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2 Integrované systémy Datové sklady bez rizika Ing. Josef Krejčí Principal Sales Consultant, Engineered Systems 2

3 Information Technology Constant Change

4 New data - New opportunities New ways to generate data Lower cost to store/analyze data New Business Opportunities 4

5 New data - Use Cases AUTOMOTIVE Auto sensors reporting location, problems COMMUNICATIONS Location-based advertising CONSUMER PACKAGED GOODS Sentiment analysis of what s hot, problems FINANCIAL SERVICES Risk & portfolio analysis New products EDUCATION & RESEARCH Experiment sensor analysis HIGH TECHNOLOGY / INDUSTRIAL MFG. Mfg quality Warranty analysis OIL & GAS Drilling exploration sensor analysis LIFE SCIENCES Clinical trials Genomics RETAIL Consumer sentiment Optimized marketing MEDIA/ ENTERTAINMENT Viewers / advertising effectiveness TRAVEL & TRANSPORTATION Sensor analysis for optimal traffic flows Customer sentiment ON-LINE SERVICES / SOCIAL MEDIA People & career matching Web-site optimization UTILITIES Smart Meter analysis for network capacity, HEALTH CARE Patient sensors, monitoring, EHRs Quality of care LAW ENFORCEMENT & DEFENSE Threat analysis - social media monitoring, photo analysis Challenged by: Data Volume, Velocity, Variety 5

6 Data Center Evolution Convergence Pain Cure 6

7 By 2015, 35% of total server shipped value will be as integrated systems. Gartner Data Center Conference presentation Will Fabric Computing Change the Concept of the Traditional Server?, December

8 Big Data and Oracle Engineered Systems HDFS Oracle NoSQL DB Hadoop Oracle Big Data Connectors Oracle Database Oracle Business Intelligence Acquire Organize Analyze Decide 8

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10 Pre-built and Optimized Out-of-the-Box 100% Custom Configuration Performance Achievement Performance Achievement Assemble dozens of components Measure, diagnose, tune and reconfigure Multivendor finger pointing Test & debug failure modes Time (Days) Time (Months) 10

11 Choice is not Always a Good Thing 11

12 Platinum Support for Exadata ORACLE PLATINUM SERVICES Complete. Integrated. Proactive. 24/7 support Specialized Engineered Systems Support Team 2-hour onsite response to hardware issues 1 New Updates and Upgrades for Database, Server, Storage, and OS software My Oracle Support proactive support portal "Phone home" automated service requests (ASR) High Availability. No Additional Cost. Better support for the complete Oracle stack Includes higher support levels for Database software Proactive remote monitoring for faults Industry leading service level response times: 5 Minute Fault Notification 15 Minute Restoration or Escalation to Development 30 Minute Joint Debugging with Development Oracle Engineers perform quarterly patching and updates Available for certified configurations on Exadata 1 Covered system must be within an Oracle two-hour service area to receive two-hour response as a standard service. 12

13 Global Data Centers Santa Clara Chicago Toronto London Linlithgow Amsterdam Japan* Austin Oklahoma City Singapore* Sydney Global coverage for security & performance Gen 4 Data Centers Compliance Certifications Multi-data center regional coverage 24X7 Active Monitoring and Support *Coming Soon 13

14 Exadata Storage Hardware 14

15 Exadata Architecture Complete Database platform using standard servers for Compute and Storage Scale-Out Database Servers 8x 2-socket, or 2x 8-socket Xeon database servers Oracle Database, ASM, RAC; Linux or Solaris Standard Ethernet to data center Scale-Out Intelligent Storage Servers 2-socket storage servers, Exadata Storage Software Up to 500 terabytes disk per rack 56 PCI Flash memory cards per rack InfiniBand Network Unified internal connectivity ( 40 Gb/sec ) 15

16 Exadata Storage Building Block High-performance storage server built from industry standard components 12 disks GB RPM High Performance SAS or 3TB 7200 RPM High Capacity SAS 2 Six-Core Intel Xeon Processors (E5-2630L) Dual ported 40 Gb/sec InfiniBand 4 x 400 GB Flash Cards Intelligent Exadata Storage Server Software 16

17 Exadata Storage SW Innovations 17

18 Exadata Storage Innovations Intelligent storage Scale-out InfiniBand storage Smart Scan query offload Hybrid Columnar Compression 10x compression for warehouses 15x compression for archives Smart PCI Flash Cache Accelerates random I/O up to 30x Triples data scan rate Data remains compressed for scans and in Flash uncompressed compress primary DB Benefits Cascade to Copies standby test dev backup 18

19 Exadata V1 Introduced Smart Scan InfiniBand Scaleout Exadata Machine Evolution State-of-the-Art, Scale-out Hardware V2 Servers 40 Gb InfiniBand PCI Flash Cards Storage Expansion Rack X2-8 CPU Refresh 2TB DRAM per node X2-2 Servers X core Servers Hardware DB Encryption Automatic Service Request Smart Flash Cache Data Mining Offload Storage Index Columnar Compression Solaris x86 Reverse Offload Smart Flash Logging Sparc SuperCluster 3TB Disks Enterprise Manager 12c Database to Disk Management X3-2 X3-8 X3 Unique Software Integration 19

20 Start Small and Grow Field Upgradeable Eighth Rack Quarter Rack Half Rack Full Rack Unique Architecture Makes it Fastest at the Lowest Cost 20

21 New Oracle Exadata X3-2 Eighth-Rack Faster than 2010 Quarter-Rack, 2008 Half-Rack Lowest Cost Lowest Cost Exadata Configuration Hardware List Price $200K 16 Database Cores, 54 TB Disk, 2.4 TB PCI Flash Fault Tolerant Configuration with all Exadata Features Capacity Upon Demand Upgrade to Quarter-Rack with Software Command 21

22 Database Machine Capacity (Uncompressed) Raw Disk Capacity X3-8 or X3-2 Full X3-2 Half X3-2 Quarter X3-2 Eighth High Perf Disk 100 TB 50 TB 21.6 TB 10.8 TB High Cap Disk 504 TB 252 TB 108 TB 54 TB Raw Flash Capacity TB 11.2 TB 4.8 TB 2.4 TB Usable Mirrored High Perf Disk 45 TB 22.5 TB 9.5 TB 4.5 TB Capacity 1,2 High Cap Disk 224 TB 112 TB 48 TB 23 TB Usable Triple Mirrored Capacity 1,3 High Perf Disk 30 TB 15 TB 6.5 TB 3.25 TB High Cap Disk 150 TB 75 TB 32 TB 16 TB 1- Raw Disk Capacity defined using standard disk drive terminology of 1 TB = 1000 * 1000 * 1000 * 1000 bytes. 2- Capacity calculated using normal space terminology of 1 TB = 1024 * 1024 * 1024 * 1024 bytes. 3 - Actual space available for a database after mirroring (ASM normal redundancy) and allowing one disk (Quarter and Half) or two disks (Full Rack) of free space to automatically remirror after disk failures. 4 - Actual space available for the database computed after triple mirroring (ASM high redundancy). 22

23 Database Machine IO Performance Disk Data Bandwidth 1,3 Flash Cache Data Bandwidth 1,3 Disk IOPS Flash IOPS 2,3 X3-2 or X3-8 Full Rack X3-2 Half Rack X3-2 Quarter X3-2 Eighth High Perf Disk 25 GB/s 12.5 GB/s 5.4 GB/s 2.7 GB/s High Cap Disk 18 GB/s 9 GB/s 4 GB/s 2 GB/s High Perf Disk 100 GB/s 50 GB/s 21.5 GB/s 10.7 GB/s High Cap Disk 93 GB/s 46.5 GB/s 20 GB/s 10 GB/s High Perf Disk 50,000 25,000 10,800 5,400 High Cap Disk 28,000 14,000 6,000 3,000 8K Reads 1,500, , , ,000 8K Writes 1,000, , , ,000 Data Load Rate 4 16 TB/hr 8 TB/hr 4 TB/hr 2 TB/hr 1 - Bandwidth is peak physical scan bandwidth achieved running SQL, assuming no compression. Effective data bandwidth will be much higher when compression is factored in. 2 - IOPS Based on read IO requests of size 8K running SQL. Note that the IO size greatly effects flash IOPS. Others quote IOPS based on 2K, 4K or smaller IOs that are not relevant for databases. Exadata Flash read IOPS are so high they are typically limited by database server CPU, not IO. 3- Actual Performance varies by application. 4 Exadata load rates are typically limited by database server CPU, not IO. Rates vary based on load method, indexes, data types, compression, and partitioning 23

24 Exadata X3 Database In-Memory Machine 4th Generation Database Machine X3 Database In-Memory Machine All Active Data in Memory Exadata Database Cloud New Entry-level Eighth Rack X3 24

25 Customer Use Cases 25

26 Oracle Exadata Customers 26

27 U.S. Customs and Border Protection Benefits Oracle Exadata has changed our strategic IT focus from building systems to developing and supporting application services critical to the fulfillment of our national security mission. - Ken Ritchhart, Deputy Assistant Commissioner Faster Applications 10X speedup 32 billion queries/day Storage Savings 1 Petabyte Replaced $$ SAN Maximum Availability 99.95% Cost Savings 75% Cost Reduction Business Objectives Reduce cost and complexity Meet availability SLAs Extreme scalability Consolidation Solution 2010: Implement V2, X : Add X2-2, X : Add X2-8, Exalogic Exadata V2 Primary/Standby Automated Targeting Systems Exadata X2-2 Primary /Standby Automated Export Systems Passenger Systems Exadata X2-8 Primary/Standby Data Guard Data Guard Data Guard Enterprise Data Warehouse 27

28 Turkcell: DW and DB Consolidation Benefits In a word, Oracle Exadata is fantastic. Almost no report takes more than 10 minutes to run, versus hours before. It sounds unreal, but it s real. - Power User, Finance Department, Turkcell Faster Reports 10X 27 min to 3 min (avg for 50k rpts) Storage Savings 900 TB 1,000 TB to 100 TB Reduced Admin 20% Data Center Cost Savings 80% Less Power 30 m 2 Less Space Business Objectives Speed up BI Lean, green data center Prepare for big data growth Solution 2010: Replace 11 racks with 1 full-rack Exadata V2 for DW 2011: Add 2 full-rack Exadata X2-2s for DB consolidation Hitachi USP-V 5 Racks Pre-Exadata Data Warehouse EMC DMX-4 5 Racks 250 TB Raw Data Exadata V2 Data Warehouse 2 Exadata X2-2 Prod Original V2 Prod/DR/Dev Backup Restore 25 TB Compressed 2 Prod Databases 600 TB Raw / 60 TB Compressed 16-node RAC Cluster 4 Prod, 2 Test Databases 400 TB Raw/ 40 TB Compressed 2 RAC Clusters 28

29 Garmin: OLTP Consolidation Benefits Faster Month End Reports 99.95% Uptime 4x Growth Data Center Cost Savings Oracle Exadata helped us meet our challenges by enabling us to consolidate to a single footprint. - Ed Link, Vice-President IT, Garmin Up to 11X Business Objectives Add fault tolerance Reduce costs via standardization Simplify support model Performance & Scalability Solution 2012: Consolidate 12 servers onto two Half-rack Exadata V2 systems Pre-Exadata 12 Prod Servers Oracle E-Business Suite Advanced Supply-Chain Planning Hyperion Reporting Garmin Connect custom app 2012 Exadata V2 DB Consolidation 5 Prod Databases Data Guard High-Capacity Exadata Storage Servers Archived Data Exadata V2 Dev/Test/Local Standby Tape backup 29

30 P&G: DW and Mixed Workload Benefits Performance with Exadata is much better, and getting an out-of-the-box solution dramatically reduced the time and money to build and maintain our DW platform. - Brian Beckman, DW Platform Manager, Procter & Gamble Faster Applications 2-30X Storage Savings 3x 10x Compression Simplified Support Business Objectives Improve stability and supportability Lower costs Exadata V2 Data Warehouse Prod Non-Prod Exadata X2-2 Data Warehouse Prod DR Dev UAT Exadata X2-8 Data Warehouse Prod Non-Prod Exadata X2-2 OLTP/Analytics Prod Non-Prod Boost performance Solution Data Guard 2010: Implement 1 ST DW on V2 2011: Move 2 nd DW to X2-2, Move OLTP/Analytics to X : Move 3 rd DW to X2-8 Trade/Mkt/POS Data Shipments Data Fin l/planning Data Trade Fund Management 30

31 Oracle Beehive: Collaboration Benefits Capacity for Growth Faster Response 100% Uptime [Beehive] is our largest application in-house. It is Oracle s largest backend database. - Campbell Webb, Vice-President IT, Oracle 5x 60x Business Objectives Company-wide collaboration for > 100K users CPU/ storage growth 3+ years Improved response times Guarantee uptime Solution 2009: Move Beehive storage to Exadata V1 storage 2011: Migrate to Exadata X2-2 Exadata V1 Storage Servers V1 storage servers Post-Sun acquisition, CPU and disk oversubscribed Exadata X2-2 Production Austin (Texas) Data Center 9 full-rack X Petabytes raw disk 48 TB flash > 5,000 peak TPS Data Guard Exadata X2-2 Standby Utah Data Center 9 full-rack X2-2 Triple mirroring Disk backups/flashback enabled 100% uptime since go-live 31

32 Exadata X2-2 zákazník v ČR Mailprofiler Development member of Schober Information Group multi-channel marketing - Schober integrates online and offline capabilities so that our clients can improve their consumer orientation and the effectiveness of their marketing activities. campaign and mail delivery solutions ASP solution developed and operated in Czech Republic by Mailprofiler Development s.r.o. (owned by Schober Information Group) Profile management (b2c, b2c) incl. powerful data exchange interface Sophisticated target group management incl. analytic functions Multi-channel mailing support ( , SMS, offline) Mailing edit and test functions Variety of mailing types (direct, scheduled, event driven, etc.) Multi-step & multi-channel mailing campaigns Powerful mail engine farm (120+ mail engines) Deliverability checks, Spam checks Delivery rates ( s) 90-99% Sophisticated reporting (profiles, delivery, responses, etc.) 32

33 Mailprofiler Development member of Schober Information Group Solution and Exadata Experience migration we could migrate all 3 instances (one by one) to the new system without any noticeable problems in a time comparable with same migration to another standard Oracle system setup and operating the split in system responsibility works exactly as communicated by Oracle we keep the control on database level while the system level is completely managed by Oracle specialists system availability this issue has been solved automatically by internal system architecture, which implements an Oracle cluster with high level of redundancy in all hardware parts system stability has been significantly increased, which has significantly reduced our operation costs faster backups backup procedures could be simplified and backup time has been reduced by 80% faster SQL queries complex queries (such as target groups selections) could be accelerated by 40%-60%, and as a main improvement - the system allows parallel processing of difficult queries without noticeable effect on the rest of the application new options in our development there is more space for data processing (data restructuring, including large temporary files) or for run time analysis of SQL statements, which was previously not possible due to massive impact on the rest of the application single support contact one support site for hardware, software and database instead of dealing with several vendors, no management of large inventories of hardware spare parts 33

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35 Oracle Engineered Systems Storage for Data HDFS Oracle NoSQL DB Hadoop Oracle Big Data Connectors Oracle Database Oracle Business Intelligence Acquire Organize Analyze Decide 35

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37 SIMPLIFY LIFE 37

38 Exadata and USA17 Evolution X3-2 X3-8 Exadata V1 Introduced Smart Scan InfiniBand Scaleout State-of-the-Art, Scale-out Hardware V2 Servers 40 Gb InfiniBand PCI Flash Cards Storage Expansion Rack X2-8 CPU Refresh 2TB DRAM per node X2-2 Servers X core Servers Hardware DB Encryption Automatic Service Request Smart Flash Cache Data Mining Offload Storage Index Columnar Compression Solaris x86 Reverse Offload Smart Flash Logging Sparc SuperCluster 3TB Disks Enterprise Manager 12c Database to Disk Management Unique Software Integration 38

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