Ko De Ruyter; Martin Wetzels Who Will Become The Next Hub?: An Early Prediction Framework For Influential Users During Urgent Events Bill Rand; Hechao Sun; Shawn Mankad Sharing Videos And Messages On Whatsapp Lucas Souza; Ana Augusta Freitas; Marcio Mota; João Paulo Cavalcante Room 3: Country of Origin Effects Global Brand Ambassadors: Antecedents Of In-Group And Out-Group Global Brand Advocacy Among Chinese At Home And Abroad Mark Cleveland; Boris Bartikowski Thinking Or Feeling? The Moderating Role Of Information Processing Modes On Country-Of-Origin Effects Adamantios Diamantopoulos; Maja Arslanagic-Kalajdzic; Nicole Schischlik Country-Related Emotions As Mediators Of The Relationship Between Country Stereotype Dimensions And Brand Affect Georgios Halkias; Adamantios Diamantopoulos; Arnd Florack; Johanna Palcu The Country-Of-Destination Effect: How Foreign Target Country Information Affect Product Evaluations Johanna Schwenk; Verena Hüttl-Maack Room 4: Marketing Strategy in Emerging Economies What To Learn And Whom To Learn From? An Empirical Study In An Emerging Economy Xiaoyun Chen; Xiaofeng Zhang; Ying Wang A Cross-National Analysis Of Electronic Word Of Mouth Via Product Reviews Hsin-Chen Lin A Quantitative Exploration Of Service Brand Avoidance And Its Antecedents Among Cno Customers An Emerging Market Perspective Daniel Petzer; Pierre Mostert; Adele Berndt; Sotira Petrou The Impact Of Ceo Core Self-Evaluation On Firm s Market Orientation And Innovation Performance Hao Zhang; Shiquan Wang; Zhiqi Dong Room 5: Charitable donation When Payment Undermines The Pitch: On The Persuasiveness Of Pure Motives In Fundraising Alixandra Barasch; Jonathan Berman; Deborah Small Investigating The Role Of National Identity In Charitable Decision Making: Does Charity Really Begin At Home? David Hart; Andrew Robson Dynamics In Charity Donating Decisions: Insights From A Large Longitudinal Dataset Marijke Leliveld; Hans Risselada To Donate Or Not To Donate? Qualitative Investigation Of The Donation Intention-Behaviour Gap In Charity Celebrity-Endorsed Campaigns Parichehr Riahi Pour Room 6: Marketing Challenges for Managing and Protecting Customers Developing A Privacy Strategy: Assessing The Relative Importance Of The Main Elements Of Privacy Using A Conjoint Experiment Frank Beke; Felix Eggers Too Good To Be True? Adverse Consequences Of Discounts Used In Advance Selling Via Crowdfunding Daniel Blaseg; Christian Schulze; Bernd Skiera Unlocked Versus Locked-In Customers Value In Contractual Setting Matilda Dorotic; Evert De Haan; Socrates Mokkas Gamification In Prosumption; The Mediating Role Of Privacy Concerns Reza Movarrei; Jaakko Aspara; Kristina Wittkowski 44 EMAC2017 Conference

45 Thursday, May 25 th, Room 8 (Topsportlounge): EMAC-GAMMA joint symposium Cutting Edge Issues in Marketing Chairs: Udo Wagner; Sang-Hoon Kim Identifying Potential Customers among Infrequent Attendees of Performing Arts Sang-Hoon Kim; Youseok Lee; Jisu Yi Robotics in Multi-Channel Marketing Juran Kim Members' Life Span in Virtual Community Guoxin Li; Ting Lei; Xue Yang Customer Assistance via Chat: An Exploratory Perspective and Users Typology Marion Sanglé-Ferrière; Benjamin Voyer The Impact of the Standardized Product Information Disclosure on Marketing: A study in China Peng Zou; Yixin Li; Yan Liu; Guofeng Li Safety Service Quality and Customer Satisfaction Hee Soek Woo; Sang Jin Kim; Huanzhang Wang; Kyung Hoon Kim The Moderating roles of Scandalized brand s Relative Market Position and The Competing brand s Consumer Loyalty in Spillover of Brand Scandal Hye-In Sung; Junyong Kim Alliance Cooperation and NPD Performance: A Focus on Focal Firm's Capabilities Sungkyu Lee; Tony Garrett; Jong-Ho Lee Local Customer and Visitor Behavior under Mobile Push-or-pull Promotions Ruijin Zhang; Yeupeng Sui How Intentional and Unintentional Verbal Abuses by Regular Customers and Casual Customers Affect Service Employees Emotional Resources Yonghwan Choi; Junyong Kim Room 10B: Digital Media / Retailing A Dynamic Clickthrough And Conversion Model For Paid Search Advertising Anoek Castelein; Dennis Fok; Richard Paap Embedding Products In Latent Attribute Spaces: Implications For Managing Assortments In Fmcg Retailing Sebastian Gabel; Daniel Klapper Manipulation Of Online Forums By Firms: The Efficiency Vs. Desirability Debate And Implications For Equilibrium Outcomes Sreyaa Guha; Shameek Sinha Prediction In Social Networks Enric Junque De Fortuny Room 11: Consumer Psychology The Inspirational Power Of Aesthetics Donghwy An; Nara Youn Seeing Something Sexy Makes One Sink Down? Gender Differences And Self-Construal Matter On Subsequent Indulgent Consumption Chun-Tuan Chang; Xing-Yu Chu; Shr-Chi Wang Editing Entertainment: Length Constraints, Consumption Experiences, And The Case Of The Motion Picture Industry A. Peter Mcgraw; Anika Stuppy; Justin Pomerance We ll Always Have Paris (though We May Not Think Of It): Consumers Overestimate How Often They Will Retrospect About Experiences Stephanie Tully; Tom Meyvis Room 12: Special Session A Brand Reputation Tracker And Database Chair: Roland T. Rust The Maryland-Oxford Brand Reputation Tracker Roland T. Rust Methodology and Initial Results Bill Rand Website and Accessible Database Gillian Brooks The Brand Reputation Conference and EMAC-Oxford Brand Reputation Awards Andrew T. Stephen Room 13: Special Session Connectivity In The Digital Space: The Impact Of Iot, Social, And Mobile Technology On Consumer Attitudes And Behaviors Chairs: Eric Boyd; P.K. Kannan Visualizing Emergent Identity of Assemblages in the Consumer Internet of Things: A Topological Data Analysis Approach Tom Novak; Donna Hoffman Network Based Targeting: Modeling The Consumer Behavior Within A Network Mantian Hu; Chih-Sheng Hsieh; Jiaman Jia The Influence of Social Media Marketing on Consumers Conversion Behavior Lara Lobschat; Evert de Haan; Peter C. Verhoef; Stefan Sommer Data Security Concerns and their Impact on Consumer Participation in Contextual Marketing Programs Eric Boyd; P.K. Kannan; MinChung Kim; Kee Yeun Lee Springer foyer: Job market Note: drinks not included in the EMAC fee. Theater foyer: Book market Restaurant: 2017 EMAC/Sheth Foundation Doctoral Dissertation Competition jury preparation meeting ( ) Thursday Theatercafe and Main Entrance area: Individual meetings and workspace The presenter of the last paper will act as session chair, unless indicated otherwise Leaving Footprints 45

46 Thursday, May 25 th, Thursday Room 1: Consumer Behavior in Retailing Chair: Erik Maier Cautiousness Caps Curiosity: The Influence Of Risk On Attitude Towards Product Subscription Models Severin Bischof; Tim Böttger; Thomas Rudolph The Influence Of Mutliple Roles On Consumer Evaluation Of Outcomes Najam Saqib; Amit Das Augmented Reality: A Combination Of Interaction And Augmented Images To Innovate Online Retailing Sandra Wolnitz; Frank Huber; Cecile Kornmann Repeated Exposure Across Conceptually Related Products: Short-Term Posi-Tive And Long-Term Negative Effects In Retail Erik Maier Room 2: Firm Communication in Social Media Environments How Important Is The Topic Of Corporate Messages To Get Retweets? Evidence From The Automobile Brands In The Spanish Twittersphere Manuel Ceballos; Nora Lado Couste; Angel Garcia Crespo When It Pays Off To Remain Silent The Impact Of Social Media Environment On The Effectiveness Of Brand Responses To Negative Word-Of-Mouth Marius Johnen; Marleen Relling; Oliver Schnittka You Are All Competent, Now Tell Me More: Exploring The Effects Of Ceo Leveraging Social Media Hsin-Hsuan Meg Lee How Is Social Media Data Used In Companies? An Exploration Of The Role Of Social Media Chatter In Internal Marketing Discourse Farhoodeh Zamani Baidokhti; Mairead Brady Room 3: Cross-Cultural Psychology Cultural Differences In The Means-End Chain: The Effect Of Analytic Versus Holistic Thinking Byung-Joon Choi Approach And Avoidance In Intercultural Service Encounters: The Role Of Other Consumers Nabil Ghantous; Amro Maher Choice Overload Revisited: Scale Development, Drivers, And Moderators Across Three Countries Tatjana Koenig; Beatrix Dietz; Christina Roeder; Frank Hälsig Seeing More In Less: How Mindsets Influence The Process And Outcome Of Product Customization Geetanjali Saluja; Rashmi Adaval Room 4: Consumer Behavior in Emerging Economies Shopping Enjoyment To The Extreme: Hedonic Shopping Motivations And Compulsive Buying In Developed And Emerging Markets Feray Adiguzel; Csilla Horvath Fan Motivation For Attendance Of Soccer Matches In Brazil: A Multi-Group Analysis By Club Membership Andres Rodriguez Veloso; Luis Hernan Contreras Pinochet; Felipe Mageste; Guilherme Shiraishi A Consumer Advocacy And Helping Behaviour Model For The Self-Service Technology Environment: Insights From Africa Estelle Van Tonder; Cornelis Albertus Coetzee 46 Room 5: Sales Management and Personal Selling Good Intention Gone Bad: Understanding The Effects Of Salespeople s Positive Implicit Attitudes Towards Customers Sascha Alavi; Johannes Habel; Jan Wieseke; Nick Lee; Philipp Haaf Purchase Anxiety: Conceptualization And Development Of A Measurement Scale Katarina Hellen; Maria Sääksjärvi; Johanna Gummerus The Charismatic Salesperson: The Effects Of Charisma Training On Customer Responses In Personal Selling An Experimental Study Sandra Pauser; Udo Wagner Salesperson s Resilience And Its Positive Effects In A Mediated Role Ambiguity-Sales Performance Relationship Sebastian Pyka; Cornelia Zanger Room 6: Marketing Challenges for Learning and Creativity Balancing Novelty And Usefulness In Creativity A Dynamic Team Composition Approach Afra Koulaei; Fred Selnes; Håvard Ness The Role Of Formal And Informal Marketing Controls In Enhancing Market-Focused Learning And Firm Performance Xiaoning Liang; Johanna Frösén; Yuhui Gao What Drives Customer Leading Capability? Lancy Mac; Li Jingyao Brave New World 2.0? How Big Data Affects Managerial Decision-Making In Marketing. Christoph Wortmann; Peter Mathias Fischer; Sven Reinecke Room 8 (Topsportlounge): EMAC-GAMMA joint symposium Sustainable Fashion & Social Learning Platform / Global Fashion Market Equity for Traditional Market Chairs: Roland T. Rust; Ming-Hui Huang Perceived Consumption Value and ewom in Upcycling Fashion Wei Jiang; Jihye Yu; Eunha Chun; Eunju Ko The influence of sustainable packaging on the consumer behavior Honglei Liu; Kyung Hoon Kim; Gang Song Examining the Influence of Green Advertising Claims on Green Brand Image, Green Trust, and Brand Love within Fast Fashion Teona Gogichaishvili; Eunha Chun; Eunju Ko The Sustainable Fashion Index and Its Antecedents Huanzhang Wang; Kyung Hoon Kim The Effects of Sustainable Knowledge's level on Perceived Value & Brand Preference: A Focus on Korean and Chinese Consumers Jinghe Han; Eunju Ko e-sustainable Marketing in Social Platform Service Chang Suk Choi; Sang Jin Kim; Huanzhang Wang; Kyung Hoon Kim Going Green or Not?: It s a Matter of How to Frame Price Premiums and Monetary Savings of Eco-Friendly Products and Customers Environmental Concerns Jungyun Jeong; Junyong Kim How Service Quality Works for Customer Equity in Traditional Markets: A Cross-Cultural Study in Korea and China Huanzhang Wang; Kyung Hoon Kim Sustainable Marketing Activities of Traditional Market and Brand Loyalty Jaesuk Jung; Eunju Ko EMAC2017 Conference

47 Thursday, May 25 th, , Room 10A: Cocreation and co production The Boundaries Of Co-Production: How The Interplay Of Branding And Self-Printing Affects Product Evaluation Aras Erkin; Daniel Wentzel When valentino Gets Personal: Is Self-Customization The New Luxury? Silke Elisabeth Hieke; Page Moreau; Martin Schreier A Study On The Role Of Feedback On The Quality Of Ideas From Customers In Idea Crowdsourcing Community Stella Yiyan Li; Kimmy Wa Chan; John Jianjun Zhu; Liyuan Wei Customer Participation In Co-Configuration: Antecedents And Outcomes Jessica Pallant; Ingo Karpen; Emily Chung; Sean Sands Room 10B: Choice Models Understanding Identification Of Alternative-Specific Heterogeneity In Mixed Logit Models Applied To Panel Data Daniel Guhl Measuring Substitution And Complementarity Among Offers In Menu Based Choice Experiments Tetyana Kosyakova; Thomas Otter; Sanjog Misra; Christian Neuerburg Modelling Intra-Household Heterogeneity To Explain Multiple Discrete Continuous Choices Vedha Ponnappan; Avadhoot Jathar; Srinivas Prakhya Confounding In Preference And Structural Heterogeneity Narine Yegoryan; Daniel Guhl; Friederike Paetz; Daniel Klapper Room 11: Consumer Psychology Of Wish Lists, Shopping Carts, And Open Tabs: When Delaying A Purchase Decision Reduces Purchase Likelihood Ryan Hamilton; Deidre Popovich Empirical Comparison Of The Adjustable Spanner And The Adaptive Toolbox Models Of Choice Antonia Krefeld-Schwalb; Christopher Donkin; Ben R. Newell; Benjamin Scheibehenne Asymmetrical Evaluation Of Pros And Cons In Future Context Based Choices Gian Luca Marzocchi; Alessandra Zammit Should We Really Instruct Survey Respondents To Think Carefully? Evidence From Choice-Based Conjoint Experiments Roland Rüppell; Reto Hofstetter; Gerald Häubl Room 12: Special Session Blessings And Burdens In The Sharing Economy Value And Value Creation Chair: Doreén Pick Sharing in the private sphere: People s means-end chains behind their motivation to borrow (not) from others Alexandra Klemm; Mathias Peyer; Ingo Balderjahn; Florence Zeisemer Practice and Perception of Peer-to-Peer Sharing A quantitative survey with peer-topeer users in Germany Christine Henseling The augmented value-creation logic in product service systems Payam Akbar; Stefan Hoffmann Sharing Economy Adoption barriers: A cross-cultural investigation of free-floating car sharing services Jonas Bielefeldt; Uta Herbst; Marcel M. Zondag; James A. Eckhardt Room 13: Special Session What Drives (un)healthy Purchase Decisions? Chair: Kelly Geyskens Green keeps you lean: How shopping basket color can nudge consumers toward healthier food choices. Caroline de Bondt; Anneleen van Kerckhove; Maggie Geuens Healthy-Shopping Dynamics: The Relative Healthiness of Sequential Food Choices Within Major Shopping Trips Martine T. van der Heide; Koert van Ittersum; Jenny van Doorn The impact of nutritional health claims on SKU choice. Niels Holtrop; Kathleen Cleeren; Kelly Geyskens; Peter C. Verhoef The Impact of Adding a Health Symbol on Product Performance Stijn Maesen; Anne ter Braak; Lien Lamey Springerzaal: 2017 EMAC/Sheth Foundation Doctoral Dissertation Competition papers presentation Essays on Strategic Marketing Behavior and Its Financial Performance Implications Alexander Edeling The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence Sungtak Hong Gamification: Conceptualizing and Testing a New Consumer-Firm Interaction Paradigm Jessica Müller-Swedens Thursday Thursday, Springer foyer: Job market Note: drinks not included in the EMAC fee. Theater foyer: Book market Restaurant: EMAC Fellows Meeting Theatercafe and Main Entrance area: Individual meetings and workspace The presenter of the last paper will act as session chair, unless indicated otherwise Leaving Footprints 47

48 Thursday, May 25 th, Thrusaday Room 1: GreenBEE Round Table Session on Green Business and Eco-entrepreneurship in Europe Chairs: Arto Rajala; Jenniina Sihvonen; Tamara Galkina Room 2: Word-of-Mouth An Empirical Investigation Of Word-Of-Mouth Spillovers On Consumer Decision Process Anatoli Colicev; Arnaud De Bruyn The Importance Of Electronic Word-Of-Mouth On Consumer Perception Of Content Marketing Benedikt Hirschfelder; Joel Chigada Please, Don t Give Us A Low Rating! Gema Martinez Navarro; Diana Gavilan; Maria Avello Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable? Steffen Mueller; Markus Beinert; Roger Seiler Room 3: Global versus Local Branding The Differential Effect Of Global Brand Origin: How Domestic- Global Brands Create Value Fabian Bartsch; Timo Mandler; Michaela Kirchhofer removing The Halo : Why, When And How Regret Anticipation Helps Local Brands Vasileios Davvetas; Adamantios Diamantopoulos; Lucy Liu The Influence Of Localised Csr Activities And Perceived Brand Localness On Willingness To Buy At Foreign Grocery Retail Store And The Moderating Role Of Consumer Ethnocentrism Dirk Morschett; Marta Keane How Brand Equity Affects Market Share In Developed And In Emerging Markets: The Moderating Role Of Global Vs. Local Brand Lia Zarantonello; Silvia Grappi; J. Joško Brakus Room 4: Decision-making by travellers A Multinational Study On Perceptions Of Attractions/activities Of Student Tourists From Eight Countries Jorge Lengler; Catarina Marques; Asad Mohsin Exploring The Risk Reduction Strategies Of Travellers Varuna Luximon; Yin Teng Chew; Yunus Ali How Health-Related Signs Unexpectedly Promote Healthy Choices At Buffets Huy Tran; Knut Ivar Karevold; Steffen Kallbekken; Brian Wansink Room 5: Sales Management and Personal Selling Retention And Turnover Of Direct-Selling Distributors Julian F Allendorf; Anne T. Coughlan; Manfred Krafft Role Of Cross-Functional Goal Alignment And Emotional Labor In Linking Internal Marketing To Customer Satisfaction Selma Kadic-Maglajlic; Nathaniel Boso; Milena Micevski The Dual Effect Of Trust On Managers Use Of Sales Information Tamara Keszey; Wim Biemans Better Deal Closure Predictions: A Matter Of survival For Sales Operations Rakesh Niraj; Amit Garg; Ming Si Room 6: Marketing Challenges and Financial Performance Product Discontinuation And Firm Value Ismail Erzurumlu; Nükhet Harmancioglu; Sundar G. Bharadwaj Celebrity Endorser Scandals: Do They Spill Over To The Sponsor Firms Competitors? Nico Friederich; Michael Paul The Financial Performance Of Ancillary Fees Leon Gim Lim; Kapil Tuli Quantifying Marketing s Holy Grail: Digital Advertising s Impact On Firm Performance And Valuation Shuba Srinivasan; Emanuel Bayer; Edward Riedl; Bernd Skiera Room 8 (Topsportlounge): Word of mouth and customer-to-customer interaction Guilty But Happy: Conceptualizing And Delineating Special Treatment From Preferential Treatment Jagrook Dawra; Kanupriya Katyal Group Consumption And Word Of Mouth In Experiential Goods Irit Nitzan; Talia Rymon; Jehoshua Eliashberg Social Influence On Cross-Buying: The Importance Of Private And Social Information Jeroen Van Den Ochtend; Markus Meierer; René Algesheimer The Roles Of Extroversion, Opinion Leadership, And Contribution Margin In Customer Referral Programs Sebastian Tillmanns; Vijay Viswanathan; Manfred Krafft; Daniel Asselmann Room 10A: Design Innovativeness and Firm Innovation The Effects Of Licenses: A Games Industry Analysis Alexa Burmester; Michel Clement; Steven Wu; Franziska Voelckner; Jan U. Becker Design Innovativeness: Concept And Effect On Performance Svetlana Khimina; Gaia Rubera Product Design: How Brand Recognition And Confusion Affect Sales Performance Florian Waldner; Katrin Talke; Sebastian Müller Beating The Going-Public Effect In Firm Innovation Simone Wies; Christine Moorman Room 10B: Miscellaneous Studies in Marketing Modeling and Analytics A New Criterion For Assessing Estimation Accuracy In Covariance-Based Structural Equation Modeling Andreas Falke; Nadine Schröder; Herbert Endres Does Customer Satisfaction Mediate The Effects Of Mergers & Acquisitions On Firm Value? David Rutambuka A Technology Acceptance Model For Entrepreneurs Oliver Schuster; Christine Falkenreck; Ralf Wagner Product Type And Impulse Buying: Empirical Evidence From A Large Field Experiment And Real Sales Data Daniel Weimar; Reinhold Decker; Christian Deutscher The presenter of the last paper will act as session chair, unless indicated otherwise 48 EMAC2017 Conference

49 Thursday, May 25 th, , Room 11: Consumer Psychology Feeding The 5000: The Value Of Shared Objects As A Function Of The Number Of People Shared With. Bart Claus The Effect Of Environmental Crowdedness On Word-Of-Mouth Irene Consiglio; Matteo De Angelis; Michele Costabile Consumer Responses To Peers Luxuriously Looking Instagram Accounts: The Moderating Role Of Materialism Marijke De Veirman; Liselot Hudders; Veroline Cauberghe To Fill-In An Empty Self: The Impact Of Social Exclusion On Consumer Preference For Visual Density Lei Su; Wen Wan; Yuwei Jiang Room 12: Special Session Customer Management: From Pay & Satisfaction To Retention & Recommendation Room 13: Special Session Shaping The Future Of Virtual Reality Marketing: Perspectives And Challenges Chairs: Svetlana Bialkova; Enrique Bigné Chair: Koen Pauwels The Incremental Value of Unstructured Data in Predicting Customer Retention Evert de Haan; Elena Menichelli Customer Journeys and their Effects on Customer Satisfaction and Chair: Koert van Ittersum Loyalty Dennis Herhausen; Kristina Kleinlercher; Oliver Emrich; Peter C. Verhoef; Thomas Rudolph It Pays to Pay Smart: Customer benefits of introducing Cashless App Payments Ziad Chouecki; Matilda Dorotic; Koen Pauwels The Role of Attitudinal Information in Managing Customer Loyalty Rajkumar Venketesan; Werner Reinartz; Alexander Bleier; Nalini Ravishanker Roland T. Rust, IJRM editor Play me the music: How sound and vision interplay may enhance VR experiences Svetlana Bialkova; Marnix van Gisbergen In-store shopping vs. virtual reality retailing. A comparison through neurobehavioral measures Enrique Bigné; Mariano Alcañiz; Jaime Guixeres From Computer to Cave: A simulated convenience store using immersive virtual reality Malcolm J. Wright; Alexander Schnack; Judith Holdershaw; Jonathan Elms Wearable devices for Virtual Reality responding to humans emotional state Charles Nduka; Graeme Cox Room 14: Meet the editor: Behavioral marketing journals Eileen Fischer, Journal of Consumer Research Joel Huber, Journal of Marketing Behavior Joel Huber, Journal of the Association of Consumer Research Amna Kirmani, Journal of Consumer Psychology Joelle van Hamme, Journal of Business Ethics Springerzaal: Coffee & Chat with the IJRM Editors +D Thursday Springer foyer: Job market Note: drinks not included in the EMAC fee. Theater foyer: Book market Restaurant: 2017 EMAC/Sheth Foundation Doctoral Dissertation Competition jury decisionmaking meeting Thursday, Martini church: Keynote speeches, awards session, reception Welcome by Peter Verhoef, Co-Chair Introduction Ajay Kohli by Koert van Ittersum, Co-Chair Key-note Ajay Kohli, Georgia Tech Opening award ceremony by Peter Verhoef handing it over to Gerrit van Bruggen, President EMAC EMAC Best Paper Based on Doctoral Work by András Bauer - VP Conferences EMAC Sheth Foundation award by Marnik Dekimpe EMAC - VP Publications EMAC-IJRM Best Paper Award by Marnik Dekimpe, EMAC - VP Publications The Jan Benedict Steenkamp Award by Andrew Stephen EMAC Distinguished Marketing Scholar Award 2017 by Gary L. Lilien End of Ceremony, welcome to reception by Peter Verhoef During the ceremony, Roden Girl Choristers will perform Leaving Footprints 49

50 Friday, May 26 th, , Friday, Springerzaal: EMAC general assembly Friday, Friday FA+B Room 1: Retailing Strategy Chair: Kathleen Cleeren The Moderating Role Of Shopping Trip Type In Store Satisfaction Formation Auke Hunneman; Peter C. Verhoef; Laurens Sloot Integration Service Quality In The Context Of Omni-Channel Retailing: A Review And Agenda For Future Research Manel Klibi; Élissar Toufaily International Strategy-Implementation-Performance Paths For Retailers Bernhard Swoboda; Lukas Morbe The Market Valuation Of Conflict Delistings Kathleen Cleeren; Marleen Hermans; Néomie Raassens Room 2: Brand Engagement in Social Media Environments Engagement With Brand Posts During Consecutive Stages Of The Customer Journey Joris Demmers; Jesse Weltevreden; Willemijn Van Dolen Measuring Engagement With Charitable Events In Social Media Brand And User Posts Jos G.A.M. Lemmink; Kilian Hensens; Benjamin Lucas; Kristina Heinonen Exploring Motivations To Engage In Online Brand Communities: A Comparative Analysis Rodrigo Perez Vega; Maria Del Mar Portilla Irastorza How Brands Can Boost Their Fan Pages Overall Sharing: The right Variation Of Fit Between Online Contents And Brand Fan Pages Federica Vecchioni; Elisa Montaguti; Sara Valentini Room 3: Heterogenous topics Empirical Generalizations On Cross-Price Elasticities Johannes Auer; Dominik Papies How Does The Price-Quality Cue Impact Perceived Financial Quality Of Mutual Funds? Investigating The Moderating Role Of Trust And Fund Management Style Jonas Nilsson; Jeanette Carlsson Hauff; Anders Carlander Competing With Free Content - Pricing Strategies For Cross-Platform Bundling Services In The News Industry Petra Schulz; Michel Clement; Felix Eggers Room 4: Destination branding Luxury Destination Brand Factors That Help In Building It Zoran Krupka; Andreja Dobra How Perception Of Place Brand Authenticity Can Improve Tourists Satisfaction And Attitudinal Loyalty: A Cross Cultural Study Elaine Martins; Eliane Cristine Francisco-Maffezzolli Beyond Destination Branding The Role Of Destination Brand Credibility And Its Impact On Tourists Approach Behavior Bernd Frederik Reitsamer; Alexandra Brunner-Sperdin Room 5: Service Recovery Utilizing Firm-Hosted Virtual Community For Service Recovery Cindy Yunhsin Chou; Shuling Liao; Yu-Ting Huang The Buffer Effect Of Wom On Consumers Post-Failure Reactions Sabrina Gottschalk The Value Of Process And Efforts: Implicit Theories And Customers Satisfaction With Service Recovery Jenny Xiaoyan Liu; Shaobo Li; Elison Lim Trust Recovery Tactics After Double Deviation: Is There A Right Timing? Natalia Pacheco; Kenny Basso; Cristiane Pizzutti Room 6: Happily Ever After: Metaphor, Story Telling and Emotion Food Metaphor In Advertising Of Non-Food Brands: Towards A Conceptual Model Of The Impact On Consumer Affective Responses Othman Boujena; Isabelle Ulrich; Yolande Piris; Laetitia Chicheportiche Is Storytelling Always A Good Idea? Investigating Identification & Anthropomorphism In Storytelling Ads Laurence Dessart; Renaud Lunardo Making Advertising Entertaining: Insights From Performing Artists Nicole Hartnett; Adam Gelzinis; Magda Nenycz-Thiel; Rachel Kennedy Experiential Marketing Of Luxury Brand - Value Co-Creation In Branded Events Pekka Mattila; Elina Koivisto; Elina Korpela Room 8 (Topsportlounge): Relationship marketing and consumer behaviour Multichannel Communications As Determinants Of Trust In Consumer Relationships With Their Service Providers? Chris Halliburton Designing Touchpoints Across The Customer Journey Christina Kühnl; Christian Homburg; Danijel Jozic Management Of Expectations: How Price-Quality Positioning Affects Customer Satisfaction Martin Moosbrugger Effects Of Goal Attainment And Locus Of Causality In Relational Exchanges On Emotion Valence And Future Loyalty Intentions Prithwiraj Nath; Sally Mckechnie; Jiyao Xun 50 EMAC2017 Conference

51 Friday, May 26 th, Room 10A: Product adoption The Impact Of Resale Value On The Willingness-To-Pay For Electric Vehicles Felix Eggers; Maik Havinga Customer Attitudinal Adoption Of Industrial Innovations: The Role Of Salespeople'S Adoption, Degree Of Innovation, And Number Of Competing Products Herbert Endres; Roland Helm; Christian Nowack; Christian Schmitz Communicating Future Opportunities: How Growth Mindset Increase Consumers Evaluations Of Radically New Products Ajmal Hafeez; Marit Engeset; Fred Selnes Towards An Integrated Theory Of Pro-Poor Innovation Adoption In The Bop Md Rajibul Hasan; Professor Ben Lowe; Dr. Dan Petrovici Room 10B: Online Display Advertising Disclosing Information About Ad Placements In Online Display Advertising: The Effect On Demand And Price Sila Ada; Nadia Abou Nabout Value Of Third-Party Data For Targeting In Online Advertising Elham Maleki; Iman Ahmadi; Nadia Abou Nabout; Bernd Skiera The Impact Of Ad Viewability On Advertising Effectiveness Christina Uhl; Nadia Abou Nabout; Klaus Miller The Effect Of Banner Exposures On Consumer Memory Titah Yudhistira; Tammo Bijmolt; Eelko Huizingh Room 11: Consumer Psychology Who Am I? : How Identity Conflicts Can Influence The Emotional Connections Between Brands And Consumers Marilyn Giroux; Bianca Grohmann Can Social Support Alleviate Stress While Shopping? Raúl Pérez López; Laura Lucia-Palacios; Yolanda Polo-Redondo Getting Personal Power From Heroes: Effects Of Heroes On Mitigating Psychological Threats Aulona Ulqinaku; Gülen Sarial-Abi Room 12: Special Session Electronic Word Of Mouth: Taking The Next Step Chairs: Peeter W.J. Verlegh; Francesca Sotgiu Earned Attention, Earned Sales: The Role of Owned Media Across Platforms Francesca Sotgiu; Peeter W.J. Verlegh Paying Peanuts Lowers Legitimacy: When And Why Monetary Incentives Hinder WordOf-Mouth Sender Persuasiveness Christilene du Plessis; David Dubois What Makes Consumers Share Negative Product Information? Ezgi Akpinar; Peeter W.J. Verlegh; Ale Smidts Social Media s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool? Raoul Kübler; Anatoli Colicev; Koen Pauwels Room 13: Special Session Some Surprising Effects Of Negative Emotions On Consumers Behavior Chairs: Liat Levontin; Yael Steinhart On the Consumption of Anger-Eliciting Items Nira Munichor; Yael Steinhart The Effect of Disgust Exposure on Consumers Identity and Compensatory Consumption Elena Fumagalli; L.J. Schrum Personalized Advertising in Public Environments: Perceptions and Consequences Nicole Heß; Jan Hendrik Schumann; Martin Mende; Maura Scott Negative self-disclosure on the web More than a therapist or a priest Liat Levontin; Elad Yom-Tov Room 14: Nutrition information and healthy eating How Summary Nutrition Information Reduces Overindulgence Yasemin Boztug; Steffen Jahn; Till Dannewald; Tim Doering; Jutta Schuch The Impact Of The Australasian health Star Rating Front Of Pack Nutritional Label On Consumer Choice: A Longitudinal Study Robert Hamlin; Lisa Mcneill The Effect Of Calorie And Physical Activity Menu Labels On Food Choice: Evidence From Field And Lab Experiments Amir Heiman; Eyal Ert; Oshri Maidanik Improving Planning Interventions: A Meta-Analytic Review In Healthy Eating Irene Vilà; Isabel Carrero; Raquel Redondo Springerzaal: Round Table Session Foundations for Developing a Research Tradition to Bridge the Theory-Praxis Gap Chair: Roderick J. Brodie Ajay Kohli Nick Lee Peter S.H. Leeflang Suvi Nenonen Springer foyer: Job market Note: drinks not included in the EMAC fee. Theater foyer: Book market Theatercafe and Main Entrance area: Individual meetings and workspace Friday The presenter of the last paper will act as session chair, unless indicated otherwise Leaving Footprints 51

52 Friday, May 26 th, Friday Room 1: Shopper Marketing Chair: Klemens Knöferle when Prices Per Kilogram Are Perceived Higher Than Prices Per Gram! Package Size As A Boundary Condition For The Unit Effect André Fecher; Thomas Robbert; Stefan Roth Personalized Collaborative Recommendations In The Mass-Retailing Sector: The Impact Of The Recommended Products And The Accompanying Message On Consumer Behavior Virginie Vandenbulcke; Caroline Ducarroz; François Fouss An Upbeat Crowd: The Effect Of Social Density And Instore Music Tempo On Retail Sales Klemens Knöferle; Alexander Vossen Room 2: Emotional Responses in Social Media Environments "like", "comment" And "share"! The New Political Strategy In The Digital Era Donia Ferjani; Rahim Kallal Emotional Contagion In Social Media Communication: An Unconscious And Conscious Process? Lisa Schoner-Schatz; Verena Hofmann; Nicola Stokburger-Sauer Do Experiential Purchases Trigger More Envy Than Material Purchases? Niels Van De Ven; Ruoyun Lin; Sonja Utz Room 3: Impact and measure of harmful & unethical behavior Customer Transgressions And Perceived Employee Misbehavior In A Context Of Uk And Russian Service Industries Sergey Kazakov; Jose Ruizalba; Spiros Gounaris The Impact Of Firm Response To Product-Harm Crises On Customer Satisfaction: The Mediating Role Of Moral Judgment Alexander Mafael; Sascha Raithel; Stefan J. Hock Indirect Questioning As An Instrument To Obtain Consumers (un)ethical Responses In Experiments: A Comparison With Behavioural Data Anja Spilski; Andrea Groeppel-Klein; Meikel Soliman; Juliane Schaefer Being A Socially Responsible Or Irresponsible Retailer: Does It Matter For Consumers? Valérie Swaen; Nathalie Demoulin; Véronique Pauwels-Delassus Room 4: Perceived value and quality of tourism experiences Quality Conceptualizations In The Hotel Industry And Tourists Satisfaction Vesna Babic-Hodovic; Maja Arslanagic-Kalajdzic Exploring Festival Impacts And Visitors Quality Of Life Liang-Ghih Fan; Lanlung Chiang Employing Mindfulness, Images And Experience Evaluation To Predict Perceived Value Of Travel Experience: The Role Of Perceived Authenticity Sandra Loureiro; Nikolaos Stylos Room 5: Technology and Customer Interaction Customer Preferences And The Willingness To Pay For Interaction Choice Niklas Barwitz; Peter Maas Understanding Perceptions Of Chat As A Customer Assistance Channel Marion Sanglé-Ferrière; Benjamin Voyer Self-Serving Technology Or An Employee? That s That Question: A Neuroscientific Approach Nanouk Verhulst; Iris Vermeir; Hendrik Slabbinck; Maurizio Mauri; Vincenzo Russo Room 6: Doing Good: Sustainability, Literacy and Impact Children s Responses To Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners? Steffi De Jans; Liselot Hudders; Veroline Cauberghe Incentive Or Prevention? The Impact Of Warning Messages On Consumer Behavior Aline Degorre; Dragana Medic The Effect Of Health And Environmental Claims On A Non-Hypothetical Willingness To Pay Evaluation Dominic Lemken; Mandy Knigge; Stephan Meyerding; Achim Spiller Room 8 (Topsportlounge): Relationship marketing and brands Leaving Footprints On Online Brand Communities: The Role Of Positive And Negative Engagement On Commitment Ricardo Bilro; Sandra Loureiro; Maria Inês Marques Explaining Repurchase Probabilities After A Brand Switch Philippe Aurier; Victor Mejía Antecedents And Consequences Of Brand Love In Adolescents: The Case Of Fashion Brands Sonja Bidmon; Lisa Brandis; Isabella Paier Brand Engagement And Jealousy Doaa Talaat Room 10A: Customer perceptions of innovation Pay Enough Or Don t Pay At All For New Product Ideas Oguz Ali Acar I Feel You! How Catching On Emotions Via Online Customer Reviews Affects Innovation Adoption Elisa Konya-Baumbach; Ryan Viehrig; Sabine Kuester Innovative Prescribing: Is It Due To Opportunity Or Expertise? Malcolm J. Wright; Phil Stern Lost In Fantasy Or Alive In Reality: The Elution Hypothesis balancing Immersion And Emersion In Virtual Realities Alexander Schulte-Mattler; Daniel Boller; Andreas Herrmann 52 EMAC2017 Conference

53 Friday, May 26 th, Room 10B: Path to Purchase Shaking Strangers Or Fostering Friends: How Website Browsing Sequences Affect Consumer Purchase Behavior Daniel Boller; Tobias Schlager; Andreas Herrmann Maximizing Purchase Conversion By Minimizing Choice Deferral: Exploring The Impact Of Choice Set Design On Preference For The No-Choice Alternative Jeffrey Dotson; Mark Ratchford; Jeff Larson The Effect Of Consumer Mindset On Online Shopping Cart Abandonment Diogo Hildebrand; Chrissy Martins; Veronika Iliuk; Thomas Kramer Living In A Digital Era: A Comparison Of Consumer Preferences Concerning Music And Video Platforms Sam Van Der Linden; Bert Weijters Room 11: Consumer Psychology Should Sellers Tell The Story Of Second-Hand Products? The Influence Of Symbolic Contagion On A Second-Hand Purchase Marjolaine Bezancon; Denis Guiot; Emmanuelle Le Nagard Insight Or Effort? Communicating The Creative Process In Arts And Sciences Gaetano Miceli; Irene Scopelliti; Maria Antonietta Raimondo Room 12: Special Session How Technology Empowers Or Reduces Consumer Behavior Room 13: Special Session Processing And Value Change In Repeated Choices Chair: Joel Huber Rik Pieters, discussant Predictable object locations enhance top down control of eye movements Jacob L. Orquin; Nina Chrobot; Klaus G. Grunert Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments Liu Cathy Yang; Olivier Toubia; Martijn de Jong Information Processing in Repeated Multi-attribute Choice The Influence of Complexity and Changing Complexity Martin Meissner; Harmen Oppewal; Joel Huber Room 14: Public policy Towads A Better Understanding Of Generic Drugs Prescription Behavior Asma Baazaoui; Triki Abdelfatteh Making The Case For Business Identity Building In Technology Transfer Offices Examining The Factors That Shape The Stakeholders Perceptions On The Success Of University Tto s Szabolcs Pronay; Norbert Buzas; Tamara Keszey; Takayuki Sakai; Kensuke Inai Segmenting Population Regarding The Acceptance Of The Water Charges In Ireland Carla Rodriguez-Sanchez; Franco Sancho-Esper; Geertje Schuitema Moving Into Energy-Efficient Homes: A Dynamic Approach To Understanding Residents Decision-Making Dorothea Schaffner; Christian Weibel; Timo Ohnmacht; Helmut Schad Chairs: Jacob Goldenberg; Chen Pundak How does social media use affect consumer well-being? Andrew T. Stephen; Gillian Brooks; Peter Zubcsek The Dematerialization of Consumption Maria Cristina Cito; Eugina W.L. Leung; Gabriele Paolacci; Stefano Puntoni Reducing Peak-Hour Subway Crowding: Investigating the Chair: Gary Lilien Effectiveness of Disincentives. Turning Marketing Upside Down Leonard Lee; Xiuping Li; Catherine Yeung Roland T. Rust The Selfish and Caring of Sharing: Reasons and Personal Outcomes of Public-Shaming Springer foyer: Job market Chen Pudak; Yael Steinhart; Jacob Goldenberg Note: drinks not included in the EMAC fee. Springerzaal: Distinguished scholar session Friday Theater foyer: Book market Theatercafe and Main Entrance area: Individual meetings and workspace The presenter of the last paper will act as session chair, unless indicated otherwise Leaving Footprints 53

54 Friday, May 26 th, Friday Room 1: Retail Assortment & Promotion Management Chair: Auke Hunneman I Can t Decide! The Influence Of Multi-Channel Assortment Integration On Costumer Confusion Laura Emmanuelle Bertrandie; Stephan Zielke Flyer Design Characteristics: Influence On The Perceived Variety Of The Retailer s Assortment Maciel Prediger; Rubén Huertas-García; Juan Carlos Gázquez-Abad The Effects Of Complement-Based Assortment Organization On Basket Size: An Interrupted Time Series Approach Panagiotis Sarantopoulos; Aristeidis Theotokis; Katerina Pramatari The More, The Better? Price Promotion And Retailer Performance Ruohao Sun; Fred Selnes; Auke Hunneman Room 2: Designing Social Media Channels Social Media Communication Styles And The Dna Of Luxury Brands Kristina Kleinlercher; Tim Böttger; Thomas Rudolph Deconstructing The Influence Of Social Presence Factors On Consumer Attitudes To Social Networking Sites Barney Pacheco; Rhonda Jaipaul-O garro Designing Social Media Channels To Meet Consumer Needs Philipp Hendrik Steiner; Peter Maas Room 3: Influence of identity, materialism and religiosity on behaviors This Is Not A Game: Parents Religiosity And Its Role In Children s Materialism Juan Francisco Dávila; Mònica Casabayó Introducing The Green Materialist A Cluster Analysis Of North American And Swiss Consumer Populations Christian Martin; Pia Furchheim; Felicitas Morhart A Group At A Time: Using Social Group Effects To Engender Sustainable Consumer Behaviors Hugh Wilson; Guy Champniss; Emma Macdonald; Radu Dimitriu Room 4: B2B Solutions and Innovation Negotiation Strategies, Fairness, And Contract Renewal In B2b Relationships Fabio Cassia; Sven A. Haugland; Francesca Magno; Marta Ugolini Knowledge Sharing As A Starting Point For Business Model Innovation Per Freytag; Kristin Munksgaard Dyadic Value Perception Maps In Solution Relationships Uta Jüttner; Katharina Windler; Dieter Hottiger The Joint Effect Of Shared Organizational Knowledge And Purchasing Centralization On Buyer s Cost Reduction Outcomes And Innovativeness Silja Korhonen-Sande; Jon Bingen Sande; Sven A. Haugland Room 5: Unexpected and Unintended Customer Behaviors Reducing Spectator Aggression In Rival Competitions: The Superiority Of Dual Identity (vs. Downplay) Statements In Team Sport Services Johannes Berendt; Sebastian Uhrich Good Choice! How The Provision Of Choice Of Service Provider Can Bias Customer Perceptions Of Frontline Employee Emotion Authenticity Andreas Lechner The Role Of The Cultural Match Of Customer And Employee For The Service Satisfaction Of Immigrants Milena Micevski; Christina Sichtmann; Sabine Artner Impacts Of Dysfunctional Customer Behavior On Customer Perceived Group Service Value: Conceptual Analysis And Empirical Results Severine Peche; Gertrud Schmitz Room 6: Making Sense: Touch, Music and Authenticity Let s Be Realistic: The Impact Of Perceived Brand Authenticity And Authentic Advertisements On Consumers Purchase Intentions Klaus G. Grunert; Natascha Loebnitz Does Background Music In Tv-Commercials Help To Position Brands? Ivar Vermeulen The Sensation Of Touch Makes Me Feel Better: Touch As An Antidote For Psa Ads Akshaya Vijayalakshmi; Meng-Hsien Lin; Melika Kordrostami Room 8 (Topsportlounge): CRM Implementation and evaluation Crm Implementation And Performance Model: The Case Of Greek Companies Perceptions During The Fiscal Crisis Chrysa Agapitou; Sotirios Bersimis; Dimitrios Georgakellos It s The How That Matters: The Importance Of Authenticity In Evaluating Relationship Marketing Investments Jessica Hoppner; Ryan White Customer Relationship Management Involvement An Integrative Review And Future Research Directions Ersin Karatepe; Brian Tjemkes Room 10A: Antecedents and innovative strategies The Effects Of Strategic Orientations On Firm Performance, And The Mediating Role Of Innovation Performance: A Meta-Analytic Path Analysis Juan David Reyes; Maria Pilar Lopez-Belbeze; Josep Rialp-Criado The Causal Effect Of Cooperative Values On Innovation: An Experimental Study Verena Rieger Does Having A Procurement Strategy Improve Customer Performance In Public Procurement Of Innovations? Jani Saastamoinen; Helen Reijonen; Timo Tammi Innovation Strategies: How Much Is Driven By Market Expectations And Competitive Positioning? Michel Zins; Dave Caissy 54 EMAC2017 Conference

55 Friday, May 26 th, Room 10B: Privacy & Fraud Understanding The Privacy Paradox: The Influence Of Disclosure Willingness On Actual Data Disclosure Mirja Bues; Wayne D. Hoyer To Share Or Not To Share: The (monetary) Value Of Shareable Coupons For Face Concerned Consumers Eline De Vries; Sha (sandy) Zhang How To Detect Fraud Evaluation Of B2c E-Commerce Transaction Data Tobias Knuth; Dennis Ahrholdt Room 11: Consumer Psychology Multiple Sources And Consequences, Yet Only One Experience? A Systematic Analysis Of Processing Fluency Effects Laura K. M. Graf; Stefan Mayer; Jan R. Landwehr Setting The Stage For The Product: How Visually Embedding Products Into Context Can Make You Spend More Lisa Maria Schiestel; Reto Hofstetter; Dennis Vogt Seeing Is Smelling: Visual Images Can Induce Olfactory Imagery And Improve Product Evaluations Varun Sharma; Zachary Estes How Do Implicit/explicit Attitudes And Emotional Reactions To Sustainable Logo s Relate? A Neurophysiological Study. Hendrik Slabbinck; Giulia Songa; Iris Vermeir; Vincenzo Russo Room 12: Consumer Psychology Spoiled Rotten: Repetitive Preferential Treatment And Consumer Retaliation Elena Fumagalli; Yi Li Conceptualizing The Human Value Content Of Perceived Brand Intentions Steffen Jahn; Hansjoerg Gaus; Tina Kiessling; Jan Drengner Development Of A Scale To Measure Customer Cognitive Legitimacy Miriam Lohrmann; Tomás Bayón; Martin Eisend To Trace Is To Trust: Consumers Response To Product Traceability Jing Wan; Pankaj Aggarwal; Min Zhao Room 13: Special Session Brands, Experiences And Social Relationships In The Sharing Economy Chairs: Felicitas Morhart; Doreén Pick Branding at the commercial and communal interface: Humanist brand networks Katharina Hellwig; Felicitas Morhart; Robert Kozinets; Bruno Kocher Experience of use and potential for use of peer-to-peer sharing in Germany Maike Gossen Free Lunch, Anyone? Different motivational Factors for explaining Foodsharing Intention Nadine Schreiner; Olga Zibert; Peter Kenning Providing value for societies in the sharing economy The providers perspectives Doreén Pick Room 14: Meet the editor: Domain-specific journals Chair: Jenny van Doorn Thomas Anker, European Management Journal Wim Biemans, Journal of Product Innovation Management Eric Boyd, Journal of Business Research Steve Brown, Journal of Retailing Eunju Ko, Journal of Global Fashion Marketing Nick Lee, European Journal of Marketing Nick Lee, Journal of Personal Selling and Sales Management Andrea Ordanini, Journal of Service Research Brian Ratchford, Journal of Interactive Marketing Theatercafe and Main Entrance area: Individual meetings and workspace Friday The presenter of the last paper will act as session chair, unless indicated otherwise Leaving Footprints 55

56 Friday, May 26 th, Friday Room 1: Product and Brand Management Complaining About Product Defects: The Moderating Role Of Severity And Warranty On Quality Perceptions Giuseppe Catenazzo; Marcel Paulssen When Do Journalists Report Negative News About A Brand? A Comparison Between Six Countries Samuel Staebler; Marc Fischer How Choices That Are Disconfirmed By Comparative Product Reviews Elicit Feelings Of Schadenfreude: The Case Of Brand Rivalry J. Joško Brakus; Maximilian H. E. E. Gerrath Room 2: Cross-Channel Effects Exploring Dependencies Across Multiple Online Social Network Platforms: The Role Of Overlapping Friends Hwang Kim; Vithala Rao Do Advertising And Social Media Activities Drive Consumption? Ewa Maslowska; Vijay Viswanathan; Edward Malthouse; Steven Hoornaert; Dirk Van Den Poel Room 3: Social issues and pro-social behavior The Benefits Of The Collaborative Economy For Financially Constrained Consumers: The Case Of Second-Hand Buy-And-Sell Platforms Eva Delacroix; Béatrice Parguel; Florence Benoit Courting Controversy: When Taking A Stand On Social Issues Hurts Or Helps Business Sourjo Mukherjee; Niek Althuizen Entitled To Do Good: How Self-Enhancement Motivations Shape Behavior Of Those Feeling Special Alexandra Polyakova; Gülen Sarial-Abi Marketing Concepts And Their Relevance At The Bop - Consolidating Research On Entrepreneurship To Alleviate Poverty Katharina Raab; Katrin Zulauf; Ralf Wagner Room 4: B2B Relationships and accountmanagement Emotions In Organizational Decision Making: A B2b Research Agenda Benoit Bourguignon; Harold Boeck Loyalty Programs And Relationship Strength In Business-To-Business Hesham Gad; Piotr Kwiatek; Zazly Lily Wisker Which Resources And Capabilities Underpin Strategic Account Management? Rodrigo Guesalaga; Beth Rogers; Mika Gabrielsson; Lynette Ryals; Javier Marcos Corporate Entrepreneurship Gone Wrong: How Customer Relationships Moderate The Effect On Industrial Salesperson s Sales Performance Desirée Jost; Stephan Volpers; Alexander Haas Room 5: Value Creation and Co-Creation Patient-Centric Productivity: Toward A Service Ecosystem Perspective On Efficiency, Effectiveness, And Quality Of Life In Health Care Ilias Danatzis; Carolin Wernicke; Michael Kleinaltenkamp service Sweethearting : A Value Co-Creation Perspective Ping-Jen Kao; Scott Dacko Actor Engagement: A Psychological Microfoundation For Value Generation Donia Waseem; Sergio Biggemann; Tony Garry A New Conceptual Framework For Value Co-Creation: The Implementation Of Service Design For Hotel Customer Experience Szu-Hsin Wu; Yuhui Gao; Qinhai Ma Room 6: Marketing Challenges at the Corporate Level An Exploratory Analysis Of Corporate Reputation Sezen Aksin-Sivrikaya; Lutz Hildebrandt; Joachim Schwalbach Can Control Mechanisms For Managers Help To Bridge The Gap Between Marketing And Sales? Arnd Vomberg; Leonie Roecker; Christian Homburg The Effect Of Ceo Transformational Leadership On Firm Performance: The Role Of Environmental Dynamism And Customer And Innovation Orientations Guangping Wang; Weichun Zhu; Sean Hannah; Hongwei He; Gang Wang Room 8 (Topsportlounge): Collaboration and networking in relationship management Activating The Hidden Value Of Access-Based Services With Consumer Appropriation: The Case Of Coworking Spaces Adèle Gruen Emphasizing The Significance Of Customers Experience Of The Co-Creation Process Mujahid Mohiuddin Babu Where And How Can Academic Entrepreneurs Create Business Relationships? María Redondo-Carretero; Carmen Camarero-Izquierdo Room 10A: Product management and strategy Before Or After: Optimal Competitive Product Release Timing Mahmood Pedram A Self-Determination View On Individual Opportunity Recognition Within Firms Clara Von Gagern; Andreas Engelen Room 10B: User Generated Content this Review Is Sponsored By : When The Disclosure Of Incentivized Reviews Affects Blog Loyalty Maximilian H. E. E. Gerrath; Bryan Usrey The Boundaries Of Gamification In Engaging Customers: The Study Of Loss Aversion Effects On Online Co-Creation Platforms Thomas Leclercq; Wafa Hammedi; Ingrid Poncin Call Me Maybe: Imbalanced Dyads In Networks Across Four Communication Channels Jan Schalowski; Christian Barrot 56 EMAC2017 Conference

57 Friday, May 26 th, , Room 11: Consumer Psychology Construal Level Theory Explains Consumer Response To Uncertainty In New Product Preannouncements Reinhard Grohs; Roland Schroll When Are Numbers Frightening? Effect Of Probability Formats On Judgments Of Risk And Behavioral Intentions Nevena Koukova; Joydeep Srivastava The Compromise Effect In Post-Purchase Consumption Behavior: Evidences From Field Experiments Veronica Valli; Florian Stahl; Elisa Montaguti Room 12: Consumer Psychology Front-Of-Package Labelling: The Interaction Effect Of Health Claim And Third-Party Endorsement Source On Consumer Purchase Intentions Of Functional Foods Hédia El Ourabi; Marc-Alexandre Tomiuk; Ahmed Khalil Ben Ayed The Role Of Thinking Styles In Price Evaluations Thomas Robbert; André Fecher; Stefan Roth Healthy Is The Winner s Choice: How Does Activation Of Health Motivation Affect Food Choices Across Consumer Value Segments? Jenniina Mira Marjaana Sihvonen; Harri Luomala Meaning Is Movement: A Visual Analysis Of The (trans)formation Of Consumers Multiple Identity Positions Georgia Stavraki; Emmanuella Plakoyiannaki Room 13: Special Session From Food Choice To Waste: Towards A More Sustainable Future Chair: Jenny van Doorn Understanding consumer skepticism towards sustainable food innovations Jan Andre Koch; Koert van Ittersum; Jan Willem Bolderdijk When do ethical consumers elicit inspiration instead of denigration? Claire Brouwer; Jan Willem Bolderdijk Reducing food waste with authenticity Ilona E. de Hooge; Roxanne I. van Giesen; Erica van Herpen; Jorna Leenheer Exploring food waste: The role of time and health motivation Marit Drijfhout; Jenny van Doorn; Koert van Ittersum Theatercafe and Main Entrance area: Individual meetings and workspace Friday Friday, Reception before dinner Festive dinner Seating of participants Official closure of EMAC ceremony Short speech by co-chair Jaap Wieringa Ceremony on trees donated Short speech by Gerrit van Bruggen, President EMAC Flag to new conference chair Spiros Gounaris from Strathclyde University by team: Koert van Ittersum, Peter Verhoef, Jaap Wieringa, and Tammo Bijmolt Start of dinner Start of party with band Groove department End of party The presenter of the last paper will act as session chair, unless indicated otherwise Leaving Footprints 57

58 A Abdelfatteh, Triki Abhishek, S. Abou Nabout, Nadia Abril, Carmen Acar, Oguz Ali Ada, Sila Adaval, Rashmi Adiguzel, Feray Adler, Jost Aerts, Goele Agapitou, Chrysa Aggarwal, Pankaj Ahmadi, Iman Ahrholdt, Dennis Ailawadi, Kusum Akbar, Payam Akbari, Karl Akpinar, Ezgi, Aksin-Sivrikaya, Sezen Alarcón-Del-Amo, María-Del-Carmen Alavi, Sascha, Albalooshi, Sumaya Alcañiz, Mariano Algesheimer, René Ali, Yunus Allendorf, Julian F Althuizen, Niek Amatulli, Cesare An, Donghwy Andreu, Luisa Anker, Thomas Antia, Kersi D. Appau, Samuelson Arslanagic-Kalajdzic, Maja, Artner, Sabine Aschemann-Witzel, Jessica Aspara, Jaakko Asselmann, Daniel Asseraf, Yoel Astvansh, Vivek Attié, Elodie Auer, Johannes Auger, Patrice Aurenz, Christoph Aurier, Philippe Avello, Maria 58 Author Index Aydınoğlu, Nilüfer Aykol, Bilge B Baazaoui, Asma Babic-Hodovic, Vesna Baghi, Ilaria Balderjahn, Ingo Barasch, Alixandra Barauskaite, Dovile Barrot, Christian Bartels, Daniel Bartikowski, Boris, Bartsch, Fabian, Barwitz, Niklas Basso, Kenny Baxendale, Shane Bayer, Emanuel, Bayón, Tomás Bebek, Gaye Bech-Larsen, Tino Becker, Jan U. Beinert, Markus Beke, Frank Belanche Gracia, Daniel Ben Ayed, Ahmed Khalil Benk, Manuel Benoit, Florence Berendt, Johannes Berg, Hanna Berman, Jonathan Bernal, Jorge Berndt, Adele Bernritter, Stefan Bersimis, Sotirios Bertrandie, Laura Emmanuelle Beveridge, Ivana Bezancon, Marjolaine Bharadwaj, Sundar G. Bhattacharjee, Amit Bialkova, Svetlana Bidmon, Sonja Bielefeldt, Jonas Biemans, Wim, Biggemann, Sergio Bigné, Enrique, Bijmolt, Tammo,, Bilro, Ricardo Bilstein, Nicola Birau, Mia Bischof, Severin Blasco López, Maria Francisca Blaseg, Daniel Bleier, Alexander, Boeck, Harold Boerman, Sophie Bolderdijk, Jan Willem Boller, Daniel Bonsu, Samuel K. Borsboom, Vreni Boso, Nathaniel Bothorel, Grégoire Boujena, Othman Bourguignon, Benoit Boyd, Eric, Boztug, Yasemin, Brady, Mairead Brakus, J. Joško, Brandis, Lisa Breugelmans, Els Brodie, Roderick J.,, Brooks, Gillian, Brouwer, Claire Brown, David Brown, Steve Brunner-Sperdin, Alexandra Bues, Mirja, Bulla, Ingo Bulla, Jan Burmann, Christoph Burmester, Alexa Buzas, Norbert Böttger, Tim, C Cadeaux, Jack Cadogan, John W. Caissy, Dave Calderón-Martínez, Aurora Camarero-Izquierdo, Carmen Cambier, Fanny Capelli, Sonia Carlander, Anders Carlsson Hauff, Jeanette Carpenter, Gregory S. Carrero, Isabel EMAC2017 Conference

59 Carrigan, Marylyn D Casabayó, Mònica Cassia, Fabio Dacko, Scott Castelein, Anoek Danatzis, Ilias Catenazzo, Giuseppe Dannewald, Till Cauberghe, Veroline,, Das, Amit Cavalcante, João Paulo Davvetas, Vasileios Ceballos, Manuel Dawra, Jagrook Ceylan, Melis De Angelis, Matteo,, Champniss, Guy De Barnier, Virginie Chan, Kimmy Wa De Bondt, Caroline Chang, Chun-Tuan De Bruyn, Arnaud Chen, Dr.Guo-Ming De Haan, Evert, Chen, Lin-Lin De Hooge, Ilona E., Chen, Xiaoyun De Jans, Steffi Chen, Yu-Shan Athena De Jong, Ad Chew, Yin Teng De Jong, Martijn Chiang, Lanlung, De Kerviler, Gwarlann Chicheportiche, Laetitia De La Robertie, Dr.Catherine Chigada, Joel De Ruyter, Ko Chintagunta, Pradeep De Veirman, Marijke Choi, Byung-Joon De Vries, Eline Choi, Chang Suk Decker, Reinhold Choi, Yonghwan Decrop, Alain Chou, Cindy Yunhsin Degorre, Aline Chouecki, Ziad Del Chiappa, Giacomo Christodoulides, Paul Delacroix, Eva Chrobot, Nina Deleersnyder, Barbara Chu, Xing-Yu Demangeot, Catherine Chun, Eunha Demmers, Joris Chung, Emily Demoulin, Nathalie Cito, Maria Cristina Dessart, Laurence Claeys, An-Sofie Deutscher, Christian Claus, Bart Diamantopoulos, Adamantios, Cleeren, Kathleen,, Clement, Michel, Dietz, Beatrix Cleveland, Mark Dimitriu, Radu Coetzee, Cornelis Albertus Diouf, Jacques François Colicev, Anatoli,, Dobra, Andreja Consiglio, Irene Doering, Tim, Contreras Pinochet, Luis Hernan Dogerlioglu Demir, Kivilcim Cornwell, T. Bettina Dong, Zhiqi Costa E Silva, Susana Donkin, Christopher Costabile, Michele, Dorotic, Matilda, Coughlan, Anne T. Dost, Florian Cox, Graeme Dotson, Jeffrey Crijns, Hannelore Drengner, Jan, Cristian, Daniela Carmen Driessen, Paul Drijfhout, Marit Droulers, Olivier Du Plessis, Christilene Dubois, David, Ducarroz, Caroline Dumont, Guillaume Dávila, Juan Francisco E East, Robert Eberhardt, Tim Eckhardt, James A. Edeling, Alexander Eggers, Felix, Eggert, Adreas Eisend, Martin El Kihal, Siham El Ourabi, Hédia El-Manstrly, Dahlia Eliashberg, Jehoshua Elms, Jonathan Elshiewy, Ossama Emontspool, Julie Emrich, Oliver Endres, Herbert, Eng, Teck-Yong Engelen, Andreas Engeset, Marit Erfgen, Carsten Erkin, Aras Ert, Eyal Erzurumlu, Ismail Estes, Zachary F Falke, Andreas, Falkenreck, Christine Fan, Liang-Ghih, Farace, Stefania Faraji-Rad, Ali Fastoso, Fernando Faure, Corinne Favier, Roxane Fecher, André, Fehrer, Julia Feiereisen, Stephanie Fennis, Bob M.,, Ferjani, Donia Fetscherin, Marc Fink, Tanja Leaving Footprints 59

60 Fischer, Eileen, Fischer, Marc Fischer, Peter Mathias Flavián, Carlos Fleer, Jessica Florack, Arnd Fok, Dennis Fouss, François Francisco-Maffezzolli, Eliane Cristine Frasquet-Deltoro, Marta Freichel, Markus Freitas, Ana Augusta Frentz, Florentine Freytag, Per Friederich, Nico Frösén, Johanna Fumagalli, Elena, Furchheim, Pia G Gabel, Sebastian Gabrielli, Veronica Gabrielsson, Mika Gad, Hesham Galan, Jean-Philippe Galkina, Tamara Gallopel-Morvan, Karine Galluzzo, Anthony Gao, Yuhui, Garcia Crespo, Angel Garcia De Madariaga, Jesus Garcia, Rosanna Garg, Amit Garidis, Konstantin Garrett, Tony Garry, Tony Gaus, Hansjoerg, Gavilan, Diana Gelzinis, Adam Georgakellos, Dimitrios Germelmann, Claas Christian Gerrath, Maximilian H. E. E. Geuens, Maggie Geyskens, Kelly Ghantous, Nabil Giannelloni, Jean-Luc Gijsbrechts, Els Gijsenberg, Maarten 60 Gineikiene, Justina Giroux, Marilyn Gnizy, Itzhak Gogichaishvili, Teona Goldenberg, Jacob Gossen, Maike Gottschalk, Sabrina Gounaris, Spiros Graf, Laura K. M. Grappi, Silvia Grazzini, Laura Grewal, Dhruv Grewal, Rajdeep, Groeppel-Klein, Andrea, Grohmann, Bianca Grohs, Reinhard Gruen, Adèle Grunert, Klaus G.,, Gräve, Jan-Frederik Grünhagen, Marko Guesalaga, Rodrigo Guha, Sreyaa Guhl, Daniel Guido, Gianluigi Guiot, Denis Guixeres, Jaime Gummerus, Johanna Gumprecht, Patrick Guyt, Jonne Guérin, Anne Gázquez-Abad, Juan Carlos Gäthke, Jana H Haaf, Philipp Haas, Alexander Habel, Johannes, Habitzreuter, Anna Mei Haenlein, Michael, Hafeez, Ajmal Halkias, Georgios Halliburton, Chris Hamilton, Ryan Hamlin, Robert Hammedi, Wafa Han, Jinghe Hannah, Sean Hanssens, Dominique Harmancioglu, Nükhet Harms, Bianca Hart, David Hartnett, Nicole Hasan, Md Rajibul Haugland, Sven A. Havinga, Maik He, Hongwei, Hegner, Sabrina Heiman, Amir Heinonen, Kristina Hellen, Katarina Hellwig, Katharina Helm, Roland Helme-Guizon, Agnes Hennig-Thurau, Thorsten Henseling, Christine Hensens, Kilian Herbst, Uta Herhausen, Dennis Hermans, Marleen Herrmann, Andreas Hesapci, Ozlem, Heß, Nicole Hieke, Silke Elisabeth Hildebrand, Diogo Hildebrandt, Lutz Hillebrand, Bas Hirschfelder, Benedikt Hirschmann, Johannes Hock, Stefan J. Hodgkinson, Ian Hoekstra, Janny Hofacker, Charles Hoffman, Donna Hoffmann, Stefan Hofmann, Julian Hofmann, Verena Hofstetter, Reto, Holden, Stephen Holdershaw, Judith Holtrop, Niels Homburg, Christian, Hong, Sungtak Hoornaert, Steven Hoppner, Jessica Horbel, Chris Horvath, Csilla Hottiger, Dieter Hoyer, Wayne D., Hruschka, Harald EMAC2017 Conference

61 Hsieh, Chih-Sheng Hu, Mantian Huang, Ming-Hui Huang, Yu-Ting Huber, Frank Huber, Joel Hubert, Marco Hudders, Liselot Huertas-García, Rubén Huizingh, Eelko Hung, Wei-Ken Hunneman, Auke Hurmerinta, Leila Hälsig, Frank Häubl, Gerald Hüttl-Maack, Verena I,,,,, Iliuk, Veronika Inai, Kensuke Inversini, Alessandro Ipek, Ilayda Ishii, Hiroaki J Jahn, Steffen,,, Jaipaul-O garro, Rhonda Janssen, Catherine Jansson, Johan Jathar, Avadhoot Javornik, Ana Jeong, Jungyun Jia, Jiaman Jiang, Wei Jiang, Yuwei Jingyao, Li Johnen, Marius, Jost, Desirée Jozic, Danijel Jung, Jaesuk Junque De Fortuny, Enric Jüttner, Uta K Kadic-Maglajlic, Selma Kallal, Rahim Kallbekken, Steffen Kannan, P.K., Koivisto, Elina Kao, Ping-Jen Konečnik Ruzzier, Maja Karaca, Huseyin Sami Konya-Baumbach, Elisa Karatepe, Ersin Kordrostami, Melika Karevold, Knut Ivar Korhonen-Sande, Silja Karpen, Ingo Kornmann, Cecile Karpienko, Radoslaw Korpela, Elina Kashyap, Vishal, Kosyakova, Tetyana Katsikeas, Constantine, Koukova, Nevena Katyal, Kanupriya Koulaei, Afra Katzenstein, Robin Koval, Mariia Kauppinen-Räisänen, Hannele Kozinets, Robert Kazakov, Sergey Krafft, Manfred, Kaše, Robert Kramer, Thomas Keane, Marta Krefeld-Schwalb, Antonia Kemper, Jan Krupka, Zoran Kennedy, Rachel Kuester, Sabine Kenning, Peter, Kulikovskaja, Viktorija Kervyn, Nicolas Kurbiel, Shahrzad Keszey, Tamara, Kurki, Sami Khimina, Svetlana Kuscu, Asli Kiessling, Tina Kwiatek, Piotr Kim, Hwang Königstorfer, Jörg Kim, Junyong, Kübler, Raoul Kim, Juran Kühnl, Christina Kim, Kyung Hoon, Kim, MinChung L Kim, Sang Jin, Kim, Sang-Hoon Lacoste-Badie, Sophie Kipnis, Eva Lado Couste, Nora Kirchhofer, Michaela Lagomarsino, Maria Kirmani, Amna Lamberton, Cait Klapper, Daniel, Lamey, Lien Klein, Jill Landwehr, Jan R., Kleinaltenkamp, Michael,, Langaro, Daniela Larson, Jeff Kleinlercher, Kristina, Laukkanen, Tommi Klemm, Alexandra Laurila, Louna Klibi, Manel Le Nagard, Emmanuelle Kliebenstein, Stephanie Lechner, Andreas Knigge, Mandy Leclercq, Thomas Knuth, Tobias Lee, Angela Y. Knöferle, Klemens Lee, Hsin-Hsuan Meg Ko, Eunju, Lee, Jong-Ho Koch, Jan Andre Lee, Kee Yeun Kocher, Bruno Lee, Leonard, Koenig, Tatjana Lee, Nick,, Koenig-Lewis, Nicole Lee, Sungkyu Koenigstorfer, Joerg Lee, Youseok Kohli, Ajay Leeflang, Peter S.H.,, Leaving Footprints 61

62 Leenheer, Jorna Lei, Ting Leino, Henna Leipnitz, Sigrun Leliveld, Marijke Lemarié, Linda Lemken, Dominic Lemmink, Jos G.A.M. Lengler, Jorge Leonidou, Leonidas C. Leung, Eugina W.L. Levontin, Liat Li, Guofeng Li, Guoxin Li, Jingshu Li, Shaobo, Li, Stella Yiyan Li, Xiuping Li, Yi Li, Yixin Liang, Xiaoning Liao, Shuling Libai, Barak, Liechty, John Lievens, Annouk Lilien, Gary, Lim, Elison Lim, Leon Gim Lin, Hsin-Chen Lin, Meng-Hsien Lin, Ruoyun Lindström, Annika Lischka, Helena Maria Liu, Honglei Liu, Jenny Xiaoyan Liu, Lucy Liu, Xian Liu, Yan Lobschat, Lara Loebnitz, Natascha, Lohrmann, Miriam Lopez-Belbeze, Maria Pilar Lorenzo-Romero, Carlota Loureiro, Sandra Lowe, Professor Ben Lucas, Benjamin Lucia-Palacios, Laura Lucke, Sabrina Lunardo, Renaud Luoma, Jukka 62 Luomala, Harri, Luu, Ngoc Luximon, Varuna Lähdesmäki, Merja M Ma, Qinhai Maas, Peter, Mac, Lancy MacInnis, Debbie Macdonald, Emma, Maesen, Stijn Mafael, Alexander Mageste, Felipe Magno, Francesca Magnoni, Fanny Maher, Amro Maidanik, Oshri Maier, Erik, Maity, Moutusi Maleki, Elham Malthouse, Edward Mandler, Timo Mankad, Shawn Marchand, Andre Marcos, Javier Marell, Agneta Marhuenda, Carmen Mark, Tanya Marques, Catarina Marques, Maria Inês Martin, Christian Martinez Navarro, Gema Martins, Carla C. Martins, Chrissy Martins, Elaine Marzocchi, Gian Luca Mas-Ruiz, Francisco José Maslowska, Ewa, Mattila, Pekka Mau, Gunnar, Mauri, Maurizio Mayer, Stefan Mazar, Nina Mcgraw, A. Peter Mckechnie, Sally Mcneill, Lisa Mead, Nicole L. Mecit, N. Alican Medic, Dragana Meierer, Markus Meissner, Martin Mejía, Victor Mende, Martin Menichelli, Elena Mennekes, Theresia Menzfeld, Mira Meyer-Waarden, Lars Meyerding, Stephan Meyvis, Tom Miceli, Gaetano Micevski, Milena, Michel, Clement Milanova, Veselina Miller, Klaus, Misra, Sanjog Mitchell, Vince Moeini-Jazani, Mehrad Mohiuddin Babu, Mujahid Mohsen, Kholoud Mohsin, Asad Mokkas, Socrates Montaguti, Elisa,, Mooi, Erik A. Moorman, Christine Moosbrugger, Martin Morbe, Lukas Moreau, Page Morgan, Neil Morhart, Felicitas Morschett, Dirk Morwitz, Vicki Mostert, Pierre Mota, Marcio Movarrei, Reza Mueller, Steffen Mukherjee, Sourjo Muller, Eitan Munichor, Nira Munksgaard, Kristin Murtha, Brian Musarra, Giuseppe Mühlbeyer, Johanna Müller, Sebastian Müller, Urs Müller-Swedens, Jessica EMAC2017 Conference

63 N Paier, Isabella Palcu, Johanna Nanarpuzha, Rajesh Palihawadana, Dayananda Nath, Prithwiraj Pallant, Jessica Nazifi, Amin Pandelaere, Mario Nduka, Charles Paolacci, Gabriele, Nee, Ines Papies, Dominik Nel, Jacques Parguel, Béatrice Nenonen, Suvi Park, Jaewoo Nenycz-Thiel, Magda, Paul, Michael Neslin, Scott, Paulssen, Marcel Ness, Håvard Pauser, Sandra Netzer, Oded Pauwels, Koen,, Neuerburg, Christian Pauwels-Delassus, Véronique, Newell, Ben R. Ng, Sharon Peche, Severine Ngo, Liem Pecot, Fabien Nguyen, Cathy Pedram, Mahmood Nijssen, Ed Perez Vega, Rodrigo Nilsson, Jonas Perez-Cabañero, Carmen Nimmermann, Frederic Petrou, Sotira Niraj, Rakesh, Petrovici, Dr. Dan Nitzan, Irit Petzer, Daniel Nohe, Max Peyer, Mathias Nordlund, Annika Pick, Doreén, Novak, Tom Piehler, Rico Nowack, Christian Pieters, Rik Nurullayev, Namig Pino, Giovanni Nägele, Nora, Piris, Yolande Pizzetti, Marta O Pizzutti, Cristiane Plakoyiannaki, Emmanuella Ohnmacht, Timo Platzer, Michael Oliveira, João S. Polo-Redondo, Yolanda Omar, Suha Polyakova, Alexandra Oostindjer, Marije Pomerance, Justin Oppewal, Harmen Poncin, Ingrid, Ordanini, Andrea Ponnappan, Vedha Orquin, Jacob L. Popovich, Deidre Osinga, Ernst C. Popp, Bastian Ots, Mart Portilla Irastorza, Maria Del Mar Otter, Thomas Pott, Eliza Prabhu, Jaideep P Prakhya, Srinivas Pramatari, Katerina Paap, Richard Prediger, Maciel Pacheco, Barney Pronay, Szabolcs Pacheco, Natalia Pudak, Chen Paetz, Friederike Pullig, Chris Pagani, Margherita Pundak, Chen Puntoni, Stefano Puska, Petteri Pyka, Sebastian Pérez López, Raúl Pérez-Rueda, Alfredo R Raab, Katharina Raassens, Néomie Racat, Margot Raff, Stefan Raimondo, Maria Antonietta Raithel, Sascha Rajala, Arto Rand, Bill Rangaswamy, Arvind Rao, Vithala Ratchford, Brian Ratchford, Mark Ravishanker, Nalini Recuero Virto, Nuria Redondo, Ignacio Redondo, Raquel Redondo-Carretero, María Rega, Isabella Reijonen, Helen Reinartz, Werner Reinecke, Sven Reitsamer, Bernd Frederik Relling, Marleen Reutterer, Thomas Reyes, Juan David Riahi Pour, Parichehr Rialp-Criado, Josep Riedl, Edward Rieger, Verena Risselada, Hans Rita, Paulo Rivas Hermann, Roberto Robbert, Thomas Robson, Andrew Robson, Matthew Rodriguez Veloso, Andres Rodriguez-Sanchez, Carla Roecker, Leonie Roeder, Christina Rogers, Beth Roggentin, Agnes Sophie Rolnik, Zac, Leaving Footprints 63

64 Romaniuk, Jenni, Rossmann, Alexander Roth, Stefan, Rubera, Gaia Rudolph, Thomas,, Ruiz Conde, Enar Ruiz, Carla Ruizalba, Jose Russell, Cristel Russo, Vincenzo, Rust, Roland T.,,,,, Rutambuka, David Ryals, Lynette Rymon, Talia Rüppell, Roland S Saastamoinen, Jani Sakai, Takayuki Sakashita, Mototaka Salgueiro, Maria De Fatima Saluja, Geetanjali Samakovlis, Ioanna Sanchez, Joaquin Sancho-Esper, Franco Sandberg, Birgitta Sande, Jon Bingen Sands, Sean Sanglé-Ferrière, Marion, Santos, Carlos D. Saqib, Najam Sarantopoulos, Panagiotis Sarial-Abi, Gülen,, Saridakis, Charalampos Schad, Helmut Schade, Michael Schaefer, Juliane Schaffner, Dorothea Schalowski, Jan Schamp, Christina Scheibehenne, Benjamin Schiestel, Lisa Maria Schikofsky, Jan Schischlik, Nicole Schlager, Tobias Schmitt, Philipp Schmitz, Christian Schmitz, Gertrud 64 Schnack, Alexander Schnittka, Oliver, Schnurr, Benedikt Schoenmueller, Verena Schoner-Schatz, Lisa Schons, Laura Marie Schramm-Klein, Hanna, Schreier, Martin Schreiner, Nadine Schroll, Roland, Schrum, L.J. Schröder, Nadine, Schubach, Sebastian Alexander Schuch, Jutta Schuitema, Geertje Schulte-Mattler, Alexander Schulz, Petra Schulze, Christian, Schumann, Jan Hendrik, Schuster, Oliver Schwalbach, Joachim Schwenk, Johanna Scopelliti, Irene Scott, Maura Seiler, Roger Selnes, Fred,, Sese, Javier Sharma, Piyush Sharma, Varun Shiraishi, Guilherme Si, Ming Sichtmann, Christina Sihvonen, Jenniina Sihvonen, Jenniina Mira Marjaana Siltaoja, Marjo Simmonds, Lucy Singh, Ramendra Sinha, Piyush Sinha, Shameek Skiera, Bernd,,,,, Slabbinck, Hendrik, Slater, Stephanie Sloot, Laurens Small, Deborah Smidts, Ale Smits, Tim Sohn, Stefanie Soliman, Meikel Sommer, Stefan Song, Gang Songa, Giulia Sotgiu, Francesca Souza, Lucas Spiller, Achim Spilski, Anja Srinivasan, Shuba Srivastava, Joydeep Staebler, Samuel Stahl, Florian,, Stavraki, Georgia Stegemann, Manuel Steiner, Philipp Hendrik Steinhart, Yael, Steinmann, Sascha Stephen, Andrew T., Stern, Phil Stock, Ruth Stokburger-Sauer, Nicola Stremersch, Stefan Stuppy, Anika, Stylos, Nikolaos Su, Lei Sui, Yeupeng Sun, Hechao Sun, Ruohao Sung, Hye-In Swaen, Valérie Swoboda, Bernhard, Sääksjärvi, Maria T Tabibi, Somaiya Talaat, Doaa Talke, Katrin Tammi, Timo Tanusondjaja, Arry Tatavarthy, Aruna Divya Ter Braak, Anne, Terglav, Katja Theotokis, Aristeidis, Thomas, Fanny Tikkanen, Henrikki Tillmanns, Sebastian Tjemkes, Brian Togawa, Taku Toker, Aysegul EMAC2017 Conference

65 Tomiuk, Marc-Alexandre Toubia, Olivier Toufaily, Élissar Tran, Huy Trieflinger, Stefan Georg Trinh, Giang Tsougkou, Eleni Tuli, Kapil, Tully, Stephanie U Ugolini, Marta Uhl, Christina Uhrich, Sebastian Ulaga, Wolfgang Ulqinaku, Aulona, Ulrich, Isabelle Usrey, Bryan, Utz, Sonja Uusitalo, Outi V Valentini, Sara, Valette-Florence, Pierre Valli, Veronica, Van Crombrugge, Michiel Van De Ven, Niels Van Den Ochtend, Jeroen Van Den Poel, Dirk Van Der Linden, Sam Van Dolen, Willemijn Van Doorn, Jenny,, Van Giesen, Roxanne I. Van Gisbergen, Marnix Van Hamme, Joelle Van Herpen, Erica Van Ittersum, Koert,, Van Kerckhove, Anneleen,, Van Laer, Tom Van Osselaer, Stijn M. J. Van Severen, Laurence Van Tonder, Estelle Van den Bulte, Christophe Van der Borgh, Michel Van der Heide, Martine T. Van der Lei, Ane Van der Maelen, Sara Van der Vegt, Gerben Vandenbroele, Jolien Vandenbulcke, Virginie Vanheems, Régine Varman, Rohit Vecchioni, Federica Venketesan, Rajkumar Verhoef, Peter C.,,,,,, Verhulst, Nanouk Verlegh, Peeter Verlegh, Peeter W.J. Vermeir, Iris, Vermeulen, Ivar Vermunt, Jeroen K. Viehrig, Ryan Vijayalakshmi, Akshaya Vilches-Montero, Sonia Vilà, Irene Viswanathan, Vijay,, Voelckner, Franziska Vogt, Dennis Volpers, Stephan Vomberg, Arnd Von Gagern, Clara Vorster, Lizette Vossen, Alexander Voyer, Benjamin, W Wagner, Gerhard, Wagner, Ralf, Wagner, Udo,, Waldner, Florian Wan, Jing Wan, Wen Wang, Gang, Wang, Guangping Wang, Huanzhang, Wang, Jeff Wang, Shiquan Wang, Shr-Chi Wang, Weiyue Wang, Xin (Shane) Wang, Ying Wansink, Brian Wappling, Anders Warlop, Luk, Waseem, Donia Wathne, Kenneth H. Wegner, Martha Wei, Liyuan Weibel, Christian Weijters, Bert Weimar, Daniel Weltevreden, Jesse Wentzel, Daniel,, Wernicke, Carolin Wetzels, Martin White, Ryan Wies, Simone Wieseke, Jan Wiesel, Thorsten Wigger, Karin Williams, Nigel Wilson, Hugh, Windler, Katharina Wisker, Zazly Lily Wittkowski, Kristina Wolfsteiner, Elisabeth Wolnitz, Sandra Woo, Hee Soek Woodruffe-Burton, Helen Woratschek, Herbert Wortmann, Christoph Wright, Malcolm J., Wu, Steven Wu, Szu-Hsin Wuyts, Stefan X Xiao, Sarah Hong Xun, Jiyao Y Yang, Liu Cathy Yang, Xue Yavuz, Ramazan Yegoryan, Narine Yeung, Catherine Yi, Jisu Yom-Tov, Elad Youn, Nara Yu, Jihye Yudhistira, Titah Leaving Footprints 65

66 Z Zamani Baidokhti, Farhoodeh Zammit, Alessandra Zanger, Cornelia Zarantonello, Lia Zasuwa, Grzegorz Zeisemer, Florence Zeugner-Roth, Katharina Petra Zhang, Hao Zhang, Kuangjie Zhang, Ruijin Zhang, Sha (sandy) Zhang, Xiaofeng Zhang, Yakun Zhang, Yifan Zhao, Min Zheng, Xu Zhu, John Jianjun Zhu, Weichun, Ziano, Ignazio Zibert, Olga Zielke, Stephan Zins, Michel Zlatevska, Natalina, Zondag, Marcel M. Zou, Peng Zubcsek, Peter Zulauf, Katrin 66 EMAC2017 Conference

67 EMAC 2017 Mobile application: Information The 46th annual conference of the European Marketing Academy has a free, official mobile application. You can download the free official Whova app for our event. You ll be able to: - View the event agenda and plan your schedule. - Plan ahead whom to meet at the event by browsing attendee profiles in advance. - Send in-app messages and exchange contact info. - Find attendees with common affiliations, education, shared networks and social profiles. - Receive update notifications from organizers. - Access agenda, GPS guidance, maps, and parking directions. After downloading, sign up on Whova with the address that you used to RSVP for our event, or sign up using your social media accounts. If you are asked to enter an invitation code to join the event, please use the following invitation code: footprints Download Instructions Download the Whova Event App to your smartphone on the App Store or Google play. Following your download of Whova, search for the event EMAC 46th Annual Conference and sign up with your address or with one of your social media accounts. Leaving Footprints 67

68 Martiniplaza venue map Theater foyer Room 13 Room 5 Room 6 base ment base ment Room 12 Room 14 Springer foyer Springerzaal Room 11 1 st floor Room 2 Room 1 Room 3 Room 4 base ment Side foyer Room 10B Room 10A 2 nd floor Room 8 Topsportlounge Restaurant 1 st fl. 1 st fl. Main entrance 1 st floor Theatercafé 1 st fl. basement Cloakroom 2 nd floor

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