Santa Monica College Website Redesign

Transcription

1 Santa Monica College Website Redesign CLIENT SURVEY by. Jeanette Simatauw Minori Hosoyamada Lor Fogel

2 Current Site 1. Do you feel your current site promotes a favorable user experience? Why or why not? No. Because the navigation is confusing. The home page is overload. Hard for the user to find a simple information they need like the professor directory. 2. What specific areas of your current site do you feel are successful? Why are they suc cessful? The site is loading fast. 3. What shortcomings exist with the current site, and what three things would you change on the site today if you could? 1) Drop down navigation. 2) Cleaner look. 3) Put the teacher s address in the class schedule. 4. Have you conducted usability tests or gathered visitor feedback for your current site? If so, how long ago? Please include any reports or findings. N/A 5. How important is it to maintain your current look and feel, logo, and branding? Very important. We suggest to keep the original logo. The color scheme of a website is obviously one of the most significant design decisions that needs to be made. Reasons for Redesign 1. What are the main reasons you are redesigning your site (new business model, outdated site, expanded services, different audience)? The main reason is to create a brand new look and friendly user navigation. 2. What are your primary online business objectives with the site redesign? What are your secondary objectives? (Examples include increased sales, marketing/branding awareness, and fewer customer service calls.) Please discuss both long- and short-term goals. The objectives are, to attract prospective students, create a user friendly site. 3. What is the main business problem you hope to solve with the site redesign? For the prospective students to have an easy access to find what classes we offer.

3 Audience/Desired Action 1. Describe a typical site visitor. How often are they online, and what do they generally use the web for? Current and prospective students, and workers in Santa Monica College are the typical site visitors. Some students and workers are online everyday. Especially, a lot of students are online before school starts. Students generally use the web for logging in e-companion and checking class schedule. Workers generally use the web to help students. Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.) Age: 18 and over. There are many students age Occupation: Americans and many students from overseas (ex. People from Mexico, Sweden and Asia). Income level: both low and high 2. What is the primary action the site visitor should take when coming to your site (make a purchase, become a member, search for information)? If people are Santa Monica College students or workers, they have access to use e-companion. 3. What are the key reasons why the target audience chooses your company s products and/or services (cost, service, value)? Santa Monica College web site has all management service about adding and dropping classes and checking student s grade. Therefore, the website is necessary for students and facilities. 4. How many people (as far as you can tell) access your site on a daily, weekly, or monthly basis? At least thousands of people access the web daily. Students usually use the website for their class, and workers use it for checking the students. How do you measure usage? Do you forecast usage to increase after the site launch and by how much? After the site launch, increase members of prospective students will use the web to search about Santa Monica College.

4 Perception 1. Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Simple, impact, fun, fashionable, attractive and friendly. Is this different than the current image perception? Current web site is too complicated because first time site viewer will have a hard time finding right information. Which is unfriendly for the user. 2. How is your company currently perceived offline? Do you want to carry the same kind of message through your website? My company wants to redesign the website more simple and fun, and I agree about it. 3. How does your company differentiate itself from competitors? My company s redesign is simple, so it will be easy to access although the visitor is a new visitor or not a high-tech person. Moreover, the website is fun. Many pictures from school activities and typography are modern. Competitor Do you think your current audience differentiates you from your competition? Our new Santa Monica College website attract more prospective students because the site is easy to understand and looks fun. Students usually visit school official website before enter a school, so this is important. Orange Coast College: El Camino College: West LA College: 4. List the URLs of any sites you find compelling. What specifically do you like about these sites? San Diego Mesa college: This website is simple and has a good color scheme. The picture on the top of the home page could get attention.

5 Marketing/Updating 1. How do most people find out about your current website? What kind of triggers prompt a visit (referral links, incentives, search engine terms)? What methods of distributing the URL already exist within the company on and offline? Google, Bing, CaliforniaCommunityCollege. 2. Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)? N/A 3. Do you have an existing or planned marketing strategy in mind to promote this site redesign? If so, please describe. Put notification on current website before changing the website design. Also, professors and facilities will notice to students. 4. Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content? SMC IT. Dept