Administrator: JOHN J. SENG

Transcription

1 LISSETTE CAPATI Spectrum is an independent, full-service communications counseling firm which has made health, public health and science our specialty since Every day, we dedicate ourselves to communicating life science and health, and make it our number one priority. The science of health isn t just a practice at Spectrum we re the place where health, science and communications meet. Administrator: JOHN J. SENG [email protected] Spectrum Science Communications, Inc Pennsylvania Avenue NW, 2nd Floor Washington, DC T (202) F (202)

2 Spectrum Information Online access to contract ordering information, terms and conditions, up-to-date pricing and the option to create an electronic delivery order are available through GSA Advantage!, a menu-driven database system. The internet address of GSA Advantage! is: GENERAL SERVICES ADMINISTRATION FEDERAL SUPPLY SCHEDULE AUTHORIZED FEDERAL SUPPLY SCHEDULE PRICE LIST ADVERTISING AND INTEGRATED MARKETING SOLUTIONS (AIMS) FSC CLASS 541 CONTRACT NUMBER: CONTRACT PERIOD: October 10, 2011 October 9, 2016 BUSINESS SIZE: Small 1a: Authorized/awarded special item numbers: SIN Advertising Services SIN Public Relations Services SIN 541-4A Market Research & Analysis SIN Other Direct Costs 1b: Lowest priced model number and price for each SIN: N/A 2: Maximum order: $1,000, per SIN 3: Minimum order: $ : Geographic coverage (delivery area): 50 states, DC, US Territories 5: Point(s) of production: N/A 6. Discount from list price: GSA Net Prices are shown on the attached GSA Pricelist. Negotiated discount has been applied and the IFF has been added. 7. Quantity discounts: N/A 8. Prompt payment terms: Net 30 Days 9a. Government purchase cards are accepted at or below the micro-purchase threshold. 9b. Government purchase cards are not accepted above the micro-purchase threshold. 10. Foreign items: None 11a. Time of delivery: As specified on agency task order and mutually agreed. 11b. Expedited delivery: As specified on agency task order and mutually agreed. 11c. Overnight and two-day delivery: As specified on agency task order and mutually agreed. 11d. Urgent requirements: As specified on agency task order and mutually agreed. 12. F.O.B. point(s): Destination 13. Ordering addresses: John J. Seng Spectrum Science Communications, Inc Pennsylvania Avenue NW, 2 nd Floor Washington, DC Phone: Fax: [email protected] 13b: Ordering procedures: For supplies and services, the order procedures, information on Blanket Purchase Agreements (BPA s) are found in FAR Payment address: Same as contractor 15. Warranty provision: Standard Commercial Warranty. Customer should contact contractor for a copy of the warranty. 16. Export packing charges: N/A 17. Terms and conditions of Government purchase card acceptance (any thresholds above the micro-purchase level): N/A 18. Terms and conditions of rental, maintenance and repair (if applicable): N/A 19. Terms and conditions of installation: N/A 20a. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices: N/A 20b. Terms and conditions for any other services: N/A 21. List of service and distribution points: N/A 22. List of participating dealers: N/A 23. Preventive maintenance: N/A 24a. Special attributes, such as environmental attributes (e.g., recycled content, energy efficiency and/or reduced pollutants): N/A 24b. Section 508 Compliance for EIT: Available on Electronic and Information Technology (EIT) supplies and services, full details can be found Data Universal Number System (DUNS) number: Notification regarding registration in Central Contractor Registration (CCR) database: CCR Registered. CAGE code: 5DRE7 2

3 Price List Labor Costs & Other Direct Costs SIN 541-1, 541-2, 541-4A Labor Categories Note: Rates include the 0.75% IFF Rate (per hour) President $ Chief Operating Officer $ Senior Vice President $ Vice President $ Account Director $ Director, Digital Strategy $ Account Supervisor $ SAE/Senior Digital Strategist $ Senior Account Executive $ Account Executive $ Assistant Account Executive $ Research Specialist $ SIN Support Product Unit of Issue Price (includes 0.75% IFF) Printing (Color) Per page $1.30 Printing (B/W) Per page $0.12 Faxing Per page $2.37 Telephone Calls Per minute $0.07 Note: Rates include the 0.75% IFF 3

4 Spectrum s Capabilities ABOUT SPECTRUM Spectrum is an independent, full-service communications counseling firm which has made health and science our specialty since At Spectrum, we specialize in health and science communications because we are genuinely interested in the scientific process and how it can improve lives. Our clients are passionate about their work in health, public health and life sciences. We share that passion because we know that their advances make a tremendous impact on the lives of people, whether our neighbors next door or around the world. From public education programs that truly make a difference in the lives of others or breakthrough developments in life-saving prescription medications to the innovative science behind consumer products or medical devices that improve the way people live, we take complex information and communicate it in a way that makes sense to the right audiences. We pride ourselves on taking a progressive and forward-thinking approach to our strategic media and public relations, public affairs, advocacy and digital communications campaigns, while never losing sight of what s most important to our clients. In fact, that s all we do science and health communications. So if you have a story to tell, let us help you tell it to the right people in the right way. And in ways sure to help you achieve your organization or agency s goals, and make a difference in people s lives. The science of health isn t a practice at Spectrum. It s all we do. Spectrum is where health, science and communications meet. OUR PASSION: STORYTELLING Everyone loves a good story one that grabs you and keeps you wanting more. The best stories connect with you on a personal level, in a way that matters. At Spectrum, storytelling is our business. We come to work each day energized because we have great stories to tell. We shape and craft stories that get people excited about the possibilities of science and the promise of new treatments and resources to live a healthier life. We tug on your heart strings by sharing the stories of real people facing and overcoming seemingly insurmountable health challenges. And we tell these stories your stories with conviction and passion, like they re our own. OUR CAPABILITIES: Advertising Advocacy relations and alliance development Digital media outreach Event planning and management Issues management Marketing and education Market research and analysis Media relations Media analysis Public affairs 4

5 PRESIDENT Confer with management and staff to discuss issues, coordinate activities and resolve problems. Appoint department heads or managers and assign or delegate responsibilities to them. Direct human resources activities, including the approval of HR plans and activities, selection of directors and other high-level staff and establishment and organization of major departments. Review reports submitted by staff members to recommend approval or to suggest changes. Prepare budgets for approval, including those for funding and implementation of programs. Prepare and present reports concerning activities, expenses, budgets, government statutes and rulings and other items affecting business or program services. Active engagement in leadership activities, as well as active involvement in external networking activities within the industry. Serve as supervisor to the VP, Strategy Development; VP, Public Relations; CFO; and HR Manager. Maintain relationships with senior-level client contacts. Monitor profitability. Define, modify as needed and direct the implementation of primary agency goals, operating plans, policies and long-range objectives for the organization. Bachelor s degree in Communications or related field. Minimum of 15 years public relations agency experience that includes hands-on experience as a member of senior management. Minimum of five eight years managing a public relations team, and a minimum of five years experience managing budgets. Ability to make sound judgments and decisions such as considering the relative costs and benefits of potential actions to choose the most appropriate one. CHIEF OPERATING OFFICER Directly oversee and manage the day-to-day operations and activities of the organization, including client service and business development, financial performance, human resource management, contract negotiation and compliance with company policies. Directly oversee and manage all aspects of staff administration, including training, salary administration, job descriptions, staff meetings, performance evaluations, office procedures and communications within the staff. Contribute to new business development with lead generation and primary prospect pursuits. Foster a corporate culture to promote ethical practices and encourage individual integrity. Maintain a positive, ethical work climate to attract, retain and motivate top-quality employees. Lead the executive team in developing a long-term strategy and vision for the organization. Lead the executive team in developing an annual operating plan and financial budget that support the organization s long-term strategy. Report financial and planning matters to the President/Chief Executive Officer on a regular basis. Serve as Spectrum s spokesperson in the absence of the President/Chief Executive Officer. Required Education and Experience: Bachelor s degree. Minimum of 10 years experience. 5

6 Labor Category Descriptions SENIOR VICE PRESIDENT Maintain relationships with senior-level client contacts. Provide counsel to one or more agency vice presidents and/or directors of departments and be accountable for financial goals and management of a group and/or department. Assist the President/CEO and/coo in defining primary agency goals, operating plans, policies and long-range objectives for the organization. Train team on methods for writing and reviewing new business plans and strategic memos, providing feedback on written materials when appropriate. Oversee and manage day-to-day and long-term implementation of multiple client programs and account teams, maintaining the agency s high standards of staff performance and service to clients to ensure client satisfaction. Ensure effective implementation of communications strategies and programs that are carried out by client teams. Evaluate, on an on-going basis, cost and resource management, including the monitoring and resolution of critical developments related to client budget issues. Ensure timely billings and receivables and monitor profitability. Contribute pro-actively to, and support management objectives that relate to organizational culture and staff development (e.g., staff training and development programs and initiatives, staff recruitment, internal communication, etc.). Serve as primary supervisor to multiple staff members. Contribute to decisions that determine growth and direction of the firm. Generate new business opportunities with existing client base and via other sources and/or respond to new business leads that come into the agency. Research, secure, maintain and grow the team's business prospects with existing clients; expand scope of work; prepare capabilities presentations; arrange meetings with new business prospects; meet business growth goals. Active engagement in thought leadership activities, as well as active involvement in external networking activities within the industry. Minimum of 12 years of public relations agency experience; hands-on experience as a member of senior management. Minimum of five years managing a public relations team, and a minimum of three years' experience managing budgets. Bachelor s degree in Communications or related field. Demonstrated track record of developing and executing successful public relations strategies and programs as an agency practitioner. Strong background in pitching and winning new business. Strong leadership qualities and leadership presence. Active involvement in industry/professional networking organizations and a solid track record of thought leadership. 6

7 VICE PRESIDENT Manage day-to-day and long-term implementation of multiple client programs and account teams, maintaining the agency s high standards of staff performance and service to clients to ensure client satisfaction. Provide strategic counsel and serve as the most senior day-to-day liaison among clients, account teams and company management. Ensure effective implementation of communications strategies and programs that are carried out by client teams. Evaluate, on an on-going basis, cost and resource management, including the monitoring and resolution of critical developments related to client budget issues. Ensure timely billings and receivables and monitor profitability. Contribute to and support management objectives that relate to organizational culture and staff development (e.g., staff training and development programs and initiatives, staff recruitment and internal communication). Serve as primary supervisor to multiple staff members. Contribute to decisions that determine growth and direction of the firm. Generate new business opportunities with existing client base and via other sources and/or respond to new business leads that come into the agency. Research, secure, maintain and grow the team's business prospects with existing clients; expand scope of work; prepare capabilities presentations; arrange meetings with new business prospects; and meet business growth goals. Active engagement in thought leadership activities, as well as active involvement in external networking activities within the industry. Minimum of eight years of public relations agency experience. Minimum of five years managing a public relations team, and a minimum of three years' experience managing budgets. Bachelor s degree in Communications, Journalism, Political Science, Government or other relevant field is required. Demonstrated track record of developing and executing successful public relations strategies and programs as an agency practitioner. Strong background in pitching and winning new business. Strong leadership qualities and leadership presence. 7

8 ACCOUNT DIRECTOR Provide regular client counsel regarding program objectives, initiatives, troubleshooting, implementation and measurement. Accountable for team action and responsibilities, managing the overall quality of work on multiple sizable accounts by demonstrating professional and team leadership. Develop current client and new business program plans and budgets. Display superior presentation skills, including confidence in presenting to clients. Develop roles and delegate responsibilities to account teams. Expand business with existing clients. Manage day-to-day program activities, timelines and results. Motivate and organize team to complete job tasks. Oversee monitoring of client program budgets and invoices. Serve as mentor to junior staff, as well as teach skills of trade. Oversee research and write scientific and lay internet and media materials backgrounders and press releases (review junior staff). Media outreach provide assistance in shaping client s news story, oversee media pitching and contact key media as needed. Oversee media and internet monitoring on behalf of clients and other agency interests. Analyze and review media outreach and event reports. Oversee client background research. Stakeholder contact liaison with celebrities, health professionals and other spokespeople, third-party groups/partners and community/professional organization outreach. Video production script development, management of shoots, editing. Manage activity at medical meetings, media activities and special events. Responsibilities include oversight of logistics, budgets, vendors, client needs, etc. Proactively identify new business opportunities. Identify professional development opportunities for team members. Active involvement in external networking activities within the industry. Bachelor s degree in Communications, Journalism, Political Science, Government or other relevant field is required. Minimum of seven years of professional public relations/agency experience, including people management and budget management experience. Expertise in managing multiple account teams. Superior oral communication, writing and editing skills. Ability to demonstrate independent leadership with clients and team; strategic thinking and planning abilities. Ability to meet tight deadlines and work in a faced-paced environment with multiple priorities. 8

9 DIRECTOR, DIGITAL STRATEGY Develop, guide and lead the implementation of overall digital strategy for the firm; work to ensure that digital strategy is represented appropriately for client accounts. Help to drive business development opportunities (both organic and new). In collaboration with account teams and other members of the digital team, the Director will have various direct opportunities to sell digital capabilities. Identify digital trends, understand consumer desires/behavior and align these with objectives to create marketing opportunities and solutions. Educate and inspire account directors, general strategists, creative directors and media directors about best practices and emerging trends. Develop online communication programs, including blogs, viral campaigns and digital storytelling; execute social networking and blogger outreach. Manage back-end development and design processes for product development. Manage a multi-disciplinary team and promote the development of junior staff through training, professional development, performance management and mentoring. Bachelor s degree required. Seven-plus years of relevant work experience, along with a strong client service orientation. Must have digital credibility with a track record of results and impact in digital influence (blogging, mobile marketing, social networking, etc.) and desire to keep well versed on new digital trends. Must have a track record of successfully executing interactive programs that utilize word of mouth and social media to create online outreach, marketing and visibility. Actively participate in enthusiast groups within and outside of the agency; involved and engaged in the digital marketing industry, participation and leadership in relevant professional organizations is a must. New business or sales background is a plus, along with the ability to develop and deliver winning presentations. 9

10 ACCOUNT SUPERVISOR Provide regular client counsel regarding program objectives, initiatives, troubleshooting, implementation and measurement. Demonstrate strategic thinking. Initiate and lead client meetings as needed. Develop current client and new business program plans and budgets. Work with senior members of team to develop roles and delegate responsibilities to account teams. Build strong relationships with clients as the day-to-day contact; manage program activities, timelines and results. Monitor client program budgets and invoices. Serve as mentor to junior staff, as well as teach skills of the trade. Motivate and organize team to complete job tasks. Oversee research and write scientific and lay internet and media materials backgrounders and press releases (review junior staff). Media outreach provide assistance in shaping client s news story, oversee media pitching and contact key media as needed. Oversee media and internet monitoring on behalf of clients and other agency interests. Analyze and review media outreach and event reports. Oversee client background research. Stakeholder contact liaison with celebrities, health professionals and other spokespeople, third-party groups/partners and community/professional organization outreach. Video production script development, management of shoots, editing. Manage activity at medical meetings, media activities and special events. Responsibilities include oversight of logistics, budgets, vendors, client needs, etc. Proactively participate in staff meetings and development courses. Proactively identify new business opportunities. Identify professional development opportunities for team members. Bachelor s degree in Communications, Journalism, Political Science, Government or other relevant field is required. Minimum of five years of professional public relations/agency experience, including people management and budget management experience. Expertise in managing multiple account teams. Superior oral communication, writing and editing skills. Ability to demonstrate independent leadership with clients and team; strategic thinking and planning abilities. Ability to meet tight deadlines and work in a faced-paced environment with multiple priorities. 10

11 SENIOR ACCOUNT EXECUTIVE Engage in regular client contact regarding program oversight and project implementation. Demonstrate strategic thinking to provide counsel to the client. Assist in leading client meetings and review reports on outcomes. Oversee media and internet monitoring for clients and agency interests. Write scientific and lay media materials, brochures and newsletter articles, as needed. Edit writing of junior staff for materials, client reports. Media outreach help to shape client s news story, oversee media pitching and contact key media as needed. Expand relationships with reporters covering clients interests and serve as a resource for story development. Review media outreach and event reports. Message development and spokesperson training. Oversee client background research. Oversee community/professional organization lists and outreach. Video production concept/script development, management of shoots, editing. Stakeholder contact develop relationships and liaison with celebrities, health professionals and other spokespeople and third-party groups/partners. Oversee medical meetings, media activities, special events. Develop and execute special projects such as opinion research, advertisements and printed materials. Develop current client and new business program plans and budgets. Oversee client program budgets and invoices. Coordinate contracts. Manage vendor relationships. Provide ongoing guidance and oversight of junior team members. Begin to allocate and manage staff resources for client programs/projects. Assist in company management projects intern oversight, internal resources. Bachelor s degree in Communications, Journalism, Political Science, Government or other relevant field is required. Minimum of three years of professional public relations/agency experience. Ability to effectively work on multiple accounts concurrently. Solid oral communication, writing and editing skills. Ability to meet tight deadlines and work in a faced-paced environment with multiple priorities. 11

12 SAE/SENIOR DIGITAL STRATEGIST Develop digital media strategies appropriate for client. Oversee and implement blogger relations tactics (develop relationships with bloggers, daily blog monitoring). Manage online communications strategies across various social media platforms including social networks, user-generated content sites and other web-based environments. Advise clients on key blogging opportunities for commenting, offering exclusive KOL to blogger. Participate in client meetings and on conference calls. Stay current with emerging new media trends via daily online monitoring and community networking events. Attend annual new media events across the country including Netroots Nation, BlogHer and SXSW. Execute social networking and blogger outreach. Engage in peer education and training. Advise/offer feedback to account teams on new media tactics. Act as editor of SSC Blog seek out and engage employees to write posts on particular subjects. Research, write and edit materials. Bachelor s degree in Communications or related field. Three to five years of professional communications experience. Must have a solid grasp of public relations and Web 2.0 tools. Superior research, writing and editing skills and a basic understanding of HTML and common web application platforms. Ability to work effectively with team members and with clients. Online campaign experience for public affairs and advocacy issues is highly preferred. Must be highly organized with the ability to manage multiple project deadlines efficiently. 12

13 RESEARCH SPECIALIST Evaluate existing research, such as surveys, opinion polls or questionnaires. Identify and monitor clients competitors and research market conditions or changes in the industry that may affect success. Write reports clearly and concisely, demonstrating the ability to provide insights, organize materials and address objectives. Supervise dedicated group of interns in daily media monitoring and reporting activities. Manage subscriptions and electronic and hard copy library of publications. Work under minimal direction with extensive latitude for the use of initiative and independent judgment. Plan, assign and/or supervise the work of others. Organize, coordinate and direct research projects and evaluate research data. Identify research areas and recommend priorities on the basis of need and available resources. Provide guidance on research tools with respect to reliability, relevance and validity. Interpret and publish comprehensive research findings. Apply knowledge of media, demographic, social/cultural, economic and political resources. Bachelor s degree, preferably in social science, marketing or library science fields. Two to three years experience in research role. Coursework in research methodology, logic and/or communications. Computer proficiency in Word, Excel and PowerPoint. 13

14 ACCOUNT EXECUTIVE Engage in regular client contact on project implementation, status as needed. Participate in client meetings and develop reports on outcomes as needed. Research and understand client issues, competitor environment and media landscape. Track media and internet coverage/trends for clients and agency interests. Develop and update media and internet contact lists. Assist senior team members in developing messaging strategies. Write scientific and lay media materials backgrounders and press releases. Manage media material assembly and distribution. Media outreach successfully and aggressively pitch client stories to news media, shifting angles and approaches as needed. Build relationships with reporters covering clients interests and act as a resource for story development. Track and develop media outreach and event reports. Conduct background research on behalf of clients and new business efforts. Research and develop lists of organizations for community/professional outreach. Arrange logistics for medical meetings and special events and some oversight of budgets, vendors. Manage vendor relationships. Video production script development, conducting shoots on site, edit sessions. Stakeholder contact assist in liaison with celebrities, health professionals and other spokespeople and third-party groups/partners. Coordinate activity at medical meetings, media activities and special events. Assist in developing and executing special projects such as opinion research, advertisements and printed materials. Assist in developing potential and existing client program plans and budgets. Provide occasional direction to interns and Account Coordinators for support on projects. Proactively participate in staff meetings and development courses. Bachelor s degree in Communications or related field. Minimum of one to two years of professional public relations/agency experience. Ability to effectively work on multiple accounts concurrently. Solid oral communication, writing and editing skills. Ability to meet tight deadlines and work in a faced-paced environment with multiple priorities. 14

15 ASSISTANT ACCOUNT EXECUTIVE Engage in occasional client contact on specific activities, follow-up and reporting. Participate in client meetings and develop reports on outcomes as needed. Monitor media and internet on behalf of clients and other agency interests. Develop and update media and internet contact lists. Assist in research and writing of media materials backgrounders and press releases. Coordinate assembly and distribution of media materials. Media outreach understand the client s news story, develop pitch tailored to media interests, proactively contact media and extensive follow-up. Consistently secure media placements. Begin to develop relationships with reporters covering clients issues. Track and develop media outreach and event results reports. Thoroughly understand resources and conduct comprehensive background research on behalf of clients, new business efforts. Research and develop lists of organizations for community/professional outreach. Develop and edit documents on behalf of clients using Word, Excel and PowerPoint programs as needed. Manage account team logistics; timelines, call reports, invoices, budgets, etc. Assist in video production help in script development, attend shoots and edit sessions. Assist in managing logistics for medical meetings and special events. Assist on-site at medical meetings, media activities and special events. Assist in writing web content. Demonstrate knowledge of grammar and style. Proactively participate in staff meetings and development courses. Bachelor s degree in Communications, Journalism, Political Science, Government or other relevant field is required. Up to six months of professional public relations/agency experience; relevant internship experience strongly preferred. Ability to work on multiple accounts concurrently. Solid oral communication, writing and editing skills. Ability to meet tight deadlines and work in a faced-paced environment with multiple priorities. 15

16 2001 Pennsylvania Avenue, NW Second Floor Washington, DC T F Spectrumscience.com I globalhealthpr.com 17